#14 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.
In this episode, you'll learn:
- The 3 types of identities each brand should have
- How to take ownership of the words you want people to use to describe you
- Why the most effective marketing strategy is to simply tell the truth
For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode14.
*********
Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!
*********
Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.