Acquiring new customers can be a challenge. Often business owners will try and compete with other local competitors, resulting in two losses for the local business...which both can be costly.
But after 15 years of marketing for local business owners I want to share with you a different, more reliable and far less expensive approach.
Unlike swimming in shark infested waters (you local market) with all your competitors, trying to land the same clients, taking an indirect path is a far better approach.
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