THE LIFT Powered by Ford

THE LIFT Powered by Ford

Auto repair professionals: Listen in to The Lift Powered by Ford for insights and stories to help lift your business and your day. In each episode, host Chris Czmyrid and expert guests talk up the business of auto repair, life beyond the shop and the parts in between.

Episodes

August 26, 2022 17 mins
For 50 years, Motorcraft has been an OEM parts brand building a reputation for quality, dependability and performance. We celebrate this milestone anniversary by sharing Motorcraft musings from former guests — including shop owners, Ford insiders and a driving force of the Motorcraft racing team. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. The Lift Powered by Ford is also available wherever...
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What does NHRA have to do with recruiting the next generation of auto techs? We catch up with driver Bob Tasca III for a recap of last season, a preview of what’s to come and a shout-out to the NHRA Youth & Education Services (YES) program – with added insight from Ford insider and drag-racing enthusiast Michelle Stallard-Hakim. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. The Lift Powered b...
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March 3, 2022 20 mins
Know who owns the longest-running Cup Series team in NASCAR®? Brothers Eddie and Len Wood of the legendary Wood Brothers Racing team join us to discuss their legacy in racing and with Ford, the meaning of family, the pursuit of victory #100 with rookie phenom Harrison Burton and this electrifying new era in the sport. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. The Lift Powered by Ford is a...
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March 3, 2022 17 mins
Who can you look for behind the wheel of the No. 21 Ford Mustang in the 2022 NASCAR® Cup Series? Meet rookie driver Harrison Burton and hear him talk about everything from preparing for this season to running the next-gen car to driving for the Wood Brothers and brands like Ford, Motorcraft® and Quick Lane® Tire & Auto Center. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. The Lift Powered by...
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December 3, 2021 30 mins
Knowing what an in-demand skilled trade auto repair is, what can shops do to meet the challenge of recruiting new technicians? A Ford Service Technical Support Operations Manager talks about how and why Ford is being proactive. And we hear what two young auto repair tech program grads have to say about their training – and future. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. About Motorcraft...
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October 21, 2021 30 mins
What does the evolution of electric vehicles (EVs) mean for the auto repair biz? A Ford Service Engineering Ops Director discusses how Ford is charging forward. And a big-time Nitro Funny Car Racer then talks with us about everything from pulling 6Gs to recruiting techs to piloting an electric ride. To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com. About Motorcraft® Motorcraft offers a complet...
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September 28, 2021 29 mins
How is the growing shortage of skilled tradespeople affecting the world of auto repair? A contributing writer for Forbes and a leader at Ford discuss the issue. Then we catch up with the team who helped drive the Rocket League Ford F-150 from the gaming world into the real world. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of...
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What’s the story with white smoke and diesel trucks? A Ford Engineer and a PSN shop owner help clear the air – providing valuable tips and lessons along the way. Then we talk with the president of Ford Performance Racing School about the exciting “educational experiences” offered. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of ...
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Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive, discusses the outlook for the auto repair business coming out of the pandemic – and the rise of used car sales. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routi...
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August 19, 2021 25 mins
What do auto repair professionals have to look forward to coming out of the pandemic? Get the outlook from Senior Economist and Director of Industry Insights at Cox Automotive. Plus, hear Motorcraft® Sales Manager of the Central Region talk about what’s going on in the field. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of repla...
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August 19, 2021 30 mins
How is the 2021 all-electric Mustang Mach-E fast-forwarding us into the future? What’s the story behind the 2021 Bronco™ Sport racing to victory in the off-road Rebelle Rally? Meet the all-female teams in the driver’s seat for each of these feats as we talk shop and celebrate Women’s History Month. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers ...
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Jason Rowells, video game designer, and Matt Wolf, gaming expert, chat about the exciting introduction of the iconic Ford F-150 into the megahit video game Rocket League. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, M...
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Dan Kovac and Pat Burns, co-owners and partners of Grandma’s Speed Shop in Detroit, Michigan, exchange stories about wrenching together since high school and now rocking the Detroit diesel performance and repair scene. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. ...
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August 19, 2021 28 mins
What are some keys to running a successful shop? In this episode, learn from a pair of long-time friends who together operate a booming repair business specializing in diesel trucks. Then hear all about the fast-growing world of gaming – and how the iconic Ford F-150 is getting in on the action. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a c...
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Doug Danstrom, Global Quick Lane® Manager at Ford Motor Company and Chief Operating Officer North America, reveals his unique perspective on the role of repeat business. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Mo...
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Tony Hunt, professional stunt driver, shares his experience of driving the iconic GT40 in a blockbuster film about the 1966 Ford victory against an Italian racing legacy. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Mo...
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August 9, 2021 25 mins
Mastering the 80/20 rule. Having customers lined up for all the right reasons. In this episode, get useful takes on the topic of retention from an industry leader and a thriving shop owner. Then join us for a quick spin with big-time movie stunt driver Tony Hunt (you’ve likely seen his work). To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a com...
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What effect has the pandemic had on customer expectations? In this episode, host Chris Czmyrid and guests provide a big-picture view, insights from the field and a great recipe for customer service. Plus, hear an insider’s take on building Bronco™ off-road courses along the way. To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home About Motorcraft® Motorcraft offers a complete line of r...
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