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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone, let's talk about this new, frequently
saved label on Google businessprofiles.
Okay, as a local business or ahome service professional, you
already know how important it isto kind of stand out online.
Speaker 2 (00:13):
Right.
Speaker 1 (00:14):
And this label.
It's like a beacon to customers.
Speaker 2 (00:17):
Oh yeah.
Speaker 1 (00:18):
Telling them that you're worth checking out.
Speaker 2 (00:20):
I like that analogy.
Yeah, imagine like you'rewalking down the street and you
see a shop with a big crowd outfront.
It makes you curious.
Totally what's going on inthere, for sure, that's the kind
of effect this label has onyour Google business profile.
Speaker 1 (00:33):
So is frequently saved.
Just a random thing that Googlepicked.
Speaker 2 (00:38):
No, not at all.
This label shows up when a lotof users have saved your
business profile to their Googleaccounts, so it shows Google
and potential customers thatyour business is trusted and
popular in the community.
Speaker 1 (00:53):
So it's kind of like a digital word of mouth
endorsement then.
Speaker 2 (00:56):
Exactly, it really uses that human instinct to
trust recommendations,especially from people who are,
you know, in the know.
Speaker 1 (01:05):
Right.
Speaker 2 (01:05):
So when potential customers see that other people
thought your business was worthsaving, okay, they're much more
likely to consider you to.
Speaker 1 (01:13):
I get the why now, but how many saves does it
actually take to get the label?
Speaker 2 (01:21):
Unfortunately, google hasn't told us the exact recipe
for earning the frequentlysaved label.
It probably takes into accounta few things like how many total
saves you have, how often youget those saves and maybe even
who's saving your profile.
Speaker 1 (01:36):
So it's a little bit of a mystery, but we can still
try to get it right For sure.
Speaker 2 (01:40):
Even though we don't know the exact formula, we do
know that Google really likes itwhen businesses are actively
engaging with their profiles andattracting attention.
Speaker 1 (01:49):
So we need a strategy then yeah, a strategic approach
is key.
All right, so what can peopledo to make their profiles more
save worthy?
Speaker 2 (01:58):
Well, first impressions matter.
Speaker 1 (01:59):
Yeah.
Speaker 2 (01:59):
And online.
That means having a profilethat people want to look at.
You should think of your Googlebusiness profile as your
digital storefront.
You want it to be inviting andinformative and visually
engaging.
Speaker 1 (02:11):
Like we all kind of judge a book by its cover.
Speaker 2 (02:14):
Right, exactly.
So one of the best ways to getthose saves is by using really
good photos on your profile.
Speaker 1 (02:21):
Makes sense.
Speaker 2 (02:22):
You want to showcase everything your space, your
services, your team, anythingthat can help people understand
what your business is all about.
Speaker 1 (02:30):
So like, instead of just a logo, I could have
pictures of my team working.
Speaker 2 (02:34):
Right.
Speaker 1 (02:34):
Or maybe some before and after pictures of what we do
Exactly I like that, and don'tstop at just a couple pictures
either.
Speaker 2 (02:41):
Have lots of different images that show off
the many sides of your business.
Okay, you're telling a storywith those pictures.
You're creating an experiencethat customers are going to want
to save and come back to later.
Speaker 1 (02:52):
Now what about those businesses that don't have like
a traditional storefront?
Speaker 2 (02:56):
That's a good question.
Like a home serviceprofessional, for example, it's
about showcasing the behind thescenes of your business and the
expertise you bring.
Show pictures of your team inuniform, your work, van all
organized and stocked, evenclose ups of the tools you use.
Speaker 1 (03:14):
Yeah.
Speaker 2 (03:15):
All of that helps build trust and ensure that
you're professional Makes sense.
It's all about showing off thevalue you offer.
Even if you don't have a shop,people can walk into.
Speaker 1 (03:24):
Right and we keep our physical spaces clean and
inviting.
Speaker 2 (03:28):
Right.
Speaker 1 (03:28):
We should do the same with our online profiles, too.
Speaker 2 (03:30):
Exactly Keep your Google business profile fresh.
Right.
Add new images.
Update your businessinformation.
Respond to reviews.
Speaker 1 (03:38):
So it's not just a one-time thing, it's about
actively managing it over time.
Speaker 2 (03:41):
Exactly, google's algorithm loves to see
businesses that are active andengaged.
By keeping your profile fresh,you're sending a signal to
Google that you care aboutproviding a good experience
Right, and Google loves that.
Speaker 1 (03:54):
Okay, so we've covered visuals.
What else can we do to getthose safes?
Speaker 2 (03:58):
Well, remember how we were talking about that word of
mouth effect earlier.
Speaker 1 (04:01):
Yeah.
Speaker 2 (04:01):
Social media can amplify that effect.
Speaker 1 (04:04):
No.
Speaker 2 (04:04):
And really build your business's credibility.
Think about it when you'relooking for a new service.
Don't you often check out abusiness's social media pages?
Speaker 1 (04:14):
I do, to see what other people are saying.
Speaker 2 (04:16):
Yeah, you kind of get a glimpse into the personality
and the culture of the business,I agree.
And now Google is making iteasier than ever to bring social
media content right into yourGoogle business profile.
Speaker 1 (04:31):
Oh, wow.
Speaker 2 (04:32):
So by linking all your social media accounts,
you're giving people a muchricher or multidimensional view
of your brand.
Speaker 1 (04:40):
This is like building a whole ecosystem for your
business online.
Yeah, that's a good way tothink about it.
Speaker 2 (04:43):
By bringing in those visuals and social for your
business online?
Yeah, that's a good way tothink about it.
By bringing in those visualsand social media content and
other things, you're creating areally cohesive online presence
that reinforces your brand andbuilds trust with potential
customers.
Speaker 1 (04:56):
So we're back and I want to dig into this social
media thing a little more.
In the last part we talkedabout how powerful it can be,
especially for local businesses.
Speaker 2 (05:04):
Social media is a great way to connect with your
audience.
On a personal level.
It's a chance to reallyshowcase your expertise.
Share some behind the sceneslooks at your business.
Build those relationships thatgo deeper than just buying and
selling.
Speaker 1 (05:18):
So it's not just posting ads and stuff.
Speaker 2 (05:21):
Right, it's about creating a community making
people feel connected.
Speaker 1 (05:26):
Yeah, I think yeah.
I'm way more likely to supporta business if they're engaging
and responsive on social media.
Speaker 2 (05:33):
It shows you care and that translates into trust,
which can lead to those saves onyour Google business profile.
Right People are looking forsigns that your business is
legit and reliable.
A good social media presencecan do that.
Speaker 1 (05:48):
I totally get social media.
Speaker 2 (05:49):
Yeah.
Speaker 1 (05:50):
But sometimes it can feel overwhelming.
Speaker 2 (05:53):
I understand.
Speaker 1 (05:54):
There are so many platforms and strategies, where
do I even start?
Speaker 2 (05:58):
You should start by figuring out which platforms
your target audience uses most.
It's much better to do a reallygood job on one or two than to
try to be everywhere at once.
Speaker 1 (06:08):
Wall of the over quantity.
Speaker 2 (06:10):
Exactly so.
Once you've picked yourplatforms, think about the kind
of content they're going to likeVideos, behind the scenes stuff
, testimonials from happycustomers, polls, q&a sessions,
even.
Speaker 1 (06:21):
Makes sense.
Speaker 2 (06:22):
The important thing is to keep it engaging and
informative.
Speaker 1 (06:25):
So it's about finding where your expertise and your
audience's interests meet.
Speaker 2 (06:30):
Exactly, and don't forget about using visuals.
Oh yeah, high quality picturesand videos can really grab
people's attention and make themwant to know more.
Speaker 1 (06:39):
We already talked about visuals for Google
business profiles.
Speaker 2 (06:42):
Right.
Speaker 1 (06:43):
They're important for social media too.
Speaker 2 (06:44):
Absolutely, and remember to be consistent across
every platform you use.
Speaker 1 (06:49):
Okay.
Speaker 2 (06:49):
Your social media should have the same look and
feel as your Google businessprofile.
Speaker 1 (06:54):
So we want to create a unified experience for
potential customers RightWherever they find us online,
exactly.
What about reviews?
We've talked about howimportant they are.
Yeah, but how do I manage themall?
Speaker 2 (07:05):
Well, social media can be a great tool for getting
those reviews onto your Googlebusiness profile.
Speaker 1 (07:11):
Okay.
Speaker 2 (07:12):
Encourage your happy customers to leave feedback
there.
Speaker 1 (07:15):
Right reviews are Like gold.
Speaker 2 (07:17):
They're so important.
People really trust reviewsfrom other customers and they
can have a huge impact on abusiness.
Speaker 1 (07:24):
So how do we encourage those reviews without
being too pushy about it?
Speaker 2 (07:28):
Make it easy and convenient for customers to
leave feedback.
Ok, you could include a link toyour Google business profile on
your social media pages, oreven offer a little something
extra for people who leavereviews.
Speaker 1 (07:41):
So we can be proactive.
Speaker 2 (07:43):
Yeah.
Speaker 1 (07:43):
Instead of just hoping they happen.
Speaker 2 (07:44):
Exactly, and once you do get reviews, make sure you
respond to them.
Speaker 1 (07:48):
Okay.
Speaker 2 (07:49):
Whether they're positive or negative, it shows
you're listening and that youvalue what they have to say.
Speaker 1 (07:53):
It shows you're a real person behind the business.
Speaker 2 (07:56):
That's a great way to put it.
Speaker 1 (07:58):
I feel like I have a much better understanding of all
this now.
Speaker 2 (08:01):
That's good to hear.
Speaker 1 (08:02):
How social media and Google business profiles can
work together to get newcustomers.
Speaker 2 (08:08):
It's about creating a cohesive online presence that
reflects your brand andexpertise.
Speaker 1 (08:14):
Okay.
Speaker 2 (08:14):
Focus on visuals, engage with people on social
media.
You'll be setting your businessup for success.
Speaker 1 (08:20):
But even with all this, how do I find the time for
it?
As a local business owner, Iknow how precious time is.
Speaker 2 (08:28):
Right, that's the million dollar question I mean
we're all juggling a lot.
Right.
Speaker 1 (08:33):
As local business owners and home service
professionals, trying to manageall these online platforms.
Speaker 2 (08:38):
Yeah, I hear that.
Speaker 1 (08:39):
It feels like a whole other job sometimes.
Speaker 2 (08:41):
It's true, but that's where automation comes in.
Speaker 1 (08:45):
Okay, so tell me about these automation tools.
What can they do?
Speaker 2 (08:48):
They can take a lot of the busy work off your plate
without sacrificing quality.
Speaker 1 (08:53):
So what kinds of tasks are we talking about?
Speaker 2 (08:56):
Well, think about what takes up most of your time
when it comes to your Googlebusiness profile and social
media scheduling posts,uploading images, responding to
reviews, even generating reports.
Speaker 1 (09:09):
Okay, so all the things that are super important
but take forever.
Speaker 2 (09:13):
That's right, and that's where automation can
really save you.
Okay, you can find tools nowthat will pull your latest
social media posts and put themright on your Google business
profile, so it keeps yourcontent fresh without you having
to do anything.
Speaker 1 (09:27):
So I can just set it and forget it.
Speaker 2 (09:29):
Not completely forget it.
You still want to keep an eyeon things, make sure it's all
looking good, but the automationtakes care of the heavy lifting
.
Speaker 1 (09:36):
What are those reviews?
Anything that can help withthose?
Speaker 2 (09:39):
Yeah, for sure, there are tools that can automate
review requests.
Speaker 1 (09:43):
Oh, wow.
Speaker 2 (09:43):
So you can send out little reminders to happy
customers make it easy for themto leave feedback.
Some tools will even use AI towrite responses to reviews for
you.
Speaker 1 (09:55):
Wow, ai powered review responses.
Speaker 2 (09:59):
Pretty amazing, right , you'll still want to check
them over, of course, make surethey sound like you, but it can
save you so much time.
Speaker 1 (10:06):
So, with all these options out there, how do I know
which tools are right for me?
Speaker 2 (10:10):
That's a great question.
I would start by figuring outwhat your biggest pain points
are.
What are those tasks that takeup way too much of your time?
Once you know what you needhelp with, you can start looking
for tools that are designed toaddress those specific needs.
Speaker 1 (10:26):
So if I'm having trouble keeping up with social
media posting, I should look fora tool that specializes in that
.
Speaker 2 (10:33):
Exactly, and if managing reviews is a nightmare,
a review management tool mightbe the answer.
Speaker 1 (10:39):
OK.
Speaker 2 (10:40):
There are also tools that do a bit of everything
Social media, email marketing,website analytics.
Speaker 1 (10:47):
So it seems like there's a tool for pretty much
anything.
Speaker 2 (10:49):
There really is, and the best part is, you can start
small.
Speaker 1 (10:52):
Okay.
Speaker 2 (10:52):
Pick one or two tools to start with, then add more as
your business grows.
Speaker 1 (10:57):
This has been really eye-opening.
Speaker 2 (10:58):
Glad to hear it.
Speaker 1 (10:59):
I feel much better prepared to handle all of this
online stuff now.
Speaker 2 (11:02):
Good.
Speaker 1 (11:04):
Any final thoughts before we wrap things up?
Speaker 2 (11:06):
Remember that your online presence is Good.
Any final thoughts before wewrap things up, remember that
your online presence is reallyimportant.
It's how you connect withcustomers and grow your business
.
Okay, so don't be afraid to trynew things Right, see what
works for you and be consistent.
Speaker 1 (11:17):
Yeah.
Speaker 2 (11:17):
Make it a habit to update your Google business
profile.
Engage with people on socialmedia.
It'll all pay off in the longrun.
Speaker 1 (11:25):
This has been super helpful.
Speaker 2 (11:26):
My pleasure.
Speaker 1 (11:27):
Thanks for sharing your expertise with us.
I know our listeners are goingto get a lot out of this.
Speaker 2 (11:31):
I hope so.
Speaker 1 (11:32):
And that wraps up our look at Google business
profiles and how to earn thatfrequently saved label.
Thanks for listening everyone.
Remember the online world isconstantly changing, so stay
curious and keep learning Untilnext time.
Hey everyone, let's talk about this new, frequently
saved label on Google businessprofiles.
Okay, as a local business or ahome service professional, you
already know how important it isto kind of stand out online.
Speaker 2 (00:13):
Right.
Speaker 1 (00:14):
And this label.
It's like a beacon to customers.
Speaker 2 (00:17):
Oh yeah.
Speaker 1 (00:18):
Telling them that you're worth checking out.
Speaker 2 (00:20):
I like that analogy.
Yeah, imagine like you'rewalking down the street and you
see a shop with a big crowd outfront.
It makes you curious.
Totally what's going on inthere, for sure, that's the kind
of effect this label has onyour Google business profile.
Speaker 1 (00:33):
So is frequently saved.
Just a random thing that Googlepicked.
Speaker 2 (00:38):
No, not at all.
This label shows up when a lotof users have saved your
business profile to their Googleaccounts, so it shows Google
and potential customers thatyour business is trusted and
popular in the community.
Speaker 1 (00:53):
So it's kind of like a digital word of mouth
endorsement then.
Speaker 2 (00:56):
Exactly, it really uses that human instinct to
trust recommendations,especially from people who are,
you know, in the know.
Speaker 1 (01:05):
Right.
Speaker 2 (01:05):
So when potential customers see that other people
thought your business was worthsaving, okay, they're much more
likely to consider you to.
Speaker 1 (01:13):
I get the why now, but how many saves does it
actually take to get the label?
Speaker 2 (01:21):
Unfortunately, google hasn't told us the exact recipe
for earning the frequentlysaved label.
It probably takes into accounta few things like how many total
saves you have, how often youget those saves and maybe even
who's saving your profile.
Speaker 1 (01:36):
So it's a little bit of a mystery, but we can still
try to get it right For sure.
Speaker 2 (01:40):
Even though we don't know the exact formula, we do
know that Google really likes itwhen businesses are actively
engaging with their profiles andattracting attention.
Speaker 1 (01:49):
So we need a strategy then yeah, a strategic approach
is key.
All right, so what can peopledo to make their profiles more
save worthy?
Speaker 2 (01:58):
Well, first impressions matter.
Speaker 1 (01:59):
Yeah.
Speaker 2 (01:59):
And online.
That means having a profilethat people want to look at.
You should think of your Googlebusiness profile as your
digital storefront.
You want it to be inviting andinformative and visually
engaging.
Speaker 1 (02:11):
Like we all kind of judge a book by its cover.
Speaker 2 (02:14):
Right, exactly.
So one of the best ways to getthose saves is by using really
good photos on your profile.
Speaker 1 (02:21):
Makes sense.
Speaker 2 (02:22):
You want to showcase everything your space, your
services, your team, anythingthat can help people understand
what your business is all about.
Speaker 1 (02:30):
So like, instead of just a logo, I could have
pictures of my team working.
Speaker 2 (02:34):
Right.
Speaker 1 (02:34):
Or maybe some before and after pictures of what we do
Exactly I like that, and don'tstop at just a couple pictures
either.
Speaker 2 (02:41):
Have lots of different images that show off
the many sides of your business.
Okay, you're telling a storywith those pictures.
You're creating an experiencethat customers are going to want
to save and come back to later.
Speaker 1 (02:52):
Now what about those businesses that don't have like
a traditional storefront?
Speaker 2 (02:56):
That's a good question.
Like a home serviceprofessional, for example, it's
about showcasing the behind thescenes of your business and the
expertise you bring.
Show pictures of your team inuniform, your work, van all
organized and stocked, evenclose ups of the tools you use.
Speaker 1 (03:14):
Yeah.
Speaker 2 (03:15):
All of that helps build trust and ensure that
you're professional Makes sense.
It's all about showing off thevalue you offer.
Even if you don't have a shop,people can walk into.
Speaker 1 (03:24):
Right and we keep our physical spaces clean and
inviting.
Speaker 2 (03:28):
Right.
Speaker 1 (03:28):
We should do the same with our online profiles, too.
Speaker 2 (03:30):
Exactly Keep your Google business profile fresh.
Right.
Add new images.
Update your businessinformation.
Respond to reviews.
Speaker 1 (03:38):
So it's not just a one-time thing, it's about
actively managing it over time.
Speaker 2 (03:41):
Exactly, google's algorithm loves to see
businesses that are active andengaged.
By keeping your profile fresh,you're sending a signal to
Google that you care aboutproviding a good experience
Right, and Google loves that.
Speaker 1 (03:54):
Okay, so we've covered visuals.
What else can we do to getthose safes?
Speaker 2 (03:58):
Well, remember how we were talking about that word of
mouth effect earlier.
Speaker 1 (04:01):
Yeah.
Speaker 2 (04:01):
Social media can amplify that effect.
Speaker 1 (04:04):
No.
Speaker 2 (04:04):
And really build your business's credibility.
Think about it when you'relooking for a new service.
Don't you often check out abusiness's social media pages?
Speaker 1 (04:14):
I do, to see what other people are saying.
Speaker 2 (04:16):
Yeah, you kind of get a glimpse into the personality
and the culture of the business,I agree.
And now Google is making iteasier than ever to bring social
media content right into yourGoogle business profile.
Speaker 1 (04:31):
Oh, wow.
Speaker 2 (04:32):
So by linking all your social media accounts,
you're giving people a muchricher or multidimensional view
of your brand.
Speaker 1 (04:40):
This is like building a whole ecosystem for your
business online.
Yeah, that's a good way tothink about it.
Speaker 2 (04:43):
By bringing in those visuals and social for your
business online?
Yeah, that's a good way tothink about it.
By bringing in those visualsand social media content and
other things, you're creating areally cohesive online presence
that reinforces your brand andbuilds trust with potential
customers.
Speaker 1 (04:56):
So we're back and I want to dig into this social
media thing a little more.
In the last part we talkedabout how powerful it can be,
especially for local businesses.
Speaker 2 (05:04):
Social media is a great way to connect with your
audience.
On a personal level.
It's a chance to reallyshowcase your expertise.
Share some behind the sceneslooks at your business.
Build those relationships thatgo deeper than just buying and
selling.
Speaker 1 (05:18):
So it's not just posting ads and stuff.
Speaker 2 (05:21):
Right, it's about creating a community making
people feel connected.
Speaker 1 (05:26):
Yeah, I think yeah.
I'm way more likely to supporta business if they're engaging
and responsive on social media.
Speaker 2 (05:33):
It shows you care and that translates into trust,
which can lead to those saves onyour Google business profile.
Right People are looking forsigns that your business is
legit and reliable.
A good social media presencecan do that.
Speaker 1 (05:48):
I totally get social media.
Speaker 2 (05:49):
Yeah.
Speaker 1 (05:50):
But sometimes it can feel overwhelming.
Speaker 2 (05:53):
I understand.
Speaker 1 (05:54):
There are so many platforms and strategies, where
do I even start?
Speaker 2 (05:58):
You should start by figuring out which platforms
your target audience uses most.
It's much better to do a reallygood job on one or two than to
try to be everywhere at once.
Speaker 1 (06:08):
Wall of the over quantity.
Speaker 2 (06:10):
Exactly so.
Once you've picked yourplatforms, think about the kind
of content they're going to likeVideos, behind the scenes stuff
, testimonials from happycustomers, polls, q&a sessions,
even.
Speaker 1 (06:21):
Makes sense.
Speaker 2 (06:22):
The important thing is to keep it engaging and
informative.
Speaker 1 (06:25):
So it's about finding where your expertise and your
audience's interests meet.
Speaker 2 (06:30):
Exactly, and don't forget about using visuals.
Oh yeah, high quality picturesand videos can really grab
people's attention and make themwant to know more.
Speaker 1 (06:39):
We already talked about visuals for Google
business profiles.
Speaker 2 (06:42):
Right.
Speaker 1 (06:43):
They're important for social media too.
Speaker 2 (06:44):
Absolutely, and remember to be consistent across
every platform you use.
Speaker 1 (06:49):
Okay.
Speaker 2 (06:49):
Your social media should have the same look and
feel as your Google businessprofile.
Speaker 1 (06:54):
So we want to create a unified experience for
potential customers RightWherever they find us online,
exactly.
What about reviews?
We've talked about howimportant they are.
Yeah, but how do I manage themall?
Speaker 2 (07:05):
Well, social media can be a great tool for getting
those reviews onto your Googlebusiness profile.
Speaker 1 (07:11):
Okay.
Speaker 2 (07:12):
Encourage your happy customers to leave feedback
there.
Speaker 1 (07:15):
Right reviews are Like gold.
Speaker 2 (07:17):
They're so important.
People really trust reviewsfrom other customers and they
can have a huge impact on abusiness.
Speaker 1 (07:24):
So how do we encourage those reviews without
being too pushy about it?
Speaker 2 (07:28):
Make it easy and convenient for customers to
leave feedback.
Ok, you could include a link toyour Google business profile on
your social media pages, oreven offer a little something
extra for people who leavereviews.
Speaker 1 (07:41):
So we can be proactive.
Speaker 2 (07:43):
Yeah.
Speaker 1 (07:43):
Instead of just hoping they happen.
Speaker 2 (07:44):
Exactly, and once you do get reviews, make sure you
respond to them.
Speaker 1 (07:48):
Okay.
Speaker 2 (07:49):
Whether they're positive or negative, it shows
you're listening and that youvalue what they have to say.
Speaker 1 (07:53):
It shows you're a real person behind the business.
Speaker 2 (07:56):
That's a great way to put it.
Speaker 1 (07:58):
I feel like I have a much better understanding of all
this now.
Speaker 2 (08:01):
That's good to hear.
Speaker 1 (08:02):
How social media and Google business profiles can
work together to get newcustomers.
Speaker 2 (08:08):
It's about creating a cohesive online presence that
reflects your brand andexpertise.
Speaker 1 (08:14):
Okay.
Speaker 2 (08:14):
Focus on visuals, engage with people on social
media.
You'll be setting your businessup for success.
Speaker 1 (08:20):
But even with all this, how do I find the time for
it?
As a local business owner, Iknow how precious time is.
Speaker 2 (08:28):
Right, that's the million dollar question I mean
we're all juggling a lot.
Right.
Speaker 1 (08:33):
As local business owners and home service
professionals, trying to manageall these online platforms.
Speaker 2 (08:38):
Yeah, I hear that.
Speaker 1 (08:39):
It feels like a whole other job sometimes.
Speaker 2 (08:41):
It's true, but that's where automation comes in.
Speaker 1 (08:45):
Okay, so tell me about these automation tools.
What can they do?
Speaker 2 (08:48):
They can take a lot of the busy work off your plate
without sacrificing quality.
Speaker 1 (08:53):
So what kinds of tasks are we talking about?
Speaker 2 (08:56):
Well, think about what takes up most of your time
when it comes to your Googlebusiness profile and social
media scheduling posts,uploading images, responding to
reviews, even generating reports.
Speaker 1 (09:09):
Okay, so all the things that are super important
but take forever.
Speaker 2 (09:13):
That's right, and that's where automation can
really save you.
Okay, you can find tools nowthat will pull your latest
social media posts and put themright on your Google business
profile, so it keeps yourcontent fresh without you having
to do anything.
Speaker 1 (09:27):
So I can just set it and forget it.
Speaker 2 (09:29):
Not completely forget it.
You still want to keep an eyeon things, make sure it's all
looking good, but the automationtakes care of the heavy lifting
.
Speaker 1 (09:36):
What are those reviews?
Anything that can help withthose?
Speaker 2 (09:39):
Yeah, for sure, there are tools that can automate
review requests.
Speaker 1 (09:43):
Oh, wow.
Speaker 2 (09:43):
So you can send out little reminders to happy
customers make it easy for themto leave feedback.
Some tools will even use AI towrite responses to reviews for
you.
Speaker 1 (09:55):
Wow, ai powered review responses.
Speaker 2 (09:59):
Pretty amazing, right , you'll still want to check
them over, of course, make surethey sound like you, but it can
save you so much time.
Speaker 1 (10:06):
So, with all these options out there, how do I know
which tools are right for me?
Speaker 2 (10:10):
That's a great question.
I would start by figuring outwhat your biggest pain points
are.
What are those tasks that takeup way too much of your time?
Once you know what you needhelp with, you can start looking
for tools that are designed toaddress those specific needs.
Speaker 1 (10:26):
So if I'm having trouble keeping up with social
media posting, I should look fora tool that specializes in that
.
Speaker 2 (10:33):
Exactly, and if managing reviews is a nightmare,
a review management tool mightbe the answer.
Speaker 1 (10:39):
OK.
Speaker 2 (10:40):
There are also tools that do a bit of everything
Social media, email marketing,website analytics.
Speaker 1 (10:47):
So it seems like there's a tool for pretty much
anything.
Speaker 2 (10:49):
There really is, and the best part is, you can start
small.
Speaker 1 (10:52):
Okay.
Speaker 2 (10:52):
Pick one or two tools to start with, then add more as
your business grows.
Speaker 1 (10:57):
This has been really eye-opening.
Speaker 2 (10:58):
Glad to hear it.
Speaker 1 (10:59):
I feel much better prepared to handle all of this
online stuff now.
Speaker 2 (11:02):
Good.
Speaker 1 (11:04):
Any final thoughts before we wrap things up?
Speaker 2 (11:06):
Remember that your online presence is Good.
Any final thoughts before wewrap things up, remember that
your online presence is reallyimportant.
It's how you connect withcustomers and grow your business
.
Okay, so don't be afraid to trynew things Right, see what
works for you and be consistent.
Speaker 1 (11:17):
Yeah.
Speaker 2 (11:17):
Make it a habit to update your Google business
profile.
Engage with people on socialmedia.
It'll all pay off in the longrun.
Speaker 1 (11:25):
This has been super helpful.
Speaker 2 (11:26):
My pleasure.
Speaker 1 (11:27):
Thanks for sharing your expertise with us.
I know our listeners are goingto get a lot out of this.
Speaker 2 (11:31):
I hope so.
Speaker 1 (11:32):
And that wraps up our look at Google business
profiles and how to earn thatfrequently saved label.
Thanks for listening everyone.
Remember the online world isconstantly changing, so stay
curious and keep learning Untilnext time.
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