Ever sold your dog for a fat check and got a standing ovation for it?
That’s how Aaron Spivak describes selling the company he built from scratch into a $50M powerhouse.
In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Aaron, the DJ-turned-juice-slinger-turned-weighted-blanket-mogul, to unpack how grit, delusion, and one viral Kickstarter helped him build Hush, one of the top DTC brands in Canada.
He dives into the real emotional cost of selling a business, why customer conversations are his secret weapon, and how Founders Club is helping entrepreneurs get real support.
What You’ll Learn in This Episode:
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The stroke that changed everything…and how a side hustle became a lifeline
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Why Aaron still DJed after hitting $25M in revenue
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The secret power of calling every single customer (yes, really)
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How to turn a blanket into a movement (and a $50M exit)
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What Dragon’s Den taught him about performance, not pitching
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The real emotional chaos of selling your “business baby”
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Why Founders Club isn’t another BS mastermind — and who it’s really for
Who is Aaron?
Aaron Spivak is a serial entrepreneur who co-founded Revita, Hush Blankets, and most recently Founders Club, a global community for high-growth founders. From DJing bar mitzvahs to delivering mattresses in his Audi, Aaron’s story is anything but typical.
Favorite Quote:
"When I sold my business, it felt like someone bought my dog and the whole world clapped."
Take Action:
Tune in to hear why hard work beats hype — and what’s next for the guy who refuses to slow down.
Connect with Aaron:
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Instagram (The Founders Club): @thefoundersclub
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Website: https://www.aspivak.com
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