212: The Secret System That’s Driving Behavior At Every Level Of His Company | Curtis Hite

What if not every executive needs to be a “leader,” and the secret to scaling smart is building trust, not just in people, but in processes? In this thought-provoking episode of The Learn-It-All Podcast, Damon Lembi sits down with Curtis Hite, CEO of Improving, to explore the transformative power of conscious capitalism, purpose-driven business, and the nuanced difference between leaders, managers, and administrators. Curtis pulls back the curtain on the culture strategies that helped Improving grow to over 2,000 employees, $280M+ in revenue, and repeated “Best Place to Work” awards. Discover how trust is turned into action, and why “inspire, not require” is more than just a motto. Plus, Curtis shares the inside scoop on Improving’s internal engagement platform, AI’s real-world impact, and why celebrating (not bashing) capitalism is more urgent than ever. 

Packed with actionable advice for executives, culture builders, and anyone rethinking what it means to lead, this episode is a roadmap for scaling teams, winning hearts, and transforming companies from the inside out. 

In this episode, you’ll learn: 

• Why Curtis believes we need to “stop bashing capitalism and start elevating it,” and how conscious capitalism creates positive change 
• The foundational role trust plays in culture-building, and how Improving operationalizes it using Stephen M.R. Covey’s “Speed of Trust” framework 
• How to create a best-in-class culture at scale, without falling into the trap of “command and control” 
• Why not every executive should be a leader, and how to optimize for leaders, managers, and administrators 
• The power of visibility and engagement with Improving’s proprietary “Engage” platform (and how it can transform accountability) 
• How to embrace artificial intelligence as a superpower for executives, and the easiest first step to get started 

 

Timestamps: 

00:00 – Curtis on why not all executives are leaders, and why that’s okay 

01:43 – The case for celebrating (not bashing) capitalism 

03:34 – The big myths about capitalism, poverty, and progress 

05:43 – What is conscious capitalism, and how does it differ from stakeholder capitalism? 

07:27 – “Inspire, not require,” why framing matters in business initiatives 

10:56 – Curtis’s entrepreneurial journey: from defense tech to CEO 

13:55 – Turning shame and setbacks into entrepreneurial drive 

16:04 – The story behind the “Improving” brand and company 

17:13 – How to scale culture with 2,000+ employees and 17 offices 

19:24 – Real-world examples of values-driven local flexibility 

22:00 – Vetting for “we” vs. “me” cultures in acquisitions 

24:06 – How to shift a team from “me” to “we,” practical trust behaviors 

26:32 – Institutionalizing trust: trainings, trustpods, and everyday habits 

29:05 – All about Improving’s “Engage” platform: visibility, coins, and real impact 

32:20 – Handling pushback and building engagement for all personality types 

33:47 – Will “Engage” launch as a product? 

34:40 – Why not every executive is, or should be, a leader 

39:12 – The dangers of promoting only “leaders,” and how to build a balanced org 

44:19 – How Improving is leveraging AI now, and what every executive should do next 

47:37 – Staying agile with a 10-year vision in a fast-changing world 

50:49 – How Curtis continues to learn, grow, and seek feedback, even after winning major awards 

52:41 – Damon’s takeaways: why team, trust, and frontline ideas matter most 

 

About Curtis Hite 

Curtis Hite is the CEO and founder of Improving, a technology...