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April 29, 2025 59 mins

In this episode of the Legend Effect, host Howie Chan interviews Fotini Iconomopoulos, known as THE negotiator, she teaches  negotiation with empathy, strategy, and a lot of real talk, and has taught thousands how to win without making others lose.

They delve into negotiating effectively, with lasting positive results, not just in business, but in life. Be prepared to never think of negotiation the same way again. The discussion emphasizes that good negotiations are those in which both sides walk away satisfied, rather than just one.

Fotini provides practical tips for business owners to avoid the negotiation traps they often fall into and establish sustainable client relationships that yield long-term benefits, as well as ways to navigate cross-cultural negotiations, circumvent temper tantrums, and become a more effective speaker.


Episode Breakdown:

03:32 How Fotini negotiated away a hospital bill

05:49 How it all started

07:13 Negotiation goes far beyond the boardroom 

08:49 Winning a negotiation isn’t actually a good idea, strive for this instead

11:08 Say less, get more

13:24 When following a script made for others backfired

16:51 Navigating the reality of bias in negotiations

21:11 A simple shift that will give you more power when negotiating with prospects

25:21 The 3 C’s of likeability that will help you successfully reach out to prospects

29:23 How going into autopilot keeps us from our best interests

31:32 Why negotiation skills matter for both individuals and society as a whole

36:33 How to negotiate with people from different cultures and backgrounds

40:17  Don’t say everything, say what matters

44:12 A different way to approach speaking gigs that’ll make you more effective

49:05 How to prevent temper tantrums (from either kids or adults)

51:13 Negotiating with yourself with self-compassion for positive outcomes

55:44 A letter to Fotini’s younger self


From Our Guest:

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Get the book, Say Less, Get More.

Catch up with my interview with Will Storr in episode 17 of the podcast: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.

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