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August 24, 2021 37 min

#014 - Mike Kim is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

Mike joins The Leadline Podcast to tell the story of how he went from the music director of a church in CT to helping business owners and entrepreneurs re-think their marketing and personal brand strategies.

In this episode, you'll learn: 

  • The 3 types of identities each brand should have
  • How to take ownership of the words you want people to use to describe you
  • Why the most effective marketing strategy is to simply tell the truth
  • For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode14.

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    Thank you to our episode sponsor, Hillcrest Bookkeeping Solutions. Book your free consultation at www.hillcrestbookkeeping.com to learn how to streamline your business bookkeeping today!

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