The Legal Slant

The Legal Slant

The Legal S/ant is a podcast hosted by two legal marketers, Jessica Jaramillo and Vanessa Petrea. This podcast is focused on bringing the legal marketing community together to provide wisdom, humor, camaraderie, and life hacks. Jessica lives and works in Denver, and Vanessa hails from Texas. In each episode, Jessica and Vanessa will interview legal marketing professionals and dive deeper into top-of-mind topics. The Legal Slant will also spotlight the unique challenges legal marketers face and how seasoned professionals avoid burnout and thrive.

Episodes

April 8, 2022 49 min

Jessica and Vanessa caught up with Clayton Dodds to dive into the ever-changing world of marketing technology. In this episode, Clayton provides insightful and practical tips that anyone, regardless of firm size, can benefit from, and he gives us a glimpse into what the future may bring. We also learn more about Clayton’s passion for music and his college alma mater.

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Jessica and Vanessa talk to Rachel, a Director of Knowledge Management Technology, about the data that legal marketers collect and how to leverage that information to capitalize on business development opportunities and improve service to clients. In this episode, we take a deep dive into the weeds and talk about how to best organize and act on the various pieces of data coming at marketing and BD departments. Rachel also gets real...

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November 12, 2021 51 min

In this episode Vanessa and Jessica chat with Andy Laver, Business Development and Marketing Executive at Buchanan Ingersoll & Rooney, Member of the LMA International Board of Directors, and co-host of Legal Marketing Coffee Talk.  Andy talks about how he got into legal marketing, working on LMCT, and his newfound passion for running!

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October 15, 2021 44 min

Jessica and Vanessa check in with Adam Severson, CMO of Baker Donelson, on leading teams, budgeting and the business of law. We love his “work hard/play hard” attitude and zeal for life. We also learn about Adam’s love for wine and how “Napa” rescued him. 

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Cecilia talks to Jessica and Vanessa about her journey into business development coaching and consulting after being laid off right as the pandemic began. Cecilia opens up about taking a first chair position for the wrong reasons and how she realigned her priorities while evaluating her next move. She also shares her exciting roles working with both Society 54 and Diversity Lab.

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In this episode, Jenna reminds us that what you got you here, won’t get you there. Learn how she honed her leadership style over time and landed her ideal next role after being at the same firm for more than 14 years. We also learn more about the LSSO organization’s mission. 

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July 22, 2021 40 min

LMA 2021 President Kelly MacKinnon sits down with Vanessa and Jessica in this fun-filled episode to talk sports, leadership and all things LMA Annual Conference. 

To register and join Kelly at the  LMA Annual Conference, visit https://lma21.legalmarketing.org/.

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This episode is loaded, L-O-A-D-E-D, with tactical advice from entrepreneur and digital marketing expert Jessica Aries. A curious learner, Jessica shares how she leverages personal branding, embraces social media, promotes learning and living with technology, champions diversity, equity and inclusion and staunchly advocates for herself.

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Listen as Jessica interviews Vanessa about the planning and execution of the LMA Southwest Region’s first completely virtual conference. Vanessa discusses the challenges and triumphs of planning a completely virtual conference and drops a few tips and tricks too. Don’t forget to check out the conference playlist too. 

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Legal marketer and President of Alyn-Weiss and Associates Amber Vincent shares her experiences working with multigenerational leaders and sheds light on how we’re more alike than you might think.  

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April 19, 2021 43 min

Do you want to land that major TV network interview? Powerhouse publicist and PR expert Annie Scranton gives us tips for landing TV interviews and leveraging media opportunities. She also shares insider stories from her days as a TV producer.

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April 5, 2021 55 min

Entrepreneur, PR extraordinaire and fellow podcaster, Gina Rubel, shares her vision for the future, including opportunities and new realities. She also provides practical advice for launching a podcast.

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In-house legal marketer and self-professed data geek Elizabeth Brick shares insightful truths about making your mark working out of a satellite office, and she gives three solid tips for setting yourself up for career success.  

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What does psychology, ballet and BD have in common?  A lot more than you might think. In this episode, Vanessa and Jessica talk with business development coach and techprenuer David Ackert of Ackert Inc. about coaching lawyers through business development strategies and how legal marketers can help prepare their attorneys for success.  

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February 15, 2021 53 min

In this episode, Vanessa and Jessica talk with Liz Tran about her time as a legal marketer and life after legal, working in marketing roles for accounting and technology companies. We also get into her life as a reality TV star! 

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February 1, 2021 56 min

We kick off Season 2 of The Legal Slant with solo legal marketer, sound engineer, and musician Micah Petrea. Listen to Micah as he shares the tips and tricks that every marketer needs to know to be productive, stay on budget, and positively impact revenue generation. Get your pen and paper ready!

Micah Petrea’s suggestions for small firm marketing resources include:

  • The Noun Project for inexpensive icons: https://thenounproject.com/
  • P...
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    Having gone from a solo marketer to being the CMO of a 150-lawyer firm leading a team of five, Michael Blachly shares with us how he built a dynamic marketing team to support the growth of his firm.  

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    In this episode, Ezra Crawford tells us how best to drive the lateral integration process and gives us ways to double back and save an integration when things go awry.  

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    MOVE OVER Alex P. Keaton and young Sheldon T. Cooper, Roy Sexton is here. In this episode, Jessica and Vanessa talk with legal marketer, thought leader, community leader, published author, actor and singer Roy Sexton on personal branding, standing out on social media, and thriving through authenticity.  

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    In this episode, legal marketer and law firm administrator Josie Morgan opens up about the raw and rewarding realities of juggling a thriving career, social relationships, a growing family, and meaningful volunteer opportunities. She also shares how strong friendships can open doors for professional growth. 

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