How to be Buddy Brilliant at BD and LinkedIn with Yuankai Lin - Episode 50

What happens when you combine legal expertise, LinkedIn creativity, and a Golden Retriever with serious charisma? In this milestone 50th episode, host Lara Quie chats with Yuankai Lin, Partner at RPC Premier Law in Singapore—and his four-legged co-star Buddy, the self-appointed Chief Happiness Officer.

From navigating a legal career across prestigious firms to transforming business development through a unique personal brand on LinkedIn, Yuankai shares a refreshingly candid and inspiring journey. Discover how authenticity, creativity, and a bit of canine charm can build not only visibility but real-world legal opportunities.

Whether you're a senior associate eyeing partnership, a junior lawyer exploring business development, or a seasoned practitioner curious about the power of personal branding—this episode is your guide to standing out in a saturated legal market.

What you will learn: 

·         The 4 A’s Corporate Counsel Value Most: Learn why Affability often beats Ability when it comes to winning client trust.

·         The Power of LinkedIn for Lawyers: Yuankai’s tips on how to build a memorable and meaningful online presence—no hard sell needed.

·         Buddy the Golden Retriever as a Branding Masterclass: How using light-hearted, story-driven posts made legal content more relatable—and led to real client referrals.

·         From Private Practice to Partnership: Yuankai’s transition journey, the pandemic pivot, and the lessons learned from building a book of business in isolation.

·         Content with Personality Wins: Why your LinkedIn posts should reflect not just your expertise, but your human side—and how to find your voice.

·         Advice for Aspiring Partners: How to think like a partner before becoming one, and how to start marketing yourself meaningfully without pressure.

·         Internal Networking Matters Too: Why your LinkedIn activity can raise your visibility inside the firm just as much as outside it.

·         Personal Branding Isn’t Just for Influencers: Practical strategies for professionals to position themselves as approachable, memorable, and in-demand.

We hope that you will enjoy listening to this episode. 

Please share it with your fellow lawyers and rate and review it to help others find it. 

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Lara Q Associates
A boutique business and executive coaching consultancy

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You can connect with Lara Quie:

· On LinkedIn at https://www.linkedin.com/in/laraquie

· Website: The Legal Genie Podcast (buzzsprout.com)