Episode 8: Building a Thriving Santa Paula w/ James Mason and Caesar Hernandez

In the eighth episode, host Rob Leatherwood visits with James Mason, Community and Economic Development Director, and Caesar Hernandez, Management Analyst for the City of Santa Paula. Together, they offer valuable insights into the challenges and opportunities shaping this vibrant community.

 Santa Paula is undergoing a transformation, shedding negative stereotypes through streamlined development and a proactive approach to growth. As the city navigates a projected 20%-25% population increase over the next decade, the conversation focuses on balancing the preservation of small-town charm with modernization. This growth requires significant investments in infrastructure and services, raising questions about whether tax revenue can meet these demands.

 A major theme is creating local job opportunities, as over 74% of Santa Paula residents currently commute 20+ minutes for work. James and Caesar discuss strategies to promote economic development, including leveraging tourism to capitalize on the city’s cultural and natural assets.

 Affordable housing is also a key issue. The city is working to support diverse housing developments that address the needs of both existing and future residents. Aligning housing initiatives with economic goals and community values is critical to maintaining Santa Paula’s unique character.

 This episode offers a compelling look into how Santa Paula is planning for sustainable growth while staying true to its roots. Whether you’re a resident, housing professional, or community advocate, you’ll gain valuable perspectives on the complexities of urban planning in Ventura County.

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