On this episode of The Liquid Entrepreneur, we sit down with Mara Smith — former attorney, corporate strategist, and now the inspiring founder of Inspiro Tequila.
After stepping away from the workforce to raise her kids, Mara reentered the game with bold ambition: to create a clean, additive-free tequila brand that reflects and respects the thoughtful female consumer. With no prior experience in spirits, she immersed herself in the tequila world—researching, cold-calling experts, and even becoming CRT-certified—proving that passion and persistence can outperform pedigree.
In this honest and empowering conversation, Mara shares:
· How she turned a personal need into a purpose-driven brand
· Why she scrapped her first production run (and what that taught her about quality)
· And how community, curiosity, and courage fueled her growth
Whether you’re a founder, investor, or just someone who loves a good story—this episode delivers.
#TheLiquidEntrepreneur #InspiroTequila #FemaleFounders #BeverageIndustry #Entrepreneurship #WomenInSpirits
Watch the video of this episode on YouTube, LIKE and SUBSCRIBE:
https://youtu.be/sUFpRIbPchM
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