In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a new series of short episodes - Solo Sesh (sessions), he is bringing the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.
He delves into how to craft a clear and compelling value proposition that sets you apart and attracts the right opportunities and people. The discussion emphasizes the importance of standing out instead of blending in.
Howie walks you through the story of someone who struggled with creating a good value proposition, why having a value proposition matters so much, and a simple three-step framework to help you define yours.
Episode Breakdown:
02:11 Sarah’s struggles with defining her value proposition
03:02 Why your emotions and your why matter for your value proposition
05:47 Step 1 to find your value proposition: Who do you help?
06:37 Step 2 to find your value proposition: What problem do you solve?
07:28 Step 3 to find your value proposition: Why does it ignite you?
08:42 Putting it all together into your unique value proposition
09:10 Now it’s your turn!
From Me:
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Legendary Quotes:
“ If you can't explain what makes you unique in one sentence, you're losing clients. You're losing money!” – Howie Chan
“ A value proposition isn't just some business jargon. To put it another way, it is your declaration of purpose. It helps people understand why you're here, what makes you different, and stops someone and [has] them think, ‘Hmm, do I need that?’” – Howie Chan
“In today's crowded market, being generic is the fastest way to be ignored, but also being lengthy is the easiest way to confuse people.” – Howie Chan
It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽
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