The Local Voice
A weekly podcast designed to be a go to resource for local businesses to stay informed about new opportunities to help them gain new customers, as well as strategies for building a successful marketing program. This will come from Jeff Harrison, the Founder of SwingPointMedia, a digital marketing agency, and from the many local business owners that will come on from time to time as guests
Episodes
This comes up more often than one might think. The reason may be that over the past few years to terms Ad Agency, Marketing Agency, Digital Marketing, Social Media Marketing have all kinda been blended to mean the same...
However, this is not true and based on the needs and outcomes the local business owner is seeking, it is important to know what these are, and are not and select the right one.
It's evolving so quickly that what was not possible yesterday is reality today.
Imagine being faced with a challenge. So you open up your phone and ask your friend, ChatGPT, who, no offense, may be faster and smarter than we are, even on our best days...and seconds later, either you have the answers you thought didn't exist, or the step by step on how to solve whatever it is!
This is the new world...are you ready?
For most local business owners the thought of creating content can immediately be overwhelming. The good news about this platform, when done how I describe, can satisfy most if not all of your content marketing demands as a local business owner. And because few if any of you competitors locally are using this new distribution channel to get new customers, the road is paved with opportunity.
Join Jeff Harrison on this episode of the Local Voice - Are You Working In Your Business or On Your Business?
If you feel like you are busier than a one armed window washer, and one day kind of feels like the movie groundhog day...you may be working in, versus on your business.
Why is this important?
Growth, for those who want to see their business flourish require working on.
What exactly does this mean and what's the difference?
C...
Acquiring new customers can be a challenge. Often business owners will try and compete with other local competitors, resulting in two losses for the local business...which both can be costly.
But after 15 years of marketing for local business owners I want to share with you a different, more reliable and far less expensive approach.
Unlike swimming in shark infested waters (you local market) with all your competitors, trying to land ...
We do not know what lies ahead until we begin taking steps forward. As we do, we see new things, new challenges and new opportunities.
This is how I feel about Ai, especially when it comes to how it can help transform and accelerate local businesses.
In this episode I share new insights, immediately after I finished a call with a fellow mastermind member.
Get ready, some of the things I talk about will be one of those "once you h...
Have you ever decided to do something at a level that requires you to dig deep and devote so much time and effort, that your friends and family begin to notice you've been kinda missing?
This is where I have been for the past 4-6 months...diving deep...consuming and applying hundreds of hours of education into the future of how local and frankly, big business will be operating.
Join me as I explain how we built our own Ai automat...
Have you ever had to say, no i am sorry, I can't be there because I have another commitment...or maybe a customer needs questions answered, and simultaneously a potential new customer needs your full attention...what do you do?
You clone yourself of course!
Welcome to the Jetsons!
Join Jeff Harrison today as he shares an episode that may get those hairs on the back of your neck standing at attention, as he discusses cloning, an...
Often as local businesses, a marketing budget is small or stretched thin, making it hard to try a different approach.
Today on the Local Voice, I share part 3 of a 3 part series on Cooperative Marketing.
It requires no approvals from Google, or Meta, or YouTube to ask for the sale. In fact your message will have the opportunity to cut right through the noise your competitors might be making, giving you an exclusivity to a brand new...
Often as local businesses, a marketing budget is small or stretched thin, making it hard to try a different approach.
Today on the Local Voice, I share part 2 of a 3 part series on Cooperative Marketing.
It addresses that local business who when asked about their email list, kinda of hesitate and say, "I don't have one".
Listen to today's episode and find out how to develop a win win strategy for you and local bus...
Often as local businesses, a marketing budget is small or stretched thin, making it hard to try a different approach.
Today on the Local Voice, I share part 1 of a 3 part series on Cooperative Marketing.
It requires no approvals from Google, or Meta, or YouTube to ask for the sale. In fact your message will have the opportunity to cut right through the noise your competitors might be making, giving you an exclusivity to a brand new...
The world of Ai, and marketing is changing at a speed we have not seen in a generation. This episode is a brief update, along with some best practices to get the very best out of your Ai experience.
Want more information? Or if you have an insight or POV, hit me up to be my guest on the next Local Voice. Reach out to me at info@swingpointmedia.com
Overwhelm occurs at some point to every business owner or entrepreneur. Some move through it and some burnout.
Is there a way to reframe overwhelm, recognize when it's occurring and use it for success?
I say, yes!
In this episode I share a real life case study and what happened, and how this restored creativity, drive and enthusiasm, propelling the business owner to move forward. Join me on The Local Voice, and discover more ...
Ai is no longer an option, if you want to stay on par with your competitors.
But when you try Ai, like ChatGPT, your results are less than impressive, so you're slow to adopt it.
Well, in this episode, Jeff will walk you through building prompts that create high quality outcomes for blog articles, blog titles, social posts, video scripts and yes even prompts to create ideal images in DALLE 3!
Want to know more, email me at jeff...
When it comes to marketing, it can get really screwed up at times. When data shows one thing consumers want and marketers double down on the things they don't!
In this episode Jeff talks about how marketing for local businesses can take the lead in being more effective with their messaging.
Local businesses, marketing can be confusing. Where do you start? In this episode, Jeff Harrison shares two things, done right can help your 2023 be successful, and not overwhelming
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