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April 30, 2025 55 mins

In this episode, Dixon Jones from inlinks.com walks us through their entity SEO platform. Dixon talks about how their platform can better help law firm websites appear in LLMs.

Resources

Inlinks Entity SEO Tool – https://inlinks.com/

YouTube – https://www.youtube.com/inlinks

LinkedIn Company Page – https://www.linkedin.com/company/inlinks/

(formerly Twitter) – https://x.com/i/flow/login?redirect_after_login=%2Finlinks

Dixon goes over

  • How to use inlinks.com to audit a law firm website’s topical authority in Google.
  • Demonstrates how content in a website is set up in a knowledge graph.
  • Demonstrates where a website can be over-optimized on a topic across multiple pages.
  • Discusses the need for pillar pages and topically supporting pages and posts.
  • Discusses
    • Internal linking
    • Topic Planning
    • SEO for layers and law firms
    • Content Optimization
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