March 13, 2025 • 18 mins
Ready for a game-changer in local business marketing? Google has been dropping not-so-subtle hints that video is about to become the dominant factor in local search rankings, yet most businesses haven't caught on to this golden opportunity.
When potential customers search for local services, they typically see a sea of similar listings with static photos and basic information. But imagine standing out with engaging, professional videos that showcase your personality, expertise, and unique value proposition. This isn't just about being different—it's about leveraging what Google is actively prioritizing in their search algorithms.
The power of video for local businesses goes far beyond mere visibility. Videos create instant trust and credibility, giving potential customers a virtual peek into your business before they ever walk through the door. They spend more time engaging with your Google Business Profile, which sends strong signals to Google that your content is valuable and relevant. The best part? You don't need Hollywood production values to see results. Simple, authentic videos that highlight your services, introduce your team, or share quick tips can dramatically increase your profile's effectiveness.
For busy business owners wondering how to implement this strategy without becoming video production experts, solutions like Rank Genius handle everything from scripting and filming to editing and optimization. By embracing video now, you're not just making a smart marketing decision—you're securing a competitive advantage before everyone else catches on to what Google has been telling us all along: video is the future of local search.
Book a free discovery call today to learn how you can harness the power of video and take your local business to unprecedented heights in search rankings and customer acquisition.
Discover how Local Biz Domination can revolutionize your business operations. Our AI-driven CRM is designed to crush inefficiencies, automate tasks, and empower entrepreneurs to focus on growth and innovation. Visit https://LocalBizDominance.com to learn more and unlock the full potential of your business today.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone.
If you're a local businessowner, you already know it's
tough to stand out online.
Speaker 2 (00:05):
Oh yeah.
Speaker 1 (00:05):
And it feels like every single day.
There's like a new marketingstrategy, a new platform or a
new algorithm update to keep upwith.
Speaker 2 (00:12):
Definitely.
Speaker 1 (00:13):
But what if I told you there's a huge opportunity
right now that most businessesare completely missing?
Speaker 2 (00:20):
There is.
Speaker 1 (00:21):
And this is something that could really change the
game for you guys.
Speaker 2 (00:24):
Absolutely, and it all comes down to video.
Speaker 1 (00:26):
Video.
Speaker 2 (00:27):
Yep, we're seeing incredibly strong signals from
Google that video is about tobecome the dominant factor in
local search rankings.
Speaker 1 (00:35):
Okay, I know what you're thinking.
Speaker 2 (00:36):
What's that?
Speaker 1 (00:37):
Video that's for like big brands with fancy marketing
budgets.
Speaker 2 (00:40):
Right.
A lot of people think that.
Speaker 1 (00:42):
But trust me, this is different.
This is about leveling theplaying field and giving local
businesses a real chance tocompete.
Speaker 2 (00:49):
It really is, and the best part is, google has been
dropping some pretty obvioushints lately.
Speaker 1 (00:53):
Oh, really Like what.
Speaker 2 (00:54):
Well, just think about it.
They've mentioned videooptimization for Google business
profiles not once, but twice intheir recent newsletters for
small businesses.
Speaker 1 (01:03):
You know your Google business profile.
Of course, the little box thatpops up when someone searches
for you on Google.
Yeah Well, Google is basicallysaying, hey, we want to see
videos there.
Speaker 2 (01:11):
Exactly.
Speaker 1 (01:12):
Businesses that use video are going to get a huge
boost in search results.
Speaker 2 (01:15):
That's exactly right, and you know what's really
interesting here.
Speaker 1 (01:18):
What.
Speaker 2 (01:19):
Google doesn't just randomly highlight features.
Speaker 1 (01:21):
True, they definitely have an agenda.
Speaker 2 (01:23):
Yeah, so when they emphasize something repeatedly,
like they are with video, it's aclear sign it's going to become
a major ranking factor.
Speaker 1 (01:32):
So it's like they're handing us a cheat code.
Speaker 2 (01:33):
I like that analogy.
Speaker 1 (01:34):
And most businesses haven't even noticed.
I mean, think about how many ofyour competitors are still just
using a handful of photos ontheir profiles.
Speaker 2 (01:42):
You're right, most businesses are way behind on
this.
Speaker 1 (01:44):
So by embracing video now you can like, leapfrog your
competition and grab theattention of potential customers
before everyone else catches on.
Speaker 2 (01:53):
Exactly that's where the real opportunity is.
Speaker 1 (01:55):
So why is Google so obsessed with video all of a
sudden?
Speaker 2 (01:59):
Well, it all comes down to user experience.
Google wants to provide themost relevant and engaging
results to its users, and videodoes that better than anything
else?
Speaker 1 (02:10):
Okay, I get that people love watching videos.
Oh, but how does that translateinto better search rankings for
my business?
Speaker 2 (02:16):
Well, think about it this way when someone watches a
video on your Google businessprofile, they're spending more
time on your profile, engagingwith your content.
Speaker 1 (02:25):
Okay.
Speaker 2 (02:26):
And Google sees that as a strong signal that your
profile is relevant and valuable.
Speaker 1 (02:30):
So longer engagement equals higher rankings you got
it.
But what's the advantage ofvideo over just using a ton of
really great photos?
Speaker 2 (02:38):
That's a great question.
Video gives you the power totell a much richer story about
your business.
You can showcase yourpersonality, your expertise,
your unique selling propositionin a way that photos just can't.
Speaker 1 (02:49):
It's like giving potential customers a sneak peek
behind the scenes, right.
Speaker 2 (02:53):
Exactly A well-crafted video can build
trust, establish credibility anddifferentiate you from the
competition, and that's whatgets people clicking through to
your website, bookingappointments and choosing you
over the other guys.
Speaker 1 (03:06):
All right, I'm starting to see the light here.
Good, but I have to be honest,even a simple video sounds like
a lot of work.
Speaker 2 (03:12):
Yeah, it can be.
Speaker 1 (03:13):
I'm already swamped running my business.
How am I supposed to find thetime to create videos, edit them
and keep them comingconsistently?
Speaker 2 (03:21):
I hear you and that's where we come in at Local Biz
Domination.
Speaker 1 (03:23):
Yeah.
Speaker 2 (03:24):
We've developed a solution called Rank Genius that
takes all the hassle out ofvideo marketing.
Speaker 1 (03:28):
Okay, tell me more.
What is Rank Genius and howdoes it work?
Speaker 2 (03:32):
So Rank Genius is a service that automates the
entire process of creating anduploading high quality videos to
your Google business profile.
We take care of everything fromscripting and filming to
editing and optimization,ensuring that your videos are
not only visually appealing, butalso strategically designed to
attract your ideal customers.
Speaker 1 (03:50):
So basically, Rank Genius is like having a
dedicated video marketing teamworking around the clock to
boost my visibility and get memore customers.
Speaker 2 (04:00):
That's a great way to put it.
Speaker 1 (04:02):
And the best part is that Rank Genius is incredibly
affordable, especially when youconsider the potential return on
investment.
I'm definitely intrigued.
But before we dive deeper intoRank Genius, let's talk more
about the benefits of video forlocal businesses.
What are some of the specificways that video can help me
stand out, attract morecustomers and ultimately grow my
(04:23):
business?
Speaker 2 (04:24):
Let's break it down.
One of the biggest benefits ofvideo is that it instantly
boosts your credibility.
When potential customers seeyou in action, explaining your
services or showcasing your work, it builds trust much faster
than just seeing a logo and afew static photos.
Speaker 1 (04:38):
It humanizes your brand and makes you more
relatable right.
Speaker 2 (04:40):
Exactly.
It's like inviting potentialcustomers into your business,
giving them a chance to get toknow you and see what you're all
about.
This can be incredibly powerfulin converting hesitant viewers
into loyal customers.
Speaker 1 (04:52):
That makes sense.
People want to do business withpeople they trust Right and
video is a great way to buildthat trust.
But it's not just about trustright.
Video also helps you showcaseyour expertise.
Speaker 2 (05:03):
Absolutely.
Video allows you to demonstrateyour skills and knowledge in a
way that words simply can't.
For example, let's say you're aplumber.
You could create a short videoshowing how to fix a common
plumbing problem.
This not only demonstrates yourexpertise, but also provides
valuable information topotential customers, positioning
you as a trusted resource inyour industry.
Speaker 1 (05:25):
That's a great example, and it's not just for
service businesses.
Right Retailers can use videoto showcase their products,
highlight special promotions oreven give virtual tours of their
stores.
Speaker 2 (05:35):
You got.
The possibilities are endless.
The key is to find creativeways to use video to tell your
story, engage your audience anddifferentiate yourself from the
competition.
Speaker 1 (05:45):
And with Rank Genius, businesses can tap into all
these benefits without having tobecome video production experts
.
Speaker 2 (05:51):
Exactly.
Speaker 1 (05:52):
It's like having a secret weapon in your marketing
arsenal.
Speaker 2 (05:54):
I like that.
Speaker 1 (05:55):
And here's the thing Video is only going to become
more important in the future.
As Google continues toprioritize user experience,
video will become increasinglyessential for businesses that
want to rank high in searchresults and attract more
customers.
Speaker 2 (06:09):
Couldn't agree more.
Speaker 1 (06:10):
So it's not just about keeping up with the
Joneses.
It's about getting ahead of thecurve and positioning yourself
for long-term success.
That's right by embracing videonow, you're not just making a
smart marketing decision, you'remaking a strategic investment
in the future of your business.
Speaker 2 (06:26):
Couldn't have said it better myself.
Speaker 1 (06:27):
You know, when I first heard about this, I
thought it sounded too good tobe true.
Speaker 2 (06:31):
I know a lot of people think that.
Speaker 1 (06:32):
But the more I learn about it, the more I realize
that this is a game changer forlocal businesses.
Video is the future of localsearch, and RankGenius makes it
accessible to everyone.
Speaker 2 (06:43):
We really believe that we're on the cusp of a
major shift in the way localbusinesses market themselves
online, and those who embracethis change early on will reap
the rewards.
Speaker 1 (06:53):
So what can our listeners do to learn more about
how RankGenius can help themharness the power of video and
take their businesses to thenext level?
Speaker 2 (07:01):
The best way to find out if Rank Genius is right for
you is to schedule a freediscovery call with our team.
We'll take the time tounderstand your business goals,
your target audience and yourcurrent marketing strategy.
Then we'll show you how RankGenius can help you achieve
those goals faster and moreeffectively than you ever
thought possible.
Speaker 1 (07:19):
That sounds like a great opportunity and there's
absolutely no obligation, right?
Speaker 2 (07:23):
Absolutely not.
It's simply a chance to have aconversation, ask questions and
see if Rank Genius is the rightfit for your business.
Speaker 1 (07:30):
Perfect.
We'll make sure to include alink to book a free discovery
call in the show notes.
But before we wrap up this partof our discussion, let's talk
about some specific types ofvideos that work well for local
businesses.
I know our listeners areprobably wondering what kind of
videos they should be creating.
What advice do you have forthem?
Speaker 2 (07:46):
Great question.
The good news is that you don'tneed to create Hollywood-level
productions to see results.
In fact, some of the mosteffective videos are short,
simple and authentic.
Speaker 1 (07:59):
Okay, I like the sound of that simple and
authentic.
What are some examples of thosetypes of videos?
Speaker 2 (08:04):
Think about it this way what are the quick glimpses
potential customers would get ifthey walked into your business
for the first time?
Speaker 1 (08:10):
Okay, so for a retail store it might be a quick tour
of the space highlighting someof the best-selling products, or
maybe a behind-the-scenes lookat how they create their
products or source theirmaterials.
Speaker 2 (08:21):
Exactly, or for a service business like a plumber
or electrician.
Maybe it's a quick tip videoshowing how to solve a common
household problem.
Speaker 1 (08:28):
These short clips pack a punch because they're
real, relatable and show offyour expertise.
Speaker 2 (08:33):
And don't underestimate the power of
showing your personality.
A friendly welcome message fromthe owner or a
behind-the-scenes look at yourteam interacting with customers
goes a long way in building thathuman connection we talked
about earlier.
Speaker 1 (08:46):
It's all about giving potential customers a taste of
what it's like to do businesswith you.
Speaker 2 (08:50):
Absolutely.
And remember, Google lovesvariety, so mix it up product
demos, customer testimonials,even a quick time lapse of a
project coming together.
The possibilities are endless.
Speaker 1 (09:02):
I'm starting to see how even a few minutes of video
here and there can make a bigdifference.
But let's be honest consistencyis key, and that's where a lot
of businesses struggle.
Speaker 2 (09:11):
You hit the nail on the head.
It's not enough to just uploada video once and forget about it
.
You need to keep your profilefresh and engaging with new
content regularly.
That's where Rank Genius comesin.
Yeah, it really takes thepressure off of you to
constantly come up with newvideo ideas and find the time to
create them.
Speaker 1 (09:27):
Oh, absolutely, I was just thinking about that.
How overwhelming that can befor a busy business owner.
Like you said, on top ofrunning your business now you
have to become like avideographer and an editor.
Speaker 2 (09:37):
Yeah, it's a lot.
Speaker 1 (09:38):
It's too much.
Speaker 2 (09:39):
And that's why we handle it all For you.
Our team of experts takes careof scripting, filming, editing
and optimizing your videos, andwe make sure that they're
engaging, informative andtailored to your specific
business and target audience.
Speaker 1 (09:53):
So you're not just pumping out generic videos.
You're really taking the timeto understand each business and
create custom content that willresonate with their customers.
Speaker 2 (10:01):
Exactly.
We work very closely with allof our clients to develop a
video strategy that aligns withtheir brand and goals.
We want to make sure that everyvideo we create is not only
visually appealing but also, youknow, strategically designed to
attract their ideal customers.
Speaker 1 (10:19):
That's really impressive.
It sounds like you're taking avery personalized approach.
We are, which is so importantin today's world.
Right, people are bombardedwith generic marketing messages
all day long, all the time theycrave authenticity and
connection.
Speaker 2 (10:31):
They do.
Speaker 1 (10:32):
You know, one thing that really stood out to me
about Rank Genius is that it'snot just a one and done type of
service.
You're constantly updating andrefreshing the content on your
clients' Google businessprofiles, right?
Speaker 2 (10:44):
That's right.
We believe that consistency iskey when it comes to video
marketing.
We work with our clients tocreate an ongoing schedule of
video uploads, ensuring thattheir Google business profiles
stay fresh, engaging andoptimized for maximum visibility
.
Speaker 1 (10:57):
So it's not like you're just uploading a handful
of videos and then disappearing.
You're really committed tohelping businesses see long-term
results.
Speaker 2 (11:05):
We're in it for the long haul with our clients.
Speaker 1 (11:07):
That's awesome.
Speaker 2 (11:08):
We want to see them succeed and we believe that
video is the most powerful toolthey have at their disposal.
Speaker 1 (11:13):
I'm curious Can you give us an example of how
RankGenius has helped a localbusiness achieve success with
video?
Speaker 2 (11:20):
Sure.
So we recently worked with alocal landscaping company that
was struggling to get leads.
They had a website and a Googlebusiness profile, but they
weren't seeing much traffic.
Speaker 1 (11:30):
Oh, I see.
Speaker 2 (11:31):
So we worked with them to create a series of short
videos showcasing theirservices, their team and their
commitment to customersatisfaction.
We also optimized their Googlebusiness profile for relevant
keywords and ensured that theirvideos were uploaded
consistently.
Speaker 1 (11:45):
So what happened?
Did the videos make adifference?
Speaker 2 (11:47):
The results were incredible.
Within a few months ofimplementing our RankGenius
strategy, they saw a significantincrease in website traffic,
leads and, ultimately, newcustomers.
Their Google business profileranking also skyrocketed, making
them the top choice for anyonesearching for landscaping
services in their area.
Speaker 1 (12:04):
Wow, that's a real testament to the power of video
and the effectiveness of yourapproach.
Speaker 2 (12:08):
Yeah.
Speaker 1 (12:09):
I think that landscaping company was thrilled
.
Speaker 2 (12:10):
Oh, they were very happy.
Speaker 1 (12:12):
So if someone listening to this is interested
in learning more about RankGenius, what's the best way for
them to connect with you?
Speaker 2 (12:18):
The easiest way is to visit our website and book a
free discovery call.
Our team is standing by toanswer questions, provide a
personalized demonstration andshow you how Ranked Genius can
transform your online presence.
Speaker 1 (12:31):
And we'll make sure to include a link to your
website in the show notes.
As we're talking about all this, I'm realizing that video isn't
just a trend.
It's a fundamental shift in theway people are consuming
information online.
Speaker 2 (12:42):
It is.
People are busier than everbefore.
They don't have time to readlengthy website copy or scroll
through endless photos.
They want information quicklyand easily, and video delivers
that.
Speaker 1 (12:53):
It's like a shortcut to build in trust and
understanding.
Instead of reading a wall oftext about a business, you can
watch a short video and get areal sense of who they are and
what they offer.
Speaker 2 (13:02):
It is.
Video is the most efficient wayto communicate your message and
connect with your audience onan emotional level.
Speaker 1 (13:09):
And for local businesses, that emotional
connection is crucial.
People want to supportbusinesses that they feel good
about, businesses that they cantrust.
Speaker 2 (13:17):
You're right.
Think about the last time youwere searching for a local
service.
Did you choose the businesswith the most generic website,
or did you choose the one thathad a friendly face, welcoming
you in a video and explainingtheir services in a way that
resonated with you?
Speaker 1 (13:30):
Yeah, I know I'm much more likely to choose a
business that feels real andrelatable, and video helps
create that feeling.
Speaker 2 (13:36):
It does.
Video breaks down barriers andallows businesses to connect
with potential customers in away that just wasn't possible
before.
Speaker 1 (13:43):
You know we've talked a lot about the why of video,
but I think it's important toaddress the elephant in the room
.
Sure, Some businesses might behesitant to embrace video
because they're worried aboutthe cost.
Speaker 2 (13:54):
I understand that it's a valid concern, but the
truth is that video productionis more affordable than ever
before and with a service likeRank Genius, you're getting
incredible value for yourinvestment.
We handle everything for you,so you don't have to worry about
hiring expensive videographersor editors.
Speaker 1 (14:09):
And when you consider the potential return on
investment, the cost of videomarketing pales in comparison.
I mean, if video can help youattract even a handful of new
customers, it's already paid foritself.
Speaker 2 (14:21):
Absolutely, and the long-term benefits are even
greater.
By establishing a strong videopresence now, you're building a
valuable asset for your businessthat will continue to pay
dividends for years to come.
Speaker 1 (14:33):
It's like planting a seed that will grow into a
mighty oak tree.
Speaker 2 (14:36):
I like that analogy and, just like a tree needs
consistent nurturing to thrive,your video marketing efforts
need to be consistent to yieldthe best results.
That's why we work with ourclients to develop a long-term
strategy ensuring that they'renot just creating videos, but
creating a sustainable videoecosystem that will support
their business growth for yearsto come.
Speaker 1 (14:55):
So it's not just about creating a few viral
videos.
It's about creating aconsistent stream of valuable
content that will attract yourideal customers and keep them
coming back for more.
Speaker 2 (15:05):
Exactly.
Consistency is key, and with aservice like Ranked Genius, you
can achieve that consistencywithout having to sacrifice your
precious time or resources.
Speaker 1 (15:14):
I think we've covered a lot of ground today, but
before we move on to the finalpart of our discussion, I want
to leave our listeners with thisthought the opportunity is
right in front of you.
The future of local search isvideo, and businesses that
embrace this trend now will havea significant advantage over
their competitors.
Speaker 2 (15:33):
You're absolutely right.
Don't wait until all yourcompetitors are using video and
you're stuck playing catch up.
Speaker 1 (15:37):
Yeah, it's like the early days of the Internet
Businesses that were slow toadopt websites, you know they
really missed out on a hugeopportunity to connect with
their customers, and the samething is happening now with
video.
Speaker 2 (15:50):
Exactly, the early adopters will have a significant
advantage.
Speaker 1 (15:53):
For sure.
Speaker 2 (15:54):
They'll be the ones who establish themselves as
leaders in their industriesRight and attract the biggest
share of customers.
Speaker 1 (16:00):
And the great thing is, it's not rocket science
creating these videos for yourGoogle business profile.
Speaker 2 (16:05):
It's not.
Speaker 1 (16:05):
It doesn't have to be complicated or expensive.
Speaker 2 (16:07):
Not at all.
That's where Rank Genius comesin.
We make it easy and affordablefor any local business to really
harness the power of video youknow, regardless of their budget
or their technical expertise.
Speaker 1 (16:18):
So imagine this someone is searching for a
service or a product that youoffer in your local area.
Speaker 2 (16:22):
Okay.
Speaker 1 (16:23):
And they see this list of businesses on Google.
Speaker 2 (16:26):
Right.
Speaker 1 (16:26):
Most of them just have a few photos and some basic
information, yep, but yourlisting has a professionally
produced video that showcasesyour personality, your expertise
and your commitment to customersatisfaction.
Speaker 2 (16:39):
Who do you think they're going to choose?
Speaker 1 (16:40):
It's a no-brainer.
The business with the videowill stand out like a beacon in
a sea of mediocrity.
Speaker 2 (16:46):
Exactly, and that's the power of Rank Genius.
We help you create thatirresistible magnet that draws
customers to your business.
Speaker 1 (16:53):
It's funny we started this conversation by talking
about how tough it is for localbusinesses to stand out online,
but I think we actually foundthe solution.
Speaker 2 (17:01):
I think so too.
Video is the key to cuttingthrough the noise and capturing
the attention of your idealcustomers.
Speaker 1 (17:08):
It's the missing piece of the puzzle for so many
local businesses.
Speaker 2 (17:11):
And Rank Genius is the bridge that connects those
businesses to the power of video.
Speaker 1 (17:16):
So, for all the local business owners listening out
there, I urge you to take actiontoday.
Don't let this opportunity passyou by.
Speaker 2 (17:23):
Visit the local biz domination website and book a
free discovery call.
Our team is ready and waitingto help you take your business
to the next level.
Speaker 1 (17:31):
Remember, the future of local search is video.
Are you ready to embrace it?
Speaker 2 (17:35):
Thanks for listening everyone.
Hey everyone.
If you're a local businessowner, you already know it's
tough to stand out online.
Speaker 2 (00:05):
Oh yeah.
Speaker 1 (00:05):
And it feels like every single day.
There's like a new marketingstrategy, a new platform or a
new algorithm update to keep upwith.
Speaker 2 (00:12):
Definitely.
Speaker 1 (00:13):
But what if I told you there's a huge opportunity
right now that most businessesare completely missing?
Speaker 2 (00:20):
There is.
Speaker 1 (00:21):
And this is something that could really change the
game for you guys.
Speaker 2 (00:24):
Absolutely, and it all comes down to video.
Speaker 1 (00:26):
Video.
Speaker 2 (00:27):
Yep, we're seeing incredibly strong signals from
Google that video is about tobecome the dominant factor in
local search rankings.
Speaker 1 (00:35):
Okay, I know what you're thinking.
Speaker 2 (00:36):
What's that?
Speaker 1 (00:37):
Video that's for like big brands with fancy marketing
budgets.
Speaker 2 (00:40):
Right.
A lot of people think that.
Speaker 1 (00:42):
But trust me, this is different.
This is about leveling theplaying field and giving local
businesses a real chance tocompete.
Speaker 2 (00:49):
It really is, and the best part is, google has been
dropping some pretty obvioushints lately.
Speaker 1 (00:53):
Oh, really Like what.
Speaker 2 (00:54):
Well, just think about it.
They've mentioned videooptimization for Google business
profiles not once, but twice intheir recent newsletters for
small businesses.
Speaker 1 (01:03):
You know your Google business profile.
Of course, the little box thatpops up when someone searches
for you on Google.
Yeah Well, Google is basicallysaying, hey, we want to see
videos there.
Speaker 2 (01:11):
Exactly.
Speaker 1 (01:12):
Businesses that use video are going to get a huge
boost in search results.
Speaker 2 (01:15):
That's exactly right, and you know what's really
interesting here.
Speaker 1 (01:18):
What.
Speaker 2 (01:19):
Google doesn't just randomly highlight features.
Speaker 1 (01:21):
True, they definitely have an agenda.
Speaker 2 (01:23):
Yeah, so when they emphasize something repeatedly,
like they are with video, it's aclear sign it's going to become
a major ranking factor.
Speaker 1 (01:32):
So it's like they're handing us a cheat code.
Speaker 2 (01:33):
I like that analogy.
Speaker 1 (01:34):
And most businesses haven't even noticed.
I mean, think about how many ofyour competitors are still just
using a handful of photos ontheir profiles.
Speaker 2 (01:42):
You're right, most businesses are way behind on
this.
Speaker 1 (01:44):
So by embracing video now you can like, leapfrog your
competition and grab theattention of potential customers
before everyone else catches on.
Speaker 2 (01:53):
Exactly that's where the real opportunity is.
Speaker 1 (01:55):
So why is Google so obsessed with video all of a
sudden?
Speaker 2 (01:59):
Well, it all comes down to user experience.
Google wants to provide themost relevant and engaging
results to its users, and videodoes that better than anything
else?
Speaker 1 (02:10):
Okay, I get that people love watching videos.
Oh, but how does that translateinto better search rankings for
my business?
Speaker 2 (02:16):
Well, think about it this way when someone watches a
video on your Google businessprofile, they're spending more
time on your profile, engagingwith your content.
Speaker 1 (02:25):
Okay.
Speaker 2 (02:26):
And Google sees that as a strong signal that your
profile is relevant and valuable.
Speaker 1 (02:30):
So longer engagement equals higher rankings you got
it.
But what's the advantage ofvideo over just using a ton of
really great photos?
Speaker 2 (02:38):
That's a great question.
Video gives you the power totell a much richer story about
your business.
You can showcase yourpersonality, your expertise,
your unique selling propositionin a way that photos just can't.
Speaker 1 (02:49):
It's like giving potential customers a sneak peek
behind the scenes, right.
Speaker 2 (02:53):
Exactly A well-crafted video can build
trust, establish credibility anddifferentiate you from the
competition, and that's whatgets people clicking through to
your website, bookingappointments and choosing you
over the other guys.
Speaker 1 (03:06):
All right, I'm starting to see the light here.
Good, but I have to be honest,even a simple video sounds like
a lot of work.
Speaker 2 (03:12):
Yeah, it can be.
Speaker 1 (03:13):
I'm already swamped running my business.
How am I supposed to find thetime to create videos, edit them
and keep them comingconsistently?
Speaker 2 (03:21):
I hear you and that's where we come in at Local Biz
Domination.
Speaker 1 (03:23):
Yeah.
Speaker 2 (03:24):
We've developed a solution called Rank Genius that
takes all the hassle out ofvideo marketing.
Speaker 1 (03:28):
Okay, tell me more.
What is Rank Genius and howdoes it work?
Speaker 2 (03:32):
So Rank Genius is a service that automates the
entire process of creating anduploading high quality videos to
your Google business profile.
We take care of everything fromscripting and filming to
editing and optimization,ensuring that your videos are
not only visually appealing, butalso strategically designed to
attract your ideal customers.
Speaker 1 (03:50):
So basically, Rank Genius is like having a
dedicated video marketing teamworking around the clock to
boost my visibility and get memore customers.
Speaker 2 (04:00):
That's a great way to put it.
Speaker 1 (04:02):
And the best part is that Rank Genius is incredibly
affordable, especially when youconsider the potential return on
investment.
I'm definitely intrigued.
But before we dive deeper intoRank Genius, let's talk more
about the benefits of video forlocal businesses.
What are some of the specificways that video can help me
stand out, attract morecustomers and ultimately grow my
(04:23):
business?
Speaker 2 (04:24):
Let's break it down.
One of the biggest benefits ofvideo is that it instantly
boosts your credibility.
When potential customers seeyou in action, explaining your
services or showcasing your work, it builds trust much faster
than just seeing a logo and afew static photos.
Speaker 1 (04:38):
It humanizes your brand and makes you more
relatable right.
Speaker 2 (04:40):
Exactly.
It's like inviting potentialcustomers into your business,
giving them a chance to get toknow you and see what you're all
about.
This can be incredibly powerfulin converting hesitant viewers
into loyal customers.
Speaker 1 (04:52):
That makes sense.
People want to do business withpeople they trust Right and
video is a great way to buildthat trust.
But it's not just about trustright.
Video also helps you showcaseyour expertise.
Speaker 2 (05:03):
Absolutely.
Video allows you to demonstrateyour skills and knowledge in a
way that words simply can't.
For example, let's say you're aplumber.
You could create a short videoshowing how to fix a common
plumbing problem.
This not only demonstrates yourexpertise, but also provides
valuable information topotential customers, positioning
you as a trusted resource inyour industry.
Speaker 1 (05:25):
That's a great example, and it's not just for
service businesses.
Right Retailers can use videoto showcase their products,
highlight special promotions oreven give virtual tours of their
stores.
Speaker 2 (05:35):
You got.
The possibilities are endless.
The key is to find creativeways to use video to tell your
story, engage your audience anddifferentiate yourself from the
competition.
Speaker 1 (05:45):
And with Rank Genius, businesses can tap into all
these benefits without having tobecome video production experts
.
Speaker 2 (05:51):
Exactly.
Speaker 1 (05:52):
It's like having a secret weapon in your marketing
arsenal.
Speaker 2 (05:54):
I like that.
Speaker 1 (05:55):
And here's the thing Video is only going to become
more important in the future.
As Google continues toprioritize user experience,
video will become increasinglyessential for businesses that
want to rank high in searchresults and attract more
customers.
Speaker 2 (06:09):
Couldn't agree more.
Speaker 1 (06:10):
So it's not just about keeping up with the
Joneses.
It's about getting ahead of thecurve and positioning yourself
for long-term success.
That's right by embracing videonow, you're not just making a
smart marketing decision, you'remaking a strategic investment
in the future of your business.
Speaker 2 (06:26):
Couldn't have said it better myself.
Speaker 1 (06:27):
You know, when I first heard about this, I
thought it sounded too good tobe true.
Speaker 2 (06:31):
I know a lot of people think that.
Speaker 1 (06:32):
But the more I learn about it, the more I realize
that this is a game changer forlocal businesses.
Video is the future of localsearch, and RankGenius makes it
accessible to everyone.
Speaker 2 (06:43):
We really believe that we're on the cusp of a
major shift in the way localbusinesses market themselves
online, and those who embracethis change early on will reap
the rewards.
Speaker 1 (06:53):
So what can our listeners do to learn more about
how RankGenius can help themharness the power of video and
take their businesses to thenext level?
Speaker 2 (07:01):
The best way to find out if Rank Genius is right for
you is to schedule a freediscovery call with our team.
We'll take the time tounderstand your business goals,
your target audience and yourcurrent marketing strategy.
Then we'll show you how RankGenius can help you achieve
those goals faster and moreeffectively than you ever
thought possible.
Speaker 1 (07:19):
That sounds like a great opportunity and there's
absolutely no obligation, right?
Speaker 2 (07:23):
Absolutely not.
It's simply a chance to have aconversation, ask questions and
see if Rank Genius is the rightfit for your business.
Speaker 1 (07:30):
Perfect.
We'll make sure to include alink to book a free discovery
call in the show notes.
But before we wrap up this partof our discussion, let's talk
about some specific types ofvideos that work well for local
businesses.
I know our listeners areprobably wondering what kind of
videos they should be creating.
What advice do you have forthem?
Speaker 2 (07:46):
Great question.
The good news is that you don'tneed to create Hollywood-level
productions to see results.
In fact, some of the mosteffective videos are short,
simple and authentic.
Speaker 1 (07:59):
Okay, I like the sound of that simple and
authentic.
What are some examples of thosetypes of videos?
Speaker 2 (08:04):
Think about it this way what are the quick glimpses
potential customers would get ifthey walked into your business
for the first time?
Speaker 1 (08:10):
Okay, so for a retail store it might be a quick tour
of the space highlighting someof the best-selling products, or
maybe a behind-the-scenes lookat how they create their
products or source theirmaterials.
Speaker 2 (08:21):
Exactly, or for a service business like a plumber
or electrician.
Maybe it's a quick tip videoshowing how to solve a common
household problem.
Speaker 1 (08:28):
These short clips pack a punch because they're
real, relatable and show offyour expertise.
Speaker 2 (08:33):
And don't underestimate the power of
showing your personality.
A friendly welcome message fromthe owner or a
behind-the-scenes look at yourteam interacting with customers
goes a long way in building thathuman connection we talked
about earlier.
Speaker 1 (08:46):
It's all about giving potential customers a taste of
what it's like to do businesswith you.
Speaker 2 (08:50):
Absolutely.
And remember, Google lovesvariety, so mix it up product
demos, customer testimonials,even a quick time lapse of a
project coming together.
The possibilities are endless.
Speaker 1 (09:02):
I'm starting to see how even a few minutes of video
here and there can make a bigdifference.
But let's be honest consistencyis key, and that's where a lot
of businesses struggle.
Speaker 2 (09:11):
You hit the nail on the head.
It's not enough to just uploada video once and forget about it
.
You need to keep your profilefresh and engaging with new
content regularly.
That's where Rank Genius comesin.
Yeah, it really takes thepressure off of you to
constantly come up with newvideo ideas and find the time to
create them.
Speaker 1 (09:27):
Oh, absolutely, I was just thinking about that.
How overwhelming that can befor a busy business owner.
Like you said, on top ofrunning your business now you
have to become like avideographer and an editor.
Speaker 2 (09:37):
Yeah, it's a lot.
Speaker 1 (09:38):
It's too much.
Speaker 2 (09:39):
And that's why we handle it all For you.
Our team of experts takes careof scripting, filming, editing
and optimizing your videos, andwe make sure that they're
engaging, informative andtailored to your specific
business and target audience.
Speaker 1 (09:53):
So you're not just pumping out generic videos.
You're really taking the timeto understand each business and
create custom content that willresonate with their customers.
Speaker 2 (10:01):
Exactly.
We work very closely with allof our clients to develop a
video strategy that aligns withtheir brand and goals.
We want to make sure that everyvideo we create is not only
visually appealing but also, youknow, strategically designed to
attract their ideal customers.
Speaker 1 (10:19):
That's really impressive.
It sounds like you're taking avery personalized approach.
We are, which is so importantin today's world.
Right, people are bombardedwith generic marketing messages
all day long, all the time theycrave authenticity and
connection.
Speaker 2 (10:31):
They do.
Speaker 1 (10:32):
You know, one thing that really stood out to me
about Rank Genius is that it'snot just a one and done type of
service.
You're constantly updating andrefreshing the content on your
clients' Google businessprofiles, right?
Speaker 2 (10:44):
That's right.
We believe that consistency iskey when it comes to video
marketing.
We work with our clients tocreate an ongoing schedule of
video uploads, ensuring thattheir Google business profiles
stay fresh, engaging andoptimized for maximum visibility
.
Speaker 1 (10:57):
So it's not like you're just uploading a handful
of videos and then disappearing.
You're really committed tohelping businesses see long-term
results.
Speaker 2 (11:05):
We're in it for the long haul with our clients.
Speaker 1 (11:07):
That's awesome.
Speaker 2 (11:08):
We want to see them succeed and we believe that
video is the most powerful toolthey have at their disposal.
Speaker 1 (11:13):
I'm curious Can you give us an example of how
RankGenius has helped a localbusiness achieve success with
video?
Speaker 2 (11:20):
Sure.
So we recently worked with alocal landscaping company that
was struggling to get leads.
They had a website and a Googlebusiness profile, but they
weren't seeing much traffic.
Speaker 1 (11:30):
Oh, I see.
Speaker 2 (11:31):
So we worked with them to create a series of short
videos showcasing theirservices, their team and their
commitment to customersatisfaction.
We also optimized their Googlebusiness profile for relevant
keywords and ensured that theirvideos were uploaded
consistently.
Speaker 1 (11:45):
So what happened?
Did the videos make adifference?
Speaker 2 (11:47):
The results were incredible.
Within a few months ofimplementing our RankGenius
strategy, they saw a significantincrease in website traffic,
leads and, ultimately, newcustomers.
Their Google business profileranking also skyrocketed, making
them the top choice for anyonesearching for landscaping
services in their area.
Speaker 1 (12:04):
Wow, that's a real testament to the power of video
and the effectiveness of yourapproach.
Speaker 2 (12:08):
Yeah.
Speaker 1 (12:09):
I think that landscaping company was thrilled
.
Speaker 2 (12:10):
Oh, they were very happy.
Speaker 1 (12:12):
So if someone listening to this is interested
in learning more about RankGenius, what's the best way for
them to connect with you?
Speaker 2 (12:18):
The easiest way is to visit our website and book a
free discovery call.
Our team is standing by toanswer questions, provide a
personalized demonstration andshow you how Ranked Genius can
transform your online presence.
Speaker 1 (12:31):
And we'll make sure to include a link to your
website in the show notes.
As we're talking about all this, I'm realizing that video isn't
just a trend.
It's a fundamental shift in theway people are consuming
information online.
Speaker 2 (12:42):
It is.
People are busier than everbefore.
They don't have time to readlengthy website copy or scroll
through endless photos.
They want information quicklyand easily, and video delivers
that.
Speaker 1 (12:53):
It's like a shortcut to build in trust and
understanding.
Instead of reading a wall oftext about a business, you can
watch a short video and get areal sense of who they are and
what they offer.
Speaker 2 (13:02):
It is.
Video is the most efficient wayto communicate your message and
connect with your audience onan emotional level.
Speaker 1 (13:09):
And for local businesses, that emotional
connection is crucial.
People want to supportbusinesses that they feel good
about, businesses that they cantrust.
Speaker 2 (13:17):
You're right.
Think about the last time youwere searching for a local
service.
Did you choose the businesswith the most generic website,
or did you choose the one thathad a friendly face, welcoming
you in a video and explainingtheir services in a way that
resonated with you?
Speaker 1 (13:30):
Yeah, I know I'm much more likely to choose a
business that feels real andrelatable, and video helps
create that feeling.
Speaker 2 (13:36):
It does.
Video breaks down barriers andallows businesses to connect
with potential customers in away that just wasn't possible
before.
Speaker 1 (13:43):
You know we've talked a lot about the why of video,
but I think it's important toaddress the elephant in the room
.
Sure, Some businesses might behesitant to embrace video
because they're worried aboutthe cost.
Speaker 2 (13:54):
I understand that it's a valid concern, but the
truth is that video productionis more affordable than ever
before and with a service likeRank Genius, you're getting
incredible value for yourinvestment.
We handle everything for you,so you don't have to worry about
hiring expensive videographersor editors.
Speaker 1 (14:09):
And when you consider the potential return on
investment, the cost of videomarketing pales in comparison.
I mean, if video can help youattract even a handful of new
customers, it's already paid foritself.
Speaker 2 (14:21):
Absolutely, and the long-term benefits are even
greater.
By establishing a strong videopresence now, you're building a
valuable asset for your businessthat will continue to pay
dividends for years to come.
Speaker 1 (14:33):
It's like planting a seed that will grow into a
mighty oak tree.
Speaker 2 (14:36):
I like that analogy and, just like a tree needs
consistent nurturing to thrive,your video marketing efforts
need to be consistent to yieldthe best results.
That's why we work with ourclients to develop a long-term
strategy ensuring that they'renot just creating videos, but
creating a sustainable videoecosystem that will support
their business growth for yearsto come.
Speaker 1 (14:55):
So it's not just about creating a few viral
videos.
It's about creating aconsistent stream of valuable
content that will attract yourideal customers and keep them
coming back for more.
Speaker 2 (15:05):
Exactly.
Consistency is key, and with aservice like Ranked Genius, you
can achieve that consistencywithout having to sacrifice your
precious time or resources.
Speaker 1 (15:14):
I think we've covered a lot of ground today, but
before we move on to the finalpart of our discussion, I want
to leave our listeners with thisthought the opportunity is
right in front of you.
The future of local search isvideo, and businesses that
embrace this trend now will havea significant advantage over
their competitors.
Speaker 2 (15:33):
You're absolutely right.
Don't wait until all yourcompetitors are using video and
you're stuck playing catch up.
Speaker 1 (15:37):
Yeah, it's like the early days of the Internet
Businesses that were slow toadopt websites, you know they
really missed out on a hugeopportunity to connect with
their customers, and the samething is happening now with
video.
Speaker 2 (15:50):
Exactly, the early adopters will have a significant
advantage.
Speaker 1 (15:53):
For sure.
Speaker 2 (15:54):
They'll be the ones who establish themselves as
leaders in their industriesRight and attract the biggest
share of customers.
Speaker 1 (16:00):
And the great thing is, it's not rocket science
creating these videos for yourGoogle business profile.
Speaker 2 (16:05):
It's not.
Speaker 1 (16:05):
It doesn't have to be complicated or expensive.
Speaker 2 (16:07):
Not at all.
That's where Rank Genius comesin.
We make it easy and affordablefor any local business to really
harness the power of video youknow, regardless of their budget
or their technical expertise.
Speaker 1 (16:18):
So imagine this someone is searching for a
service or a product that youoffer in your local area.
Speaker 2 (16:22):
Okay.
Speaker 1 (16:23):
And they see this list of businesses on Google.
Speaker 2 (16:26):
Right.
Speaker 1 (16:26):
Most of them just have a few photos and some basic
information, yep, but yourlisting has a professionally
produced video that showcasesyour personality, your expertise
and your commitment to customersatisfaction.
Speaker 2 (16:39):
Who do you think they're going to choose?
Speaker 1 (16:40):
It's a no-brainer.
The business with the videowill stand out like a beacon in
a sea of mediocrity.
Speaker 2 (16:46):
Exactly, and that's the power of Rank Genius.
We help you create thatirresistible magnet that draws
customers to your business.
Speaker 1 (16:53):
It's funny we started this conversation by talking
about how tough it is for localbusinesses to stand out online,
but I think we actually foundthe solution.
Speaker 2 (17:01):
I think so too.
Video is the key to cuttingthrough the noise and capturing
the attention of your idealcustomers.
Speaker 1 (17:08):
It's the missing piece of the puzzle for so many
local businesses.
Speaker 2 (17:11):
And Rank Genius is the bridge that connects those
businesses to the power of video.
Speaker 1 (17:16):
So, for all the local business owners listening out
there, I urge you to take actiontoday.
Don't let this opportunity passyou by.
Speaker 2 (17:23):
Visit the local biz domination website and book a
free discovery call.
Our team is ready and waitingto help you take your business
to the next level.
Speaker 1 (17:31):
Remember, the future of local search is video.
Are you ready to embrace it?
Speaker 2 (17:35):
Thanks for listening everyone.
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