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October 19, 2021 25 min

#018 - You've likely attended - or at the very least, heard of - the massive equestrian event called Equine Affaire, a 4-day exposition that occurs in Massachusetts and Ohio each year. 

We attend these conferences and trade shows from year to year, but have you ever had the opportunity to take a true behind-the-scenes look into the process and the people who are producing such a large-scale event?

Equine Affaire's president and owner Coagi Long joins The Leadline to share the history of her growth with the company throughout the past several years. You'll hear an insider's view of what it takes to host one of the leading trade shows in the horse industry, along with:

• How Coagi began her career with Equine Affaire as a college graduate and later acquired the company from its former owner, Eugenia Snyder;

• What steps the team took to pivot from their live event during the pandemic (and how excited they are to be back this upcoming November);

• The benefits to horse business owners as an attendee or an exhibitor, or even a volunteer!

We'll also chat briefly about The Leadline's upcoming Business After Hours mixer which will be held at Equine Affaire on November 12, 2021 in West Springfield, MA. (Want to join us? Click here to RSVP!)

For the full show notes and links to the resources mentioned in this episode, visit our website at http://theleadlinepodcast.com/episode18.

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This episode is brought to you by EquiDirectory, an online horse business directory and marketplace where more than 5,000+ other equestrians have already listed their horse business. Basic business listings are totally free, so sign up and list your business today by downloading the EquiDirectory app or visiting EquiDirectory.net.

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Enjoying this podcast? Join The Leadline Community on Facebook to connect with like-minded equine business owners and other podcast fans!

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