January 23, 2025 • 21 mins
Discover how Local Biz Domination can revolutionize your business operations. Our AI-driven CRM is designed to crush inefficiencies, automate tasks, and empower entrepreneurs to focus on growth and innovation. Visit https://LocalBizDominance.com to learn more and unlock the full potential of your business today.
Stay Connected with The Local Biz Show:
• Email: info@localbizdominance.com
• Facebook: https://facebook.com/LocalBizDomination
• YouTube: https://youtube.com/@localbizdominance
Powered by Local Biz Domination (https://LocalBizDominance.com) : The leading platform for automating your lead generation, nurturing, and conversion, empowering businesses to work smarter and close deals faster.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay.
So you've worked hard, you'vebuilt up your business and
you're on the map, literally,with your Google business
profile.
Speaker 2 (00:07):
Right.
Speaker 1 (00:08):
But what if someone was out there messing with your
listing and like sabotaging allyour hard work?
That's what happened with a lotof businesses with this pin
scam.
Speaker 2 (00:16):
Oh yeah.
Speaker 1 (00:17):
Can you imagine like opening Google Maps one day and
your business is like miles awayfrom where it's supposed to be?
Speaker 2 (00:23):
Yeah, talk about frustrating.
Speaker 1 (00:25):
Oh, it'd be a disaster, especially for
businesses that you know rely onthose local customers being
able to find them easily.
Speaker 2 (00:31):
Absolutely.
And you know, for folks likeour listeners, you know who are
local businesses and reallydepend on that foot traffic.
It's crucial that they show upcorrectly on those maps.
Speaker 1 (00:40):
Yeah, so that's why today we're talking about White
Hat SEO.
Yes, the strategies thatprotect you and actually help
you rank higher on Google theright way.
Speaker 2 (00:48):
Yeah, you know, this pin scam thing really was a
problem for local businesses.
Speaker 1 (00:52):
Oh yeah.
Speaker 2 (00:53):
And it all came down to people exploiting that
suggest and edit feature inGoogle Maps.
Speaker 1 (00:57):
Right.
Speaker 2 (00:58):
And on the surface it seems harmless enough right?
Speaker 1 (01:00):
Yeah, seems like a good idea in theory.
Speaker 2 (01:02):
But some people figured out how to use that to
move their competitors.
Pins to just like fakelocations.
Speaker 1 (01:09):
Wow.
Speaker 2 (01:10):
And that created so much chaos and confusion, and
businesses lost money because ofthis.
Speaker 1 (01:15):
Oh for sure, and like even when the business owner
tried to move it back, sometimesGoogle would flag it as
suspicious and suspend theprofile.
Speaker 2 (01:29):
Yeah, you're getting punished for being the victim,
which is just crazy.
It's like a double whammy.
Exactly, and you know it.
It shows this bigger problem inthe world of online marketing,
where there's this temptation totake shortcuts yeah.
To try to get ahead, and thoseshortcuts are what we call black
hat SEO.
Speaker 1 (01:38):
Right Black hat bad.
Speaker 2 (01:39):
Yeah, and it might seem a quick way to boost your
rankings, but in reality it'sincredibly risky.
You might be tempted to buyfake reviews or, you know, use
some other tricks to try to gamethe system.
But Google's algorithms areconstantly changing and updating
.
Speaker 1 (01:54):
No worries.
Speaker 2 (01:55):
And when they catch you, the penalties are really,
really harsh.
Yeah, we're talking.
You know your rankings plummet,you get warning labels on your
profile.
You can even get banned fromGoogle Maps completely.
Speaker 1 (02:04):
Oh, wow, so it's like not even worth trying to game
the system.
Speaker 2 (02:08):
Not at all.
You know you're much better offbuilding that.
You know.
Solid foundation, which iswhere White Hat SEO comes in.
Speaker 1 (02:14):
OK, so White Hat is the way to go.
Speaker 2 (02:16):
Absolutely White Hat SEO is about building a genuine
online presence, the kind thatGoogle trusts and the kind that
attracts those customers thatare actually looking for what
you have to offer.
It's about building that trust,and it starts with your Google
business profile.
Speaker 1 (02:31):
OK, so let's talk about building that foundation,
like, where do we even begin?
Speaker 2 (02:34):
Well, it all starts with understanding that your
Google business profile isessentially your digital
storefront.
Speaker 1 (02:40):
OK, yeah, that makes sense.
Speaker 2 (02:42):
It's the first impression that many potential
customers will have of yourbusiness, so you want to make
sure that it is accurate andcomplete and engaging.
Speaker 1 (02:50):
Okay, so we know it's important, especially for those
local businesses.
Speaker 2 (02:53):
Yeah.
Speaker 1 (02:53):
But how do we protect it from those shady tactics we
talked about?
Speaker 2 (02:57):
Right.
Well, proactive protection iskey.
You know, think of it likeinstalling a security system on
your physical storefront.
You wouldn't leave yourbusiness vulnerable, and the
same goes for your onlinepresence.
So the first line of defense issetting up Google Alerts.
Speaker 1 (03:12):
Google Alerts.
Speaker 2 (03:13):
Yeah, it's like having a watchdog that will
instantly notify you if anyonetries to make any kind of
unauthorized changes to yourbusiness information.
Speaker 1 (03:22):
Okay, so like if someone tries to change my
business hours or something.
Speaker 2 (03:25):
Exactly, or if they try to add a fake review, or
even if they try to move thatpin.
Speaker 1 (03:29):
So Google Alerts will let me know.
Speaker 2 (03:31):
Exactly.
It'll ping you and you'll beable to address it.
Speaker 1 (03:33):
Okay, perfect.
So besides the alerts, whatelse should business owners be
doing to keep their profile safe?
Speaker 2 (03:42):
Well, regular checkups are really important
too.
Yeah, you know how important itis to you know.
Just check up on your physicalbusiness, make sure everything's
in order.
Speaker 1 (03:49):
Right.
Speaker 2 (03:50):
Do the same thing with your Google business
profile.
Just take a look at it everynow and again.
Make sure the name, address,phone number, hours of operation
all that important informationis correct.
Speaker 1 (03:59):
Yeah, and those little details can be easy to
overlook, especially when you'rebusy running a business.
Speaker 2 (04:03):
Yeah, absolutely, but they make a big difference in
whether or not customers canfind you and choose your
business.
Speaker 1 (04:08):
For sure.
So what else should we bekeeping an eye on?
Speaker 2 (04:12):
Well, another important thing is to stay
active and keep your profilefresh with regular updates.
Speaker 1 (04:18):
Okay.
Speaker 2 (04:18):
Think of it like decorating your storefront for
the different seasons or, youknow, promoting your new
offerings.
Speaker 1 (04:24):
Okay, so like keeping it updated.
Speaker 2 (04:26):
Exactly so.
Share weekly updates about yourbusiness, whether it's news or
special offers or events, orjust even a behind the scenes
look at what makes your businessunique.
Speaker 1 (04:36):
Yeah, and I bet that also signals to Google that
you're active and relevant,which helps with rankings, right
?
Speaker 2 (04:41):
Absolutely, and don't forget about the power of
visuals.
Speaker 1 (04:44):
Oh yeah, visuals are important.
Speaker 2 (04:45):
Add photos and videos to your profile.
It's like giving customers avirtual tour of your business,
you know.
Speaker 1 (04:50):
Right.
Speaker 2 (04:51):
It helps them get a feel for your brand and see what
you offer.
Speaker 1 (04:54):
So we talked about protecting our profiles, but
what about actually likeoptimizing them to attract more
customers?
Speaker 2 (05:00):
Well, that's where understanding how to leverage
your Google business profile toits fullest potential comes in,
and one of the most criticalaspects is securing ownership
and access roles.
Speaker 1 (05:10):
OK, and this can be tricky, especially if someone
else set up your profileinitially.
Speaker 2 (05:14):
Exactly.
It's like handing over the keysto your shop without knowing
who has access Right.
You need to make absolutelysure that the actual business
owner holds that primaryownership role.
Speaker 1 (05:25):
Got it.
Speaker 2 (05:26):
And that prevents issues down the line, especially
if you part ways with anemployee or a marketing agency.
Speaker 1 (05:32):
Yeah, that's smart, like changing the locks just to
be safe.
Speaker 2 (05:35):
Exactly, and it's a good reminder to check who else
has access and make sure it'sonly those who absolutely need
it.
Speaker 1 (05:42):
Good point.
So taking control of yourGoogle business profile is just
as important as managing yourphysical business.
Speaker 2 (05:48):
You got it.
Speaker 1 (05:49):
You need to be just as vigilant.
Speaker 2 (05:50):
Absolutely.
Speaker 1 (05:51):
But is there any way to make this whole thing easier?
Like it's a lot to handle.
Speaker 2 (05:57):
Well, there are thankfully, tools out there that
can help you manage your Googlebusiness profile more
effectively and efficiently, allwhile following those white hat
practices we've been talkingabout.
Speaker 1 (06:06):
OK, tell me more.
Speaker 2 (06:07):
Let's talk about one tool in particular that's
designed to take the guessworkout of white hat SEO.
It's called Rank Genius.
Speaker 1 (06:13):
Rank Genius OK, that sounds interesting.
Speaker 2 (06:15):
It is.
Think of Rank Genius as adedicated team that's working
behind the scenes 24-7 to keepyour Google business profile in
tip top shape.
Speaker 1 (06:25):
OK.
Speaker 2 (06:26):
It automates a lot of the tasks that we've been
discussing, so everything frommonitoring for suspicious
activity to helping you get moreof those genuine customer
reviews, all while playing byGoogle's rules.
Speaker 1 (06:37):
So it's like having a virtual assistant, but for my
Google business profile.
Speaker 2 (06:40):
Exactly, and one of the most powerful features is
that real-time alert system.
Speaker 1 (06:45):
Okay, so like that watchdog we talked about.
Speaker 2 (06:47):
Exactly Ranked.
Genius is that watchdogconstantly monitoring your
profile for any unauthorizedchanges or suspicious activity.
Speaker 1 (06:54):
Okay.
Speaker 2 (06:54):
So let's say someone tries to change your business
hours or suggest a fake reviewor even try to move that pin
again.
Ranked Genius is going todetect that activity and it's
going to alert you instantly.
Speaker 1 (07:06):
OK, so no more waking up and finding out.
My business has moved acrosstown.
Speaker 2 (07:10):
Exactly, you'll know right away and you can take care
of it.
Speaker 1 (07:13):
I like that.
What else can Ranked Genius do?
Speaker 2 (07:15):
Well, remember how we talked about the importance of
keeping your profile fresh withregular updates.
Speaker 1 (07:20):
Yeah.
Speaker 2 (07:20):
Well Rank Genius makes that a breeze with its
automated update and activityfeatures.
Speaker 1 (07:24):
Okay.
Speaker 2 (07:25):
You can schedule posts, Q&As, photo and video
uploads all in advance.
Speaker 1 (07:29):
Wow.
So it's like having a socialmedia manager specifically for
my Google business profile.
Speaker 2 (07:35):
You got it and it helps you stay consistent, which
Google and your customersreally appreciate.
Speaker 1 (07:41):
That makes sense.
So it's posting for me and it'salso helping me manage reviews.
Speaker 2 (07:44):
Absolutely.
It has these great reviewmanagement tools that'll help
you encourage genuine reviewsfrom your happy customers.
Speaker 1 (07:50):
Okay, Because we all know how much those reviews
matter.
But it can be tough to getcustomers to actually leave them
.
Speaker 2 (07:55):
Yeah, it can be, but Rank Genius makes it easy by
automating those review requests, sending personalized follow-up
messages, and it even gives youtools to manage both the
positive and the negativereviews professionally.
Speaker 1 (08:08):
So it's not just getting the reviews, it's
managing them.
Speaker 2 (08:10):
Exactly Turning what can sometimes feel like a chore
into a seamless process.
Speaker 1 (08:14):
Okay, so Rank Genius sounds amazing and it seems like
it can really take a lot of thestress out of managing my
Google business profile.
But I do have one question.
Sure, does it actually play byGoogle's rules?
Like we, it's all about usingethical and sustainable
(08:39):
strategies to achieve long-termsuccess.
Okay, so working smarter, notharder, but doing things the
right way.
Speaker 2 (08:45):
Exactly, and Rank Genius can help you do just that
.
Speaker 1 (08:47):
Perfect, so Rank Genius sounds like a great
solution, but before we diveeven deeper into how it can help
your business, let's take aquick break and we'll be back in
a moment to explore even moreof its features.
Speaker 2 (08:58):
And you know, one thing I think is important to
emphasize is even with a toollike Rank Genius, you're not
just managing a listing, you'remanaging relationships.
Speaker 1 (09:07):
Oh yeah, that's a good point.
It's easy to forget that we'redealing with actual people.
Speaker 2 (09:12):
Exactly.
Your Google business profile ismore than just a digital
address.
It's a chance to show off yourbrand's personality, tell your
story and build thoserelationships with potential
customers.
Speaker 1 (09:24):
Yeah, it's like that first impression you make when
someone walks into your store.
You want to make it a good one.
Speaker 2 (09:28):
Exactly.
You want to have a complete andaccurate profile, highlight
what makes your business specialand respond to inquiries
promptly and professionally.
Speaker 1 (09:36):
It's all about creating that welcoming and
informative online experience.
Speaker 2 (09:40):
Exactly.
Speaker 1 (09:41):
Now I know some of our listeners might be thinking
this all sounds great, but I'malready so busy running my
business.
How am I supposed to find thetime for all this?
Google business profilemanagement.
Speaker 2 (09:49):
Right, and that's a valid concern.
Time is precious, especiallyfor business owners, and that's
where the beauty of automationcomes in.
Tools like Rank Genius aredesigned to streamline this
whole process and take care ofthe heavy lifting so you can
focus on what you do best.
Speaker 1 (10:04):
So it's like having a virtual assistant that's
dedicated to keeping my Googlebusiness profile in top shape.
Speaker 2 (10:09):
Exactly From scheduling those updates and
posts we talked about tomanaging reviews and tracking
performance.
Rankgenius frees up your timeand mental bandwidth so you can
focus on the bigger picture.
Speaker 1 (10:21):
And it's all done the right way using White Hat SEO,
so no need to worry aboutpenalties.
Speaker 2 (10:26):
Precisely.
No shady tactics, just good,old-fashioned hard work made
easier and more efficient withsmart technology.
Speaker 1 (10:33):
Now, before we go any deeper with Rank Genius, I want
to circle back to something youmentioned earlier about
choosing the right partners foryour online journey.
Speaker 2 (10:40):
Absolutely.
Not all SEO agencies orconsultants are created equal.
Unfortunately, there are someout there who might try to lure
you in with promises of quickresults using black hat tactics.
Speaker 1 (10:50):
Yeah, if it sounds too good to be true, it probably
is.
Speaker 2 (10:53):
Exactly.
And those quick results oftencome with a hefty price tag
later on in the form ofpenalties and lost trust.
Right, you don't?
Speaker 1 (10:59):
want that.
Speaker 2 (11:00):
So do your research, ask the right questions and make
sure that anyone you work withis committed to ethical and
sustainable SEO.
Speaker 1 (11:08):
It's like choosing a contractor to renovate your
store you wouldn't just hire thefirst person who knocks on your
door.
Speaker 2 (11:14):
That's a great analogy your online presence is
just as valuable as yourphysical storefront, so you want
to entrust it to someone whohas the knowledge and experience
and integrity to do it right.
Speaker 1 (11:23):
So what should business owners look for when
choosing an SEO partner?
Speaker 2 (11:28):
First and foremost, transparency.
They should be able to explaintheir strategies in a way that
you understand and be willing toanswer your questions honestly
and openly.
Speaker 1 (11:36):
No smoke and mirrors.
Speaker 2 (11:37):
Exactly and look for a partner who emphasizes a
long-term approach to SEO.
This isn't about quick fixes.
It's about building a solidfoundation for sustained growth.
Speaker 1 (11:47):
Okay.
Speaker 2 (11:47):
And, of course, they should be committed to white hat
practices and follow Google'sguidelines.
Speaker 1 (11:52):
Got it.
So it's about finding someonewho understands that your
success is their success andthat building a strong,
trustworthy online presence isin everyone's best interest.
Speaker 2 (12:04):
You got it.
Speaker 1 (12:05):
So we've talked about choosing the right partners,
but let's get back to RankGenius and how it can make this
whole process easier and moreeffective.
Speaker 2 (12:12):
OK, one of the features we've talked about is
that real-time alert system.
It's like having a watchdogconstantly monitoring your
Google business profile.
Speaker 1 (12:20):
So, while I'm busy running my business, rank Genius
is working in the background toprotect my online presence.
Speaker 2 (12:26):
Exactly.
Speaker 1 (12:27):
What would that look like?
Speaker 2 (12:28):
Okay.
So imagine someone tries tochange your business hours, like
maybe making it look like youclose earlier than you actually
do, hoping to snag some of yourcustomers oh, that's sneaky.
Or maybe a competitor leaves afake negative review, hoping to
damage your reputation.
Speaker 1 (12:42):
I can see how that would be a problem.
Speaker 2 (12:44):
It can be.
But before you even have timeto worry, Rank Genius detects
this activity and bam, you getan instant notification alerting
you to the potential issue.
Speaker 1 (12:53):
So it's like having a personal security guard for my
Google business profile, alwayson alert.
Speaker 2 (12:58):
You got it.
That notification lets you takeaction quickly and prevent any
real damage from happening.
Speaker 1 (13:02):
No more scrambling to fix things after the fact.
I like that.
Speaker 2 (13:06):
And that peace of mind allows you to focus on what
matters most running yourbusiness.
Speaker 1 (13:10):
So we've got our digital guard dog in place, but
what about keeping our profileactive and engaging?
We've talked about howimportant that is, but finding
the time to create and publishnew content consistently can be
tough.
Speaker 2 (13:24):
That's where Rank Genius steps in again with its
automated updates and activityfeature.
Remember how we talked abouthow crucial it is to share those
regular updates, whether it'snews or offers or just a behind
the scenes look at your business.
Yeah Well, Rank Genius lets youschedule all of that in advance
.
Speaker 1 (13:39):
So I could plan out my content and then let Rank
Genius handle the actual posting.
Speaker 2 (13:44):
You got it, and this consistency not only helps
attract customers.
It signals to Google that yourbusiness is active and engaged.
It shows them that you'reinvested in your online presence
and committed to providing apositive experience for your
audience.
Speaker 1 (13:58):
So it's like setting my Google business profile on
autopilot, working in thebackground while I focus on
running my business.
Speaker 2 (14:04):
Exactly.
And speaking of attractingcustomers, let's talk about
reviews.
Speaker 1 (14:09):
Ah, yes, Reviews.
We all know how important theyare, but managing them can feel
like a full-time job.
Speaker 2 (14:14):
You're telling me, but RankGenius makes it easier
with its review managementsystem.
Speaker 1 (14:18):
Okay, tell me more.
Speaker 2 (14:19):
It automates those review requests so you can
easily encourage happy customersto share their positive
experiences.
It lets you personalize thosefollow-up messages so you can
thank customers for theirfeedback, and it even gives you
tools to respond to bothpositive and negative reviews
professionally and efficiently.
Speaker 1 (14:36):
So it's about managing them effectively and
turning them into a valuableasset for my business.
Speaker 2 (14:41):
You got it it's about using reviews to build trust,
credibility and attract evenmore customers.
Speaker 1 (14:45):
Rank Genius sounds like it's thought of everything,
but are there any other toolsor features our listeners should
know about?
Speaker 2 (14:52):
There are.
In addition to everything we'vetalked about, Rank Genius also
has optimization tools designedto maximize your profile's
visibility and effectiveness.
For example, it helps youoptimize your media files with
geotags and relevant keywords.
Speaker 1 (15:06):
So when people are searching for businesses like
mine, my photos and videos aremore likely to show up.
Speaker 2 (15:11):
That's right.
It also gives you performanceinsights so you can see how your
Google business profile isperforming and identify areas
for improvement.
Speaker 1 (15:19):
Okay.
Speaker 2 (15:19):
You can track your rankings, monitor customer
engagement and use that data tomake informed decisions about
your strategy.
Speaker 1 (15:25):
So it's like having a personal SEO consultant.
Speaker 2 (15:28):
That's a great way to put it, and the best part is
it's all done ethically andsustainably, following Google's
guidelines and best practices.
Speaker 1 (15:35):
So businesses can feel confident that they're
working smarter and doing thingsthe right way.
Speaker 2 (15:39):
Absolutely.
It's about empoweringbusinesses to take control of
their online presence andachieve long-term success, all
while playing by the rules.
Speaker 1 (15:47):
We've covered a lot today, from white hat SEO to
rank genius, but I want to zoomout for a moment.
Speaker 2 (15:52):
Okay, what are you thinking?
Speaker 1 (15:53):
It's easy to get caught up in all the details and
forget that this is all aboutconnecting with customers and
building a successful business.
Speaker 2 (16:00):
You're absolutely right.
At the end of the day, allthese strategies and tools are
just a means to an end.
Speaker 1 (16:05):
And that end is to help businesses like yours
thrive.
So let's recap what we'velearned about white hat SEO for
local businesses.
Speaker 2 (16:13):
OK, sounds good.
Speaker 1 (16:14):
First, I think it's important to understand that
playing by the rules is the wayto go.
Ok sounds good.
First, I think it's importantto understand that playing by
the rules is the way to go.
Those black hat tactics mightoffer a temporary boost, but the
risks aren't worth it.
Speaker 2 (16:24):
I agree.
Google is constantly updatingits algorithms and the penalties
for black hat SEO can be reallydamaging.
Speaker 1 (16:30):
Yeah, it's just not worth risking your entire online
presence.
Speaker 2 (16:33):
Exactly, White Hat SEO is about building a solid
foundation for your onlinepresence, one based on genuine
practices, ethical strategiesand a long-term vision.
Speaker 1 (16:47):
So it's about earning trust with Google and your
customers and creating asustainable system for
attracting new business.
Speaker 2 (16:50):
Exactly it's like building a house you want to use
quality materials and followthe proper building codes, even
if it takes a little longer.
Speaker 1 (16:55):
Because, in the end, you'll have something that can
withstand the test of time.
Speaker 2 (16:58):
Exactly, and that's what White Hat SEO is all about
creating a strong, sustainableonline presence that will help
your business thrive for yearsto come.
Speaker 1 (17:08):
Now, we've talked a lot about Rank Genius, but it's
not the only solution out there.
Speaker 2 (17:12):
Right.
There are other tools available, so it's important to find one
that meets your needs and budget.
Speaker 1 (17:18):
The key is to find a tool that helps you implement
those white hat strategies we'vebeen discussing, protects your
profile and helps you takecontrol of your online presence.
I couldn't have said it bettermyself.
So, to wrap things up, I wantto leave our listeners with a
question to think about.
Speaker 2 (17:31):
Okay, hit me.
Speaker 1 (17:32):
What's one action you can take today to embrace the
principles of white hat SEO andstart optimizing your Google
business profile?
Speaker 2 (17:41):
That's a great question.
It could be something as simpleas claiming your Google
business profile, if you haven'talready, or updating your
information to make sure it'saccurate.
Speaker 1 (17:50):
Or maybe responding to a customer review, sharing a
new post or even justbrainstorming some content ideas
.
Speaker 2 (17:56):
The important thing is to take action and make a
commitment to building a strong,ethical and effective online
presence for your business.
Ethical and effective onlinepresence for your business.
Speaker 1 (18:05):
Every journey starts with a single step, so what will
yours be?
And you know, even if you'renot sure where to start.
Like that's OK.
Speaker 2 (18:12):
Yeah.
Speaker 1 (18:13):
There are a lot of resources out there that can
help you.
Speaker 2 (18:15):
Absolutely.
Google actually has some reallygreat support documents and
guides specifically for businessowners oh perfect.
And there are tons of blogs andforums, and even like online
courses, dedicated to justteaching you all about SEO.
Speaker 1 (18:30):
Oh wow, so there's a lot of help out there.
Speaker 2 (18:32):
Yeah, there's no shortage of information and
resources.
Speaker 1 (18:34):
And, of course, you can always come back and listen
to this episode again.
Speaker 2 (18:37):
Right.
Speaker 1 (18:37):
We've got a lot of tips and advice packed in here,
but remember the digital worldis always changing, so it's
important to stay curious andkeep learning and, you know,
adapt as needed.
Speaker 2 (18:48):
That's true, Things change so quickly.
But the good news is the basicprinciples of White Hat SEO they
stay pretty consistent.
So if you focus on building agenuine and trustworthy online
presence, you'll be in goodshape.
Speaker 1 (19:00):
Yeah, it's like building a house on a strong
foundation, even if you knowthings change around you.
Speaker 2 (19:05):
Yeah.
Speaker 1 (19:05):
You've got that solid base.
So, as we wrap up our look atWhite Hat SEO for local
businesses, I want to leave youwith one final thought.
Okay, right In a world whereeveryone's looking for those
shortcuts and quick fixes, youknow it's your commitment to
doing things the right waythat'll make you stand out.
Speaker 2 (19:25):
I couldn't agree more .
It's about building thosegenuine connections with your
audience, providing valuablecontent, creating those positive
experiences and earning thattrust that's essential for
long-term success.
Speaker 1 (19:39):
Yeah, it's about you know, showing up authentically,
putting in the effort andknowing that the results will
come and you don't have to do italone.
Speaker 2 (19:46):
You know there are tools and resources and partners
out there to help you.
Speaker 1 (19:50):
Yeah, so go out there and, you know, conquer the
digital world with integrity,authenticity and a whole lot of
heart.
Speaker 2 (19:56):
Yes, and remember, we're always here to cheer you
on.
Speaker 1 (19:58):
Absolutely Until next time.
Happy optimizing.
Speaker 2 (20:00):
Happy optimizing.
Okay.
So you've worked hard, you'vebuilt up your business and
you're on the map, literally,with your Google business
profile.
Speaker 2 (00:07):
Right.
Speaker 1 (00:08):
But what if someone was out there messing with your
listing and like sabotaging allyour hard work?
That's what happened with a lotof businesses with this pin
scam.
Speaker 2 (00:16):
Oh yeah.
Speaker 1 (00:17):
Can you imagine like opening Google Maps one day and
your business is like miles awayfrom where it's supposed to be?
Speaker 2 (00:23):
Yeah, talk about frustrating.
Speaker 1 (00:25):
Oh, it'd be a disaster, especially for
businesses that you know rely onthose local customers being
able to find them easily.
Speaker 2 (00:31):
Absolutely.
And you know, for folks likeour listeners, you know who are
local businesses and reallydepend on that foot traffic.
It's crucial that they show upcorrectly on those maps.
Speaker 1 (00:40):
Yeah, so that's why today we're talking about White
Hat SEO.
Yes, the strategies thatprotect you and actually help
you rank higher on Google theright way.
Speaker 2 (00:48):
Yeah, you know, this pin scam thing really was a
problem for local businesses.
Speaker 1 (00:52):
Oh yeah.
Speaker 2 (00:53):
And it all came down to people exploiting that
suggest and edit feature inGoogle Maps.
Speaker 1 (00:57):
Right.
Speaker 2 (00:58):
And on the surface it seems harmless enough right?
Speaker 1 (01:00):
Yeah, seems like a good idea in theory.
Speaker 2 (01:02):
But some people figured out how to use that to
move their competitors.
Pins to just like fakelocations.
Speaker 1 (01:09):
Wow.
Speaker 2 (01:10):
And that created so much chaos and confusion, and
businesses lost money because ofthis.
Speaker 1 (01:15):
Oh for sure, and like even when the business owner
tried to move it back, sometimesGoogle would flag it as
suspicious and suspend theprofile.
Speaker 2 (01:29):
Yeah, you're getting punished for being the victim,
which is just crazy.
It's like a double whammy.
Exactly, and you know it.
It shows this bigger problem inthe world of online marketing,
where there's this temptation totake shortcuts yeah.
To try to get ahead, and thoseshortcuts are what we call black
hat SEO.
Speaker 1 (01:38):
Right Black hat bad.
Speaker 2 (01:39):
Yeah, and it might seem a quick way to boost your
rankings, but in reality it'sincredibly risky.
You might be tempted to buyfake reviews or, you know, use
some other tricks to try to gamethe system.
But Google's algorithms areconstantly changing and updating
.
Speaker 1 (01:54):
No worries.
Speaker 2 (01:55):
And when they catch you, the penalties are really,
really harsh.
Yeah, we're talking.
You know your rankings plummet,you get warning labels on your
profile.
You can even get banned fromGoogle Maps completely.
Speaker 1 (02:04):
Oh, wow, so it's like not even worth trying to game
the system.
Speaker 2 (02:08):
Not at all.
You know you're much better offbuilding that.
You know.
Solid foundation, which iswhere White Hat SEO comes in.
Speaker 1 (02:14):
OK, so White Hat is the way to go.
Speaker 2 (02:16):
Absolutely White Hat SEO is about building a genuine
online presence, the kind thatGoogle trusts and the kind that
attracts those customers thatare actually looking for what
you have to offer.
It's about building that trust,and it starts with your Google
business profile.
Speaker 1 (02:31):
OK, so let's talk about building that foundation,
like, where do we even begin?
Speaker 2 (02:34):
Well, it all starts with understanding that your
Google business profile isessentially your digital
storefront.
Speaker 1 (02:40):
OK, yeah, that makes sense.
Speaker 2 (02:42):
It's the first impression that many potential
customers will have of yourbusiness, so you want to make
sure that it is accurate andcomplete and engaging.
Speaker 1 (02:50):
Okay, so we know it's important, especially for those
local businesses.
Speaker 2 (02:53):
Yeah.
Speaker 1 (02:53):
But how do we protect it from those shady tactics we
talked about?
Speaker 2 (02:57):
Right.
Well, proactive protection iskey.
You know, think of it likeinstalling a security system on
your physical storefront.
You wouldn't leave yourbusiness vulnerable, and the
same goes for your onlinepresence.
So the first line of defense issetting up Google Alerts.
Speaker 1 (03:12):
Google Alerts.
Speaker 2 (03:13):
Yeah, it's like having a watchdog that will
instantly notify you if anyonetries to make any kind of
unauthorized changes to yourbusiness information.
Speaker 1 (03:22):
Okay, so like if someone tries to change my
business hours or something.
Speaker 2 (03:25):
Exactly, or if they try to add a fake review, or
even if they try to move thatpin.
Speaker 1 (03:29):
So Google Alerts will let me know.
Speaker 2 (03:31):
Exactly.
It'll ping you and you'll beable to address it.
Speaker 1 (03:33):
Okay, perfect.
So besides the alerts, whatelse should business owners be
doing to keep their profile safe?
Speaker 2 (03:42):
Well, regular checkups are really important
too.
Yeah, you know how important itis to you know.
Just check up on your physicalbusiness, make sure everything's
in order.
Speaker 1 (03:49):
Right.
Speaker 2 (03:50):
Do the same thing with your Google business
profile.
Just take a look at it everynow and again.
Make sure the name, address,phone number, hours of operation
all that important informationis correct.
Speaker 1 (03:59):
Yeah, and those little details can be easy to
overlook, especially when you'rebusy running a business.
Speaker 2 (04:03):
Yeah, absolutely, but they make a big difference in
whether or not customers canfind you and choose your
business.
Speaker 1 (04:08):
For sure.
So what else should we bekeeping an eye on?
Speaker 2 (04:12):
Well, another important thing is to stay
active and keep your profilefresh with regular updates.
Speaker 1 (04:18):
Okay.
Speaker 2 (04:18):
Think of it like decorating your storefront for
the different seasons or, youknow, promoting your new
offerings.
Speaker 1 (04:24):
Okay, so like keeping it updated.
Speaker 2 (04:26):
Exactly so.
Share weekly updates about yourbusiness, whether it's news or
special offers or events, orjust even a behind the scenes
look at what makes your businessunique.
Speaker 1 (04:36):
Yeah, and I bet that also signals to Google that
you're active and relevant,which helps with rankings, right
?
Speaker 2 (04:41):
Absolutely, and don't forget about the power of
visuals.
Speaker 1 (04:44):
Oh yeah, visuals are important.
Speaker 2 (04:45):
Add photos and videos to your profile.
It's like giving customers avirtual tour of your business,
you know.
Speaker 1 (04:50):
Right.
Speaker 2 (04:51):
It helps them get a feel for your brand and see what
you offer.
Speaker 1 (04:54):
So we talked about protecting our profiles, but
what about actually likeoptimizing them to attract more
customers?
Speaker 2 (05:00):
Well, that's where understanding how to leverage
your Google business profile toits fullest potential comes in,
and one of the most criticalaspects is securing ownership
and access roles.
Speaker 1 (05:10):
OK, and this can be tricky, especially if someone
else set up your profileinitially.
Speaker 2 (05:14):
Exactly.
It's like handing over the keysto your shop without knowing
who has access Right.
You need to make absolutelysure that the actual business
owner holds that primaryownership role.
Speaker 1 (05:25):
Got it.
Speaker 2 (05:26):
And that prevents issues down the line, especially
if you part ways with anemployee or a marketing agency.
Speaker 1 (05:32):
Yeah, that's smart, like changing the locks just to
be safe.
Speaker 2 (05:35):
Exactly, and it's a good reminder to check who else
has access and make sure it'sonly those who absolutely need
it.
Speaker 1 (05:42):
Good point.
So taking control of yourGoogle business profile is just
as important as managing yourphysical business.
Speaker 2 (05:48):
You got it.
Speaker 1 (05:49):
You need to be just as vigilant.
Speaker 2 (05:50):
Absolutely.
Speaker 1 (05:51):
But is there any way to make this whole thing easier?
Like it's a lot to handle.
Speaker 2 (05:57):
Well, there are thankfully, tools out there that
can help you manage your Googlebusiness profile more
effectively and efficiently, allwhile following those white hat
practices we've been talkingabout.
Speaker 1 (06:06):
OK, tell me more.
Speaker 2 (06:07):
Let's talk about one tool in particular that's
designed to take the guessworkout of white hat SEO.
It's called Rank Genius.
Speaker 1 (06:13):
Rank Genius OK, that sounds interesting.
Speaker 2 (06:15):
It is.
Think of Rank Genius as adedicated team that's working
behind the scenes 24-7 to keepyour Google business profile in
tip top shape.
Speaker 1 (06:25):
OK.
Speaker 2 (06:26):
It automates a lot of the tasks that we've been
discussing, so everything frommonitoring for suspicious
activity to helping you get moreof those genuine customer
reviews, all while playing byGoogle's rules.
Speaker 1 (06:37):
So it's like having a virtual assistant, but for my
Google business profile.
Speaker 2 (06:40):
Exactly, and one of the most powerful features is
that real-time alert system.
Speaker 1 (06:45):
Okay, so like that watchdog we talked about.
Speaker 2 (06:47):
Exactly Ranked.
Genius is that watchdogconstantly monitoring your
profile for any unauthorizedchanges or suspicious activity.
Speaker 1 (06:54):
Okay.
Speaker 2 (06:54):
So let's say someone tries to change your business
hours or suggest a fake reviewor even try to move that pin
again.
Ranked Genius is going todetect that activity and it's
going to alert you instantly.
Speaker 1 (07:06):
OK, so no more waking up and finding out.
My business has moved acrosstown.
Speaker 2 (07:10):
Exactly, you'll know right away and you can take care
of it.
Speaker 1 (07:13):
I like that.
What else can Ranked Genius do?
Speaker 2 (07:15):
Well, remember how we talked about the importance of
keeping your profile fresh withregular updates.
Speaker 1 (07:20):
Yeah.
Speaker 2 (07:20):
Well Rank Genius makes that a breeze with its
automated update and activityfeatures.
Speaker 1 (07:24):
Okay.
Speaker 2 (07:25):
You can schedule posts, Q&As, photo and video
uploads all in advance.
Speaker 1 (07:29):
Wow.
So it's like having a socialmedia manager specifically for
my Google business profile.
Speaker 2 (07:35):
You got it and it helps you stay consistent, which
Google and your customersreally appreciate.
Speaker 1 (07:41):
That makes sense.
So it's posting for me and it'salso helping me manage reviews.
Speaker 2 (07:44):
Absolutely.
It has these great reviewmanagement tools that'll help
you encourage genuine reviewsfrom your happy customers.
Speaker 1 (07:50):
Okay, Because we all know how much those reviews
matter.
But it can be tough to getcustomers to actually leave them
.
Speaker 2 (07:55):
Yeah, it can be, but Rank Genius makes it easy by
automating those review requests, sending personalized follow-up
messages, and it even gives youtools to manage both the
positive and the negativereviews professionally.
Speaker 1 (08:08):
So it's not just getting the reviews, it's
managing them.
Speaker 2 (08:10):
Exactly Turning what can sometimes feel like a chore
into a seamless process.
Speaker 1 (08:14):
Okay, so Rank Genius sounds amazing and it seems like
it can really take a lot of thestress out of managing my
Google business profile.
But I do have one question.
Sure, does it actually play byGoogle's rules?
Like we, it's all about usingethical and sustainable
(08:39):
strategies to achieve long-termsuccess.
Okay, so working smarter, notharder, but doing things the
right way.
Speaker 2 (08:45):
Exactly, and Rank Genius can help you do just that
.
Speaker 1 (08:47):
Perfect, so Rank Genius sounds like a great
solution, but before we diveeven deeper into how it can help
your business, let's take aquick break and we'll be back in
a moment to explore even moreof its features.
Speaker 2 (08:58):
And you know, one thing I think is important to
emphasize is even with a toollike Rank Genius, you're not
just managing a listing, you'remanaging relationships.
Speaker 1 (09:07):
Oh yeah, that's a good point.
It's easy to forget that we'redealing with actual people.
Speaker 2 (09:12):
Exactly.
Your Google business profile ismore than just a digital
address.
It's a chance to show off yourbrand's personality, tell your
story and build thoserelationships with potential
customers.
Speaker 1 (09:24):
Yeah, it's like that first impression you make when
someone walks into your store.
You want to make it a good one.
Speaker 2 (09:28):
Exactly.
You want to have a complete andaccurate profile, highlight
what makes your business specialand respond to inquiries
promptly and professionally.
Speaker 1 (09:36):
It's all about creating that welcoming and
informative online experience.
Speaker 2 (09:40):
Exactly.
Speaker 1 (09:41):
Now I know some of our listeners might be thinking
this all sounds great, but I'malready so busy running my
business.
How am I supposed to find thetime for all this?
Google business profilemanagement.
Speaker 2 (09:49):
Right, and that's a valid concern.
Time is precious, especiallyfor business owners, and that's
where the beauty of automationcomes in.
Tools like Rank Genius aredesigned to streamline this
whole process and take care ofthe heavy lifting so you can
focus on what you do best.
Speaker 1 (10:04):
So it's like having a virtual assistant that's
dedicated to keeping my Googlebusiness profile in top shape.
Speaker 2 (10:09):
Exactly From scheduling those updates and
posts we talked about tomanaging reviews and tracking
performance.
Rankgenius frees up your timeand mental bandwidth so you can
focus on the bigger picture.
Speaker 1 (10:21):
And it's all done the right way using White Hat SEO,
so no need to worry aboutpenalties.
Speaker 2 (10:26):
Precisely.
No shady tactics, just good,old-fashioned hard work made
easier and more efficient withsmart technology.
Speaker 1 (10:33):
Now, before we go any deeper with Rank Genius, I want
to circle back to something youmentioned earlier about
choosing the right partners foryour online journey.
Speaker 2 (10:40):
Absolutely.
Not all SEO agencies orconsultants are created equal.
Unfortunately, there are someout there who might try to lure
you in with promises of quickresults using black hat tactics.
Speaker 1 (10:50):
Yeah, if it sounds too good to be true, it probably
is.
Speaker 2 (10:53):
Exactly.
And those quick results oftencome with a hefty price tag
later on in the form ofpenalties and lost trust.
Right, you don't?
Speaker 1 (10:59):
want that.
Speaker 2 (11:00):
So do your research, ask the right questions and make
sure that anyone you work withis committed to ethical and
sustainable SEO.
Speaker 1 (11:08):
It's like choosing a contractor to renovate your
store you wouldn't just hire thefirst person who knocks on your
door.
Speaker 2 (11:14):
That's a great analogy your online presence is
just as valuable as yourphysical storefront, so you want
to entrust it to someone whohas the knowledge and experience
and integrity to do it right.
Speaker 1 (11:23):
So what should business owners look for when
choosing an SEO partner?
Speaker 2 (11:28):
First and foremost, transparency.
They should be able to explaintheir strategies in a way that
you understand and be willing toanswer your questions honestly
and openly.
Speaker 1 (11:36):
No smoke and mirrors.
Speaker 2 (11:37):
Exactly and look for a partner who emphasizes a
long-term approach to SEO.
This isn't about quick fixes.
It's about building a solidfoundation for sustained growth.
Speaker 1 (11:47):
Okay.
Speaker 2 (11:47):
And, of course, they should be committed to white hat
practices and follow Google'sguidelines.
Speaker 1 (11:52):
Got it.
So it's about finding someonewho understands that your
success is their success andthat building a strong,
trustworthy online presence isin everyone's best interest.
Speaker 2 (12:04):
You got it.
Speaker 1 (12:05):
So we've talked about choosing the right partners,
but let's get back to RankGenius and how it can make this
whole process easier and moreeffective.
Speaker 2 (12:12):
OK, one of the features we've talked about is
that real-time alert system.
It's like having a watchdogconstantly monitoring your
Google business profile.
Speaker 1 (12:20):
So, while I'm busy running my business, rank Genius
is working in the background toprotect my online presence.
Speaker 2 (12:26):
Exactly.
Speaker 1 (12:27):
What would that look like?
Speaker 2 (12:28):
Okay.
So imagine someone tries tochange your business hours, like
maybe making it look like youclose earlier than you actually
do, hoping to snag some of yourcustomers oh, that's sneaky.
Or maybe a competitor leaves afake negative review, hoping to
damage your reputation.
Speaker 1 (12:42):
I can see how that would be a problem.
Speaker 2 (12:44):
It can be.
But before you even have timeto worry, Rank Genius detects
this activity and bam, you getan instant notification alerting
you to the potential issue.
Speaker 1 (12:53):
So it's like having a personal security guard for my
Google business profile, alwayson alert.
Speaker 2 (12:58):
You got it.
That notification lets you takeaction quickly and prevent any
real damage from happening.
Speaker 1 (13:02):
No more scrambling to fix things after the fact.
I like that.
Speaker 2 (13:06):
And that peace of mind allows you to focus on what
matters most running yourbusiness.
Speaker 1 (13:10):
So we've got our digital guard dog in place, but
what about keeping our profileactive and engaging?
We've talked about howimportant that is, but finding
the time to create and publishnew content consistently can be
tough.
Speaker 2 (13:24):
That's where Rank Genius steps in again with its
automated updates and activityfeature.
Remember how we talked abouthow crucial it is to share those
regular updates, whether it'snews or offers or just a behind
the scenes look at your business.
Yeah Well, Rank Genius lets youschedule all of that in advance
.
Speaker 1 (13:39):
So I could plan out my content and then let Rank
Genius handle the actual posting.
Speaker 2 (13:44):
You got it, and this consistency not only helps
attract customers.
It signals to Google that yourbusiness is active and engaged.
It shows them that you'reinvested in your online presence
and committed to providing apositive experience for your
audience.
Speaker 1 (13:58):
So it's like setting my Google business profile on
autopilot, working in thebackground while I focus on
running my business.
Speaker 2 (14:04):
Exactly.
And speaking of attractingcustomers, let's talk about
reviews.
Speaker 1 (14:09):
Ah, yes, Reviews.
We all know how important theyare, but managing them can feel
like a full-time job.
Speaker 2 (14:14):
You're telling me, but RankGenius makes it easier
with its review managementsystem.
Speaker 1 (14:18):
Okay, tell me more.
Speaker 2 (14:19):
It automates those review requests so you can
easily encourage happy customersto share their positive
experiences.
It lets you personalize thosefollow-up messages so you can
thank customers for theirfeedback, and it even gives you
tools to respond to bothpositive and negative reviews
professionally and efficiently.
Speaker 1 (14:36):
So it's about managing them effectively and
turning them into a valuableasset for my business.
Speaker 2 (14:41):
You got it it's about using reviews to build trust,
credibility and attract evenmore customers.
Speaker 1 (14:45):
Rank Genius sounds like it's thought of everything,
but are there any other toolsor features our listeners should
know about?
Speaker 2 (14:52):
There are.
In addition to everything we'vetalked about, Rank Genius also
has optimization tools designedto maximize your profile's
visibility and effectiveness.
For example, it helps youoptimize your media files with
geotags and relevant keywords.
Speaker 1 (15:06):
So when people are searching for businesses like
mine, my photos and videos aremore likely to show up.
Speaker 2 (15:11):
That's right.
It also gives you performanceinsights so you can see how your
Google business profile isperforming and identify areas
for improvement.
Speaker 1 (15:19):
Okay.
Speaker 2 (15:19):
You can track your rankings, monitor customer
engagement and use that data tomake informed decisions about
your strategy.
Speaker 1 (15:25):
So it's like having a personal SEO consultant.
Speaker 2 (15:28):
That's a great way to put it, and the best part is
it's all done ethically andsustainably, following Google's
guidelines and best practices.
Speaker 1 (15:35):
So businesses can feel confident that they're
working smarter and doing thingsthe right way.
Speaker 2 (15:39):
Absolutely.
It's about empoweringbusinesses to take control of
their online presence andachieve long-term success, all
while playing by the rules.
Speaker 1 (15:47):
We've covered a lot today, from white hat SEO to
rank genius, but I want to zoomout for a moment.
Speaker 2 (15:52):
Okay, what are you thinking?
Speaker 1 (15:53):
It's easy to get caught up in all the details and
forget that this is all aboutconnecting with customers and
building a successful business.
Speaker 2 (16:00):
You're absolutely right.
At the end of the day, allthese strategies and tools are
just a means to an end.
Speaker 1 (16:05):
And that end is to help businesses like yours
thrive.
So let's recap what we'velearned about white hat SEO for
local businesses.
Speaker 2 (16:13):
OK, sounds good.
Speaker 1 (16:14):
First, I think it's important to understand that
playing by the rules is the wayto go.
Ok sounds good.
First, I think it's importantto understand that playing by
the rules is the way to go.
Those black hat tactics mightoffer a temporary boost, but the
risks aren't worth it.
Speaker 2 (16:24):
I agree.
Google is constantly updatingits algorithms and the penalties
for black hat SEO can be reallydamaging.
Speaker 1 (16:30):
Yeah, it's just not worth risking your entire online
presence.
Speaker 2 (16:33):
Exactly, White Hat SEO is about building a solid
foundation for your onlinepresence, one based on genuine
practices, ethical strategiesand a long-term vision.
Speaker 1 (16:47):
So it's about earning trust with Google and your
customers and creating asustainable system for
attracting new business.
Speaker 2 (16:50):
Exactly it's like building a house you want to use
quality materials and followthe proper building codes, even
if it takes a little longer.
Speaker 1 (16:55):
Because, in the end, you'll have something that can
withstand the test of time.
Speaker 2 (16:58):
Exactly, and that's what White Hat SEO is all about
creating a strong, sustainableonline presence that will help
your business thrive for yearsto come.
Speaker 1 (17:08):
Now, we've talked a lot about Rank Genius, but it's
not the only solution out there.
Speaker 2 (17:12):
Right.
There are other tools available, so it's important to find one
that meets your needs and budget.
Speaker 1 (17:18):
The key is to find a tool that helps you implement
those white hat strategies we'vebeen discussing, protects your
profile and helps you takecontrol of your online presence.
I couldn't have said it bettermyself.
So, to wrap things up, I wantto leave our listeners with a
question to think about.
Speaker 2 (17:31):
Okay, hit me.
Speaker 1 (17:32):
What's one action you can take today to embrace the
principles of white hat SEO andstart optimizing your Google
business profile?
Speaker 2 (17:41):
That's a great question.
It could be something as simpleas claiming your Google
business profile, if you haven'talready, or updating your
information to make sure it'saccurate.
Speaker 1 (17:50):
Or maybe responding to a customer review, sharing a
new post or even justbrainstorming some content ideas
.
Speaker 2 (17:56):
The important thing is to take action and make a
commitment to building a strong,ethical and effective online
presence for your business.
Ethical and effective onlinepresence for your business.
Speaker 1 (18:05):
Every journey starts with a single step, so what will
yours be?
And you know, even if you'renot sure where to start.
Like that's OK.
Speaker 2 (18:12):
Yeah.
Speaker 1 (18:13):
There are a lot of resources out there that can
help you.
Speaker 2 (18:15):
Absolutely.
Google actually has some reallygreat support documents and
guides specifically for businessowners oh perfect.
And there are tons of blogs andforums, and even like online
courses, dedicated to justteaching you all about SEO.
Speaker 1 (18:30):
Oh wow, so there's a lot of help out there.
Speaker 2 (18:32):
Yeah, there's no shortage of information and
resources.
Speaker 1 (18:34):
And, of course, you can always come back and listen
to this episode again.
Speaker 2 (18:37):
Right.
Speaker 1 (18:37):
We've got a lot of tips and advice packed in here,
but remember the digital worldis always changing, so it's
important to stay curious andkeep learning and, you know,
adapt as needed.
Speaker 2 (18:48):
That's true, Things change so quickly.
But the good news is the basicprinciples of White Hat SEO they
stay pretty consistent.
So if you focus on building agenuine and trustworthy online
presence, you'll be in goodshape.
Speaker 1 (19:00):
Yeah, it's like building a house on a strong
foundation, even if you knowthings change around you.
Speaker 2 (19:05):
Yeah.
Speaker 1 (19:05):
You've got that solid base.
So, as we wrap up our look atWhite Hat SEO for local
businesses, I want to leave youwith one final thought.
Okay, right In a world whereeveryone's looking for those
shortcuts and quick fixes, youknow it's your commitment to
doing things the right waythat'll make you stand out.
Speaker 2 (19:25):
I couldn't agree more .
It's about building thosegenuine connections with your
audience, providing valuablecontent, creating those positive
experiences and earning thattrust that's essential for
long-term success.
Speaker 1 (19:39):
Yeah, it's about you know, showing up authentically,
putting in the effort andknowing that the results will
come and you don't have to do italone.
Speaker 2 (19:46):
You know there are tools and resources and partners
out there to help you.
Speaker 1 (19:50):
Yeah, so go out there and, you know, conquer the
digital world with integrity,authenticity and a whole lot of
heart.
Speaker 2 (19:56):
Yes, and remember, we're always here to cheer you
on.
Speaker 1 (19:58):
Absolutely Until next time.
Happy optimizing.
Speaker 2 (20:00):
Happy optimizing.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com