The LinkedIn Marketer: Karen Hollenbach

In this episode I explore why you might be hesitating to show up on LinkedIn and the small actions you can take to decide if LinkedIn is worth the effort.

Resources

The LinkedIn home feed clean up I mention in this episode: https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy

Follow me on LinkedIn ht...

In this episode of The LinkedIn Marketer I chat to Janine Stratford about her journey with LinkedIn. Janine is the Founder of Coaching Focus, a leadership coach, career strategist, and facilitator passionate about helping educators lead with clarity, confidence, and purpose.

After 28 years in schools, including as a Deputy Principal, Janine started Coaching Focus in 2015 to empower school leaders to step up, stand out, and make a la...

In this reflective episode of The LinkedIn Marketer, I explore the idea of your LinkedIn profile as a mirror- an honest reflection of your professional story. I invite you to look beyond headlines and job titles to consider what your presence truly reveals.

Every section of your profile - from your headline to your featured posts - tells part of a larger story. What you show (and don’t show) reveals your priorities. Being genuine re...

In this episode of The LinkedIn Marketer I invite you to step away from the noise and pressure of LinkedIn and return to a place of calm reflection.

I explore how LinkedIn can become an intentional, authentic extension of your professional life. Through a client story and reflective prompts, I demonstrate how using LinkedIn with clarity and purpose can transform overwhelm into confidence.

This episode mentions The Elevate Map - my f...

In this episode of The LinkedIn Marketer I explore something I've been thinking about lately - the role of marketing and whether it is having a positive impact on our society.

Tune in to find out where I landed and the opportunity for your LinkedIn presence.

How do we show up in a way that feels meaningful?

Resources I mention in this episode:

• Joe Pulizzi https://www.joepulizzi.com/about/
• The Content Marketing Institute ht...

In this episode I share my plans for Substack, re-introduce myself (in case this is the first time you've tuned in - welcome!) and share my thoughts on the latest LinkedIn algorithm updates.

Resources mentioned:

Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy

Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/

Think Bespoke's Knowledge Base

https://thinkbe...

In this episode of the LinkedIn Marketer I explore the LinkedIn clean up you didn't know you needed. Improving your feed with a LinkedIn clean-up means you’ll spend more time engaging with content that aligns with your professional focus.

Podcast resources:

Here's the article I mention with instructions.

https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/

Please leave a comment if you have any q...

In this episode of The LinkedIn Marketer I explore the big question - should Australian professionals use emojis on LinkedIn at all? I share why I do not use emojis on LinkedIn and what to consider instead.

Please leave a comment if you have questions from this episode. Let me know if there are topics you would like me to explore in future episodes.

To find out more about Think Bespoke and our LinkedIn profile writing services and Li...

In this episode I explore AI and the different views about whether it is friend or foe, when it comes to writing your LinkedIn profile. I provide tips for embracing AI when writing your LinkedIn profile and mention how to side step the paid AI option within LinkedIn.

I ask you to consider two key questions before 'tending to your LinkedIn garden' and mention how I approach the use of AI tools, and the prompts I provide in my LinkedI...

Hello there, and welcome to Season 6 of The LinkedIn Marketer podcast with Karen Hollenbach. In this episode I share that I'm thrilled to be back for another season of insights to help elevate your LinkedIn presence.

This season will focus on the LinkedIn profile experience and how to help you move from quietly capable to visibly confident on LinkedIn.

This season is going to be influenced by what you'd like to know about the Linke...

In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team.

Resources mentioned in this episode:

Think Bespoke's Content Marketing Strategy Playbook

https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/

Keep Learning

For specific LinkedIn tips and articles about the features discussed in this episode, ple...

In this episode I explore what thought leadership can mean for you on LinkedIn.  Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey.

Keep Learning

For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base artic...

In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this.

Resources mentioned in this episode:

Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/

Michelle Raymond, Australia's LinkedIn Company Page expert

https://www.linkedin.com/in/michellejraymond/

Keep Lear...

In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts.

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bes...

In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including:

• Research other LinkedIn profiles for some inspiration when updating yours
• Research potential talent for your organisation’s current job vacancies
• ...

In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them.

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Kare...

In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include:

1. Decide Focus

2. Review Profile

3. Customise Newsfeed

4. Engage

5. Connect

6. Post

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base article...

In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too.

Keep Learning

To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles.

https://thinkbespoke.com.au/insights-blog-2/

Sign up to Karen's newsletter

https://shar...

In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn.

Keep Learning

For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.

https://thinkbespoke....