All Episodes

May 18, 2021 31 min

#007 - YouTube, TikTok, Facebook Live...video marketing is a big deal right now, and it's not going away any time soon!

Meet Lisa Goodwin of The Budget Equestrian, serial DIY'er and rising YouTube personality. Lisa's debut in the YouTube space began in 2014 when she was searching for ways to save money on horse jumps by building them at home. As she pursued options that didn't involve getting a second job to pay for her horse habit, she stumbled across a YouTube video that sparked an idea: what if she created videos for equestrians looking to save money just like her?

Today, Lisa has 27,000+ subscribers on YouTube as a result of teaching equestrians how to save money with their horses. In this episode, she shares: 

  • How equine brands can benefit from video marketing on YouTube
  • Which equipment you need to get started (it's easier than you might think!)
  • Why YouTube is a cost-effective marketing strategy for those willing to put in the effort
  • The importance of YouTube thumbnails to attract more views
  • For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode7.

    --

    Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!

    Share
    Mark as Played

    Advertise With Us

    Popular Podcasts

    Crime Junkie
    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Ben Shapiro Show

    The Ben Shapiro Show

    Tired of the lies? Tired of the spin? Are you ready to hear the hard-hitting truth in comprehensive, conservative, principled fashion? The Ben Shapiro Show brings you all the news you need to know in the most fast moving daily program in America. Ben brutally breaks down the culture and never gives an inch! Monday thru Friday.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.