The LinkedIn Marketer: Karen Hollenbach
Want to learn how to maximise LinkedIn’s latest content marketing and publishing features? Listen to Karen Hollenbach, Think Bespoke's Founding Director and Australia's leading LinkedIn Strategist and Educator, as she shares her LinkedIn marketing and profile tips. If you manage the LinkedIn presence for your organisation, this podcast is for you. Linkedin’s functionality keeps getting better, so please tune into our latest Season's episodes for feature updates. Sign up to Karen's e-insights at https://thinkbespoke.com.au/think-bespokes-e-insights for inspiration and insights.
Episodes
In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team.
Resources mentioned in this episode:
Think Bespoke's Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, ple...
In this episode I explore what thought leadership can mean for you on LinkedIn. Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey.
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base artic...
In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this.
Resources mentioned in this episode:
Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/
Michelle Raymond, Australia's LinkedIn Company Page expert
https://www.linkedin.com/in/michellejraymond/
Keep Lear...
In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bes...
In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including:
- Research other LinkedIn profiles for some inspiration when updating yours
- Research potential talent for your organisation’s current job vacancies
- ...
In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Kare...
In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include:
1. Decide Focus
2. Review Profile
3. Customise Newsfeed
4. Engage
5. Connect
6. Post
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base article...
In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too.
Keep Learning
To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://shar...
In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke....
In this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some of my clients to explore this feature, which I share at the end of the episode.
Sign up to Karen's newsletter
https://share....
In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider.
1. Managing the discomfort of personal branding
Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to time. Questions I ask you to cons...
In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including:
- respond to invitations to connect with a conversational follow up mes...
In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise LinkedIn, now they have a company page...
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to take to maximise LinkedIn for their career or business. These steps include:
- Understanding
- Branding
- Networking
- Rituals
- Though...
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features and benefits of Creator Mode including creator tools, link in bio and the recent change to choose Follow or Connect as the main CTA for oth...
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better leveraging LinkedIn to control what recruiters, potential clients and employers can find out about you online, including:
1. Take Control of Your...
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including:
- Know your focus for LinkedIn
- Have a manageable plan
- Be consistent
- ...
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore how to become a thought leader on LinkedIn. Whether you are already a thought leader and would like to check your game plan, or you're preparing to increase your thought leadership on LinkedIn, you will enjoy this episode.
Resources Mentioned
Professional Profile Checklist
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share the 7 key steps to improve your LinkedIn user experience (UX) by cleaning up your LinkedIn newsfeed, including:
1. Establish a LinkedIn Strategy
I want you to get as much value from your LinkedIn experience as possible, and it starts with a game plan. Before diving into the process of cleaning up your newsfeed, consider developing a clear...
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
Welcome to this episode about how to refresh your LinkedIn Profile. If you're a long term listener you may notice an update of the podcast visual. This reflects changes to my LinkedIn Profile. We are all a work in progress, after all!
Here are the resources I mention in this episode:
In Discovering I Am An Ambivert you can read more about when I uncovered my a...
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