October 12, 2021 • 33 mins
Think Three Media CEO Leah Frazier is a multi-licensed attorney turned fashion and marketing guru. Leah discusses the path she took to becoming one of the most successful women in Dallas. Leo and Leah offer a fresh perspective for looking at the success of others.
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Episode Transcript
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(00:14):
Hello, and welcome to anotherepisode of the Leo Yockey show,
the show where I, Leo Yockeyinterview guests about the
universal truth in their uniquelife path, or something like
that. How have you been? It'sbeen a couple of weeks, I took a
week off for the first timeever. For the first time, this
(00:35):
this podcast has been out forlike, what, six months, but you
know what I mean? So there's afew reasons why I'm releasing
this episode. This week one,this episode, the conversation
that we have is kind ofreminiscent of the conversations
we were having back in seasonone, and even though we just
recorded it recently. Can youhear that? That's my cat
(01:02):
scratching the wall where hisfood is. Anyway, Raja. Anyway,
this conversation is much morelike a season one conversation,
so I want to get it out there assoon as possible. Until it's a
very short interview. We hadlimited time and I wanted to
(01:25):
work on something that wouldn'ttake as much time to edit this
week. So thank you, Leah. Leah.
Frasier is a very successfulbusinesswoman. She's in the
fashion world. She's NPR. Sheused to be an attorney. She's
doing all kinds of differentthings. We met in a book club
and I really, I really admiredher willingness to kind of try
(01:47):
different things and follow hertruth and follow her path and we
talk about that a little bitright now. Let's get into the
conversation.
Hey, Lia, how's it How's itgoing? Have you been doing
(02:08):
lately?
I've been good you know justbusy trying to round out 2021 I
can't even believe this year isalmost over.
You're telling me I was I wastelling my friends. My best
friends are getting married nextmonth. And I said you know we're
gonna do this wedding. And thenlike two weeks later it's gonna
(02:28):
be Halloween and then it'sThanksgiving and then boom 2022
like doneI don't even want to think about
it. I tried to somebodymentioned something in my circle
as well and I'm like oh no, no,no, I still have a lot so let's
not talk about 2022 and goalsetting and vision boarding and
all those things that come witha new year I've just I'm not
(02:49):
readyyeah, and that's that's the
thing about time my mom and mygrandma always said it's like
yeah, whether whether you'reready or not here Here it comes.
It's coming whether we want itor not. And so I think you know,
goal setting and all that stuffthat's actually like a perfect
segue into why I wanted to bringyou onto the show because like I
(03:09):
said, whether we are ready forit or not 2022 is coming. And
I've been just chaoticallytrying to figure out like, what
the hell I want my life to looklike by the time 2022 arrives
because that also happens to bethe year that I turned 30 I
turned 30 in February and youknow since around the time
(03:31):
Aquarius I am an Aquarius.
Yes. Ohyes. Marius is it shout out to
all the Aquarius is out there.
That's awesome. I love it. So Ithink I think that also kind of
(03:53):
you know, knowing that about youkind of explains a lot of what
I've seen in you you know, likeyou're very, very sociable,
you're very kind of humanitarianin nature. I think with the
types of projects that you takeon and the work that you've
done. I think personally, Imean, I don't know about you, I
kind of let you speak to yourcareer path. But it seems like
(04:14):
all the things you've done arelike, kind of not random, but
like kind of unrelated but I seelike a connecting link between
all of them that a lot of itkind of has to do with like,
advocating for people advocatingfor people to kind of be their
best selves and you know, likeyou you've been a lawyer you do
PR you now like getting intolike meditation and coaching and
(04:38):
stuff like that and all of thiskind of has to do with like,
advocating for people which Ithink is is really cool. But it
also seems like you'reapproaching it in a much less
chaotic way because I've beenvery like I got to try to do
this and now I'm going to docomedy now I'm going to do this
podcast and you know, fuck techI'm done with tech forever. I'm
gonna burn that all down and andand and now there's relationship
(05:00):
is over. Now I'm going to movein. So much chaos and all that.
So if you don't mind forlisteners, I know I just kind of
very briefly tossed out a couplea couple of things that you do.
But how would you explain yourlike what you do now and like
kind of your brief lecture, likewhat what the LinkedIn resume
would say, as far as how you gotto where you're at now,
(05:23):
I will say that there's so muchbeauty in chaos, I think, to
avoid the chaos, which gets yousometimes into like being on the
hamster wheel of life. And forthose that kind of embrace the
chaos, there's so much beauty onthe other end, because in the
end of it, you discover who youare, what you like, what you
don't like, you discover yourpassions in life. What's more
(05:46):
intuitive to yourself than whatsomebody else has projected onto
you? Or told you that you shoulddo? You kind of shed all of
those titles? And so yes, I,I'll get into my story, I
embrace a lot of chaos. But Iwas actually really, like, happy
with it. Because it, I was itwas like peeling a layer with
(06:06):
each layer, I was discoveringwho I was and what I loved. And
once I got to the core ofeverything, I was able to
monetize that and build multiplebrands off of that. And so if
you find yourself in a chaoticspace, that is okay. You're
You're like on this path todiscovery. So just embrace it.
Have fun. And in the end, you'regoing to be more in alignment
(06:29):
with yourself and your purposeof why you're here on this
earth. And anyone who's like,No, no, this is too much. This
is freaking me out. I'm going tobe safe for the rest of my life
and just continue to be on ahamster wheel because that over
there that scares. And so I wason the I would say I was on the
hamster wheel. I like you said Iwas an attorney. I was very good
(06:53):
at what I did. I did bankruptcy.
I represented banks. My last jobI was in House Counsel for a
very large bank. Left that totake on a temporary project out
in Washington DC for a littlebit. And, you know, I thought I
was living the life. And I hadstarted a fashion business
several years before where I wasrunning my fashion business as a
(07:14):
personal shopper and styling andI was doing fashion journalism
and social media wasn't thatbig. I don't even think
Instagram has started when Ifirst started fashion blogging.
Um, so I used Facebook to kindof tell people what I was doing.
And yeah, they were confused.
They're like you're an attorney.
You spent all this money. goingto law school, you have all
(07:34):
these student loans, like, whatare you doing running around
Neiman Marcus talking aboutfashion trends. But I didn't
care what anybody else had tosay because it made me happy.
And anybody that really knew meknew that I had a shopping
problem. So there was somethinglike in there where they're
like, she always looks good, orshe always has the latest that
so there's something in thisfashion thing that we know she
(07:54):
likes. I don't think anybody sawthat it could be something long
term for me. And so as I justkept digging, kept digging, my
business took off as a personalshopper. My blogging turned into
journalism. I was hired by CBSvery quickly to write on their
website. I wrote forexaminer.com. Within four years,
(08:17):
I was at Fashion Week attendingshows like, I'm passing Whoopi
Goldberg, and I'm losing my mindbecause I'm like, this was just
me on this self discovery of Ilike fashion, I kind of set up
this little hobby that thenturned into a business. But I'm
an attorney. But this is kind ofcool. And I just kept following
that path until I moved back toDallas and the fashion industry
(08:40):
here is ridiculous. And Istarted doing TV I actually got
on TV within two months ofstarting my fashion business
before I moved to Dallas. So Ithat's how I knew there is
something to this because it iscoming way too easy. Then me not
to say that, you know my lawyerlife wasn't that great. But
(09:03):
whatever I'm exploring over hereit is naturally gravitating
towards me where all these doorsare opening that normally takes
people decades to get through. Iam walking through within a
month, two months a year. And sowhen I moved back to Dallas,
everything completely blew up. Iwas winning like the rising star
(09:24):
wars for fashion blogging, I waspersonal shopping for clients,
like every week, I was gettingaccess to wardrobes and pulling
as a stylist that they're like,we only let three people in town
comfortable clothing for shootsand stuff like that. It's you
and the other two people weredecorated stylists that have
been in the game for decadesthat I still look up to this day
(09:47):
and I'm like, man, there'ssomething to this. So then I
just quit my job as an attorneybecause I wanted to see where's
this thing gonna take meand how long into that, did you
quit your job as an attorney?
Oh, I was side by side pause forabout seven years, okay. And I
was just really tired. And thefashion thing was blowing up. I
(10:09):
was then doing TV quiteregularly. And the people at my
job, were starting to see me onTV like, what the hell is she
doing? I just didn't, I didn'twant anybody from my job to come
tell me that I couldn't do it,or it was a conflict. So I ended
up just transitioning out, I waslike, No, I quit. Because I want
(10:31):
to try this thing. And I use allof my savings. I was in the
market for my first home. And Ispent my downpayment money to
try to figure out I hired abusiness coach, like, how do I
make this work? Like I don'thave a degree in fashion, I just
know I love what I do. I have astyling business. I'm a
journalist. And, and I do TV.
And as we went along this road,and she was telling me all the
(10:58):
different strings that I couldset up, I then realized, like
when I built my business onsocial media, people following
my journey, I built businesseswith brands, because they saw
that I had an audience that wasvery intrigued with this
attorney who's in fashion, who'sgetting access to Fashion Week,
interviewing the top designersin the world, like, I'm on the
(11:19):
roof top or the the penthousesuite interviewing Zac Posen,
for one of our media outletshere. And it's like Who does
that? You know, and everybodywas intrigued with my journey.
And when I realized that I wasreally good with media, I was
really good with storytelling,and extremely good at marketing.
(11:39):
That's when I decided to startmy company think free media. And
at the time when I started that,so that was in 2015 2016, I was
saying, when I started thinkingmedia, I only wanted to focus on
fashion businesses, helping themwith marketing and telling their
story online, because that's howI was able to leave my full time
(12:01):
job and go intoentrepreneurship. And I added
the PR component because I'mlike, I'm on TV all the time. I
know other producers like I knowhow to get on to be the people
in radio are my friends, all thebloggers, we travel in packs,
all the shows together all thepeople you meet with all the
time. And so we started beingthrough media, and I started off
(12:24):
with one client. And withinmonths, I had six different
accounts I was working with,without even really having my
business set up the right way,because it came so quick. And
here we are today where it'sgrown into a full service media
company. We do everything fromproducing marketing and promos
for our local ABC affiliate, tobranding and marketing for
(12:48):
larger businesses. So I'm noteven in Texas, we have a client
in Chicago, we have clients inCali, we represent bank, we
represent fashion businesses,like my client in New York. And
to think that this all startedfrom like, I don't know what I'm
doing, but I'm having fun, andI'm just gonna go down this
rabbit trail and see how itunfolds is amazing to me. And I
(13:10):
just do what I want to do. I dowhat I love. I found out last
year when the pandemic hit, Idon't really love running
people's social media accounts.
Because they don't understandhow hard it is to grow an
engaged audience. People wantthe microwave strategy and it
(13:33):
struck me out and it stresses myteam out when people don't want
to trust the process or embracethe length of time that it takes
to actually grow an engagedaudience. So when the pandemic
hit as a business owner I saidwhat is the one thing that we
are really good at that doesn'tstress us out that makes us
(13:53):
happy? It gives us all the youknow Heebie Jeebies and that was
PR and so we really honed intowe are only doing PR we will
consult what your social mediabut this is the one thing that
we do really good and when Ifocused on the one thing that's
when my business grew literallyby five times the amount
(14:13):
financially yeah that's where weare today.
Nice yeah and congratulations onall your success thank you for
sharing that story with me andit's so it's so funny because
there's something that thatpopped out for me and your
personal story and then you kindof touched on it a little bit
with like your gripe with yourclients there at the end you
(14:35):
know, you said that you knowpeople like one of the reasons
why you didn't like social mediawas because there was like this
dissonance between your clientsexpectations and the reality
because people kind of want thislike this microwave solution,
this microwave strategy where itjust, you know, you flip a
switch and all of a sudden thefollowers just start pouring in
(14:57):
and you know, listening to yourstory. You know, I, I appreciate
everything that you say aboutembracing chaos, it's a very
Aquarius thing to say. But youknow, it's one of those things
where it's like it, it seemschaotic, because looking back,
you're like, Oh my gosh, how didI get from there to here, but at
the same time, it really wasn't,you know what I mean? I think
(15:18):
people, I think it'd be veryeasy to look at someone like you
and like, if someone were to goand follow you now, which I'm
sure some people listening tothis podcast are going to start
following you, you know, today.
So the, if they're seeing youtoday, and they're seeing
everything that you're doing,and they see that you used to be
a lawyer, and you're, you know,talking about embracing chaos,
and all this happens so quickly,I think it's really easy to fall
into the trap of thinking, Oh,it all just kind of happened
(15:42):
overnight. But there were sevenyears that you were working
simultaneously, in a law firmworking with banks on bankruptcy
and stuff like oh my God, what awhat a night and day from what
you're doing, you know, in yourfashion world, and it's almost
like you're, it's almost likeyou're leading this double life.
And it's like, it probablyseemed chaotic, because it was
(16:03):
like, why am I doing both ofthese things at the same time,
like, This is nuts. Butunderneath all of that was this
was this rudder that was keepingyou on this path that was very
focused, very deliberate. And Iabsolutely fell into that trap
of like, a kind of expecting thepopcorn microwave thing, you
know, and when I quit my job,and I was making all these
(16:25):
different moves, I was like, I'mgonna, you know, do do all this
creative stuff, it's gonna begreat. And the universe is like,
no idiot, you're gonna run outof money, like go back to tech,
what the hell cuz even with mytech career, it's like, it took
me you know, five, six years toget to where I was at, it did
take time. And there's a waythat I can use that to pivot
(16:47):
into the other things, I can usemy comedy to emcee tech
conferences, because I don'tknow if you know this not a lot
of people in tech haveparticularly dynamic
personalities. So it's not likethe competition there compared
to like, the comedy scene in LAis particularly big, you know?
Like there's all these differentways that if we really take a
(17:07):
step back and really commit toit, I think that's the other
thing is really committing toit. You know, you you use your
your downpayment money for yourhouse to like really invest in a
business coach, but at thatpoint, you had already done so
much work at that point. Itwasn't like you woke up one day
having never done any work infashion and said, Okay, I'm
(17:28):
gonna go spend money on thiscoach and expect it to happen,
like you had already done somuch work. And at that point,
you literally just needed acoach, you need to just like
guidance. I can go hire philjackson tomorrow. It doesn't
mean I'm going to be NBA ready,ever in my life, probably as a
basketball player.
I hired you know what, who Ithought was one of the best
(17:50):
business coaches marshawn EvansDaniels, she was on the first
season I believe withapprentices. She's absolutely
brilliant. She had like amillion dollar speaking business
alone. And I'm like, you gottahelp me. I've got all these
balls in the air. I can onlyconcentrate on so much. And she
laid it out. Like if you followthis plan. Yeah, this is a seven
(18:13):
figure plan. Still working onthe seven figures. But I
believed her. And even still,when I took my leap of faith, I
didn't have the business savvy,so I lost everything I own. Two
years later, I use all of myresources, and lost everything.
I lost my car, I lost myapartment. I lost I was selling
(18:38):
everything that I owned, becauseI was like, there's no way that
I had this dream. And this isnot gonna work out. And so
there's people that see me todayI had a conversation with
someone this past weekend that Iwas trying to help and I
mentioned that hey, I've got toleave this meeting because I got
to go meet with my realtor. Andhe made the comment like, well
must be nice. You know, you havea car and you're meeting with a
(19:00):
realtor. And I said, I'm justgonna correct you. I'll let you
know it must have been nice thatwhen I passed my car every day,
I didn't know if it was gonna bethere in the parking lot. It
must be nice that when theyrepossess my car, I went back in
my apartment and googled how totake public transportation in
Dallas and had to do that for ayear must have been nice to have
(19:22):
walked two miles and the Texasheat 96 degrees to show up to do
a social media presentationwhere they only paid me $250 my
phone got cut off that morningmust have been nice to get
addicted and have to move backhome with my mom in my 30s you
know, must have been nice thatwhen they repossessed my car,
(19:42):
all of my belongings were stillin the car and I'm still to this
day Don't know what I lost, youknow, and I just went on and on
and on must have been nice thatI use my first home downpayment,
invest in a dream only to loseeverything two years later. So
if I'm saying casually and notto brag like, Hey, dude, I gotta
go meet with my realtor to beton that shit. Yeah, I absolutely
(20:07):
earned that shit, because Istayed in it because I believed
in what I was doing. And now,because of all the seeds that I
planted because of the faiththat I had, and what was what I
was doing, and the people that Iwas serving, it is coming to
harvest, and now I can enjoysome of those fruits. I'm not
going to apologize for it. Butwe have to stop looking at
(20:28):
people and saying, like, they'relucky, this happening, you must
be nice, no, you have no ideawhat that person went through,
like, absolutely have no ideawhat the sacrifices they made in
order to reap some of thoseblessings. And so yes, I'm
finally talking to a realtor.
When I feel like I sacrificed myfirst home, you know, years ago,
(20:51):
and it's finally at a pointwhere I'm like, Okay, let's do
this. What are you willing tosacrifice and invest? To really
make your dreams come true? Justnot easy?
Yeah, absolutely. Andcongratulations on being at the
(21:12):
point, again, where you'respeaking with a realtor. And
that is such a good point, youknow, we were comparing, again,
someone who goes and follows youtoday, all they see is where
you're at today, all they see isthe results or the effects and
not really the cause, and theydon't see what it took to get to
where you're at. And I thinkthat's such an important lesson
(21:34):
in general, for people lookingat people's social media, and
comparing themselves to it, it'slike you're, you're comparing
your own life, where you havethe complete behind the scenes,
backstage access to all of thisstuff. And you're comparing that
to someone's highlight reel, youknow, and I think that's what's
really cool about, you know,having conversations like this,
(21:55):
and you know, just in general,people are becoming a lot more
open about the struggles thatthey face. And really showing
both sides of that coin is like,yes, if you do the work, you'll
get these results. But also, itmight take some trial and error
because like you said, Youdidn't really know how to run a
business yet. See, you made somemistakes that the you today
(22:16):
probably would never in amillion years make, right?
Because you've grown and you'velearned, but all people see is
the grown learned version of youwithout kind of seeing what it
took to get there. And so itcreates this, like, unnecessary
feeling of like separation,because Mr. Must be nice over
here feels like, you know,that's coming from a place of
(22:37):
him thinking that this willnever happen for me. And to be
able to humanize the like, no,it took these risks, it took the
sacrifices, anybody who is youknow, willing to do the same
things can have this, you know,can have the same result. But
that is scary. You know, it isscary to take those risks. When
(22:59):
you have the the nice, you know,like the law, the law career
already there waiting for likeyou already had the money. But
that would have been there wouldhave been an emptiness with
that. You know what I mean? Likeyou went to Venice fulfilled. So
I think that it it's, I just Ireally appreciate that you
(23:20):
you're showing kind of bothsides of that coin.
Yeah, I'm always very honestwith people. There was years
where I wasn't ready to tellthat story, because it was very
emotional for me. Yeah. But I'm,I'm very honest with people
about my journey, because likeyou said, they see the highlight
reel. And I'm like, yeah, thisis what we're like, what in
2021. And I'm finally taking thevacations I want to take. But to
(23:41):
your point. It's like, I've beendoing this for over a decade,
not really getting to travel theway I want to travel,
sacrificing, where I want to bebecause I have to work and I
have to work all the time. And Ihave to work hard because I'm
trying to build a business thatcan run itself so that I could
take three or four months off ata time or enjoy my family or
(24:04):
build generational wealth. Thoseare my goals. You know, and so
to me, even when I losteverything, the weirdest thing I
remember is that I wasn't reallythat upset about it. I still
found joy being at my absolutebottom because I was still doing
the thing that I love to do. AndI know that there was that there
(24:24):
was a lesson while I was goingthrough it so I was just
journaling every day just tryingto I was like okay, I'm going to
journal because one day I'mgoing to tell people this story.
And and they're going to needit, you know, to stay encouraged
and I was really, I was like myhappiest during that point in
time. It was the weirdest thingwithout all the stuff. And I'm a
(24:46):
girl they're like stuff. Andwhen it was all leaving, like
day by day by day, and I wasjust staying grounded and who I
wasn't serving the people I wasserving. I took it like a G and
I was like what am I supposed tolearn out of this? Okay, Leah,
you're Pricing is screwed upyour way to land on clients when
they don't pay on time. Look atthis is the result of a failed
(25:08):
failed business systems and afailed business structure like
that is the lesson here. There'salso a lesson in, how are you
managing your finances. There'salso a lesson here and relying
too much on material goods. Andreally not knowing what the true
meaning of life is. Because asan attorney, I was so caught up
(25:28):
that, oh, I have my BMW at thetravel, I can do whatever I
want. And when everything wasstripped away, and I was at the
bottom, I felt like every day Iwas being built up into a new
person. And so I needed that inorder to be who I am today to
truly appreciate when thingsstarted coming back, when I got
my car back again, when I wasable to move out and go into my
(25:52):
apartment. And when I got myfirst office downtown, it was in
a high high rise building. Andthen I got the office next door,
and people were celebratingthose wins, especially those
close to me, because they knewthat I literally had just lost
everything before. And when Igot it back, I was like, I'm
never going back to that place.
So what do I have to do in orderto, you know, just be a better
(26:16):
business owner and be a betterperson and be a better human? So
that's where we're at today.
This is what people are seeingtoday.
Yeah, I love that I've beenusing the theme the analogy of
like the Phoenix ally, and it'slike you had everything had to
burn down and you know, losingeverything that was everything
(26:39):
kind of burning to ashes, andnow you're in the rising from
the ashes phase. And I thinkthat's a wonderful thing.
Yeah, my first fashion blog wascalled beauty for ashes. Had I
know that I was gonna go throughwhat I went through, I probably
wouldn't have use it forforeshadow purposes. But I do
believe that their beauty risesfrom ashes, you get a you get a
(27:01):
chance to become completelygreen and to grow and to build
something new. And that I feellike, That is me. And there are
there are literally people whohave followed me, for the last
12 years that have followed myjourney. I was like, I like you
gotta follow this girl, or blah,blah, blah. And I appreciate
those people because they know,they absolutely know the
(27:23):
journey, and they appreciate theday.
Yeah, and I love that. So Leah,we're just about out of time
here is there is there anythingelse that you feel like you'd be
remiss if you if you didn't addit to this conversation,
I would just say, you know,everything that I've done is,
um, it's heart LED. And I knowthat that's really cliche, but I
(27:45):
feel like our best guide, andour best GPA is our intuition.
And so many of the things alongthe way for me, that have paved
this path to success was byintuition, you know, I, I feel
the energy from this person, orfrom this project, I'm going to
do this project, even, sometimesnot knowing, you know, what the
(28:07):
payoff was gonna be. And peoplesee the Emmys. And my first Emmy
project was me getting calledand me thinking, I don't know if
I can do this, but I'm gonna doit. Because it's a great
opportunity for me to build mybusiness alongside our local TV
station. I didn't know how thatprocess worked, I just thought I
(28:30):
did a job, we knocked it out ofthe park, I can move on with my
life and say, I did this jobwith him. And then I get a call,
many, many months later, like,Hey, we want to interview for
this. And I'm like, it's like,I'm so glad I use my intuition
and wasn't like some of these,you'll see a lot of business
owners on social media, like ifyou're not paying me for this,
(28:51):
if I don't get paid to keynotethat and if you're not coming to
me with six figures in that, andsometimes it's not about that,
you got to be able to see thebigger picture. Some of the
partnerships I'm in sometimesaren't the biggest payoff, but
the network the resources, thepeople that give me the fire and
the vibes and the energy to moveforward is so much better than
(29:14):
any money could ever buy. And soI think we don't give our
intuition enough credit. And asa business owner and the
personal brand and the thingspeople are saying 80% of what
you're saying online is allintuition.
I love that thing. Yeah, thankyou for bringing that in there.
(29:35):
I think that's such a goodpoint, everything you know,
everything being heartlandfollowing your intuition. Leah,
thank you so much for comingonto the show. Is there anything
that you would like to plug orpromote? Where would you like
people to find you on the WorldWide Web?
And of course, yes, I do PR anda lot of publicity. So if you're
a business owner, entrepreneur,even if you want to start a
(29:57):
personal brand, check out myblog. pacify yourself with Leah
Frasier. Thank you, Leo, for thelovely recommendation that you
posted. I really appreciatethat. And then if you want to be
encouraged, if you can go toAmazon, my book is lessons from
the bottom. And you can orderthat book is a really short
ebook. But it kind of describesthe things Leo and I were
(30:19):
talking today, and many peoplehave reached out, and have told
me that it has really resonatedwisdom as they're in a shift in
their life, and they're tryingto figure out where they want to
go. And so I would just suggest,you know, curling up with some
coffee and a good book, and it'sreally short, you can get
through it in a day, maybe evenan hour. Um, and that's pretty
(30:42):
much it. And follow me at viaFrasier on all social media
platforms.
That is awesome. I didn't knowthat your book was done. I'm
definitely gonna check it.
out, you're waiting on us PRyourself. And I am nearly
halfway done. And so 2022 it'llbe out. I just I got really knee
(31:05):
deep in the trenches wanted tomake it absolutely perfect for
everybody. So I didn't want torush to put it out. But that's
short ebook. That's out. The PRyourself. Book is coming in
2022.
Wonderful. Love it. Leah. Again.
Thank you for coming on. Andyeah, I will I will talk to you
soon.
All right, bye.
(31:31):
All right, once again, that wasLeah Frazier. Thank you, Leah,
for coming onto the show. Youknow, one thing that I wish I
had had a chance to talk to Leahabout too is is the power and
importance of relationships andthe privilege that that gives
us. Yeah, Leah had to workreally hard for everything that
she got. But also, Where wouldshe have been if she didn't have
(31:53):
the option to move back in withher mom. It sucks to have to
move back home when you're anadult. But at the same time,
having that option is hugeprivilege that not everybody
has. I think everybody talksabout this in some form or
another. But truly the key tosuccess is your relationships.
You know, we're social beings.
And without those relationshipsbeing solid, what can we go out
(32:17):
into the world and do anyway, Ihope you've enjoyed this very
short episode of the Leo Yockeyshow. If you did enjoy it,
please leave me a five starwritten review. That shits like
currency here in this podcastworld. Take a screenshot Make
this your Instagram story. Ihave a fantastic musician.
(32:37):
Trisha is coming on to the shownext week. I cannot wait for
y'all to hear that conversation.
It's a really good one. And nowI gotta go get ready. I'm
actually I'm officiating my bestfriend's wedding this weekend.
I'm so excited. I am notprepared. But I'm so excited. I
gotta go start getting ready forthat. Have a great week. Y'all
(33:00):
stay evolving.
Hello, and welcome to anotherepisode of the Leo Yockey show,
the show where I, Leo Yockeyinterview guests about the
universal truth in their uniquelife path, or something like
that. How have you been? It'sbeen a couple of weeks, I took a
week off for the first timeever. For the first time, this
(00:35):
this podcast has been out forlike, what, six months, but you
know what I mean? So there's afew reasons why I'm releasing
this episode. This week one,this episode, the conversation
that we have is kind ofreminiscent of the conversations
we were having back in seasonone, and even though we just
recorded it recently. Can youhear that? That's my cat
(01:02):
scratching the wall where hisfood is. Anyway, Raja. Anyway,
this conversation is much morelike a season one conversation,
so I want to get it out there assoon as possible. Until it's a
very short interview. We hadlimited time and I wanted to
(01:25):
work on something that wouldn'ttake as much time to edit this
week. So thank you, Leah. Leah.
Frasier is a very successfulbusinesswoman. She's in the
fashion world. She's NPR. Sheused to be an attorney. She's
doing all kinds of differentthings. We met in a book club
and I really, I really admiredher willingness to kind of try
(01:47):
different things and follow hertruth and follow her path and we
talk about that a little bitright now. Let's get into the
conversation.
Hey, Lia, how's it How's itgoing? Have you been doing
(02:08):
lately?
I've been good you know justbusy trying to round out 2021 I
can't even believe this year isalmost over.
You're telling me I was I wastelling my friends. My best
friends are getting married nextmonth. And I said you know we're
gonna do this wedding. And thenlike two weeks later it's gonna
(02:28):
be Halloween and then it'sThanksgiving and then boom 2022
like doneI don't even want to think about
it. I tried to somebodymentioned something in my circle
as well and I'm like oh no, no,no, I still have a lot so let's
not talk about 2022 and goalsetting and vision boarding and
all those things that come witha new year I've just I'm not
(02:49):
readyyeah, and that's that's the
thing about time my mom and mygrandma always said it's like
yeah, whether whether you'reready or not here Here it comes.
It's coming whether we want itor not. And so I think you know,
goal setting and all that stuffthat's actually like a perfect
segue into why I wanted to bringyou onto the show because like I
(03:09):
said, whether we are ready forit or not 2022 is coming. And
I've been just chaoticallytrying to figure out like, what
the hell I want my life to looklike by the time 2022 arrives
because that also happens to bethe year that I turned 30 I
turned 30 in February and youknow since around the time
(03:31):
Aquarius I am an Aquarius.
Yes. Ohyes. Marius is it shout out to
all the Aquarius is out there.
That's awesome. I love it. So Ithink I think that also kind of
(03:53):
you know, knowing that about youkind of explains a lot of what
I've seen in you you know, likeyou're very, very sociable,
you're very kind of humanitarianin nature. I think with the
types of projects that you takeon and the work that you've
done. I think personally, Imean, I don't know about you, I
kind of let you speak to yourcareer path. But it seems like
(04:14):
all the things you've done arelike, kind of not random, but
like kind of unrelated but I seelike a connecting link between
all of them that a lot of itkind of has to do with like,
advocating for people advocatingfor people to kind of be their
best selves and you know, likeyou you've been a lawyer you do
PR you now like getting intolike meditation and coaching and
(04:38):
stuff like that and all of thiskind of has to do with like,
advocating for people which Ithink is is really cool. But it
also seems like you'reapproaching it in a much less
chaotic way because I've beenvery like I got to try to do
this and now I'm going to docomedy now I'm going to do this
podcast and you know, fuck techI'm done with tech forever. I'm
gonna burn that all down and andand and now there's relationship
(05:00):
is over. Now I'm going to movein. So much chaos and all that.
So if you don't mind forlisteners, I know I just kind of
very briefly tossed out a couplea couple of things that you do.
But how would you explain yourlike what you do now and like
kind of your brief lecture, likewhat what the LinkedIn resume
would say, as far as how you gotto where you're at now,
(05:23):
I will say that there's so muchbeauty in chaos, I think, to
avoid the chaos, which gets yousometimes into like being on the
hamster wheel of life. And forthose that kind of embrace the
chaos, there's so much beauty onthe other end, because in the
end of it, you discover who youare, what you like, what you
don't like, you discover yourpassions in life. What's more
(05:46):
intuitive to yourself than whatsomebody else has projected onto
you? Or told you that you shoulddo? You kind of shed all of
those titles? And so yes, I,I'll get into my story, I
embrace a lot of chaos. But Iwas actually really, like, happy
with it. Because it, I was itwas like peeling a layer with
(06:06):
each layer, I was discoveringwho I was and what I loved. And
once I got to the core ofeverything, I was able to
monetize that and build multiplebrands off of that. And so if
you find yourself in a chaoticspace, that is okay. You're
You're like on this path todiscovery. So just embrace it.
Have fun. And in the end, you'regoing to be more in alignment
(06:29):
with yourself and your purposeof why you're here on this
earth. And anyone who's like,No, no, this is too much. This
is freaking me out. I'm going tobe safe for the rest of my life
and just continue to be on ahamster wheel because that over
there that scares. And so I wason the I would say I was on the
hamster wheel. I like you said Iwas an attorney. I was very good
(06:53):
at what I did. I did bankruptcy.
I represented banks. My last jobI was in House Counsel for a
very large bank. Left that totake on a temporary project out
in Washington DC for a littlebit. And, you know, I thought I
was living the life. And I hadstarted a fashion business
several years before where I wasrunning my fashion business as a
(07:14):
personal shopper and styling andI was doing fashion journalism
and social media wasn't thatbig. I don't even think
Instagram has started when Ifirst started fashion blogging.
Um, so I used Facebook to kindof tell people what I was doing.
And yeah, they were confused.
They're like you're an attorney.
You spent all this money. goingto law school, you have all
(07:34):
these student loans, like, whatare you doing running around
Neiman Marcus talking aboutfashion trends. But I didn't
care what anybody else had tosay because it made me happy.
And anybody that really knew meknew that I had a shopping
problem. So there was somethinglike in there where they're
like, she always looks good, orshe always has the latest that
so there's something in thisfashion thing that we know she
(07:54):
likes. I don't think anybody sawthat it could be something long
term for me. And so as I justkept digging, kept digging, my
business took off as a personalshopper. My blogging turned into
journalism. I was hired by CBSvery quickly to write on their
website. I wrote forexaminer.com. Within four years,
(08:17):
I was at Fashion Week attendingshows like, I'm passing Whoopi
Goldberg, and I'm losing my mindbecause I'm like, this was just
me on this self discovery of Ilike fashion, I kind of set up
this little hobby that thenturned into a business. But I'm
an attorney. But this is kind ofcool. And I just kept following
that path until I moved back toDallas and the fashion industry
(08:40):
here is ridiculous. And Istarted doing TV I actually got
on TV within two months ofstarting my fashion business
before I moved to Dallas. So Ithat's how I knew there is
something to this because it iscoming way too easy. Then me not
to say that, you know my lawyerlife wasn't that great. But
(09:03):
whatever I'm exploring over hereit is naturally gravitating
towards me where all these doorsare opening that normally takes
people decades to get through. Iam walking through within a
month, two months a year. And sowhen I moved back to Dallas,
everything completely blew up. Iwas winning like the rising star
(09:24):
wars for fashion blogging, I waspersonal shopping for clients,
like every week, I was gettingaccess to wardrobes and pulling
as a stylist that they're like,we only let three people in town
comfortable clothing for shootsand stuff like that. It's you
and the other two people weredecorated stylists that have
been in the game for decadesthat I still look up to this day
(09:47):
and I'm like, man, there'ssomething to this. So then I
just quit my job as an attorneybecause I wanted to see where's
this thing gonna take meand how long into that, did you
quit your job as an attorney?
Oh, I was side by side pause forabout seven years, okay. And I
was just really tired. And thefashion thing was blowing up. I
(10:09):
was then doing TV quiteregularly. And the people at my
job, were starting to see me onTV like, what the hell is she
doing? I just didn't, I didn'twant anybody from my job to come
tell me that I couldn't do it,or it was a conflict. So I ended
up just transitioning out, I waslike, No, I quit. Because I want
(10:31):
to try this thing. And I use allof my savings. I was in the
market for my first home. And Ispent my downpayment money to
try to figure out I hired abusiness coach, like, how do I
make this work? Like I don'thave a degree in fashion, I just
know I love what I do. I have astyling business. I'm a
journalist. And, and I do TV.
And as we went along this road,and she was telling me all the
(10:58):
different strings that I couldset up, I then realized, like
when I built my business onsocial media, people following
my journey, I built businesseswith brands, because they saw
that I had an audience that wasvery intrigued with this
attorney who's in fashion, who'sgetting access to Fashion Week,
interviewing the top designersin the world, like, I'm on the
(11:19):
roof top or the the penthousesuite interviewing Zac Posen,
for one of our media outletshere. And it's like Who does
that? You know, and everybodywas intrigued with my journey.
And when I realized that I wasreally good with media, I was
really good with storytelling,and extremely good at marketing.
(11:39):
That's when I decided to startmy company think free media. And
at the time when I started that,so that was in 2015 2016, I was
saying, when I started thinkingmedia, I only wanted to focus on
fashion businesses, helping themwith marketing and telling their
story online, because that's howI was able to leave my full time
(12:01):
job and go intoentrepreneurship. And I added
the PR component because I'mlike, I'm on TV all the time. I
know other producers like I knowhow to get on to be the people
in radio are my friends, all thebloggers, we travel in packs,
all the shows together all thepeople you meet with all the
time. And so we started beingthrough media, and I started off
(12:24):
with one client. And withinmonths, I had six different
accounts I was working with,without even really having my
business set up the right way,because it came so quick. And
here we are today where it'sgrown into a full service media
company. We do everything fromproducing marketing and promos
for our local ABC affiliate, tobranding and marketing for
(12:48):
larger businesses. So I'm noteven in Texas, we have a client
in Chicago, we have clients inCali, we represent bank, we
represent fashion businesses,like my client in New York. And
to think that this all startedfrom like, I don't know what I'm
doing, but I'm having fun, andI'm just gonna go down this
rabbit trail and see how itunfolds is amazing to me. And I
(13:10):
just do what I want to do. I dowhat I love. I found out last
year when the pandemic hit, Idon't really love running
people's social media accounts.
Because they don't understandhow hard it is to grow an
engaged audience. People wantthe microwave strategy and it
(13:33):
struck me out and it stresses myteam out when people don't want
to trust the process or embracethe length of time that it takes
to actually grow an engagedaudience. So when the pandemic
hit as a business owner I saidwhat is the one thing that we
are really good at that doesn'tstress us out that makes us
(13:53):
happy? It gives us all the youknow Heebie Jeebies and that was
PR and so we really honed intowe are only doing PR we will
consult what your social mediabut this is the one thing that
we do really good and when Ifocused on the one thing that's
when my business grew literallyby five times the amount
(14:13):
financially yeah that's where weare today.
Nice yeah and congratulations onall your success thank you for
sharing that story with me andit's so it's so funny because
there's something that thatpopped out for me and your
personal story and then you kindof touched on it a little bit
with like your gripe with yourclients there at the end you
(14:35):
know, you said that you knowpeople like one of the reasons
why you didn't like social mediawas because there was like this
dissonance between your clientsexpectations and the reality
because people kind of want thislike this microwave solution,
this microwave strategy where itjust, you know, you flip a
switch and all of a sudden thefollowers just start pouring in
(14:57):
and you know, listening to yourstory. You know, I, I appreciate
everything that you say aboutembracing chaos, it's a very
Aquarius thing to say. But youknow, it's one of those things
where it's like it, it seemschaotic, because looking back,
you're like, Oh my gosh, how didI get from there to here, but at
the same time, it really wasn't,you know what I mean? I think
(15:18):
people, I think it'd be veryeasy to look at someone like you
and like, if someone were to goand follow you now, which I'm
sure some people listening tothis podcast are going to start
following you, you know, today.
So the, if they're seeing youtoday, and they're seeing
everything that you're doing,and they see that you used to be
a lawyer, and you're, you know,talking about embracing chaos,
and all this happens so quickly,I think it's really easy to fall
into the trap of thinking, Oh,it all just kind of happened
(15:42):
overnight. But there were sevenyears that you were working
simultaneously, in a law firmworking with banks on bankruptcy
and stuff like oh my God, what awhat a night and day from what
you're doing, you know, in yourfashion world, and it's almost
like you're, it's almost likeyou're leading this double life.
And it's like, it probablyseemed chaotic, because it was
(16:03):
like, why am I doing both ofthese things at the same time,
like, This is nuts. Butunderneath all of that was this
was this rudder that was keepingyou on this path that was very
focused, very deliberate. And Iabsolutely fell into that trap
of like, a kind of expecting thepopcorn microwave thing, you
know, and when I quit my job,and I was making all these
(16:25):
different moves, I was like, I'mgonna, you know, do do all this
creative stuff, it's gonna begreat. And the universe is like,
no idiot, you're gonna run outof money, like go back to tech,
what the hell cuz even with mytech career, it's like, it took
me you know, five, six years toget to where I was at, it did
take time. And there's a waythat I can use that to pivot
(16:47):
into the other things, I can usemy comedy to emcee tech
conferences, because I don'tknow if you know this not a lot
of people in tech haveparticularly dynamic
personalities. So it's not likethe competition there compared
to like, the comedy scene in LAis particularly big, you know?
Like there's all these differentways that if we really take a
(17:07):
step back and really commit toit, I think that's the other
thing is really committing toit. You know, you you use your
your downpayment money for yourhouse to like really invest in a
business coach, but at thatpoint, you had already done so
much work at that point. Itwasn't like you woke up one day
having never done any work infashion and said, Okay, I'm
(17:28):
gonna go spend money on thiscoach and expect it to happen,
like you had already done somuch work. And at that point,
you literally just needed acoach, you need to just like
guidance. I can go hire philjackson tomorrow. It doesn't
mean I'm going to be NBA ready,ever in my life, probably as a
basketball player.
I hired you know what, who Ithought was one of the best
(17:50):
business coaches marshawn EvansDaniels, she was on the first
season I believe withapprentices. She's absolutely
brilliant. She had like amillion dollar speaking business
alone. And I'm like, you gottahelp me. I've got all these
balls in the air. I can onlyconcentrate on so much. And she
laid it out. Like if you followthis plan. Yeah, this is a seven
(18:13):
figure plan. Still working onthe seven figures. But I
believed her. And even still,when I took my leap of faith, I
didn't have the business savvy,so I lost everything I own. Two
years later, I use all of myresources, and lost everything.
I lost my car, I lost myapartment. I lost I was selling
(18:38):
everything that I owned, becauseI was like, there's no way that
I had this dream. And this isnot gonna work out. And so
there's people that see me todayI had a conversation with
someone this past weekend that Iwas trying to help and I
mentioned that hey, I've got toleave this meeting because I got
to go meet with my realtor. Andhe made the comment like, well
must be nice. You know, you havea car and you're meeting with a
(19:00):
realtor. And I said, I'm justgonna correct you. I'll let you
know it must have been nice thatwhen I passed my car every day,
I didn't know if it was gonna bethere in the parking lot. It
must be nice that when theyrepossess my car, I went back in
my apartment and googled how totake public transportation in
Dallas and had to do that for ayear must have been nice to have
(19:22):
walked two miles and the Texasheat 96 degrees to show up to do
a social media presentationwhere they only paid me $250 my
phone got cut off that morningmust have been nice to get
addicted and have to move backhome with my mom in my 30s you
know, must have been nice thatwhen they repossessed my car,
(19:42):
all of my belongings were stillin the car and I'm still to this
day Don't know what I lost, youknow, and I just went on and on
and on must have been nice thatI use my first home downpayment,
invest in a dream only to loseeverything two years later. So
if I'm saying casually and notto brag like, Hey, dude, I gotta
go meet with my realtor to beton that shit. Yeah, I absolutely
(20:07):
earned that shit, because Istayed in it because I believed
in what I was doing. And now,because of all the seeds that I
planted because of the faiththat I had, and what was what I
was doing, and the people that Iwas serving, it is coming to
harvest, and now I can enjoysome of those fruits. I'm not
going to apologize for it. Butwe have to stop looking at
(20:28):
people and saying, like, they'relucky, this happening, you must
be nice, no, you have no ideawhat that person went through,
like, absolutely have no ideawhat the sacrifices they made in
order to reap some of thoseblessings. And so yes, I'm
finally talking to a realtor.
When I feel like I sacrificed myfirst home, you know, years ago,
(20:51):
and it's finally at a pointwhere I'm like, Okay, let's do
this. What are you willing tosacrifice and invest? To really
make your dreams come true? Justnot easy?
Yeah, absolutely. Andcongratulations on being at the
(21:12):
point, again, where you'respeaking with a realtor. And
that is such a good point, youknow, we were comparing, again,
someone who goes and follows youtoday, all they see is where
you're at today, all they see isthe results or the effects and
not really the cause, and theydon't see what it took to get to
where you're at. And I thinkthat's such an important lesson
(21:34):
in general, for people lookingat people's social media, and
comparing themselves to it, it'slike you're, you're comparing
your own life, where you havethe complete behind the scenes,
backstage access to all of thisstuff. And you're comparing that
to someone's highlight reel, youknow, and I think that's what's
really cool about, you know,having conversations like this,
(21:55):
and you know, just in general,people are becoming a lot more
open about the struggles thatthey face. And really showing
both sides of that coin is like,yes, if you do the work, you'll
get these results. But also, itmight take some trial and error
because like you said, Youdidn't really know how to run a
business yet. See, you made somemistakes that the you today
(22:16):
probably would never in amillion years make, right?
Because you've grown and you'velearned, but all people see is
the grown learned version of youwithout kind of seeing what it
took to get there. And so itcreates this, like, unnecessary
feeling of like separation,because Mr. Must be nice over
here feels like, you know,that's coming from a place of
(22:37):
him thinking that this willnever happen for me. And to be
able to humanize the like, no,it took these risks, it took the
sacrifices, anybody who is youknow, willing to do the same
things can have this, you know,can have the same result. But
that is scary. You know, it isscary to take those risks. When
(22:59):
you have the the nice, you know,like the law, the law career
already there waiting for likeyou already had the money. But
that would have been there wouldhave been an emptiness with
that. You know what I mean? Likeyou went to Venice fulfilled. So
I think that it it's, I just Ireally appreciate that you
(23:20):
you're showing kind of bothsides of that coin.
Yeah, I'm always very honestwith people. There was years
where I wasn't ready to tellthat story, because it was very
emotional for me. Yeah. But I'm,I'm very honest with people
about my journey, because likeyou said, they see the highlight
reel. And I'm like, yeah, thisis what we're like, what in
2021. And I'm finally taking thevacations I want to take. But to
(23:41):
your point. It's like, I've beendoing this for over a decade,
not really getting to travel theway I want to travel,
sacrificing, where I want to bebecause I have to work and I
have to work all the time. And Ihave to work hard because I'm
trying to build a business thatcan run itself so that I could
take three or four months off ata time or enjoy my family or
(24:04):
build generational wealth. Thoseare my goals. You know, and so
to me, even when I losteverything, the weirdest thing I
remember is that I wasn't reallythat upset about it. I still
found joy being at my absolutebottom because I was still doing
the thing that I love to do. AndI know that there was that there
(24:24):
was a lesson while I was goingthrough it so I was just
journaling every day just tryingto I was like okay, I'm going to
journal because one day I'mgoing to tell people this story.
And and they're going to needit, you know, to stay encouraged
and I was really, I was like myhappiest during that point in
time. It was the weirdest thingwithout all the stuff. And I'm a
(24:46):
girl they're like stuff. Andwhen it was all leaving, like
day by day by day, and I wasjust staying grounded and who I
wasn't serving the people I wasserving. I took it like a G and
I was like what am I supposed tolearn out of this? Okay, Leah,
you're Pricing is screwed upyour way to land on clients when
they don't pay on time. Look atthis is the result of a failed
(25:08):
failed business systems and afailed business structure like
that is the lesson here. There'salso a lesson in, how are you
managing your finances. There'salso a lesson here and relying
too much on material goods. Andreally not knowing what the true
meaning of life is. Because asan attorney, I was so caught up
(25:28):
that, oh, I have my BMW at thetravel, I can do whatever I
want. And when everything wasstripped away, and I was at the
bottom, I felt like every day Iwas being built up into a new
person. And so I needed that inorder to be who I am today to
truly appreciate when thingsstarted coming back, when I got
my car back again, when I wasable to move out and go into my
(25:52):
apartment. And when I got myfirst office downtown, it was in
a high high rise building. Andthen I got the office next door,
and people were celebratingthose wins, especially those
close to me, because they knewthat I literally had just lost
everything before. And when Igot it back, I was like, I'm
never going back to that place.
So what do I have to do in orderto, you know, just be a better
(26:16):
business owner and be a betterperson and be a better human? So
that's where we're at today.
This is what people are seeingtoday.
Yeah, I love that I've beenusing the theme the analogy of
like the Phoenix ally, and it'slike you had everything had to
burn down and you know, losingeverything that was everything
(26:39):
kind of burning to ashes, andnow you're in the rising from
the ashes phase. And I thinkthat's a wonderful thing.
Yeah, my first fashion blog wascalled beauty for ashes. Had I
know that I was gonna go throughwhat I went through, I probably
wouldn't have use it forforeshadow purposes. But I do
believe that their beauty risesfrom ashes, you get a you get a
(27:01):
chance to become completelygreen and to grow and to build
something new. And that I feellike, That is me. And there are
there are literally people whohave followed me, for the last
12 years that have followed myjourney. I was like, I like you
gotta follow this girl, or blah,blah, blah. And I appreciate
those people because they know,they absolutely know the
(27:23):
journey, and they appreciate theday.
Yeah, and I love that. So Leah,we're just about out of time
here is there is there anythingelse that you feel like you'd be
remiss if you if you didn't addit to this conversation,
I would just say, you know,everything that I've done is,
um, it's heart LED. And I knowthat that's really cliche, but I
(27:45):
feel like our best guide, andour best GPA is our intuition.
And so many of the things alongthe way for me, that have paved
this path to success was byintuition, you know, I, I feel
the energy from this person, orfrom this project, I'm going to
do this project, even, sometimesnot knowing, you know, what the
(28:07):
payoff was gonna be. And peoplesee the Emmys. And my first Emmy
project was me getting calledand me thinking, I don't know if
I can do this, but I'm gonna doit. Because it's a great
opportunity for me to build mybusiness alongside our local TV
station. I didn't know how thatprocess worked, I just thought I
(28:30):
did a job, we knocked it out ofthe park, I can move on with my
life and say, I did this jobwith him. And then I get a call,
many, many months later, like,Hey, we want to interview for
this. And I'm like, it's like,I'm so glad I use my intuition
and wasn't like some of these,you'll see a lot of business
owners on social media, like ifyou're not paying me for this,
(28:51):
if I don't get paid to keynotethat and if you're not coming to
me with six figures in that, andsometimes it's not about that,
you got to be able to see thebigger picture. Some of the
partnerships I'm in sometimesaren't the biggest payoff, but
the network the resources, thepeople that give me the fire and
the vibes and the energy to moveforward is so much better than
(29:14):
any money could ever buy. And soI think we don't give our
intuition enough credit. And asa business owner and the
personal brand and the thingspeople are saying 80% of what
you're saying online is allintuition.
I love that thing. Yeah, thankyou for bringing that in there.
(29:35):
I think that's such a goodpoint, everything you know,
everything being heartlandfollowing your intuition. Leah,
thank you so much for comingonto the show. Is there anything
that you would like to plug orpromote? Where would you like
people to find you on the WorldWide Web?
And of course, yes, I do PR anda lot of publicity. So if you're
a business owner, entrepreneur,even if you want to start a
(29:57):
personal brand, check out myblog. pacify yourself with Leah
Frasier. Thank you, Leo, for thelovely recommendation that you
posted. I really appreciatethat. And then if you want to be
encouraged, if you can go toAmazon, my book is lessons from
the bottom. And you can orderthat book is a really short
ebook. But it kind of describesthe things Leo and I were
(30:19):
talking today, and many peoplehave reached out, and have told
me that it has really resonatedwisdom as they're in a shift in
their life, and they're tryingto figure out where they want to
go. And so I would just suggest,you know, curling up with some
coffee and a good book, and it'sreally short, you can get
through it in a day, maybe evenan hour. Um, and that's pretty
(30:42):
much it. And follow me at viaFrasier on all social media
platforms.
That is awesome. I didn't knowthat your book was done. I'm
definitely gonna check it.
out, you're waiting on us PRyourself. And I am nearly
halfway done. And so 2022 it'llbe out. I just I got really knee
(31:05):
deep in the trenches wanted tomake it absolutely perfect for
everybody. So I didn't want torush to put it out. But that's
short ebook. That's out. The PRyourself. Book is coming in
2022.
Wonderful. Love it. Leah. Again.
Thank you for coming on. Andyeah, I will I will talk to you
soon.
All right, bye.
(31:31):
All right, once again, that wasLeah Frazier. Thank you, Leah,
for coming onto the show. Youknow, one thing that I wish I
had had a chance to talk to Leahabout too is is the power and
importance of relationships andthe privilege that that gives
us. Yeah, Leah had to workreally hard for everything that
she got. But also, Where wouldshe have been if she didn't have
(31:53):
the option to move back in withher mom. It sucks to have to
move back home when you're anadult. But at the same time,
having that option is hugeprivilege that not everybody
has. I think everybody talksabout this in some form or
another. But truly the key tosuccess is your relationships.
You know, we're social beings.
And without those relationshipsbeing solid, what can we go out
(32:17):
into the world and do anyway, Ihope you've enjoyed this very
short episode of the Leo Yockeyshow. If you did enjoy it,
please leave me a five starwritten review. That shits like
currency here in this podcastworld. Take a screenshot Make
this your Instagram story. Ihave a fantastic musician.
(32:37):
Trisha is coming on to the shownext week. I cannot wait for
y'all to hear that conversation.
It's a really good one. And nowI gotta go get ready. I'm
actually I'm officiating my bestfriend's wedding this weekend.
I'm so excited. I am notprepared. But I'm so excited. I
gotta go start getting ready forthat. Have a great week. Y'all
(33:00):
stay evolving.
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