The Lenders Playbook

The Lenders Playbook

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending. Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur. But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business," Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout. If you're ready to take your lending, investing, or online business to the next level, hit subscribe and start changing your life today. Apple Spotify

Episodes

May 13, 2025 59 mins
#73: Welcome back to the Lenders playbook Podcast Episode... 73! Today we have Ryan Hughes and Ryan is on a mission to empower self-directed retirement investors to take control of their financial future. At NRL, he leads a team that delivers innovative, IRS-compliant non-recourse lending solutions, helping clients diversify into real estate, startups, and other high-potential opportunities — all while protecting their retirement a...
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Today, we’re talking with Dalton Elliot an old friend of mine with who recently went from intense martial arts discipline to carving a successful path at Rain City Capital, one of the fastest-growing names in business-purpose lending.So...If you’ve ever wondered:What exactly is a hard money loan and why it might beat a traditional bank loan,What mistakes smart investors still make when it comes to financing,Or how brokers can posit...
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#72: Hey everyone, welcome back to the Lenders Playbook Podcast episode 72. I'm your host, Matt Rosen and today, we’ve got a truly special guest joining us —But before we dive into today's episode, I’ve got something exciting to share — our National Private Lending Conference is coming up on September 3rd and 4th in Las Vegas! It's going to be the place to connect, learn, and grow in the private lending space, and I can't wait to s...
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#70: Welcome back to the Lenders playbook podcast episode 70 with Noel Felix!  We're catching up with a guest who's been grinding hard behind the scenes since epidose #9—running multiple businesses, growing his family, and riding through the highs and lows of entrepreneurship.In this episode, we’ll dive into what he’s been building, the incredible things his daughter Sophia is up to, and some of the toughest and most rewarding...
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#69: In this episode of The Lenders Playbook we sit down with Ranette Oliver a seasoned expert who brings over 20 years of experience in business development, sales, and leadership—and now plays a key role at B.E. Lending, a trusted name in private lending for real estate investors.We dive into her journey into the industry, the story behind B.E. Lending, and how the company has evolved over the past decade. You’ll hear valuable in...
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Today, we sit down with Catalina Stepanov the Chief Strategy Officer the The Licensing Store —American Lending Conference's  go-to resource for helping lenders navigate the maze of multi-state licensing with clarity, confidence, and a peace of mind.We’ll dive into how you can stay ahead of constantly shifting regulations, avoid the most common licensing mistakes that could be costing you serious time and money, and tap into th...
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Episode #67. Today we sit down with Ryan Goodenoot from the Licensing Store. Let’s be real—mortgage licensing is a nightmare. It’s messy, frustrating, and downright exhausting. Between the endless paperwork, confusing state-by-state rules, and constant regulatory changes, it’s enough to make any mortgage professional want to pull their hair out.But what if all that stress could just… go away?That’s where Ryan Goodenoot from Licensi...
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What if you had access to an entirely new stream of income as a private lender? In this episode of The Lender’s Playbook, host Matt Rosen sits down with Nate Cater of Phocis Capital to reveal a game-changing opportunity for lenders looking to maximize their revenue beyond traditional banking.We’ll cover:✅ How Phocis Capital helps lenders generate new income streams✅ The biggest capital reserve challenges lenders face—and how to sol...
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Many business owners struggle with having a clear, organized message that’s easy for anyone to understand. In today’s episode, we break down how to create a powerful one-liner for your business. We’ll cover the 3 key elements of a one-liner, the formula to craft it, and provide some helpful examples. This approach is inspired by the StoryBrand BrandScript from Donald Miller’s book Building a StoryBrand. Hope this helps you clarify ...
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Mark Cassidy is back on the show! This time, we're diving into the world of cigars—what pairs best with them, how they enhance networking, and the excitement around the exclusive VIP Networking Cigar Lounge at the American Lending Conference. It's a laid-back, fun conversation, and we hope you enjoy the episode!
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In this episode of The Lenders Playbook, we’re joined by Wesley Carpenter of Stormfield Capital for an insider look at private credit and bridge lending. Wesley shares how Stormfield stands out in the competitive lending space and reveals key strategies that set them apart.You will learn:✅ Stormfield’s mission and the problem they’re solving✅ How they underwrite and close deals fast✅ Why being a balance sheet lender gives them an e...
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 #62: Welcome back to The Lender’s Playbook, the go-to podcast for private lenders, real estate investors, and dealmakers looking to scale their businesses and close more profitable deals. I’m your host Matt Rosen and in today’s episode, we’re diving into the power of off-market deals with Jeremy Beland—how to find them, negotiate them, and turn them into cash-flowing opportunities. If you’re tired of bidding wars on the MLS a...
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In today’s episode, we’re joined by Matt Watson, the founder of LegalFee Consultants. He’ll share what inspired him to start his company, his challenges in building it, and the strategies that have helped him set and achieve big goals while managing multiple roles. Plus, you’ll hear the best advice he's received and the books that have shaped his personal and professional growth.Before we dive in, mark your calendars for the Americ...
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#60 Welcome back to the Lenders Playbook Podcast- part 2 of our incredible conversation with Ira Rosen! In this episode, you’ll learn:*How to turn your day into a revenue-producing machine*What velocity means in business and how to harness it for unstoppable growth*The power of 2/10/40 and why it creates true freedom* How to avoid the dreaded empty calendar syndromeAnd so much more!
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In this two-part episode, we’re joined by the incredible Ira Rosen, co-founder of Mojo Global, a leader in LinkedIn products and training platforms. With over 50 years of experience in business, persuasion, and mindset, Ira has helped tens of thousands of entrepreneurs transform their businesses—and his achievements earned him Marketer of the Yearfrom the Phoenix Business Journal.Ira’s journey is nothing short of remarkable: from r...
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#58: Welcome back to the show! Today, I’m thrilled to be joined by Josh Jensen, the founder and CEO of Inspectify—a cutting-edge platform that’s transforming the property inspection industry. With a network of over 6,000 inspectors and technology designed to bring speed, efficiency, and standardized data to real estate transactions, Josh is paving the way for how agents, investors, and homebuyers approach inspections.We’ll dive int...
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#56: Welcome to The Lenders Playbook Podcast! I am your host, Matt Rosen and Today, we’re diving into the world of innovative lending solutions with Bill Mitchell from LoanPASS.Whether you’re a lender looking to streamline pricing and underwriting or curious about the future of lending tech, this episode has something for you.Stick around as we unpack what makes LoanPASS different, how it helps lenders of all sizes, and what’s next...
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#55: In this episode, we dive into the future of real estate investing with New Silver, a company redefining how deals get done. Co-founded in 2018 by tech entrepreneur Kirill Bensonoff, New Silver blends cutting-edge technology with real estate expertise to bring speed, convenience, and flexibility to property financing.From launching the first real-time pricing engine for property loans—offering instant approvals, term sheets, an...
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December 12, 2024 13 mins
#54: Today, we are going solo and were talking about 3 main things today.1. Why Lenders Playbook was created and how this ties into growing the American Lending Conference community.2. Goal Setting mindset that I realized is much healthier for me to execute on and certainly believe it will help you.3. I am thinking about starting a Podcast Course! And looking for your feedback.Enjoy!
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#53: Welcome back to The Lenders Playbook Podcast, Episode 53 I am your host Matt Rosen. Today’s guest is Devon Kennard a true embodiment of excellence—on the football field, in the classroom, and in the world of business.Before being drafted into the NFL in 2014, he earned both his Bachelor’s and Master’s degrees in Communication Management from the University of Southern California, where he maintained a 3.8 GPA.  Devon play...
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