What happens when you combine legal expertise, LinkedIn creativity, and a Golden Retriever with serious charisma? In this milestone 50th episode, host Lara Quie chats with Yuankai Lin, Partner at RPC Premier Law in Singapore—and his four-legged co-star Buddy, the self-appointed Chief Happiness Officer.
From navigating a legal career across prestigious firms to transforming business development through a unique personal brand on LinkedIn, Yuankai shares a refreshingly candid and inspiring journey. Discover how authenticity, creativity, and a bit of canine charm can build not only visibility but real-world legal opportunities.
Whether you're a senior associate eyeing partnership, a junior lawyer exploring business development, or a seasoned practitioner curious about the power of personal branding—this episode is your guide to standing out in a saturated legal market.
What you will learn:
· The 4 A’s Corporate Counsel Value Most: Learn why Affability often beats Ability when it comes to winning client trust.
· The Power of LinkedIn for Lawyers: Yuankai’s tips on how to build a memorable and meaningful online presence—no hard sell needed.
· Buddy the Golden Retriever as a Branding Masterclass: How using light-hearted, story-driven posts made legal content more relatable—and led to real client referrals.
· From Private Practice to Partnership: Yuankai’s transition journey, the pandemic pivot, and the lessons learned from building a book of business in isolation.
· Content with Personality Wins: Why your LinkedIn posts should reflect not just your expertise, but your human side—and how to find your voice.
· Advice for Aspiring Partners: How to think like a partner before becoming one, and how to start marketing yourself meaningfully without pressure.
· Internal Networking Matters Too: Why your LinkedIn activity can raise your visibility inside the firm just as much as outside it.
· Personal Branding Isn’t Just for Influencers: Practical strategies for professionals to position themselves as approachable, memorable, and in-demand.
We hope that you will enjoy listening to this episode.
Please share it with your fellow lawyers and rate and review it to help others find it.
Lara Q AssociatesA boutique business and executive coaching consultancy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Also:
· If you liked this episode, please rate the show, and leave a review wherever you listen to your podcasts to help the Legal Genie reach a wider audience.
· Look out for the next episode coming soon.
You can connect with Lara Quie:
· On LinkedIn at https://www.linkedin.com/in/laraquie
· Website: The Legal Genie Podcast (buzzsprout.com)
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