In this episode of the Legend Effect Podcast, host Howie Chan interviews James Martin, a.k.a Made by James, the ultimate champion of the everyday designer and one of the most prolific logo identity designers on the planet. They delve into how we can become more creative and irreplaceable in the face of AI and fierce competition.
The discussion emphasizes how staying true to yourself is key to attracting the right people and opportunities. James gives us an unfiltered tour of his mind, including his beliefs and philosophies about creativity and design. He also provides expert advice and tips that will help boost your creativity and make sure you stand out from the crowd.
Episode Breakdown:
02:28 The importance of putting yourself out there
03:49 James’ journey of leveling up and his mindset of closing gaps
06:42 Building his own design agency
08:57 Consistently posting every day and figuring out what is in alignment
12:39 Top advice for someone starting to put out content today
16:42 How to balance staying true to yourself and chasing metrics
21:52 Trauma, vulnerability, self-reflection, and being yourself
24:37 Herd mentality and standing out from the crowd
27:22 Creativity at a crossroads with the rise of AI
29:45 Tips to become more creative every day
32:58 People’s biggest missteps when it comes to identities and logos
35:17 The role of a brand or visual identity designer
36:25 What you need to have in place before you start the process of getting a logo
39:35 The power of a mark
41:11 One thing you should look for when working with a designer
42:02 Strategies to be more creative and become irreplaceable
47:24 How James nurtures existing clients and attracts new ones
53:13 The importance of finding the right people for the right seats
56:24 How James counterbalances work and family
58:43 The best way to build your creativity
1:00:30 A letter to James’ younger self
From Our Guest:
Get the book, Made by James: The Honest Guide to Creativity and Logo Design.
Look into the book James got with a note from the author, The Everyday Hero Manifesto by Robin Sharma.
Check out the book James mentions, Show Your Work! by Austin Kleon.
Want to go from unknown to legendary in 44 simple steps?
Get your FREE copy of my Personal Brand Checklist.
Legendary Quotes:
“ Ever since I've let go of this mindset of I have to be everything to everybody, and I have to be a certain thing to get certain things, and the more I've been myself, the more good things have happened to me. I've been surrounded by the right people, the right opportunities found me.” – James Martin
“ So, nobody, if we're honest here, needs a fucking logo. If we're really honest, they want what the logo is going to do for them.” – James Martin
“ If you want to get chosen and become irreplaceable, you have to start curating your taste outside of your industry because that's the thing that's going to make you stand out. Otherwise, you're just going to mold into the sameness and be replaced.” – James Martin
“If I could leave people with anything, it would be to really focus on the clients that you have and had, and be of service to them as much as physically possible.” – James Martin
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