How a 23-Year-Old Generated $1.3M Without Cold Calls or Internet Leads | Will Van Wickler’s Golden Letter Secret

How does a 23-year-old real estate agent earn $1.3M without cold calling or buying internet leads? In this episode, Brendan Bartic sits down with the incredible Will Van Wickler, who shares his exact blueprint for massive real estate success using a simple yet powerful strategy—the "Golden Letter."

Will reveals how he's consistently turned $1,000 into $18,000 in commissions by mailing carefully crafted letters, completely skipping traditional lead generation methods like cold calls, door knocking, or expensive online leads.

In this high-impact episode, you'll learn:

• Exactly what Will's "Golden Letter" method is and how you can replicate it.
• How to easily overcome common agent objections like, "Do I actually need a ready buyer?"
• Proven scripting strategies to turn homeowner calls into immediate listing appointments.
• Real stories of homeowner responses—including hilarious angry replies—and how to keep a winning mindset through it all.
• How Will landed his first high-end $2.3 million listing by confidently overcoming tough objections in real-time.

About Will Van Wickler:
At just 23 years old, Will closed over $52 million in sales volume and earned $1.3 million in commissions in a single year, making him one of the nation's top-producing young listing agents. He attributes his extraordinary results to mastering the art of predictable, repeatable lead generation using minimal resources.

Episode Timestamps:

• 0:00 – Intro & Meet Will Van Wickler (23-Year-Old Realtor)
• 0:54 – Building a Predictable Listing Funnel Without Cold Calling
• 2:38 – Will's Top Two Listing Lead Sources
• 3:45 – Golden Letter Method Explained (MOFR)
• 9:25 – How the Golden Letter Converts into Listings
• 12:21 – The Economics & ROI of the Golden Letter Strategy
• 15:16 – Typical Responses & Objection Handling
• 16:41 – Funny and Crazy Homeowner Stories
• 19:32 – Mindset for Handling Negative Responses
• 22:08 – Will's Journey: From Rookie to $1.3M in GCI
• 24:56 – Database Strategy & Prioritizing Leads
• 29:58 – Consistent Lead Generation Routine
• 32:42 – Mastering Scripts & Communication for Success
• 38:08 – Gamifying Objections to Win Listings
• 39:03 – "Beast Mode" Lightning Round Questions
• 46:15 – Will is Hiring! (Director of Operations Opportunity)
• 48:18 – Final Thoughts & Closing CTA with Brendan Bartic

Thanks for tuning in to the Listing Beast podcast!
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I'm Brendan Bartic—see you next week on the Listing Beast podcast, where top agents come to earn bigger checks, multiply referrals, and 10x their listing leads!

Connect with Will Van Wickler:

🌐 Website: willvanwickler.com
📸 Instagram: @wvanwickler
📘 Facebook: Will Van Wickler - Keller Williams Realty