In this episode, host Howie Chan interviews Jasmin (Jay) Alić, THE LinkedIn coach, who rewrote the entire LinkedIn playbook by leading with generosity, relationship, and authenticity.
They delve into a whole new way of looking at LinkedIn, the fact that this platform can actually flip your trajectory, and how to get you there. The discussion emphasizes the impact of having a strong personal brand on LinkedIn.
Jasmin provides the strategies needed to build a strong personal brand on LinkedIn, how to approach clients for smooth conversions, the type of content that will truly cause an impact, and, ultimately, how to stop chasing opportunities and have them come to you instead.
Episode Breakdown:
03:51 The Fastest Rapper in the Balkans
04:53 Jay’s passion for writing and his well-loved BlackBerry phone
06:31 How Jay retired from rap
08:28 Jay’s origin story as a LinkedIn coach
12:41 How to stop chasing opportunities and have them come to you instead
15:29 F.A.I.L. and pivoting as you build your brand and business
18:00 Three things you need to do to build your personal brand on LinkedIn
22:58 Always go for a warm outreach instead of a cold outreach
25:53 Be human first and an expert sales agent second
28:06 Jay’s greatest issue with LinkedIn right now
30:36 Let go of combative marketing, you don’t need it
32:42 The importance of sharing truly valuable content for free
37:38 How Jay’s life has come full circle, not once but twice
42:48 The post everyone should write and revisit over time
45:22 Embrace the cringe, it’ll change your life
46:59 A letter to Jasmin’s younger self
From Our Guest:
Jay’s SaaS company, Linkbound.io.
Jay’s blocked posts: birthday post, spam bot post.
Join Jay’s community, Link Up, "THE community for LinkedIners".
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