Health, Wealth, and Leadership Lessons From 50 Years In Business.

#143 Jamie Hayes shares his journey from insurance industry worker to fitness pioneer and how a simple gym class encounter completely changed his life trajectory and led to meeting his wife and business partner.

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Episode Transcript

Speaker 1 (00:00):
What's some advice for people out there in business
that, after being in businessfor 50 years, you would?

Speaker 2 (00:05):
recommend Spend more time creating content than
consuming content.

Speaker 1 (00:10):
A lot of people reach out to me all the time and say,
oh, don't you worry about whatyou talk about on your podcast.
It might put people off, butthat's how you guys found me by
listening to the podcast andhearing what I had to say.

Speaker 2 (00:18):
Absolutely.
You became a trusted authority.

Speaker 1 (00:27):
G'day guys.
Welcome back to another episodeof Level Up.
We are back in the shed thisafternoon for another cracking
episode.
Today's guest is an incredibleperson that I've got to know
quite well over the last 12 to18 months because my building
business, dps Constructions, iscurrently doing a lift and

(00:48):
renovation of an oldQueenslander cottage and an
extension.
So there's been plenty of timeto get to know each other during
our weekly site meetings and,seriously, this guy just blows
me away.
So a big warm welcome to JamieHayes.
How are you, mate?
Hi Dwayne, nice to be here,mate.
I really appreciate you comingin.
So for the listeners, you mightbe thinking why I've got Jamie

(01:10):
on.
So number one is him and hiswife, alan, are incredible
clients, really, really great todeal with, make decisions
really quickly, and the processhas been fantastic.
But, like I said during theweekly site meetings, we've got
to get to know each other alittle bit and I'm just blown
away by what these guys havedone in their own lives and

(01:32):
their business.
And I really wanted to getJamie on to talk about it
because I think it will help alot of people in the building
industry, because Jamie and hiswife are right into their
fitness and their health.
Multiple businesses, soDietFlex.

Speaker 2 (01:46):
And Healthy Inspirations.

Speaker 1 (01:47):
Healthy Inspirations and you've also had multiple
gyms and lots of things, soyou've been in the fitness
industry for 50 years.
That's right.
And just before we get stuck inthe conversation, I just want
to point out that Jamie was thefirst person in Australia to get
awarded Australia's firstnational fitness leader of the
year.
That's an incredibleachievement.

Speaker 2 (02:08):
It's a long time ago.
It is a long time ago, but I'mgrateful that I got into the
business, because it reallyempowered me to help other
people get healthy.

Speaker 1 (02:17):
Can we go right back to where it all started?
I guess what I like to do onthis podcast, I guess, is tell
people's stories so people get awhole picture of where they've
come from, what they do and allthose types of things.
This will flow into otherthings, because you've become a
little bit of a coach during ourweekly site meetings now some
of the conversations we've had.

(02:37):
Take us back.
How did you get into thefitness space?

Speaker 2 (02:42):
Well, we all have turning points in our lives.
You know, big ahas and I wasinvolved in insurance for five
years.
I used to have boozy lunchesand close the bars at night.
I didn't particularly like mylife and a buddy of mine said
let's go to the local gym and doone of these newfangled classes
.
And we did do that with him andhis girlfriend and it was

(03:06):
challenging.
It was difficult.
The instructor was very sexyand there were a lot of sexy
girls in the class.
There was a big gym in Sydneycalled City Gym and after we
went to the Bellevue Hotel inPaddington, which I used to
frequent quite a lot and the bigaha was.

(03:27):
I looked around the room aroundthe pub, looked at the, the
girls there that I used to like,but with their war paint on,
and compared to the girls I sawin the gym in the class, they
were no longer attractive.
So instead of spending my timeat the pubs at night I would go
to the gym and do a class and Imade such a nuisance to myself.

(03:52):
They said, well, look, we'dbetter put you up on a podium.
There was no instructortraining.
Then it was a sink or swimmethod and luckily it worked out
for me.
And then so I started teachingfitness in the gym and classes.
And I was lucky enough becausethat led to the next or the most

(04:13):
important thing, unbeknownst tome.
There was a girl running a gymin Sydney, in the city a women's
only club looking for a maleinstructor.
She heard that she should comeand check out Jamie, this new
instructor.
So what were you instructing?
Aerobics and things like that?
And so she came and did myclass and stuck around to the

(04:35):
end of the class and said hello,I'm Ellen.

Speaker 1 (04:40):
And we have been together ever since.
Jeez, that's an incrediblestory, yeah, so did you end up?

Speaker 2 (04:45):
working for her.
I didn't, actually I didn't,but you know I opened the club
in 81.
And then together we openedanother club in Wynard in 84.
And then a whole bunch offitness clubs after that.

Speaker 1 (05:03):
Mate, that's awesome, and what a way to have a
successful life.
And then a whole bunch offitness clubs after that, mate,
that's awesome.
And what a way to have asuccessful life when you meet
someone that's got a similarpassion to you and work together
.

Speaker 2 (05:12):
Yeah, and you work with us and with Ellen and you
can see that Ellen and I worktogether well.

Speaker 1 (05:18):
Yeah, oh, it's incredible, mate.
Your relationship definitelyshows during all the dealings
that we've had over the past 12,18 months.
It's really cool.
So where did it go from there?
You ended up getting into afranchise business, didn't you?

Speaker 2 (05:33):
Oh, yeah, well we moved from Sydney to Brisbane,
we had sold most of our clubs.
We kept one at Bondi.
Most of our clubs, we kept oneat Bondi.
And then a colleague in theStates said you know, I've seen
a gap in the market becausethere was a gap between the
fitness industry that didn't doweight loss and the weight loss

(05:54):
industry that didn't do fitness.
And she said I wanted tofranchise it.
And we said, well, great, we'lldo it too, not knowing what we
didn't know.
You know, you just make thesedecisions.
Yeah, we'll do it too, notknowing what we didn't know, you
know, you just make thesedecisions.
And so in 2002, we started theHealthy Inspiration franchise
and grew that to 38 centersaround Australia and New Zealand
.
That is unreal.

(06:14):
And then in 2012, we sawanother gap in the market that,
particularly amongst fitnessclubs and health professionals,
people were coming to them tolose weight, but exercise alone
isn't going to cut it, and sothere was a need for a

(06:35):
systemized, nutrition-basedweight loss program.
And so we took the intellectualproperty from health
inspirations that we'dAustralianized and created a new
program called DietFlex forhealth professionals and then
for people who just want to be aweight loss coach.
Luckily, before COVID.

(06:57):
We started doing remotecoaching via Zoom and phone and
things like that, so we werepretty well unaffected by COVID,
which was great, and thatreally said well, we've got to
go full steam into deliver theweight loss coaching via Zoom,
which means we're no longerlocation dependent and a coach

(07:18):
could have clients.
As a matter of fact, we havecoaches who have clients in
every state and territory in thecountry.
So it's been great.

Speaker 1 (07:25):
It's a really big part of people's success, isn't
it when you've got someoneholding you accountable, like we
see it in our Live, like Billbusiness, like it's all good to
give people access to whateverit is documents or training or
whatever diets, but you need toback that up with accountability
, don't you?

Speaker 2 (07:43):
Well, we both have children.
Imagine if our children went toschool and they got homework
but nobody checked it.
There wasn't a teacher or aparent to check it.
They are not going to do aswell and they're not going to
perform as well, so thatcoaching, support,
accountability and guidance justmakes a huge difference in the

(08:03):
outcomes people get.

Speaker 1 (08:12):
Online course completion is a terrible problem
most people sign up for coursesor certifications they don't
complete it's just they wantthat dopamine hit, don't they
that they've purchased it, butthen they don't follow through
and do anything about itabsolutely so.

Speaker 2 (08:20):
having a coach that they meet with doesn't have to
be long coaching sessions or canbe group coaching.
We do one-on-one, but it can begroup.
And also it's great if they'reinvolved in a community of
like-minded people who are afterthe same thing.
It can make a huge differenceto their outcome.

Speaker 1 (08:34):
Yeah, and so you've built into this.
I know you guys are very big onyour diet and healthy living.
We were talking about a littlebit off air.
That come from personalexperience, didn't it like with
dealing with asthma and stuff.

Speaker 2 (08:49):
Oh well, we all have our journeys and I was a chronic
asthmatic as a child.
My brother died at 22 of asthma.
My mother and aunt wereinvolved in the Asthma
Foundation in New South Walesall their lives.
Two of our three sons werechronic asthmatic and they'd
been hospitalised too.
So asthma is an ongoing threatin our household, as it is in

(09:13):
many households.
So I'm very motivated to dowhatever's necessary,
particularly with youngasthmatics, to help them do what
they can to get strong andbecome resilient so they're less
prone to asthma.
Of course they've got to followtheir asthma management plan,
speak to the doctor and thingslike that, but there's so much
extra they can do to be healthyand to avoid triggers which we

(09:36):
were discussing before.
For instance, spearmint is atrigger for me, yeah.

Speaker 1 (09:44):
It's one of those things you've got to pick up
what your triggers are and keepan eye on it and manage it.

Speaker 2 (09:49):
Because people do die .
Yeah, none of the young kids,but old people die from asthma.

Speaker 1 (09:54):
Yeah, I do believe diet's got a lot to do with it.
I had very bad asthma as achild.
I had my ventilator machinebeside the bed.
I was on it all the time, losta lot of school because of the
asthma.
But it definitely has gottenbetter, especially really
definitely in the last 10 years.

Speaker 2 (10:14):
I do believe it's got a lot to do with my diet and
the way that I live.
Do you agree with that?
That?
Your diet, absolutely yeah.
And you know, I'm just going tostart from the outset.
One of the best diet tips foranybody, whether they just want
to get healthy, lose weight orwhatever like that.
If most of all the food you eatbreakfast, lunch and dinner
comes out of the bottom twodrawers of your fridge, which is
the meat drawer and the veggiedrawer maybe you've got eggs and

(10:37):
dairy at the top virtuallynothing out of the pantry you
are going to be slimmer.
You are going to be healthier.
You're going to live longer.
You're going to have aimmer.
You are going to be healthier.
You're going to live longer.
You're going to have a betterlife.
You're going to have moreenergy.
So you could call that grandma'seating plan if you like.
So anything that's not inpackage, that's right.
The golden rule in how to readfood labels is don't buy food

(10:58):
with labels.
So, the meat drawer you've gotthe meat drawer with fish meat.
So, pretty well, every morningI'll just have diced beef or
lamb or kangaroo or minced beefor something like that.
Maybe an egg as well, but wedon't own a toaster.

Speaker 1 (11:19):
It's incredible.
I've been really big on my dietthe last six to 12 months and
before that Camille and Ithought we were healthy.
But it's those things that youdon't know what you don't know.
And the more you educateyourself, the more you improve
on things.
And I can't believe howreactive I am now to anything

(11:39):
with grains, pastas and I wasonly talking to my coach about
this yesterday.
I felt the last probably fiveor six weeks leading up to this
big walk I did a week ago, Ihave been feeling like I'm 20
again.
I am waking up, I cannot feel athing.
No aches, no pains, no joints.

(12:01):
How?

Speaker 2 (12:01):
old are you 44.
Am I interviewing you?
You, are you interviewing me?
Well, that's great.

Speaker 1 (12:07):
But, um, he, yesterday I felt terrible I had
my left knee, which I've had alot of dramas with over the
years was just giving me so muchgrief.
And I had a call with my coachyesterday and I was telling him
and he's just asking me allthese questions what have, what
have you been doing?
What, like, have you knocked it?

(12:29):
Have you been kneeling down,like all these things?
And then I we started goingthrough my like he makes me
write down what I eat, yeah, andstarted going through what I've
been eating and I said, uh, um,the mother-in-law cooked dinner
last night.
We had, uh, rice and chicken.
And he's like what, what, what?
He's like what did you say?
I said I had rice.
He goes how long since you hadrice?
I said I haven't had rice sinceyou and I started working

(12:52):
together there you go.
He goes, rice is a grain and Iguarantee you that grain would
have.

Speaker 2 (12:58):
But he found your weak point and it would have
been making you hurt now I don'thave a particular ideology into
what we should and shouldn'teat for other people.
I do for me, but not for otherpeople.
So, when it comes to your body,I'm not the expert.
Your doctor's not the expert.
You're not the expert.

(13:18):
The only expert when it comes towhat you should eat for your
body is your body.
And the way to find that out istake out all the crap.
And so you did this.
You took out all the crap.
You were feeling better, butthen you added something in
Maybe it was the rice orsomething you had with the rice
and your body said whoops, thatdoesn't feel good.

(13:39):
And that's exactly the processwe use within DietFlex.
We take out all the crap andrubbish and then, bit by bit,
add one thing in and peoplelearn the lesson.
They say this doesn't feel good, or I feel bloated, I get head
fuzz, or I've got someinflammation that's popped up
again shoulders, knees, jointsor whatever like that headaches,

(14:00):
bloating, farting, whatever.
And so we believe your body isthe expert, and with a guiding
philosophy one diet does notsuit everybody, but, starting
with those fresh foods, the foodyou find in the bottom two
drawers in the fridge meat, eggs, veggies, green veggies, sort

(14:22):
of call it grandma's diet.

Speaker 1 (14:24):
Yeah, one of the reasons I want to get you on
veggies green veggies, sort ofcall it grandma's diet.
Yeah, one of the reasons I wantto get you on Jamie, because I
talk about on site.
When we catch up sometimes,like people in the building
industry especially, I thinklike we're generally up very
early racing around making surewe get to site on time Most

(14:44):
tradies are quite lazy, like you.
You've only got to look at a, adumpster on the bing on the job
sites now and it's full oftakeaway food and cans and all
this crap and and like nowyou're seeing all these delivery
services turn up with smoke.
So I wanted to get you on totalk about how people can still

(15:06):
look after themselves and keepit simple, and that example
you've just given is a very goodone.
Like literally just buy foodthat's not in packages.

Speaker 2 (15:14):
But you have to pre-plan and they'll often start
at 6 and to get there at thebuilding site at 6, you've got
to get there, maybe leave homeat 5 or whatever, but they've
got to pre-plan.
So one of the best ways topre-plan particularly dinner,
where you might be having steakand veg or salad, stuff like
that it's cook double and serveit onto your plate, put the

(15:37):
other heart into a container andyou can have cold steak or
chops or whatever like that forbreakfast or the lunch.
So if you are proactive,pre-planning, you're much more
likely to have the foods youneed to eat.
So think of, instead of eatingfood with your hands, fingers,
everything you just described ameat pie, a roll chips, sandwich

(16:02):
, things like that you reallywant to eat with your knife and
fork, because that's going to bemeat and veg or meat and salad
and things like that, andparticularly it's going to be
higher in protein, because ifyou don't eat enough protein,
particularly throughout the day,starting at that first meal of
the day, you're going to behunger, and hunger is the enemy

(16:23):
of weight loss.
So I want everybody who'swatching this video to think if
they know somebody that, if theywave a magic wand, would like
to lose 10 kilos off their gutor whatever like that.
Everybody and maybe it's saythat's me, you know.
Uh, now an exercise physiologistknows that every pound of body

(16:45):
fat stores around 3,500 calories.
You know there's 2.2 pounds perkilo, so every kilo stores
7,700 calories.
So 10 kilos stores 77,000calories.
And you just did that huge bigwalk.
But that's enough calories foryou to walk from Brisbane to
Sydney and perhaps back, withouteating.

(17:07):
It's like an atomic bomb ofenergy.
But then you ask yourself, doyou ever get hungry?
So somebody's carrying 77,000calories of stored energy in
that 10 kilos and they're hungryall the time.
So that's what we call theweight loss conundrum.
How could that possibly be?
And basically what's happeningis hormonal dysregulation is

(17:30):
denying them access to theenergy stored or trapped in
their fat cells.
The first step to give themaccess to dirt is to up their
protein, because proteinprovides satiety, and decrease
their particularly complex sorry, their carbohydrates,
particularly the processedcarbohydrates.

(17:52):
You know the things that youpick up in your hands the cereal
, the rolls and things like that.
Think of the meals we have witha knife and fork, even if it's
a can, that you continue to taketo the building site with
leftover steak or sausages orfish or hard-boiled eggs or
things like that.
You're going to eat these witha knife and fork and with salad

(18:14):
or veggies and things like that.
That will maintain satiety.
You'll end up eating less andyou'll have energy all day long.
A lot of people now have hybridcars that run on petrol and
electricity.
Now your body is like a hybridcar because it can run on both
carbohydrate that's storing inyour blood sugar and in your

(18:38):
liver, and glycogen in yourmuscles and body fat.
But most people don't haveaccess to the body fat.
So what we want to do isconvert our body into a hybrid
machine so that, yes, we canconsume carbohydrate, but it can
also access the stored body fat.
So we've got stable energy andconcentration all day long, and

(18:58):
concentration is very important,particularly on the building
site, to prevent accidents.

Speaker 1 (19:03):
Yeah Well, all the guests and listeners will be
starting to get an idea why wehave good conversations at our
weekly site meetings becauseyou're a wealth of knowledge.
Just to go back, you said to getrid of the crap.
And when you say get rid of thecrap, a lot of people will just
be thinking the chocolate, thechips, the lollies and things.
But crap can be, or, for a lotof people, is bread and grains.

(19:25):
Sure, like I thought I actuallywent away from the bread a long
time ago 12, 18 months ago andI went to wraps because I
thought the wrap was a betteralternative.
But now I've learned that wrapsare just as bad.

Speaker 2 (19:39):
Well, because it's delivering surface carbohydrate
and for some people they arenon-celiac gluten intolerant so
that they get an inflammatoryresponse from having gluten in
the wheat within the wrap.
So that's why I say take all ofthis out of your diet, let your
body settle down.

(20:00):
Then you can add it back in andsee how your body responds.
So when you added some of thosethings back in, your body told
you I don't like that, yeah, andI said don't eat food with
labels.
So it's got healthy this andhealthy that it's on the label.
But if you go to your butcheror your fishmonger and get meat

(20:20):
and fish and you go to yourgreen grocer and you get veggies
and salad and things like that,that's all completely
unprocessed and you're going todo better on it.

Speaker 1 (20:32):
Like you say, one thing that I've definitely
realized and again it's from mycoach pushing me it's all the
preparation, Because thisjourney I'm on now is only
working because I'm putting theeffort in and I'm preparing
either the night before or theweek before.
Yeah, but for me it's beenlearning about what things I can

(20:53):
do to keep it really simple and, like you say, things that you
can eat with knives and forks,like I've just really dumbed
that down.
So, like a lot of my lunch nowis salmon or sardines, Yep,
which I've never really like.
I love salmon.
Sardines I've never been a fanof, but it's actually quite
cheap.

Speaker 2 (21:12):
Absolutely Canned fish is fantastic.

Speaker 1 (21:14):
You can go and buy organic fish and it's cheap as
chips.

Speaker 2 (21:18):
But if our fish just don't have fried foods so like
deep fried, wok fried, whateverlike that, just in the beginning
, I would avoid all fried foods.
Yeah, you know.
So like deep fried wok fried,whatever like that, just in the
beginning, I would avoid allfried foods.

Speaker 1 (21:27):
Yeah, I've cut that out completely, like all the,
even when we go to get fish andchips now, like, I don't get any
chips and I get my fish grilledand I get a serve of calamari
grilled and that's, that's allI'm cutting out that's a good
choice, but um, the other thingI'm doing, that's really been
really simple for lunch.
Lunch is going to the deli andgetting 200-gram lots of shaved

(21:49):
silver side.

Speaker 2 (21:50):
I did that yesterday morning.

Speaker 1 (21:52):
I was a bit hungry.

Speaker 2 (21:54):
I was getting some steaks for the night and I went
to the deli thing and I got someshaved ham, I think, which is
super cheap.
It's full of protein.
I think which is super cheap.
It's full of protein becausethere were some researchers in
Sydney University, robin HymanSimpson.
They wrote a book called EatLike the Animals because they
noticed that in the animalkingdom also the insect kingdom.

(22:20):
They would keep on eating untiltheir protein needs were met.
And they recognized that humansdo this too.
They'll keep on eating untilyour protein needs were met, and
they recognize that humans dothis too.
They'll keep on eating untilyour protein needs are met.
So if you front load your mealswith the protein, the essential
amino acids, that has a satietyeffect and you end up eating
less calories.

(22:40):
So it really is a weight losssecret.
But with excess weight we'vealso got inflammation, higher
blood pressure, high levels ofblood sugar, blood insulin.
That leads to insulinresistance.
And there is a test that israrely done, which is to see if

(23:04):
people have insulin resistanceor pre-diabetes.
And it's a simple test Is yourwaistline more than 50% of your
height, male, female, at any age?
Just put a tape measure aroundyour waist.
If it's more than 50% like 55%,60% it's likely you have
undiagnosed insulin resistance,which is prediabetes, which

(23:31):
means you have difficultyaccessing the energy stored or
trapped in your fat cells aswell.
You're hungry all the timeYou're carrying weight.
You're hungry all the time andwhen we're carrying all this
what's called visceral fataround our midsection.
That drives blood pressure aswell.
So if you're medicated, youwant to really go back to what
is the root cause?
What is causing this?

(23:51):
I'm not saying stop themedication, communicate with
your doctor.
But if you can bring yourweight down, bring the
inflammation down, bring yourblood pressure down, your doctor
might say hey, listen, I thinkwe can taper off this medication
.

Speaker 1 (24:03):
Yeah, it's bloody unreal mate, like as well as all
the conversation we had.
I did a bit of research beforeyou come on today on YouTube and
stuff, and there was a video onthere where you'll correct me
if I'm wrong, but you and thisis probably it's probably wrong
because I think it is quite anold video, but up until the
point when you're on stage doingthe, you must have been
speaking at a conference orsomething and up until that

(24:26):
point you'd helped I can'tremember the number of people,
but you'd helped lose over130,000 kilos.
Oh, definitely.

Speaker 2 (24:33):
It's well over 200,000 kilos now.
So you know, around Australiaand New Zealand and that's
through the coaching network,you know training people to
coach people on the program.
So that's 200 tons of weightthat you've helped people get
rid of.
And, more important, where theylose that excess weight, they

(24:54):
get more life, they're going tolive longer, they're going to
live healthier, better, they'regoing to have better
relationships Everythingimproves.
As a matter of fact, I thinkthere is a gender effect here
and I'm not being sexist, but Ithink women, more than men, are

(25:15):
judged by their weight, which iscompletely unfair.
But it's reality, and I findthat we get reported from both
males and females that loseweight and return to a normal,
healthy weight that people treatthem better.
The world treats them better,with more respect.
They tend to stand up, they canparticipate in life more, so

(25:39):
they just get more out of life.

Speaker 1 (25:41):
Yeah, well, you feel better, don't you as well?
But it's definitely when peopleare looking at you differently.
It can be quite empowering tokeep going and get fitter.
But gyms are popping upeverywhere.
I don't know if they like.
50 years ago there must havebeen an insurgence in them and
then they went away for a bit.
But you look around now there'sa gym on every second corner

(26:04):
and, like you said, that's mytheory.
I believe a lot of the youngfellas just go there to check
out the chicks.

Speaker 2 (26:08):
Well, maybe, but that's a pretty healthy way If
you're going to meet somebody ofthe opposite sex or whatever,
but that's a pretty healthy wayto do it.
There's definitely a worse wayto do it.
But one point I want to makeabout gyms is I really believe,
in addition to brushing andflossing your teeth, because

(26:31):
brushing and flossing your teethis a preventive activity.
As a matter of fact, ourdentist is a very close friend,
eric.
I asked him the question whichteeth should I floss?
He said only the ones you wantto keep.
And the same principle appliesto your muscles.
Which muscles should weexercise?

(26:53):
Only the ones we want to keep.
And muscles work on a use it orlose it principle.
If we stop stimulating muscularregrowth, we get weaker and
more prone to injury.
And definitely I know people inthe trades.
They're increasingly using morepower tools.
I saw at Bunnings a huge rangeof Ryobi.

(27:16):
It's battery-powered, everythingyou know whereas the building
site you're working on for us alot of it is old hardwood and
those chippies they must havebeen incredibly strong to saw
that and to drive nails into it.
They would have had handshakeslike steel.

(27:36):
But through strength training,which you can do very
efficiently in a gym, you canalso do it at home.
I really believe it's one ofthe most preventative things you
can do for your life, to giveyou a better quality of life and
a longer life.
It's called muscle-basedmedicine.
So I really believe thateverybody, male and female,

(27:57):
should be participating in somestrengthening exercise.

Speaker 1 (28:00):
Well, mate, you're a testament to that, because you
mentioned your age before.
I won't say it If you want tosay it you can 172, but born in
53.
Just again to give you a bit ofinsight.
So, jamie, he turns up to oursite every single day.
We've got a bit of a routinegoing.
He comes, we're on WhatsApp, hesends me pictures, he talks to

(28:22):
the site lead carpenter, lets meknow he's there, goes through
each day, takes a log book ofwhat's been happening.
But like you've turned up in asinglet you've.
I've seen you there even in theearly stage when we're getting
started there.
You were taking gear out ofthere like you're 72 year old
and you get into it well,muscles work on a use it, lose
it principle.

Speaker 2 (28:42):
And I've got grandchildren now, and so I've
got a motivation.
They're boys, five and seven,and I've got a raison d'etre, a
goal that I want to participatephysically in their lives.
I want to be able to take themto the beach, run along the
beach, dive into the surf, havethem jump on me, piggyback them

(29:04):
for as long as possible, and thebest way I can do that is by
staying strong, and so it'sreally a simple, you know, and I
only really do strengthtraining for about 15 minutes
every morning, and I know someof your team members do as well,
so it doesn't take a lot.
You don't have to spend hoursand hours and hours in the gym.

(29:24):
My routine is just about threeor four exercises every morning,
plus, of course, as you know,we live in an apartment that's
up four flights of stairs andpeople say what are you going to
do when you get older?
I say this is stopping usgetting older.
Yeah, because that's giving usleg strength, activity and stuff

(29:45):
like that.
Yeah, it's keeping becausethat's giving us leg, you know,
strength activity and stuff likethat.
So if people and the good newsis, you can start strength
training at any age.
When we had a gym in Bondi, mymother, who had already fallen
over and broken the wrist youknow chalky bones, things like
that that recovered.
She said, darling, I've got tocome to your gym.
And we got her doing I think itwas seven strength machines

(30:07):
super slow like this, but to thepoint where she could no longer
move it and for just 30 minutestwice a week.
In six months, starting at 76,she doubled her strength on all
exercises, some she tripled, andwith her legs she quadrupled
her strength.
So that was life prolonging andshe's passed away now but that

(30:32):
made a huge difference to herlife.
So that's called muscle-basedmedicine.
You can really prolong yourlife by eating the right foods,
fresh foods, grandmother's dietand staying strong.
Yeah.

Speaker 1 (30:46):
I love it and through everything you're doing and the
businesses and stuff and thecoaching, you've become a bit of
a coach, I think as well.
Your knowledge about so manyother parts of business is huge.
We've had a lot ofconversations around leadership
and management.
Yep, Do you want to talk?

Speaker 2 (31:03):
to us a little bit about that.
Oh sure, look, I think in anybusiness and I'm in the fitness
business, but it's good to havewith your spouse, you know, a
lot of your trainees there'd bea family business, would that be
correct?
Yeah, and it's good to saylet's draw an org chart, an
organization chart of who doeswhat.

(31:24):
You know what are the keyfunctions of the business, and
just picture this in your mind.
We do it on a whiteboard or apiece of paper.
So at the top you've got theshareholders.
Let's call them Jack and Jill.
They own the business and thenreporting to the shareholders.
Is somebody who is calledmanager who runs the business.
Is somebody who is calledmanager who runs the business?

(31:45):
Let's call that Jack, all right.
And how do the shareholders knowif the business is working for
them?
They are going to be gettingboth money and time, which means
a return on investment withoutworries.
And you know every businessowner has been to the stage

(32:05):
three o'clock in the morning.
How am I going to pay wages andthings like that?
And time, which is?
I've got a formula for thatwhich is 50 minus the hours you
work in and on your business perweek.
So, duane, if you're working 70hours a week, your score is
minus 20.
You might be making a lot ofmoney, but you have no lifestyle

(32:26):
.
Let's say, through empoweringothers and using systems and
scaling your business onlyrequires you for 30 hours a week
.
50 minus 30 means you've got 20hours left over.
So you're getting both cash andtime.

(32:46):
And a lot of business ownerssay are you spending time with
your children or are we goingholidays for four weeks a year?
Now, reporting to the owners, isthe manager?
Let's say the manager is Jack.
What's his KPI or keyperformance indicator?
Definitely profit and cash flow.
And sometimes your accountantsays you're making a lot of

(33:09):
profit, but where's the cash?
That's most of the time formost businesses.
Well, that's right, and sothat's the thing to juggle.
And there are four keyfunctions that the manager has
got to achieve.
They are marketing, sales,delivery or delivering the
service or the product andfinance.
So then we ask the question inJack and Jill's business, who is

(33:32):
responsible for marketing,which is creating sales
opportunities?
And if they're not spendingsome time, and like, how did we
find you?
Ellen, found you via podcasts.
You were out there marketing,investing time in marketing.
And so let's say it's Jack.

(33:56):
Jack's responsible formarketing.
And what are the keyperformance indicators?
Does he create inquiries orrequests for quotes?
How many inquiries per week?
How many quotes get requestedeach week?
Then we say now, sales, which isconverting those quotes into
business.
What's the Christian name ofthe person responsible for sales

(34:18):
?
Let's say it's Jack, again, allright.
So you can see a trend here,right?
And Jack can say well, this ishow many quotes and this is how
many conversions, what's hisconversion rate?
And we also measure yield,which is what is the value of
those quotes.
And then, finally, delivery.
Who's delivering the service?

(34:38):
What's the name of the managerresponsible for delivering the
service?
Let's say it's Jack.
Again, you can see a trend here, can't you?
And so he's delivering theservice.
And then finance, which isaccounts, receivable, getting
paid accounts payable, payroll,bas and things like that.
Maybe Jill's going to do that.
And so you can see how easy itis for them to imprison

(35:04):
themselves because their namesare in all the boxes.
If, at the lower levelmarketing, sales, delivery and
finance you can take your namesout of the box, then suddenly
you've got a cash flow business,one that you own.
It doesn't own you A business.

(35:25):
That's nice to have butactually easy to sell, and so
that's a great goal.
So starting with an org chartof the key function of the
business marketing, sales,delivery and finance I think is
a great step, so that thebusiness owners can have a

(35:45):
directors meeting at the 15th ofevery month and say how are we
doing, what are our key ratiosand what can we do.
Can we call Dwayne and get somehelp in improving those key
ratios?

Speaker 1 (35:57):
I talk to a lot of people mate about the roles and
it's incredible and I was in thesame boat for a long time but
so many people that I talk tothat reach out to me can't tell
me their roles.
And I say to them well, untilif you don't know what your
roles are, if you haven't takenthe time to write them down and
work them out, how do you knowwho you're going to hire?
To get some time back, whereare you going to start?

Speaker 2 (36:19):
absolutely, now, what I just quoted to you, I learned
from Michael Gerber, who wrotethe e-myth about developing an
org chart.
But then the next challenge ishow do I remove myself from that
role?
Let's say the actual stuff atthe building site.
You've got a manager and he'sgot other people.

(36:40):
How do we get other people todo the thing I do so?
Well, and I'd really like torefer everybody to a fantastic
little book called the OneMinute Manager, which talks
about how to train somebody todo something the way you want it
done, and one of the biggestsecrets I learned out of that

(37:02):
book because there's only threesecrets in that book One of the
secrets I learned out of thatbook because there's only three
secrets in that book is that amanager or a supervisor should
realize that all their teammembers, their apprentice, their
traders, whatever like that allfailed one subject at school
and that subject is mind readingwhen you told me.

Speaker 1 (37:19):
We had a conversation about this one day and when you
told me that I was like it's sotrue.

Speaker 2 (37:24):
Absolutely.
And so how do you become?
You know we often confuse theword a good leader with a good
manager, but we've all throughour lives had circumstances
where we've been mismanaged ortreated unfairly and people
really gravitate towards a goodleader.
We can all think about somebodyin their life and I want you,

(37:45):
Duane, to think about somebodyin your life.
It might be at school or asports or a teacher.
It might have been a ministerof the church who got you to do
what you didn't think you coulddo.
You didn't like them at thetime, but you actually achieved
a good result and now, uponreflection, you really think of
that person with affection, Likeif you bumped into them.

(38:06):
If they're still alive, theymade a huge difference to you
and I think a good manager canbe that person for people.
They're training to empowerthem, knowing that that person's
not going to be with themforever.
Power them.
Knowing that that person's notgoing to be with them forever.
Because if you are well knownas like, if you can get a job
working for Dwayne Pierce, youare bloody lucky because he's

(38:29):
going to be tough, he's going tohold you accountable, but you
are going to learn great systemsand how to do the job well.
So you want to be that sort ofmanager that is attractive.
So you want to be that sort ofmanager that is attractive and
the wages are less important,then, because you're going to be
like a learning institution andjust think of the loyalty that

(38:49):
you achieve and the connections,because often they will leave
you, but there'll be greatconnections in business
Something else we've talkedabout several times mate is
value.

Speaker 1 (38:59):
Like how it shouldn't always be.
Like an employee shouldn'talways just make it about the
money.
Like it's got to be more thanthe money.
Like create a good workenvironment.
Create an environment wherethey can learn skills and take
that out into their own careerin the future.
I do think it's an area whereour industry especially I'm not

(39:20):
sure about your fitness industry, but we are really struggling
with that at the moment becauseeveryone just wants to do their
apprenticeship and then leave.

Speaker 2 (39:27):
Oh sure, well, and I think people have.
You know it's great if you cansay here's a career path, even
map it on.
You know, you've got anapprenticeship, then you've got
this, then you've got this.
So after you've got anapprenticeship, then you got
this, then you got this.
So after you've done yourapprenticeship, uh, we might
have a role for you as afull-time tradie or whatever,
like that, or outsource, or I'mgoing to help you get into
business and you're going tobecome one of our contract

(39:49):
trading, because I know you'velearned from me and you'll
you'll do it well.
Um, I'd like to share, if youdon't mind, a uh, a great speech
that a business owner can givea new employee.

Speaker 1 (40:03):
Yeah, no, definitely.

Speaker 2 (40:04):
And let's do some role playing.
So you're the new employee.
I'm the business owner.
Yeah, so, dwayne.
Firstly, I like to deal withreality and I know you're not
going to work for me forever.
One day you're going to havethe opportunity to follow your
green pasture, your dream, andit might become like in the

(40:26):
fitness industry.
You might be the fitnessdirector of the P&O cruise ship
or whatever.
Open your own gym, or inbuilding it might be, start your
own business, and I wish youevery success.
Be a success.
But your ability to do that, toachieve your goal, is very

(40:48):
dependent upon the things you'regoing to learn whilst you're
here with me, and not just thethings you learn, but the work
you do, because your signatureis going to be on all that work.
Because one day you are goingto leave and I'm going to get a
phone call, either from somebodywho's going to be employing you
to ask would you hire thisperson again?
Or it could be a bank orsomebody who's going to lend you

(41:11):
money to invest in you or totake a risk on you, and you want
me to say this person'sreliable.
They show up, they do whatthey're promised.
So, duane, coming to work forme, I am nothing but your
stepping stone.
You're actually working foryourself to develop that
reputation, reputation, that cv.

(41:33):
So what if you do choose tocome work for me, or if I choose
you?
Likewise, I want you to workhard to achieve a great goal.
And that's the sort of boss Iam.
I'm not going to be always nice, but I'm completely invested in
you learning and getting agreat reputation for yourself.
Does that make sense?

(41:54):
100%.
So that sort of conversationthat young person says I'm
dealing with a realist, I'mdealing with a leader who
actually has my best interestsat heart.
And we do have, apparently, acost of living crisis.
They do have cash flow problemsand sometimes you've got to get

(42:14):
personal.
What are your income goals?
You're not spending too much.
How are you going to survive?
Blah, blah, blah.
And it's good to have thoseconversations because that does
matter, because sometimes that'sthe reason they're going to
leave.
Yeah.

Speaker 1 (42:26):
I had one of those conversations only last week,
mate, with one of my youngapprentices.
It's unbelievable.
Like I don't think there's acost of living crisis, I think
there's a cost of spendingcrisis.
Yeah, but, mate, it was on a,it was on a monday morning.
He um I was on site early.
We're getting ready to handover a house.
We had to just pull thetemporary fencing down, the

(42:47):
landscapes were coming in to doall the turf and finish it all
off, and him and my supervisorwere meant to meet me there to
just wrap it all up.
And the supervisor got tied uppicking some gear up and had let
him know that, and so hethought he'd just go and get a
coffee and turn up a bit later20 minutes later and I'm like,
mate, what's going on?
You knew I was going to be here.

(43:07):
Todd told me he was going to bearound late, so I just decided
to get a coffee.
I was like, well, now you'vepissed me off.

Speaker 2 (43:14):
And that's not going to be on the CV, and did you get
the call the reference.
Call Are and did you get thecall the reference call.

Speaker 1 (43:20):
Are you going to remember that event?
Anyway, so the long part of thestory is he'd gone out of his
way to go and get a coffee,which had made him turn up to
work late, which had made meannoyed, which he didn't really
think much of because he justthought the coffee was more
important.
And I said, mate, I don't careif Todd's running late, like
we've got shit to do here.
You knew I was going to be here, so I was like, oh, but I

(43:44):
thought without the truck beinghere we wouldn't be able to load
it on or whatever.
And I'm like that doesn'tmatter, mate, if you're told to
be at a certain time, you gethere, absolutely.
And while we're having thisconversation, um, and it's
unfolding, I he's starting tosort of have a bit of a chat to
me about the, the cost of living, and it's hard.
And I'm being tough on him andsaying well, mate, you haven't
just done yourself any favoursby turning up late, because if

(44:05):
you're struggling to live, youneed to impress me, sure.

Speaker 2 (44:08):
And it's easy.
For well, not easy, but thereis a formula for giving yourself
a pay rise.
Those who do more than they'repaid to do end up getting paid
more for what they do.
Yeah, turning up early,delivering extra value because
you'll want to pay them more,it's all value.
But I do want to refer back tothat book, the One Minute
Manager, which is you can readit in a one-hour plane flight.

(44:29):
It's so small because it talksabout one-minute goal settings,
which is recognizing that thatteam member is not a mind reader
, that you're going to show themthe way you want it done.
They might have come throughapprenticeship school, fine, but
it's my business.
This is the way we do itbecause we operate on standard
operating procedures or systems.

(44:50):
Then you've got one-minutepraisings, which is catching
them doing things right.
You've got children.
Yeah, do you remember when youryoungest first started to walk?

Speaker 1 (45:01):
Yeah, how old were they Would have been 14, 15
months maybe.

Speaker 2 (45:08):
Right, and did you praise them then?
Oh, you're all over them.

Speaker 1 (45:12):
But was that the?

Speaker 2 (45:12):
first time?
Did they have to wait for 15months?
No, or when they were making it.
So you caught them things doingapproximately right, knowing
that the journey to exactlyright is made up of a whole
series of approximately rights.
That's called one-minutepraisings.
But then the third secret isone-minute reprimands.
You gave that fellow areprimand, but the worst thing
you can do is not give thereprimand, and so you

(45:37):
internalize it, you get stressedout about it, and how many
times have we heard somebody inbusiness say I got rid of all my
people.
They're terrible, I'm justbetter doing it myself, which
means completely imprisoningyourself.
So the rules of giving oneminute reprimands do it in
private.
Let them know exactly what theydid wrong and how it affects

(46:01):
the team and the performance andhow you feel about it, and then
move ahead.
But get it done straight awayand it can really so they end up
thinking not what, how theywere treated, but what they did
wrong.
So you know, it's sort of liketwisting the dagger, isn't?

Speaker 1 (46:21):
it.

Speaker 2 (46:22):
So that book, the One-Minute Manager by Ken
Blanchard, is a great read foranybody that has a team or wants
to become a better leader,better manager, and wants to
grow their team.

Speaker 1 (46:35):
Yeah, I take all that on board.
Where that conversation yeah, Itake all that on board when
that conversation kept going.
But was he went on to tell methat him and his girlfriend and
another mate and his girlfriendhave just moved into a new
rental house for $1,320 a week.

Speaker 2 (46:52):
Fair, and I'm like, mate, you haven't got like
you're not struggling becauseyou're not earning enough money,
You're struggling becauseyou're living a lifestyle you
can't afford Definitely, and Ithink that happens a lot in the
world these days and you knowI've got to give credit to a lot
of ethnic families that come toAustralia, go on the building
industry and they all live athome and then they start buying

(47:15):
their homes and stuff like that.
You know, in Sydney theItalians and the Greeks.
But they do what it takes.

Speaker 1 (47:25):
Right that In Sydney the Italians and the Greeks but
they do what it takes, right,they do what it takes.
They do what it takes and theybecome very wealthy and
financially stable that way.
Yeah, let's move on, mate, to.
I like how you mentioned thatyou found us through the podcast
.
Yes, because a lot of peopledon't believe me, like that.
A lot of people reach out to meall the time and say, oh, don't
you worry about what you talkabout on your podcast.
It might put people off, butthat's how you guys found me by
listening to the podcast andhearing what I had to say.

Speaker 2 (47:44):
Absolutely.
You became a trusted authority.

Speaker 1 (47:48):
Yeah, so how have you found the whole process with us
?
Well?

Speaker 2 (47:52):
firstly, the process of you being involved in the
design and the quote and thingslike that.
Everything was laid out and wascompletely transparent.
So we knew what we were gettinginto and we had a budget to
work with and we had to do somepull a few things back here and
there to save some dollars sothat we had a path moving

(48:17):
forward, knowing that prices goup and delivery stuff and things
can go wrong.
So that process in thebeginning was very empowering
and we felt that we trusted boththe designer, aaron, and
yourself, because you both worktogether.

(48:38):
So we were impressed with thatprocess and there was a bit of
rejigging rejigging the design.
You gave input on the pricesand we changed the design
slightly and that's been a goodprocess.
Then, moving ahead, there's beenagain a lot of communication,
very proactive communication,between your team and

(49:02):
particularly with Ellen.
We have weekly site meetings,but then we had a timeline that
we as the building owners had towork to for the specification
of the white goods, the lightfittings, and even today Ellen

(49:24):
was changing a front door knobor something like that.
So your accounting department,our accounting department, have
worked well together and thesite meeting your team members
have been fantastic.
Curtis, they have ticked me offif there was a safety issue if
I wasn't wearing steel cap,boots, but, uh, that's fine.
Or going there unannounced, orwhen I shouldn't be going there,

(49:44):
that was all, uh, that was allfine.
So, uh, and of course, we'vegot the unforeseens of, you know
, rain and weather and thingslike that, a lot of weather, and
so you know, we've been able todeal with that and that's
changed the agenda, the timeline, slightly, but these are the
unknowns and we've been inbusiness a long time and you

(50:05):
just have to go with the flow,make your best decision, deal
with what comes up and moveahead.
So maintaining the relationshipis important to us and move
ahead, you know.
So maintain the relationship isimportant to us.
And also we've developed afantastic trust in your team
members, both your senior andjunior team members.
They've all been courteous andalso we're impressed with little

(50:27):
things like leaving the siteclean, good relationship with
neighbours.
You know, all these thingscount.

Speaker 1 (50:34):
Yeah, no, it's been a really good process, but I I
think the like you can see withthe different types of clients
that we have, um, the differenttypes of relationships, and I
always find that having clientsthat are in business always
seems to be a betterrelationship.
They understand a lot more, um,and I think, because you've
been in business so long, likeyou just said, like you
understand, with all the wetweather, that we've just got to

(50:56):
work around and come up withsolutions and keep moving
forward.
And there's been a few sitemeetings where I've been quite
stressed about that and you'vebasically given me a pat on the
back and said oh, that's fine,dwayne.
Like we've been in business along time, we get things change.

Speaker 2 (51:09):
Sure, so it's good.
We do want to get it finishedas quickly as possible, get it
on the market, get income comingback in, but still, you know,
things have an agenda of theirown and we can see that there's
effort all around, and some ofyour well, all of your team
members are doing a fantasticjob, but many of them, you can

(51:30):
see that the way they're doingthe workmanship, it's as though
it's their home.
You can see it.
So that makes a big difference.

Speaker 1 (51:36):
That's awesome, mate, before we wrap it up, you've
been in business a long time andI think it doesn't matter what
industry you're in, whatbusiness you have a lot of
businesses deal with the sameissues.
I guess what's some advice forpeople out there in business
that, after being in businessfor 50 years, you would
recommend the top three thingsyou should be looking out for.

Speaker 2 (51:56):
Well, firstly, if you see somebody that's successful,
if you can model what they'redoing, that's going to help you,
you know, rather thanreinventing the wheel and things
like that.
So, particularly if you're in a, if I was an apprentice of
getting in the building industry, I would look around for not
who pays the most money, but whowould be the best manager, who

(52:18):
would be the best trainer?
Who could I learn more from?
Who is doing a great job inmarketing that I can learn from
them?
So I would probably double myapprenticeship to learn more.
I'd see if I can take my bossout for breakfast and learn from
them.
I can take my boss out forbreakfast and learn from them.

(52:39):
So that's one thing.
The other thing is in business,of course.
How you market your business isoften more important to the
result than how you do yourbusiness or your thing.
So you know and marketing isn'teverything Everything we do is
marketing, you know, wearingyour logo on your shirt, having
the sign out the front on yourtruck and things like that it is

(53:00):
all marketing.
So now we've got AI, that'simpacting every part of our
lives, so we have to spend extratime getting into that.
You're doing great marketingalso, not only with this podcast
, but appearing as an expert onother people's podcasts.
There's a rule when it comes tosocial media, and all your

(53:23):
younger team members shouldrealize this there's a success
factor on social media.
It's simply this spend moretime creating content than
consuming content.
Here we are creating content,which is much more valuable to
meeting your goals than being onyour mobile phone for two hours

(53:45):
a day looking at whatever.

Speaker 1 (53:47):
And that's a good one .
I'm glad you bring that upbecause if people actually took
note of how much time they'respending, they would see that
they could easily cut back onthe time they're scrolling and
put a quarter of that time intoproducing the social media, and
that would have a massive impacton their business Totally,
totally.

Speaker 2 (54:05):
And so last week I bought a book.
It was about one part of ourmarketing funnel.
It was about the discovery call, which is after somebody opts
in or makes an inquiry how doyou make that phone call?
And so I'm reading a whole bookon one key aspect of the

(54:28):
business how to make the phonecall.
Unfortunately, today, withdecreased attention spans,
people do know how to read, butthey don't have the ability to
read a book.
They put everything aside, beit one chapter or nine or
whatever like that.
So it's good to be thatconstant student.
As a matter of fact, for meit's motivating.

(54:49):
I'm not considering retiringbecause I'm enjoying it so much
and it keeps me intellectuallystimulated.

Speaker 1 (54:56):
Yeah, mate, they're awesome tips and I can tell
because, like I said, we havesome great conversations and it
blows my mind the amount oftopics that you just know so
much about.
We've had conversations abouteverything health, farming,
housing.
We're both interested inregenerative farming, of course.

Speaker 2 (55:14):
So that's a really interesting topic, because it's
not just a matter about theemissions that go up into the
air, but how much comes backinto the soil and regenerative
farming.
So we don't have a zeroemission policy, we've got a net
zero emission policy, whichmeans bringing carbon back into
the soil through regenerativefarming, and so I think that's

(55:37):
got a lot to go, particularlyhere in Australia.
You know, we should be giving alot of credit to our farmers.

Speaker 1 (55:43):
Yeah, they definitely get overlooked.
People just think that the shitshows up on the shelf in the
supermarket.
Yeah no, yeah, and that'ssomething you guys are moving
more towards.
Like you were saying the otherday, you're thinking about
moving down to your farm.

Speaker 2 (55:58):
Oh sure, but you know we operate a virtual business
so it makes no difference wherewe are.
So you know we'll continuerecruiting, you know, coaches to
the DietFlex program.
You know people, mainlymature-age women, want to work
from home.
So anybody out there, you knowmature age women who want to add
some extra income, have passionabout helping other people,

(56:19):
particularly in the weight lossjourney.
We can help you set up a nice,tidy home business.
But I'd like to share aphilosophy which I learned from
a plaque that was on my mother'skitchen wall, and you've
probably heard this.
This, it's a lovely saying,which is goes something like

(56:39):
this I shall pass this way, butonce, therefore, any good I can
do, any kindness I can show, letme do it now, for I may not
pass this way again.

Speaker 1 (56:52):
That's good if you take the time to reflect on that
and think about that, that saysa lot.
You should never miss anopportunity.
Eh, definitely not, mate.
Before we wrap it up and getout of here, how can people
listeners get in touch with you?

Speaker 2 (57:08):
Go to dietflexcomau D-I-E-T-F-L-E-Xcomau, follow the
links.
And I didn't share one of mybiggest marketing tips, which is
You're all right, let's keepgoing, mate, I can talk to you.

Speaker 1 (57:22):
No, that's fine.

Speaker 2 (57:25):
And it is pay attention to the things that
grab your attention.
So if you see it might be an adfor toothpaste or something on
your social media or somethingin the newspaper or something on
the TV and it grabs yourattention, pay attention to that
, click the link, look at it.
Gee, I mean I save all greatads that I see because we're
doing a lot of Facebookadvertising, because I can learn

(57:48):
from that.

Speaker 1 (57:49):
So it's really good.
As you say, mate, learn fromthose that are doing what you
want to do, definitely.
Yeah, sure, it's the quickest,easiest, simplest way, most
cost-effective way to get towhere you want to be Absolutely.

Speaker 2 (58:04):
Now I know we're sort of going on, but in setting
goals, one good thing anybodycould do is you know the old
time when you had to borrowmoney from the bank.
They would get you to fill outan assets and liabilities form.
Yeah Well, go to the bank andask, or you could probably
download it from the internetassets and liability form and

(58:24):
you fill it out.
Of course, your car is not anasset, it's an expense because
it depreciates.
But you fill it out whateveryou've got in the bank, or net
value of real estate and thingslike that.
And you do that every year sothat you say my goal is to
increase net asset and so it's agood financial planning tip.

Speaker 1 (58:45):
just to do that, mate .
I'm huge on that, like I havean asset.
Well, camille and I have anassets liability sheet that we
review very regularly, probablyevery six to eight weeks, and
it's also a document that we'vedeveloped that we have inside
our training business, live LifeBuilt for all of our members.
Because when you finish schoolthere's no report cards.

(59:07):
For me, your assets liabilitysheet is your report card.
You should be in a positionwhere every year, you're trying
to increase or improve that justno different to when you're at
school and trying to improveyour report card because I don't
know, like some people say, Ipush too hard and I'm I need to
back off a little bit.
But you, to me, to keep goingthrough life without getting

(59:31):
comfortable, without gettingstale, you've got to keep
improving things and for that,asset liability is a driver.
It proves to me like I want toget to the next level.

Speaker 2 (59:44):
And one of the best steps I think, particularly
people in business, particularlya husband and wife is to have
that kitchen table board meetingon the 15th of every month
where they look at their profitand loss statement and, uh, just
a little financial tip, Iprefer to look at a profit loss
spreadsheet so we see the, thetrends you know, like the last
six or 12 months, month to month, um, and say how are we doing?

(01:00:07):
Are we putting money in oursavings account?
You know, we accumulating someasset.
And sometimes it's good to havea business coach it might be
via Zoom Sit in with them withthat 30-minute one-hour looking
at the profit and loss statement.
Instead of saying it's a sea ofnumbers, let's dive into it.

(01:00:28):
It might be a level one, two,three or four.
And it's a good role for abusiness coach to say let me be
just an ex-officio director ofyour business, just so that we
can sit in and say how are wegoing and are we headed towards
our goal or not, and are weaccumulating some money or not?

(01:00:51):
Are we putting money into superor not?
Not, you know, are we puttingmoney into super or not?
And that's a good role foradditional role for a business
coach that can make a hugedifference people, because it,
as a matter of fact, you I sawit this morning a demonstration
how you can use chat.
Gpt is a business coach.

(01:01:14):
I know but AI is impacting allour lives and will continue to
impact all our lives from hereon in.
There's no doubt in my mindabout that.

Speaker 1 (01:01:24):
Well, jamie, look, really appreciate your time,
mate.
I know it's been a bit of adrive out here from inner city
Brisbane for you, but I reallyappreciate your time.
I really appreciate you andAlan Helen letting our business
build one of your investmentproperties and I really hope our
friendship continues after thebuild.
I think you're amazing people.
I love your energy and, yeah, Ireally look forward to our

(01:01:47):
Monday meetings because it'salways we do the job stuff and
then we always have a chat aboutother stuff.

Speaker 2 (01:01:54):
We were lucky to find duane pierce constructions.
I appreciate it, mate.
We were very, very lucky and uh, it's been a stress-free or as
minimal stress as possible uhadventure to doing this.
Uh, you know million dollarrenovation, so yeah cheers, mate
appreciate it.

Speaker 1 (01:02:13):
Yeah, um, look, guys, if you liked this podcast, make
sure you subscribe, comment allthose things, share with your
friends so that we can continueto make this australia's number
one construction podcast so allyou guys and girls can run
successful, sustainable andprofitable building businesses.

Speaker 2 (01:02:28):
Cheers guys, see you on the next one are you ready to
build smarter, live better andenjoy life?
Then head over tolivelikebuildcom forward.
Slash, elevate to get started.

Speaker 1 (01:02:47):
Everything discussed during the Level Up podcast with
me, dwayne Pearce, is basedsolely on my own personal
experiences and thoseexperiences of my guests.
The information, opinions andrecommendations presented in
this podcast are for generalinformation only, and any
reliance on the informationprovided in this podcast is done
at your own risk.
We recommend that you obtainyour own professional advice in

(01:03:10):
respect to the topics discussedduring this podcast.