Taylor Swift is known for her chart-topping hits, sold-out stadiums, and iconic eras—but according to Harvard Business Review, she’s also one of the greatest business minds of our time. On this week’s episode of The Lo Life, Lo is joined by bestselling author and senior editor of The Harvard Business Review Kevin Evers, who spent two years unpacking the strategy, savviness, and sheer force of will that built the Swift empire—starting when she was just 13 years old.
What began as a teenage girl charming country radio execs and dominating Myspace with homemade vlogs has evolved into a billion-dollar brand run with surgical precision. We’re talking fearless negotiation, media mastery, and a level of audience connection that makes even Silicon Valley’s biggest disruptors take notes.
Kevin takes us behind the scenes of his new book, breaking down why Taylor deserves a seat at the business table alongside Steve Jobs, Jeff Bezos, and Branson. This isn’t about fanfare—this is about facts, power plays, and a masterclass in personal branding. From walking away from Big Machine to reclaiming her masters and rewriting industry rules, Swift isn’t just playing the game—she’s designing it.
If you thought Taylor was just a pop star, think again. This conversation will change how you see her—and how you approach your own career moves.
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