The Leanne Shelton Podcast

Are you feeling overwhelmed by the thought of starting a business blog? 

Or you’ve written one or two pieces before…6 months ago…and want to create a more consistent strategy?

I hear ya!

To make the most impact with your blog articles, you definitely need that consistency. You also need the quality. In other words, providing highly engaging and informative information that meets your target market’ needs.

In this solo episode, I...

Want to transform your life in 15 weeks?

Well, Jennifer Hill has done it twice now—first time entering a bikini competition at 52 and the second time publishing her first book (with me as her editor). She has a great formula called the ATFOOY approach which ensures that you can achieve these amazing goals as well in a short span of time.

I worked with her recently as her Book Coach and Editor for 15 weeks. Now that the book is...

A first-time business owner won't probably think about all the marketing involved to attract, convert, and maintain clients---and understandably so.

Your excitement about the new venture can overpower any thought about the multitude of ways your product and/or services can be shared with the world.

The truth is – unless you’re an experienced marketer, it’s very easy to miss key practices when it comes to your content marke...

Why are people scared of writing sales pages?

Is there really a psychology to these pages?

And if so, why should I care?

Isn't everyone different?

I dissect the sales page with Sarah Walton to understand more about the science behind it and how to put an effective one that converts leads into paying clients.

Sarah Walton is a business mentor who’s been featured on The Today Show, speaks at women’s conferences all over the wo...

When things get tough or overwhelming, it’s very easy to just do nothing.

However, procrastination doesn’t move your business forward…

Rather than getting frustrated with yourself, I recommend trying out a productivity and time management ‘hack’ called ‘The Pomodoro Technique’. Also known as ‘The Pomodoro Method’.

You might have heard of it. Or maybe it’s a brand new concept for you. 

Either way, I highly recommend trying The Pomod...

Let me just say this – I’m not rocking in the corner in a sweaty panic. I’m actually excited about it!

In fact, I’m going to use this tool to help me write my blogs. 

But the keyword here is help. 

While you might choose to ask this currently-free AI tool to handle your content marketing, like blogs, social media posts, e-newsletter content, and webinar and podcast scripts – you can’t simply accept whatever content ChatGP...

After 150 episodes of 'Marketing and Me', I'm excited to announce that my podcast has gone through a re-brand!

Yes - I'm now owning my personal brand...although it's a tad scary.

It turns out that searching 'Marketing and Me' on podcast platforms - when the term 'marketing' is heavily utilised - makes it somewhat tricky to find. But if you look up my name....bingo!

Also - as advised by my mentor,...

Are you struggling to get through the important tasks on your to-do list?

And I’m not talking about client work here.

I’m talking about the essential backend business stuff that you know you really *should* be doing to improve your cashflow and grow.

Are you constantly making excuses…and not taking any action?

Or perhaps you’re taking action - but choosing to do the quick and easy tasks, rather than the (slightly or much harder) on...

So I’m guessing you’re familiar with DISC profiling - or have taken other personality or psychometric tests in the past.

You probably did one in a past life as an employee, right?

But do you know how to optimise this tool yourself, now as a business owner, to improve your sales and marketing?

In today’s episode of Marketing and Me, I’m chatting with Carole Issa from Leadership Activators who is delving into this fascinating topic.

...

Wondering whether business blogging is still relevant in 2023?

The short answer is – YES!

Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.”

While I know her opinions are shared by many other business owners out t...

Hello my dear listener - happy new year!

Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day.

(That’s 26th January for my overseas listeners…)

The process of choosing a word helps you focus on the goals and actions you want to work on for the next year. It also helps you determine your prioriti...

If you’re like me, you’re probably keen to see results straightaway.

In both your business and personal life.

And then get frustrated when life has other plans.

But I’m here to remind us both that things take time.

Especially in business.

It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no overnight successes…and all that.

Let’s jump into the episode to hear my musings on the ...

Does your health and wellness business need to be compliant with APHRA?

If yes, you’re probably aware of all the advertising restrictions.

Or maybe you’re not!

In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject.

She advises what you can and can’t do to safely promote your business - and avoid extensive fines.

Let’s jump into the episode!

Show Notes:

www.wri...

How do you feel about your current website?

I’m mostly a happy, positive person. But every now and again, I get somewhat agitated.

The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market.

Have you been feeling stuck in a rut…for years? 

Hello there!

Right now, I feel everyone is going through a period of change.
Maybe it’s due to the new financial year starting here in Australia.
Or maybe it’s because that C word is starting to fade into the background.