In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a new series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.
He teaches you how to reframe sales as a process of service and why that shift isn't just empowering, it's transformative for both you and your clients. That’s why the discussion emphasizes that selling isn’t about you, it’s about the person you’re trying to help.
Howie provides 4 different things you can do to reframe selling in your business, as well as examples of how he and others he knows put this new selling mindset into practice.
Episode Breakdown:
02:09 When selling felt like an uphill battle to Howie
03:15 How Howie started to shake things up and approach selling differently
04:47 Flipping the script on selling
06:42 #1 Start with service, not sales
07:11 #2 Ask hard questions
07:48 #3 Empower the client to decide
08:37 #4 Celebrate the process, not just the outcome
09:30 Embrace the service mindset
From Me:
If you want to know more about the logo designer I mentioned, catch up with episode 13 of the podcast: Brand and Identity: Boost your CREATIVITY and Become IRREPLACEABLE with Logo Designer Legend James Martin.
Want to master your mindset?
Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.
Legendary Quotes:
“ My internal dialogue often sounded like this. ‘I don't want to bother them.’, ‘What if I come across as desperate?’, ‘I'm really not here to sell, I'm here to help.’ Here's the irony. That mindset wasn't helping anyone. Least of all, the people I wanted to serve.” – Howie Chan
“ Your job is not to convince [your potential clients]. It is to illuminate the information at hand for them to make that decision. [Even if] sometimes the best solution isn't working with you.” – Howie Chan
“Think of this as a long-term game, building relationships, building trust with every person that you speak to. And over time, like I said, those relationships can turn into referrals, collaborations, partnerships, or just opportunities you didn't anticipate.” – Howie Chan
It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽
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