EXPERIENCE 217 | Community, Support, and Continuous Improvement with Wade Keith, Partner & Brand Manager of Breeze Thru Car Wash - The LoCo Experience

Episode Transcript
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(00:00):
Wade Keith grew up in Alabamaand came to Colorado as a raft
guide, but after he found loveand wanted to start a family, he
decided to pursue a professionalcareer.
This journey included stops atEnterprise Rent-A-Car, odells,
tap Room, OtterBox, and nowapproaching 15 years working at
the car wash, but not just anycar Wash Breeze Through Car

(00:20):
Wash.
The Dominant Membership Car WashClub in Northern Colorado.
Wade is now a partner in thebusiness and serves as the brand
manager and is also a communityambassador of sorts, and he is a
very insightful guy.
This episode digs into thebusiness of washing cars, the
capital investment, therecycling of water, the
continuous finding, anddeveloping of entry level
employees and the heart ofWade's.

(00:42):
Why in finding joy in thisjourney?
Wade's journey was heavilyimpacted by a health scare.
Early in his relationship withhis wife in which an infection
nearly severed his spine andleft him unable still to do some
of the things he loves.
But he finds joy in his work andin his music and in his family,
and you'll hear about all ofthose things and more.
So please join me in enjoying myconversation with Wade Keith.

(01:43):
Welcome to the Low-CodeExperience Podcast.
I'm here today with Wade Keith,and Wade is the brand manager
and partner at Breeze ThroughCar Wash.
Thanks for having me, Kurt.
Appreciate it.
Thanks for being here, Wade.
Um, so let's start with thoseboots.
Actually, uh, Durango Boots isnot a sponsor of this show, but
you were gonna give them aringing endorsement for me.

(02:03):
Oh yeah.
I mean, I've, I've had so manydifferent pairs of boots over
the years and then, but everysingle one of'em hurt.
So I finally found a pair whereI can wear'em all day.
I mean, I, I mean, I literallylive in these things.
They got tread on the bottomtoo.
They got like a rubber sole, soit's.
Different than a lot of cowboyboots are kind of smooth.
So almost replaceable.
Are those not replaceable?

(02:24):
Oh, I don't, I, I'm not realsure, but haven't worn'em out
yet.
Yeah, I think, I think, and Ithink that's why they're so
comfortable is, uh, because ofthe, the, the bottom of this.
I mean, all the other boots thatI've had are just, they're hard
and they hurt.
Yeah.
But these work, these work,these are good.
I will always buy these foreverand always.
Okay.
Well I dig it.
Plus you get a nice little, likeone and a quarter inch lift
there.
Oh yeah.

(02:45):
I mean, I'm just trying to gettaller every day.
Yeah.
So, uh, I guess let's just, uh,start with the, uh, basic
question.
What does a brand manager do?
I don't think I know that manybrand managers.
Oh man.
Well this is so funny'cause wehad this conversation earlier
today, like, uh, a brand managerthat I know and, and, and I

(03:06):
think about my buddy, uh, ChrisCox here in town.
He's, uh, he's one of my bestfriends.
It sounds like he made, he'sbeen on the podcast actually.
Oh, has he?
I believe the, the, the CBDstore and No, no, no.
This is a different guy.
This is the, this is the guythat's a singer in our band.
Okay.
Uh, he's a real good friend ofmine and, uh, and he's, I mean,
he's a like a traditional brandmanager.

(03:26):
So like he, when somebody startsa business.
They have to build out thebrand, first of all.
So, um, I've taken a lot ofnotes from him, but, uh, I kind
of think of a brand manager moreof his role.
So he, he, he puts together allthe graphics, builds out the
brand standards guides.
Yeah.
Yeah.
This is the fonts, this is whatit's supposed to look like, the
colors.

(03:47):
Yeah.
We've done a little bit of thatwith local over.
Yeah.
Yeah.
And you've got very goodbranding.
I love your logos.
It props to you guys.
Uh, and I think of a brandmanager more of that, and, um,
in his, you know, the role hedoes, I, I mean I'm always
bouncing ideas off of him, butbuilds out the brand, what it's
supposed to look like, what it'ssupposed to feel like, strategy
behind it.

(04:07):
Um, that's kinda like yourtraditional brand manager.
Yeah.
And then they, those types ofbrand managers turn that over
to, uh, marketing andadvertising.
So they give the assets tosomebody else and then they do
the advertising.
Right.
Um, but in like my role, I'mkind of responsible for all of
it.
I'm responsible for, you know,coming up with, is that your

(04:28):
logo?
Yeah.
And, and this is something thatwas developed before me.
Uh, my role now is I just kindof, every couple years I enhance
it a little bit.
But we build out the brand, whatit's supposed to look like, how
consistent it's supposed to be.
But in my role, we're alsoresponsible for the advertising
piece of it as well.
Okay.
So, uh, it really kinda dependson you, uh, uh, who you ask, but

(04:50):
in my mind, like a brandmanager's more builds out the
brands for other people and thenturns the, the turns that over
to somebody to do advertising.
We kind of do a combo package.
Okay.
Okay.
In my role specifically.
Well, and I know that you'realso pretty involved with the
team and internal comms andthings like that as well, so
that sounds more an expansionstill on the brand, or is that
part of completing the brand?

(05:11):
Well, I, I think it's unique tolike, small business.
Right?
Right.
You know, I mean, in smallbusiness you have to wear
multiple different hats, uh, youknow, for a while, you know, and
so it, you know, I'm part of, Ido the advertising, the
community involvement.
Our department's alsoresponsible for the back end of
the membership program that weoffer.

(05:32):
Mm-hmm.
Mm-hmm.
Um, but I'm also on theleadership team as well and we,
we develop a lot of strategyand, you know, planning and that
sort of thing.
Let's, uh, let's set the stage alittle bit with breeze through
car wash because it's becomelike over the last.
15 ish years, maybe less thanthat, but has really grown a lot
to become kind of the dominant,like the only regional brand I

(05:53):
would say in a lot of ways inthe car wash industry, Northern
Colorado and maybe beyond.
Yeah.
We're, we're, we're in, uh,Cheyenne.
Okay.
As well as here.
We have, um, we're gonna beexpanding.
Okay.
I can't, can't let everythingout the bag yet until the
building's built, but, uh, wewill be expanding, but it's been
a, been a good deal for me.

(06:15):
Um, never in my life did I thinkI'd be working in the car wash
industry.
What, and did you sing it a lotwhen you like first got going
and stuff?
I, that is the theme song of theindustry.
It's kinda like, it's kindalike, uh, playing sweet home
Alabama.
When you're from Alabama.
It's like you play it so much.
Right.
So when you go to the car washstuff, it's, you almost don't
hear it.
Yeah.
But something that's uniqueabout the car wash industry, and

(06:36):
I've heard this a lot over theyears, is like, you don't find
the car wash industry.
The car wash industry finds you.
And that's exactly what happenedto me when I moved out here.
Um, I had actually, I was a, Iwas a RAF guide, um, canyon
City, um Okay.
On the Arkansas River.
Yeah.
Yep.
Met my wife.
I was like, wow, you're cool.

(06:58):
And she was, I wish I madeenough money to keep you.
Yeah, yeah, yeah.
I mean, she, she had a good,stable job.
And I'm sitting here justscrounging.
I was living the dirt bag, RAFguide life, you know, I was
voluntarily homeless for likeseven months living outta the
back of my truck, you know?
And that's, and then wasn't theskiing in the off season?
I, from rafting?
No, I didn't do that piece.

(07:18):
I, I didn't do that piece.
I went back home.
But, uh, I met her and she wasmoving to Fort Collins.
I never even heard of FortCollins.
Uh, all the other raft guideswere talking about Fort Collins
is Fort Collins at, so I had tocheck it out.
Helped her move up here at theend of the season, uh, fell in
love with her, fell in love withthe area.
And then, um, it, I'd alreadygraduated college and so I got a

(07:40):
job at, uh, enterprise Rent acar.
And I worked there for a while.
Okay.
And I.
And um, and then I moved a,another local brewery in town
and that kind of stuff.
But because I was working there,they were building a car wash
down the street and developed arelationship with majority
owners at that time.
Oh.
And they had always been wantingme to come work for'em and I was

(08:02):
always like, I don't, I don'twanna work at the wash.
They just thought you were acharming guy, like getting bar
at the brewery or whatever youwas that, what were you doing
for the brewery?
Um, I was working public facing.
Yeah.
I was working in the tap room.
Right.
I had, uh, I was kind of donewith enterprise, worked over at
Odell Brewery, which Yep.
Yep.
And, uh, worked over there inthe tap room for a while and,
uh, he, he came knocking and,you know, said, we want you to

(08:25):
come work for us.
And I said, okay, I'll come workat a car wash.
And it is been just like, why?
'cause they were offering youmore money than working at the,
or just upward advancementopportunity.
Yeah, yeah, yeah.
More of that being wanted.
Yeah.
Being wanted.
I actually, I actually was like,yeah, I'll try this out.
Yeah.
See what's happening, you know,and, and so I did.
And uh, and did you have amarketing degree or?

(08:48):
I, I did have a marketingdegree.
Okay.
Okay.
And what's what's interestingabout that is like, I got it a
long time ago and then, and Imean it, and I didn't You use my
you it for 10 years?
Yeah.
Yeah.
I mean, I did all these otherthings where I didn't do
anything with marketing oradvertising.
And it's funny, like all thisstuff you see today was not even
developed when I had mymarketing degree.

(09:08):
Sure.
So, I mean, I kinda had torelearn how to do all that
stuff.
So I spent.
About two years.
Really.
Like, really like, likehammering home, relearning how
to do advertising, marketing.
And when was this?
Can you circle me?
Oh, geez.
Um, let's see, 2000, oh, 15years ago.
Okay.
Okay.
Yeah, yeah, yeah.

(09:28):
Ish.
2010.
Yeah, yeah, yeah, yeah.
There you go.
Ishish.
Yeah, yeah.
Yeah.
2010.
Fair.
Okay.
But, uh, I mean, I started offat the, in the car wash.
I was just directing people in,being a customer service
attendant.
Okay.
And then, and then one of themajority owners decided to
retire, and I was like, Hey, uh,I have a degree.
And I'm also a pretty creativeguy.
Yeah.
And that's, that's when I movedinto that position.

(09:50):
And did you buy in right away?
Like they let you Um, not rightaway.
Yeah.
Yeah.
I mean, it took a little bit oftime.
Yeah.
Yeah.
You know, you, we, we like to,you know, promote from within
and then be established beforethat offer.
And how big was the company atthis time?
About four locations.
Okay.
Yeah.
Yeah.
And was ground level.
Yeah.
We're at 15 now, right?
Yeah.
Yeah.

(10:10):
So what were those fourlocations?
Do you remember?
Um, or, or two flag.
I always say two flagships, but,uh, the one on Mulberry for
Cols.
Sure.
That's one I all go to.
Yeah.
Yeah.
I mean, it's right down thestreet from here.
Yep.
Uh, Cheyenne Del Range.
Uh, we had one in Longmont, itstill do, it's Camp Pratt.
Okay.
And then our Greeley location.
Oh, so you had like a bigwidespread and then started

(10:33):
filling in to.
Be more kind of between thosespots from there.
Yeah.
Yeah.
We like to offer the additionalvalue of having locations close
to one another so you can useyour pass at any of the
locations.
Yeah.
It's, it's a, it's a pretty goodbenefit that we offer.
Yeah, yeah, for sure.
I, I should actually do a, a, abreeze through tour sometime and
just go see how Is the flagshipstill the flagship or are there

(10:55):
some nicer ones?
Uh, I mean if Mulberry's alwaysgonna be It, that was the first
one.
You know, our second one camenot too long after that in Dell
Range and Cheyenne, but I'd loveto give you a tour.
We had, uh, the Fort CollinsRunning Club come out the other
day'cause we're a sponsor ofthe, uh, horse tooth half
marathon.
Yeah.
We did a practice run and, andone of the guys, Chris was
there.
He, uh, he was really intoseeing the back, back end of

(11:20):
everything.
So I, I gave him a tour of thesite and he, and he was really
in interested in the equipment,that kind of stuff.
Yeah.
And it was, it was pretty cool,man.
He was, was really excitedabout, he's got car wash
business too.
Yeah.
He might even be looking at itright now.
But yeah, we gave him a tour andhe loved it.
It's interesting.
Yeah.
Yeah.
That is really an interestingbenefit.
Like, and it's a funny thingbecause it's part of like,
obviously I'm, I'm a shopper ofconvenience, you know, and so if

(11:43):
another car wash moved evencloser from my office to breeze
through, I would consider it.
But that's about the only thingI would consider.
But I do find value in the factthat you're a regional brand and
I can go to any of those breezethroughs and I never ever do it.
Well, yeah.
What, what is your, do you havedata on that?
Like when people do you, do youtrack that at all?

(12:04):
Like, do we track who do youknow when somebody that usually
goes to Mulberry goes to Harmonyor to Longmont and gets their
car wash?
We do track it.
Yeah.
Yeah, we do track it.
We, we see some statistics.
It says this is your home site.
Yep.
And these are the other sitesthat you visit.
Some people are probably allover.
They're like real estate agentsin the region and they just go
to the breeze through wheneverthey see one, almost.

(12:25):
So they always get a fresh car.
Well, it's a, it's interestingyou say that'cause I always
think about a persona of like areal estate agent who their,
their reflection of their ownpersonal brand as the way that
their car looks.
Totally.
They're putting people in a carall the time.
Or you think about Uber or Lyft,we were just talking about it a
minute ago.
Yeah.
I mean, you know, you, you, ohfor sure your, your reflection
of your brand.
You should charge those guysmore and mean less.

(12:47):
'cause I'm like a once every 10days to two weeks, if I remember
You said it, not me.
Well, you know, it, it wasinteresting.
Some car wash companies don'tallow ride shares to, to be a
part of their program.
I mean, they probably do nowbecause the car wash industry's
become so competitive.
People are building all over theplace.
Mm-hmm.
We actually have a lot ofoutstate competition coming in

(13:07):
right now too.
Oh, is that right?
Too interesting.
And it's like big corporates.
Yeah.
A lot of places outta Arizonaand Texas and, well, my favorite
stories are of the, the localbrand, uh, beating off the big
corporates when they try to comein.
I just had Zach George on andYeah.
And uh, you know, valley Crestjust tried to come in.
A few times, which is a bignational, but between Lindgren

(13:30):
and, and Zach, they're kind ofjust too strong.
Yeah.
You know, they haven't hadenough market share.
Well, there, there is a prettygood benefit of being the local
guy.
Yeah.
You know what I mean?
Yeah.
I mean, for instance, you and Iwere at the Realities for
Children event Saturday night.
Totally.
You know, and then I think Imaybe at the Rotary Club, I
believe.
Right.
And then, which you should comeagain, by the way.
Yeah.
Yeah.
I thought you were gonna come onboard maybe.

(13:50):
Yeah.
You shoot me an invite.
Yeah, we should.
But it was funny, I mean, therewas, I think last summer, there
was like two weeks there wherewe saw each other like four
times, stretch in two weeks.
And I looked at you and I said,should we just start carpooling
all this stuff right together?
And it was, it was pretty funny.
But, but the town gets smallerand smaller as you live here
more and more years.
Yeah.
And you're not gonna, you know,if you got some out-of-state

(14:11):
competitors coming in, they're,they're not gonna care about the
communities the way we do.
Oh, a hundred percent.
I, I turned into a Antiaz Amazonguy.
Yeah.
Um, during Covid Nation,actually, when I bought a, a
Blackstone Grill at Man Weiler'sHardware, Uhhuh$199 for a 18
inch griddle and an 18 inch, uh,grill with a pop boiler that you

(14:32):
can, you know, take that off.
I was like, that's sweet.
Like I should buy that.
And so I looked up the reviewsand of course Amazon pops up 2
99 for the same thing.
Yeah.
And like, man, Weiler's isprobably paying 130 bucks for
that thing and selling it to mefor 1 99.
Yeah.
And donating to the footballteam in Windsor.

(14:52):
And meanwhile, Amazon's paying$64 from the.
Manufacturer direct probably andselling it for 300.
Yeah.
I You said the bitches.
Yeah.
I, I'm not gonna give you anymore money.
Uh, and I like, I like the samething.
I like to support the localbusinesses.
I mean, because people supportus, you know?
Yeah.
And it's, and it, and it helpsbring up the community instead

(15:13):
of buying something somewhereelse and having it ship to you.
Yeah.
I mean, sometimes you have to dothat.
Sure.
But when I can, yeah.
There's times I have either mywife or Alma here at Loco buy me
something from Amazon that Ican't really get easily
otherwise, but Yeah.
Uh, personally I still never buyanything from Yeah, yeah, yeah.
Yeah.
Sorry, Jeff Bezos.
Yeah.
Yeah.
But you can still come on thepodcast if you want me to.
Yeah.
Yeah.
Convince me.
Yeah, invite me.

(15:33):
I wanna sit in the back roomhere and watch you guys talk.
It'd be pretty interesting.
Yeah.
Yeah.
That'd be fun.
Yeah.
Um, so, so pretty smalloperation at that time.
And, and so when you gotpromoted to kind of.
Not maybe your current role, butsome portion of your current
role.
Was that a few years in?
Yeah, it was a few years in, Ithink it was probably about
three years in, we, we developedour unlimited wash pass program.

(15:55):
Okay.
And, um, I, I, I put thattogether, not, not a hundred
percent side by myself.
Yeah.
We put it together, charge, butmajority of the work You the
charge, you were the projectmanager.
Yeah.
Yeah.
Majority of the work.
Um, I, you know, I, I, I did andthen, and then, uh, we went to.
We flew around the nation.
Um, breeze through Car Wash is avery, uh, established car wash

(16:19):
chain Oh.
It is?
In, in our whole entireindustry.
And so we Oh, I didn't knowthat.
I thought this was a localbrand.
It is a local brand, but I'mjust talking about our
reputation Yes.
Within the whole industry.
Yeah.
Yeah.
I mean a lot of, and we, andwe're really good about building
relationships with even ourcompetitors and other people.
Um, but we've establishedrelationships all across the

(16:40):
nation.
So I flew around a lot ofdifferent places, saw how they
run their program and took notesand we built it out.
Yeah.
And, um, nice job of slowlyramping up that, uh, monthly
membership dues without makingit feel too expensive.
Right, right.
It felt really cheap when Ifirst signed up.
It was Oh man was like, yeah, Iknow.
And it's come a long way.
It's like, but I'm sure costsare up a lot.

(17:00):
Right?
Like, labor's up probably 40%since you first started that
program.
It is.
A lot of costs are up soap, Imean all, just all kinds of
stuff.
And water's going up too, right?
Yep.
Yep.
And, and, and do you guys getlike a special pass?
So you recycle a lot of water,right?
Yes.
Spin it back through.
Yeah.
So really, and thank you forasking this question.
This is something I'm superpassionate about and I didn't
even know the answer by the way.

(17:21):
I was curious guy.
Well, the, it's interesting wayit works.
So the water that goesunderneath the conveyor, a lot
of that is reclaimed, like 50%of the water is reclaimed.
Okay.
So on average it takes about 50gallons to wash a vehicle.
Okay.
So 25% of it's reclaimed, butthe, the, the, the soap and that
kinda stuff that needs to be onfresh water.
'cause you can't do thereclaimed water over that.

(17:42):
Gotcha, gotcha.
And so, so the reclaimed is moreof the rinse part kind of, uh,
not, uh, not necessarily therinse, but the high pressure
applications.
Oh, sure.
Right.
You're asking good questions.
We need to get you anapplication here.
Yeah, yeah.
But like, like when you gothrough and you see the high
pressure that comes home, yougot it bust, you got a guitar in
here, we'll bust it out.
Um, but like the high pressureapplications, getting the big

(18:04):
stuff off that, that's reclaim.
But realistically, you know, Iwas, I was talking to other
people about it, like it's allrecycled.
Right.
It all gets, goes down thedrain, it gets, it goes down to,
yeah.
The plant out here near theEnvironmental Learning Center,
it's treated it's re-released,goes into Falls Creek, uh,
reservoir, then it's re-releasedinto the Pooter between, um, um,

(18:24):
Tim and Windsor.
Right, right.
Yeah.
So it's, they drink it inGreeley.
Yeah.
Yeah.
There you go.
Car wash water in Greeley.
Yeah.
Yeah.
So, I mean, that's pretty cool.
You know, I mean, it's, it's,it's a better option.
Oh, for sure.
Well, I mean, if you think aboutthe Colorado River Yeah.
You know, like virtually everydrop of that has gone through
like a few different phases onits way down.
Oh man.

(18:45):
It's these days.
Yeah.
I mean, it's just a trickle whenit gets to the.
To the border.
Yeah.
I mean, it doesn't even hit, hitthe ocean.
Is it done at all anymore?
No, I knew it was kind ofvirtually used up.
I know a couple years ago theyreleased some stuff and it
finally went back, flush it outa little bit.
But in't that, in't that crazy,like, think about this like the,
the Colorado River, and it goesthrough all these different
states and doesn't even reachthe ocean.

(19:06):
Right.
But the water from the ColoradoRiver comes down to Adams Tunnel
and fills up, uh, like CarterLake Horse, tooth Reservoir or
Boulder Reservoir.
Mm-hmm.
So we've got water in this townthat is from the Colorado River,
and potentially some of thatwater might even reach the Gulf
of America now.
Right.

(19:26):
So, yeah.
I mean, it it's not supposed toflow east.
Yeah, that's an interestingthing.
Huh.
But, but water from the ColoradoRiver does flow east.
And we get it first.
We get it first, like everybodyelse drinks it after it's
already been kind of through thething.
Yeah.
But we get it right out of thetap just about.
Oh yeah.
Yeah.
I'm a, I'm a big, I'm a bigriver guy.
That's why I moved out here.
I was a raft guide.
And that's, that's, that's Wereyou a raft guide in Alabama?

(19:47):
Um, not commercially, but I've,I'll take a raft down in all
those rivers any day.
Okay.
But, but that's not where Istarted.
I started, I started, startedhere and that's what brought me
to Colorado, so.
Gotcha.
Yeah.
That desire, well, you werelike.
Uh, how, how old are you?
I am 45.
45?
Mm-hmm.
So the internet existed when youwere getting outta high school
and researching what to do withyourself a little bit and stuff.

(20:09):
It really didn't for me.
Yeah.
Like I came out here without thebenefit of being able to look up
what Fort Collins was like.
Barely.
Except for like at the library.
Right.
And, uh, so how did you getinterested in rafting?
Like, it seems like, I don'tknow, maybe I'm wrong.
I've never been down to thesoutheast, but it doesn't feel
like, you know, it feels morelike in an, you know, slow rafts

(20:30):
down the river than to acookout.
I love the fact that you justbusted out the air banjo.
That is so awesome.
And you were in tune too.
Good job.
Yeah.
Um, for me it was, I don't,okay, so this is what I always
joke about, right?
We could talk a lot more aboutAlabama.
We will, but Oh, yeah, yeah,yeah, yeah.
I could chat about it all day.
Uh.
I always joke that my name, youknow, my name's Wade.

(20:52):
Wade for reason'cause of double,double first name, right?
Yeah.
That is total Alabama thing.
Wade Keith, right?
Waiting.
Yeah.
Yeah.
Wade Keith.
You know, it must be an Alabamathing.
Like Ricky Bobby, you know.
What's your middle name?
Uh, my middle name's Wade.
Oh, okay.
Yeah, yeah, yeah, yeah, yeah.
My first name's Douglas, but uh,so you got three first names?
Yeah.
Douglas Wade.
It's a hundred percent anAlabama thing, right?

(21:14):
There's, there's all kinds ofpeople running around with two
first names, two last names inAlabama, but, uh Oh, okay.
This is so funny.
But, uh, so I was, I always jokethat, uh, you know, my name's
Wade and I was put on this earthto walk through the water.
Okay.
Right.
Because that's what Wade is, iswalking through the water.
I don't know, I've just alwaysbeen a, a fan of, uh, of rivers

(21:36):
and lakes.
We have a, a lake house inAlabama, and, uh, I've just
always been a, a fan of doingthat.
And for me, uh, I've just alwayskind of had a bit of an extreme
part of my personality that Ineeded to cater to.
Uh, used to rock climb a lot.
Uh, you probably know this, Ihave, I had a bad injury years
ago where I, I had to get myneck fused.

(21:57):
I can't, uh, I can't climbanymore.
Um, but I really wanted to do itwhen I was in college.
Um, they had a kayaking classand I took it and I, I went to
like six sessions and then onthe sixth sessions at the very
end, I finally learned how toroll a kayak up.
Okay.
Um, and then I didn't do it fora while.
Originally I was, I had a job,uh.

(22:19):
Rafting in Tennessee.
Okay.
Only a Cohi river.
But then I, I was like, youknow, I've been in the south my
whole life.
Let me go venture out and seewhat else is out there.
So I decided to take a job outhere and that's what brought me
out here.
Okay.
And those companies are alwayslooking for smart young men that
wanna be raft guides, I imagine,right?
Yeah, I can.
I mean, it's hard work longhours.
It is, it really builds a lot ofcharacter.

(22:41):
I mean, I was terrified of, uh,of rafting, but, um, during
training we had to jump out andswim through all the rapids and,
you know, doing that two monthsstraight every day.
Yeah.
For a while.
Really burnt, burnt that outtame to be scared of it.
Yeah.
And now, I mean, we, we do allkinds of stuff.
I mean, we, we have a goal to,to, to do a new stretch of river

(23:03):
every year.
Last year I got four newstretches in.
Oh, cool.
And, um, the year before that,it was a couple of stretches.
So your injuries don't happenfor you in that space.
Um, they do, but the, the, the,the Kay kayaking piece I've had
to kind of step back from, um,when we had small children, I
didn't kayak as much, uh,because we had to bring kids
down the river.
And so the, i, I kind of tradedin a kayak for a fly fishing

(23:27):
rod.
Okay.
And so, and now, and now I wadethrough the water and, and fly
fish a ton.
So that's, I got, I got too manyhobbies, but that was anything
involved in the river is myhome.
I, uh, you know, the title ofthis podcast is the Lo the Loco
Experience.
And I was just remembering oneof my own that I might as well

(23:47):
share here.
Um, when Jill and I were firstdating, I don't know if I've, I
don't think I've shared this onthe podcast before.
Uh oh.
So, so we, uh, we went up thePooter to, to float down the
river.
Of course, like everybody does,I'm sure you probably have, or,
uh, probably a hundreds peopleof times people.
Yeah.
So, um, but I didn't, I wasbroke, uh, and I, I wanted to be

(24:10):
with Jill, my new girlfriend,right?
And so I bought like a doubleraft from Walmart, like for$40
or something, this crappy littleplastic thing.
Instead of just buying us each a$25 inner tube or something,$20
inner tube.
Um, and as we're going down theriver, it's starting to lose
air.
It's starting to lose air.
And, um, so we're sitting on theedges so that we don't hit our

(24:35):
butts on the bottom too badduring the low spots.
And then Jill gets boop out.
Like by a big rock and she'sfour foot 11 and not a strong
swimmer.
And she was definitely veryfreaked out.
And I like waited for a littlebit, jumped out, got into
position to catch her, likeshe's literally tumbling down

(24:57):
the river.
Somehow I was able to get myfooting and when I jumped out
and stuff and I possessionmyself and I catch her and she
tumbles me off my feet.
And we both are bobbing for awhile and like for her it's
really serious.
She's frantic, she's likefreaking out.
And somehow through probablymassive amounts of adrenaline, I

(25:19):
was able to catch her and get myfooting in like up to my groin
water running really fast.
So I can't really even re, Idon't know how I did it, but I
did and I caught her and I gotus over to shore, which turned
out to be an island, which aftershe settled down a little bit,
we had to cross, but it was onlylike knee deep.

(25:39):
And uh, then I bought some innertubes for floating down the
river.
And she got a life jacket.
Yeah.
And she only always wears a lifejacket anymore.
So you weren't wearing a lifejacket?
Neither of us.
No.
Yeah.
Or were you wearing shoes?
Uh, no.
Okay.
Yeah.
And we had probably two beerseach, already, three maybe.
You know?
Well, the good thing is, uh, thepeople who are trained, uh, the
RAF guys are trained, are, are,are trained to recognize stuff

(26:02):
like that and talk to you aboutit.
But, but, but, but you know, ifI would've seen you out,
there've been like, Hey, lifejacket, shoes.
Yeah.
Well, I mean, the river's prettyhumbling, you know?
I mean there's, it totally waslike, I was, you know, a North
Dakota kid.
Yeah, yeah, yeah, right.
I didn't have any respect forthat level of water power.
Yeah.
And it's cold too.
I mean, this stuff's coming.
This, this is coming straightout of Rocky Mountain National

(26:23):
Park.
It's not like the stuff in thesouth where, you know, it's,
it's pretty warm.
Right, right.
Yeah.
Yeah.
But the river's, river's taughtme a lot.
Yeah.
Have you had a, well, you'llhave a local experience later.
Maybe that'll be related to yourinjury.
Yeah, we can talk about thatlater now.
But, but tell me about, maybewhile we're talking about
rafting, tell me about like,rafting close calls.
'cause they probably won't makeyour Okay.

(26:46):
I mean, I've had, I've had quitea bit, uh, the, the, and we'll
get back to, to the car wash.
Oh yeah, yeah.
You're good.
You're good.
I, I mean, you've, you've hit areally soft spot for me here.
Or, or, not a soft spot, butlike, something I'm really
passionate about.
So the, the closest call or themost, uh, exciting, I'm gonna
say exciting, but it was scaryat the time was when I met my

(27:10):
wife.
Okay.
So I met this beautiful womanthat, that was super smart, very
kind still is, all of thosethings.
And I was like, I am reallytrying to impress this, this
lady.
And so we were at a, uh, sheworked at a different rafting
company than me and so and so,but I was trying my best to

(27:30):
always try to hang out at thatrafting company somehow after
work.
And so 4th of July.
Um, long time ago, uh, probably2005 or six.
Um, everybody's down therehanging out, partying.
It's 4th of July and we're, thisis done in Kansas City?
Kansas City, yeah.
And, uh, a truck full of guyspulled up.

(27:51):
It's probably about, at thispoint, it's probably like 10
o'clock at night.
Okay.
And they're like, we're runningthe gorge, the roll gorge is
what we're talking about.
And I'm sitting there, I'm like,oh, you guys are crazy.
You guys are gonna go out likeafter we've been partying and
you're gonna go down the gorge.
And then I look over and thisgirl I'm trying to press is, is
sitting there.
She's like, well, yeah, we'regoing.

(28:11):
And I'm like, well, of courseI'm gonna go.
Right.
Right.
So I, I rallied my buddy, uh,Chad and Mark, still great
friends of mine.
Um, and I'm like, Hey, let's godown the river.
And she's going and uh, and sothey said, okay, well we're
gonna pick you up'cause you haveto go up this big hill to, and

(28:32):
then you have to dip down to theput in for the gorge.
Right.
I imagine.
Yeah.
Yeah.
And so we go up to the top ofthe hill, we get all of her
stuff, um, we get ready and theycome by to pick us up.
And I'm like, oh, okay, cool.
Where's the girl?
They were like, oh, she's in theother car.
And I was like, okay, cool.
So we get her stuff and we getdown to the put in.
When we get down to the Putin,um, I'm looking around, I'm
like, where's the girl?
Where's the girl?

(28:52):
And they're like, oh, she didn'tmake it.
The owner of that company cameout and started yelling at him.
So she bailed out.
And so the whole reason that I'mdoing this that I am pretty
intimidated about going is forthe girl.
You knew it was dumb, but Yeah.
Yeah.
It for the girl.
And she didn't show up.
And I was like, well, okay, wellwe're gonna go down.
And so by this time it'sprobably 12 30, 1 o'clock in the

(29:14):
morning.
Okay.
And we're going down the royalgorge.
Is there a moonlight?
Yeah.
I, I, I don't remember.
I mean, maybe, I don't know.
Well, it seems like it'd be darkas heck otherwise.
And I don't know if you've beendown the world gorge, but it's
world class whitewater.
Haven't four class fours, highwater.
You know, it could get to classfive.
So we're going down and we getin this rapid called

(29:34):
sledgehammer.
Okay.
Right.
Right.
Mean they don't ever giverapids, you know, you know.
Nice.
Nice.
Until sledgehammer, untilsomebody dies.
Double death.
Falls.
Falls.
I mean, there's one on thePooter called Killer Bridge.
Right, right.
You know, it's, it's not Deathby Decapitation is another one
on the Pooter.
That's way up.
And he was going down and hegoes, uh, he goes, oh, there's a

(29:57):
rock.
And we parked on top of the rockand he goes, oh man, this isn't
a good place for us to be.
And then we all flipped and thenwe ended up floating downstream,
and it's in the middle of thenight.
And I mean, I ended up swimmingout.
This is just you and yourbuddies or with some other
people?
These were people I didn't evenknow.
Right, right.
Because I was going for, youknow, to press the girl.
Right, right.
Well, and there's one boat ortwo, there's like four of us.

(30:19):
Okay.
Four boats.
Okay.
And, but we flip, I ended upswimming out at, at the very
top.
Everybody else ended up swimmingway down.
And they couldn't find me for awhile, so they thought I'd
drowned.
Oh shit.
There was another girl, and it'scalled Recirculation.
If they get in a big hole.
Sure.
Like you, you get down, it'slike an undertone and it keeps
pulling back and back.
Yep.
Yep.
So this girl got recirculatedmultiple times.
They got her out, she threw upand all this kind of stuff.

(30:41):
Okay.
But it was, it was, it waschaotic.
It sucked the contacts outta myeyes.
I couldn't see the rest of thetrip.
But we ended up finally gettingall of her stuff together.
By this time it's like 2 30, 3o'clock in the morning.
Right.
And then we get back in the boatand we, then we end up, we, we
get all the way through thegorge, we take out, and then we
end up going home.

(31:01):
And then three hours later I hadto wake up and do two raft trips
the next morning with customers.
Afternoon session.
But.
You know, I, I mean, we, it wasa great story.
My buddies laugh about it.
My buddy Chad was with me.
He's the drummer that plays withus, uh, in our bands and, and,
uh, we, we still talk about itto this day.

(31:22):
And you know what?
I impressed the girl enough.
She married and we, we got twokids.
We live in Fort Collins, so itworked out.
Yeah.
Yeah.
Was she impressed by it or didshe say like, that was dumb?
I she had to been impressed byit because it showed some
commitment.
I I'm gonna ask her thatquestion tonight.
Yeah.
I wonder, I wonder you caughther attention anyway.

(31:44):
I've, I sure did talk her aboutthat.
Yeah.
Yeah.
So, so let's go back to carwashes.
Sure.
Let's talk about the car washbusiness a little bit.
Like, um, as one of thosecustomers that only uses it once
in a while and stuff, it's like,wow, I get this really nice
service, these friendly peoplewaving me to the right place and
stuff.
But like, what's the, what's thedynamic of it?

(32:06):
Like, how do you find enoughpeople?
How do you choose your pricing?
Like, what are the margins, whatare the costs?
A little bit, if you wanna talkabout big, big numbers, you
don't have to get into thedetails.
Well, you have, um, yeah.
I mean, it's, it is aninteresting business, right?
Like.
It's an interesting business.
There's a lot of moving parts,right?
Yeah.
You've got, and, and it is, ifyou ever go to, if you ever get

(32:28):
a chance, or if anybody that'slistening to this, it's
interesting.
Go to the International Car WashAssociation trade shows.
I mean, you Okay.
It's, it's either like thesecond or third biggest trade
show that ever happens in Vegasevery year.
Really?
Yeah.
It's huge.
You walk in, there's equipmenteverywhere.
I mean, you have to, you've got,uh, and I'm not much of the
maintenance guy, but it's, um,but you kind of know what you're

(32:51):
rocking as far as gear.
Yeah.
Yeah.
I mean, you have to get, did youuse the same gear in all your
car washes?
We try to, um, we try to.
Um, and sometimes there's supplychain stuff going on.
Yeah.
And that kind of stuff.
We have had to deal with thatover the years, but we try to
make it consistent among everylocation.
Yep, yep.
Right.
Like even right here or aproduct, a convenient,
consistent, friendly car washexperience.

(33:11):
So we try to make things asconsistent as possible.
Yeah.
So when you go to this one andthis one, it's hard to make
everything super consistent.
Sure.
But you've got the cost of the,um, you've got the cost of the
equipment.
You've got, which is what.
Oh, I mean like$5 million, 2million, 2 million, something
like that.
Yeah.
For the, for just the equipment,not the building.

(33:32):
Right, right.
But just the sprayer and thespinners and the pumps and the
whatever it used to cost 4million to build'em ground up.
Now it's eight.
Now it's eight.
Okay.
Okay.
Yeah, yeah, yeah.
So I mean, I mean, it's So thebig capital investment.
Yeah.
Yeah.
Um, I could have a bucket and asponge, and I could be a car
wash.
You could, you know, with ahose, but how much would it take

(33:53):
me to wash my car at home?
How many gallons?
Uh, 150.
Really?
That's on average what it takesthe amount of water that
somebody uses, and that goesstraight down to the storms.
Sure.
Right.
And if you're ever wash it athome, research it.
Right.
'cause a lot of people don'twash their car correctly.
They use one or two buckets, andthen they're just wiping stuff

(34:13):
right back into their, theirvehicle.
Okay.
It's good to use a four to sixbucket technique.
Oh, wow.
Yeah.
Yeah.
So reach, if you're gonna do itat home, just research it.
Oh, dang.
Research it pretty good.
Because most, most people, I,and if I, I don't know the
percentage, but if I had to puta percentage on it, like 95% of
people don't wash their carscorrectly at all.
Well, I just wash my motorcyclesmostly by hand.

(34:34):
Oh yeah.
Um, but I only use a one bucketmethod basically, you know, but
it's pretty dirty by the end.
Well, you can always hit up thatUniversity of YouTube and learn
why, but I always watched the.
The, the shiny spots first.
Yeah.
So I hit the windshield, thetank, the the side covers the
pipes, you know, the, the, thestuff that's cleaner and shinier

(34:55):
Yeah.
With the, with the fresh soap.
And then I get into the breakareas and the wheels Yeah.
And the yucky stuff.
Yeah.
When you get in the break areasthat you got the brake dust.
Right.
And that's really gonna, youknow, some people wipe off that,
never.
Never.
And then put it right back ontheir clear code.
I've never, ever, uh, washed thetank after I've washed the
wheels.
Yeah, yeah.
But the, the car wash, I meanthere's, so anyway, yeah.

(35:17):
There's a lot of moving points.
'cause you got so big capitalinvestment.
Yeah.
You gotta replace that stuffevery 10 years or something.
Oh.
Um, something like that.
Yeah.
Yeah.
I mean, I know we upgraded some,some of our conveyors to this
like flat conveyor and that wasa big investment.
Mm-hmm.
Um, it's a little bit better forthe customer experience'cause

(35:37):
you're not going into like atrough.
Yeah, yeah.
You know, instead of it's flat.
Yeah.
You don't like drop in.
Yeah.
But, but there's a lot mean,there's, there's the point of
sale systems that you have todeal with and then you have all
the equipment and then you haveemployees and paying them a good
wage.
Yeah.
I mean, right now at this time,we start our employees at$17 an

(35:59):
hour.
Mm-hmm.
Just at the base level.
Okay.
Um, down in, down in BoulderCounty it's a little bit more,
it's 18.
Right, right.
Yeah.
But, uh, but there's all that.
Then there's the training andthe systems.
Right.
And then it.
The, the hard, how much is thetraining?
What's that?
Uh, how much training on thefront end?
Oh.
Um, it seems likely a lot likehours and hours.

(36:20):
Yes.
Yes.
Uh, before they get to be aroundpeople, kinda, yeah.
And I, and I may be quoting thisincorrectly'cause training's not
what I oversee.
I Sure.
I'm trying to, I'm trying notto.
Yeah.
Try to do everything.
Yeah, yeah, yeah.
I get it.
But, uh, we do a couple of, uh,a couple of days of training in,
at our headquarters.
Now our headquarters is here inFort Collins.

(36:41):
Yeah.
But we do a couple days oftraining, then they go out into
the field, and then they dofield work, and then they come
back for some additionaltraining.
Right, right.
But it's nonstop training.
We, you can go through differentlevels of training.
Mm.
And then it makes you morepromotable.
But it's, it, it really is, it'snonstop training.
Mm.
And not a lot of people thinkcar wash is, oh, you gotta train
and do all that much.
Yeah.
I mean, there's equipment,there's the soft skills that you

(37:03):
have to teach the employees.
You do the best, honestly.
Yeah.
Like your employees.
I've hardly ever had a negativeinteraction with, I don't think
I have.
Yeah.
Had a negative interaction, youknow, at, at least it was like,
well, that was an, an inspiringthumbs up on the Right.
Right.
You know, and that's, and that'swhat we really pride ourselves
on.
Yeah.
Is, I mean, you may even seesome, um, some billboards around

(37:24):
the area that say friendly facesahead.
Mm-hmm.
Because that's, we know that's apretty good competitive
advantage of ours.
Sometimes you go to a car washand you see somebody that's
directing you in that has a lookon their face, like they're a
serial killer and you're like,wait a minute, I don't know if I
trust this.
Right.
But our employees, we do, um, wedo hire, uh, professional and

(37:47):
friendly is, is that's ourvalues.
So professional, you want takeme through some of this.
Yeah.
You said you just freshened up alittle bit of the phrasing here.
Yeah.
We, we, we switch this up, uh,and we do this probably once
every, uh, year and a half totwo years, but, uh, our values
are professional and friendly,so we, um, we define
professional just two.

(38:08):
Yeah, yeah.
But after we had define it andyou'd be like, yeah, there's
like eight.
Yeah.
So, but we define professionalas people who are respectful,
responsible, honest, andhardworking.
Okay.
Um, and somebody that'sfriendly, uh, needs to have a
smile on their face and apositive attitude.
Mm-hmm.
Because sometimes, you know, thewhole smile positive attitude,

(38:30):
sometimes the only interactionthey have with our employees is,
is, is nonverbal.
Yeah.
Right.
And so when we go into our, our,our training and our, our
hiring, I mean our hiring, Imean, what we really do is we
look for people that can fitwithin that and within those
parameters.
And that's the people we hire.

(38:51):
I like it.
I think that's, uh, it's sosimple.
Yeah.
Right.
Like anybody can understand whatthe expectations are.
Yeah.
A little bit.
Like we have all have an ideaabout what being responsible is.
Yeah.
So I did that.
I think, I don't know, I, I feellike a lot of times we get too
complicated with valuestatements and this and that.

(39:13):
We're like, here's this biglist.
Do all these things.
Yeah.
And it's overwhelming.
Yeah.
Right.
And a lot of times people definethis stuff and it just sits on a
wall somewhere.
Sure.
You know, and people neverreference it or they don't build
their training and their systemsand their advertising plans and
that kind of stuff around whatthey're, the, the, to me, this
is what we call the qualitypolicy.

(39:34):
Right.
This is, you know, this is what,this is what we do and we need
to, we need to breathe it, liveit, you know, in everything we
do.
There was a company I worked forone time, um, and it, there was
a.
Yeah.
There was some attention fromwhen I hired because they said
all this stuff.
They said, Hey, we're gonna hireyou and this is what we

(39:55):
represent and this is what wedo.
But then when we got into thecompany mm-hmm.
It was completely opposite.
Yeah.
And a catchphrase I use all thetime is like, does the inside
match the outside?
Yeah.
'cause with that company I hadit said, well, the outside said
this, but the inside saidsomething different.
Right, right, right.
And so for, for us, you know,our value is integrity as far as

(40:16):
our customers think, but reallywe'll rip them off every chance
we get.
Right, right.
And so for, for us, it's like,Hey, this is what we say we do.
Let's make sure that both thecustomer and the employee
experience match what we say wedo.
So what's it take to, to, tobring that, to be?

(40:37):
Because it seems like that'skind of your passion to some
extent, is to, to walk the walkthat you talk a little bit and
even in your communityengagements, like how do you
make it f how do you fulfill it?
Yeah.
Like, to me that seems So Iguess just by way of relevance,
like with local think tank,we've got, you know, we got
really nice inspiring mission,vision values.

(40:57):
They're fairly simple, easy toexplain.
And aside from like telling themI feel like I do a really poor
job of like, giving examples ofliving them and kind of being
real about that.
Or like, how, how do you, like,what, what's the effort level
necessary to actually, I.
Put that into action.

(41:18):
I'm smiling because Kurt, you'reasking some good questions that
I'm passionate about.
So thank you for that.
Um, employee experience, right?
Yeah.
You, you survey'em, right?
You, you, you one, you wanna mapout the employee's experience.
Mm-hmm.
Right?
So you say, Hey, I'm bringing anemployee in, right?
This is, so before you bring'emin, it's like, what kind of

(41:39):
advertisement do we have that'sbringing'em in?
What does it say?
What are the words that we use?
Sure.
Can we get some people to selfeliminate so we don't get a
right.
So many damn people.
And then two, you, what's thefirst thing that happens when
you bring in employee in, youbring'em into orientation.
Yep.
Right?
So it's important in orientationthat, uh, you mention the things

(42:03):
that are the most important andyou use the same verbiage that
they saw in the advertisement.
And you use examples of how theydo that, right?
I think about, you know, haveyou ever heard somebody say,
Hey, when I was brought into thecompany.
We did things this way and nowwe do'em a different way and
stuff like that.
Right?
Like if you bring'em in, in onday one, like let's say if like

(42:25):
sales or something like that,I'm just using an example.
Sure.
Is super important to you.
Well, on day one you need to betalking about it, right?
So for us, like customerservice, no, professionalism is
a, yeah.
Is a huge thing.
Yeah.
Professionalism, right?
We are using that, that verbiageand we're using examples of how
to do that.
So we kind of keep nurturingthat because in orientation is

(42:49):
when you're going to rememberthat's the stuff you remember
the most, right?
This is the most important stuffthat I have to remember
throughout my whole entireemployment.
So as long as you're, you'rehitting on these things and
you're at orientation right?
When they got onboarded, that'show you kind of keep reiterating
it as well.
Yeah.
Yeah.
And then I mean, if you look atyour employee, your employee

(43:10):
experience, it would be mappedout different from ours and than
any of these businesses rightthere.
Well, yeah.
Well I was just thinking myemployer experience is so much
different too.
Yeah, yeah.
Like how many employees do youhave in your 15 locations?
Uh, 200.
Around 250, right?
Yeah.
You know, and I've got Ava outhere running the podcast.
She's been with me since Augustand Sure.
Almost been here for four years.

(43:31):
And so I haven't had to kind ofdevelop that systematic, but I
can see how like, even withdifferent roles that I hire,
like affirming what's the mostimportant thing.
For your spot.
Yeah.
You know, right up front.
Yeah.
Yeah.
I mean, and, and I think that,and it goes through different
stages, right?
You've got, here's the hiringphase, here's the orientation

(43:51):
phase.
Mm-hmm.
Here's the, you know, middleemployment stage or the, you
know, when you, when you're inthe field stage, middle
employment, uh, kind of towardsthe end of the employment, um,
um, the exit interviews, andthen what happens afterwards,
right?
Yeah.
Yeah.
I mean, a, a zen moment for usis when we have an employee that
worked for us for a long time.
They move on to a differentbusiness and they can always

(44:14):
come back and say, Hey, Ideveloped my chops at Breeze
through car wash.
Yeah, yeah, yeah.
That is a super win for us.
Well,'cause not everybody cangraduate to be part of the, the
management team.
Right.
Right.
Eventually or whatever.
Like, you just, you might notgrow that fast.
Yeah.
Might not have room nor need.
Yeah.
And some, some people may wannajust wipe down cars for 5, 5, 6
years and then be done, you knowwhat I mean?

(44:35):
So what is your, uh, averagekind of duration of employee?
Do you know that kind ofnumbers?
Oh, that's more than the hr.
It's more on the hr.
I mean, I, but it's not superfast turnover.
It feels like when I, when I gothrough the car wash,'cause I do
every month at least twice tomake sure you're not making too
much money on me.
Yeah, yeah, yeah.
You see, you see, you see thesame employees.
Yeah.

(44:55):
I, you know, I don't, I don'tknow, like again, you know, I, I
try to dip my head in all thedifferent departments and
understand it, but, you know,over the last year or so, I'm
like trying to be laser beingfocused on what I'm responsible
for and what I can control.
Okay.
Um, and that's the brand and thecommunity engagement mostly.
Brand community.
And then what happens on thebackend experience of the

(45:16):
unlimited Wash Pass program.
I dig it.
Yeah.
Yeah.
But, uh, I mean, we've had a lotof site managers that have been
around for a long time.
There's a lot of people thatare, I mean, their career will
be with Breeze through car wash.
Yeah, yeah.
Yeah.
And I, and that's me.
That's probably a pretty decentjob.
Yeah.
Yeah.
Right.
Like, like manage.
When you see a site managerthat's like.

(45:36):
Kind of generally the operationsmanager of the, that whole
location Yeah.
Kind of thing.
Yeah.
We've got site manager, uh,regional managers, and then, um,
we've got a training department.
We have a whole maintenancedepartment.
Sure, sure.
Yeah.
Yeah.
We've got a lot of differentthings going.
But when you're the boss at thatlocation, that's the site
manager.
That's the site manager, yeah.

(45:56):
And then a regional managermight manage three or four or
five sites or something likethat.
Yeah.
We've got, at this time we havethree regional managers.
Um, you know, some of'em takethe north region then, then we
have a west region, then we havekind of a south region.
Yeah.
Yeah.
And they're kind of a soundingboard and obstacle remover for
their site managers.

(46:17):
Yeah, yeah, yeah.
Somebody that can bring the realproblems from the front lines up
to headquarters, kind of.
Yeah.
Yeah.
Yeah.
To some extent.
Yeah.
Yeah.
It's, it's, it's been a verygood deal for me and all the
other people that have workedfor our company's, I'm sure.
Yeah.
It's, it, it, and it, again,it's so surprising'cause it
good.
Never even think about it.
Well, it's good people.

(46:38):
Right.
Like it was, you know, sprayones and$9 a shot for your car
wash for a long time.
Even when people, my, my, mybest friend growing up actually
worked at JetStream Car Wash,which was the only automated car
wash in Jamestown, North Dakota.
And it was expensive.
Like I, he, he started workingwhere it was 3 35 an hour.

(47:00):
And it was a rough job.
You got wet every day, all day,and it was wiping stuff down a
lot.
There was a certain manualelement, but it was already like
six bucks a shot to wash yourcar way back then.
Yeah.
And so for you guys for 18 bucksa month or whatever it is now,
even though it was 12 a fewyears ago.
Oh yeah.
Yeah.
Uh, but you know that it's, it'sa pretty good value proposition.

(47:24):
It is, yeah.
And we always, um, we alwaysposition it where, you know, if
you buy two washes within amonth, um, the, the wash passes
is less than if you bought twowashes per month without having
the wash pass.
That makes sense.
Yeah.
Like, I mean, it, it makes iteasy.
Yeah.
For the value buyer.

(47:45):
Yeah.
Uh, even if you only wash yourcar once a month, which is true
for me sometimes.
Yeah.
It still feels like the rightvalue.
And there's, and there's, uh,there's a lot of different type
of business models when it comesto washe.
Sure.
You've got the self serves whereyou kind of go in, you do it
yourself.
I have to do that for my annualcamper.
Yeah.
Yeah.
It's a little too tall.
It actually, it would be prettyfun to show up there sometime.

(48:05):
Yeah.
I didn't, I didn't know youowned that when you pulled up.
I was like, Ooh, I wanna go lookin that and see what's going on
in there.
Oh, we can check it out afterthis.
But you've got the, what'scalled self-serve or, um, sorry.
In bay automatics, which iskinda like your gas stations.
You pull in and you sit and itgoes around your car.
It's more of your touchlessoption.
Yep, yep.
Ours is what you call, we have.
We have two of the otherbusiness models.

(48:27):
It's, it's, um, an expressexterior.
Okay.
Um, where you go through on aconveyorized, uh, wash, and then
you get free vacuums afterwards.
Sure.
And then there's a flex model.
Oh.
And a flex model is, uh, you canget, you can get the exterior
done or you can pull around toget, um, express interior

(48:48):
services.
Oh, right.
So we do the interior.
It's not a detail.
Yeah.
It's not a detail, but quick vacwipe down.
But it's Quick Vac.
Quick vac.
And we, and that's included inthe membership.
We have a membership for that.
Oh, I see.
Yeah.
Yep.
And that's, um, and a handful oflocations offer that.
Yeah.
Maybe even Mulberry too.
Not Mulberry.
No, it's only in, it's only inGreeley and also in Longmont.

(49:09):
Okay.
And then we also have somethingthat's a little bit, uh, it's
more like the Casey's car washexperience from back in the day.
Yeah.
Yeah.
And, and, um, or maybe still.
Yeah.
Yeah.
Yeah.
And, and, and Jeremy over atCasey's does a fabulous job, uh,
and, um, that's more of a fullservice.
Right, right.
Where you can go in, you can geta detail, you drop your car off
a proper detail, but they, theyalso offer some of the similar

(49:30):
services we do as well.
Okay.
Gotcha.
And so you copied them and, youknow, and, and I'm friends with
Jeremy and, and man, I, I lovewhat he's doing.
I love how he's participating inthe community like we do.
Yeah.
Yeah.
I'm, I'm a big fan of them.
Fair.
Yeah.
I like that.
I love that kind of, uh.
Cooperation, I suppose.

(49:52):
I dig it.
Um, and so yeah, that model ofhaving that, that membership
pass, do you some, are some carwash locations like way busier
than others in terms of like thepercentage of people that wash
regularly?
Um, yeah.
I mean, in our markets, uh,yeah.
I mean, you know, over inGreeley we, we get a lot of

(50:14):
volume over in Greeley.
Gotcha.
Yeah.
There's a lot of folks washingcars over there.
Yeah.
Yeah.
Um, well, and it's, the thing Ithink is cool is that it
actually defends value, right?
Like, cars depreciate slower ifthey're kept clean, they, they
absorb less heat energy from ourColorado sun when they're clean
and therefore fade slower.
Yeah.
I mean, we're all, that we're amile, you know, we're a mile

(50:35):
high here, so the, the sun ispretty brutal on, on, on
vehicles, but it is a, you know,you bring up, uh, something
pretty interesting.
It, it is maintenance, you know,during, you know, during all
the, the, the covid shutdownsand all that kind of stuff.
You know, one of the essentialbusinesses, uh, to stay open was
maintenance shops.
Sure, sure.
We were a maintenance shop.

(50:57):
Right, right, right.
You're, you're, you'remaintaining your vehicle, right?
Well, I bet you were prettyslow.
Um, and everybody had amembership, so it didn't really
matter that much.
We, yeah, we were, we wereslower for a few months.
I mean, nobody drove around,right.
That, that was a gaunt man.
I had to, I I, I am looking backat it.
I mean, I've worked every dayfor like, three months straight.

(51:17):
Really?
Right.
Because it was just kindainteresting'cause it's like, you
know, we're competing with otherpeople, but we're, we're, we're
friends with'em.
Um, so, you know what we all gottogether as, uh, as, uh,
competitors and said, you know,if you're gonna do something
special to combat this covidstuff, we will too.
So one, one of our competitorssaid, Hey, we we're gonna shut

(51:38):
down the vacuums'cause of thespacing thing.
And it wasn't really somethingwe wanted to do, but we wanted
to, you know, you know, wewanted to make sure that, you
know, we're not keeping oursopen to have a competitive
advantage over this guy duringthis kind of period that was of
not knowing.
So we, we, we all got togetherand we, we did kind of the same
thing at the same time.

(51:59):
Um, and, um, but then what theycall that collusion?
Yeah, no, like I couldn't getvacuums anywhere now just, well,
yeah.
I'm teasing.
Yeah.
Oh yeah, yeah.
But no, I get it.
I know you are, but it was, butyou know, it was like, Hey, I'm,
we're wanting to do this.
Will you do it too?
And then we came together and.
I mean, that was, you know,everybody was super stressed at
that time, but I Oh, for suremean in, in our department too,

(52:19):
we handle a lot of the backendsupport.
So it was nonstop me having toanswer questions.
Mm-hmm.
And people, you know, I'm notgetting the same value and I'm
like, this is, yeah, youprobably get, this is a weird
time.
Right, right.
We're doing the same thing ourcompetitors are doing.
And that was the fair thing todo.
And I, that, that's one thing Ilove about this company.
It's, you know, we really lookat that ethically and we, you

(52:40):
know, and especially during thatweird time.
Yeah, yeah.
You know, we, we, we did thesame thing everybody else did.
Do you wanna talk about the, theleadership team at all?
Do you wanna give some kudos or,uh, shout outs at all to the
rest of your partners that arein the head office?
Oh, yeah.
Is that within your purview youallowed?
Yeah, I mean, we've got, uh, Imean, our president, uh, y'all,

(53:01):
y'all probably know JustinSalisbury for sure.
Yeah.
Um, great.
He, one thing I really respectabout Justin Salisbury is he's,
he's really big into, uh,leadership and he actually runs
an organization within the carwash industry called Leadership
Worth Following.
Oh, cool.
And what that does is it's,it's, I saw him talk about that

(53:21):
a little bit at a chamber eventor something like that.
Yeah, you probably did.
Yeah.
And I think that's really coolbecause it's, what it's doing is
it's not just bringing up peoplefrom our team.
Um, it's bringing up the carwash industry.
Yeah.
Right.
Because for the longest time,and I think we're real, the car
wash industry's breaking out ofthe stigma.
Um, but it was like, oh, carwash is, yeah, it's a Oh yeah,

(53:43):
it's a cover coverup for Draw.
Can't get a job at McDonald's.
Yeah, yeah.
Oh, they're professional.
Right.
You know, it's like Breaking Badhasn't helped us out at all.
Right.
I mean, there was literally onepoint where we had to go in and
make a video about what you'regonna be doing at the car wash.
'cause it ain't breaking bad.
Forgot about that.
Yeah.
But I, you know, I reallyrespect Justin, uh, and, and,

(54:06):
and.
All areas.
Um, you know, he is a goodfriend of mine.
He really, you know, we holdeach other super accountable and
we, we kind of manage each otherup a lot.
Cool.
Um, but I really respect thefact that he's super into
leadership and he's not onlybringing, you know, our company
up as far as leadership, buthe's bringing the whole industry

(54:26):
up.
Yeah.
You know, um, the majorityowners, John, Janice, Andrea,
tons of respect for all of'em.
Okay.
Um, I mean, I, I think of Johnand like I always call him John
was who recruited you inoriginally?
Yeah, he was one when, when Ifirst met.
Um, you know, I always, John andJanice, they're, they're
married.
Okay.

(54:46):
And then Andrea is John'ssister.
But, uh, I always, always thinkit's funny because it's like, I
consider them my Colorado momand dad because Oh, wow.
You know, even though they'renot that much older than me, but
I mean, I can go to John aboutinvestment, uh, advice, you
know, looking at profit lossstatements, marriage
discussions.
Oh, oh, yes, yes.

(55:08):
Tons of, I mean.
If Yeah, tons of marriagediscussions.
I, I, I really respect, uh, allof them tremendously.
I mean, there's been times toowhere, you know, I've really
needed something, uh, really formy, my own, um, mental health.
Yeah.
And, and John's been there forme.
John Angen, both.

(55:30):
So is the leadership teamlargely you and Justin Elsewise,
like, uh, we've got, and thenseven of us, all those site
managers, I guess.
Okay.
Yeah.
We've got, uh, um, uh, well, theregional managers.
The regional managers, right.
The three region managers.
Yeah.
They, they, Justin, yeah, theykind of, they come in, um, uh,
every other meeting.

(55:50):
I see.
But for the most part, it's, um,a majority of the, the owners
Yeah.
Yeah.
That are in that as well.
But, uh, yeah, we've, we've got,uh, president, CEO, VP of
administration, administration,assistant hr, director of
maintenance, brand manager.
Okay.
Yeah.
Uh, and director of training.
Oh, yeah, yeah.
Director of maintenance is abig, big job.

(56:11):
It's a huge job.
HR director, probably a big job.
And, and Kenny Harmon is ourhead of, of maintenance and does
an outstanding job, right?
Yeah.
He is, you know, you know out, Iforget which, uh, what, what the
program's called, but you know,where he was like, this person's
a talker.
This person's a supporter, thisperson.
I mean, he is, he is Enneagram,maybe.

(56:31):
What's that?
Enneagram or a different one?
Yeah, I, I forget what it'scalled, but he is a doer and he
is also, he gets a doer, a supersupporter.
Oh.
And.
Yeah.
But we, we've, we've got areally, really great team.
Cool.
I am, I am.
Uh, I mean, I can't say anythingnegative about any of them.
I like it.
And the professionalism piecethat happens in our meetings,

(56:53):
right.
It just is, stands out aboveeverything.
That's cool.
It's really neat to be part of acompany that you invested in
fully.
Yeah.
And, uh, you know, I don't bringa lot of non-owners on and, but
I really enjoyed, you know,getting acquainted with your
story and your brand and, and,uh, and your personal journey.
And so we're gonna come backfrom a break and go back to

(57:16):
Alabama.
Rock and roll.
Okay.
Alright.

(58:11):
And we're back.
So, um, I thought when we, whenI.
Was taking a break just now thatwe should talk about music.
Love it.
I know that's a big part of yourlife as well.
Yeah.
Um, are you actively in a musicthing now?
I've got a couple of thingsgoing on.
Um, okay.
You know, right now we have a, adad band going on.

(58:31):
Okay.
Uh, we're called the, uh, thedfs, the ds?
Yeah, the DITs, like the dad.
I, no, no, no, no.
Somebody told me it.
Somebody told me that it's yourname.
Well, no, it doesn't stand forthat.
It stands for the devotedinvolved Loving Fathers.
Oh, yeah.
Somebody told me it stood forsomething different.
So I, I've been, uh, yeah, I'vebeen, uh, called a bil before.

(58:55):
Oh, okay.
Gotcha.
Uh, it's a beard.
I'd love to fondle.
Oh, okay.
Uh, which my wife wasn'timpressed when I told her that
story, but, uh, yeah.
DFS is nice.
Devoted, devoted, devoted,involved, loving fathers.
Oh, that's pretty nice.
I don't, it, it, it's, it's kindof a dead thing that we're doing
with our friends right now, soit's kind of a jam, a practice.
We just have fun.
You've been in public yet?
Um, no, not yet.
Yeah, I mean it's Who are theother Ds in your life?

(59:17):
Oh, my buddy Chad that a raftguy with.
Sure.
My buddy Jeff, he's afirefighter.
Um, I, my, uh, John who's aregional manager with us.
And then, uh, my buddy Chris,the brand manager I was talking
about earlier today.
Nice.
Amazing, amazing graphicdesigner guy.
So I kind of messed around withthat a little bit.
I have another thing going on.

(59:38):
And what do you do?
What's your, what's yourinstrument?
Oh, uh, guitar in that rightnow.
Yeah.
I played bass for a long time intown.
Okay.
I was in, and then, um, after Itook about a 10 year break, um,
I, uh, started concentrating onguitar, so I'm working on that.
It's like come, it's been comingsoon for like two years, but,
uh, yeah, we'll be doingsomething.

(01:00:00):
Okay.
Alright.
Before too long, maybe you wouldplay for like super cheap for a
local think tank social orsomething like that sometime.
Yeah, we could, yeah, we could,you could have a very big budget
for the band, but we always likelive music.
Yeah.
We just, we just need somebodyto give us a shot.
But, uh, I played with anotherguy named, uh, uh, Chris Mu in
town and we played down at LuckyJoe's.
Okay.
Yeah.
That Do the things you play or?

(01:00:21):
Yeah, we both, we both playplay.
You both play and, yeah.
Do you sing too?
I don't sing.
No.
No.
Working towards it, but, okay.
But then, um, then I play with,uh, and I have kind of a house
jam that we do a couple Sundaysoutta the month with a local
musician.
His name's, uh, Carlton Pride.
Oh, yeah.
Yeah.
So I, yeah, I've been told Ineed to go see Carls and Pride.

(01:00:41):
It's, uh, yeah.
What's his name?
Charlie Pride's kid.
Yeah.
Yeah.
Yeah.
He's, uh, he's been a mentor tome for a long time.
Oh, wow.
He was my neighbor and it wasfun.
I got to meet Charlie one time.
Oh.
Uh, when my, when my daughterwas super young.
Oh, wow.
Uh, she was, uh.
Uh, Carl or Charlie was over atCarlton's house and asked me if
I wanted to come over.

(01:01:01):
I was like, oh, heck yeah.
I wanna hang out with CharliePride.
So we actually sat on a couchtogether like this for about
three hours and we watched, uh,Texas Rangers baseball and then,
um Oh wow.
And also Judge Judy, they were,him and his wife were a big fan
of Judge Judy and we watched, itwas fun.
Fun.
But I, I regret it'cause it'slike he was holding my daughter
when she was a little baby andstuff.

(01:01:23):
Oh.
I was like, I should have got apicture of Right.
You know, that.
But Charlie was super cool.
I'm sure.
Yeah.
I mean, he, he passed away acouple years ago, but super cool
man.
That was Carlton a full-timemusician and just does this kind
of jam thing from time to time.
Yeah.
Yeah.
It's, you know, we do.
He lives here though.
Okay.
He does.
And um, we knew him'cause wewere neighbors and he should be
on my podcast at some point.

(01:01:44):
Yeah, he would be aninteresting, I'm sure he's got
some really, really coolstories.
Well, in deep Roots in OldNashville Right.
Or whatever.
He was in Dallas.
Yeah.
Dallas.
Okay.
Yeah.
Oh, so that's, uh, Texas basedis where Charlie Pride was from.
Yep.
Yep.
Okay.
Yeah, if he's, yeah.
Yeah.
And presumably, yeah.
Yeah.
Well, um, but he's got, he's gota lot of stories of, with

(01:02:07):
interactions with a lot offamous musicians.
Yeah.
Yeah.
He'd be an interesting one tobring on the show sometime.
For sure.
Well, if you're listening tothis, uh, Carlton on I'm open.
Yeah.
Yeah.
I'll share'em the link.
Fair enough.
Yeah.
So, um, so you dabble here andthere.
Do you like.
Do you ever take money for it?
Sometimes not, not much When we,when were in, never with the

(01:02:28):
expectation of profit.
Right.
Right.
That's kind of the, but um, backin the day when we played a lot,
but like right now,'cause I'mgetting back into it, I had to
take a break for like 10 years.
Mm-hmm.
I mean, the business needs weretaken over.
We had a second child and I hadto, there was a time when we
were down at the swing stationand I saw my buddies driving up

(01:02:49):
to the river with their kayakson top of the car.
And I'm like, I'm playing a gigright now.
It's two o'clock in theafternoon, they're going
boating.
It's like I gotta eliminatesomething.
So I eliminated something andit's been about 10 years, so I'm
trying to get back into it.
Okay, cool.
And because of the fusion,holding a 13 pound base over my
shoulder for hours at a timeYeah.
Started to hurt me.
So that's why.

(01:03:09):
Interesting.
That's one of another reasonswhy I transitioned trying to
transition over to guitar.
But yeah.
We'll be doing something soon.
It was funny, I was telling, Iwas at, earlier today, I was
down at KRFC'cause I, we, we doa lot with KRFC Oh.
And we're, um, and so I was, uh,down there talking with them and
there was this meme, you knowhow they do the memes on of the
Halloween costumes and stuff.

(01:03:30):
Sure.
And it's like, you know, youknow, it's like mid middle age
musician and they, there's thesecouple of bullet points and one
of the bullet points was like,coming soon.
I was like, yeah, I've beensaying that for like two years.
Yeah.
You know, one thing though, I, Ilove the old guy bands around
here.
Yeah.
Like, there's.
Kind of a, a, a number ofdifferent kind of groups that

(01:03:51):
are kind of garage bandy things,but yeah.
The, those guys do great work.
Yeah.
You know, it's not the same asthat, that 24-year-old angst
kind of thing.
But it, it has a, what, youknow, when I went golfing years
ago, there was these guys thatwere like, well, you, you've had
a, have a golf coach to teachyou how to golf, but we'll teach

(01:04:13):
you how to score.
Yeah.
Uh, and it's different thanknowing how to golf.
It's like not making bigmistakes, figuring out how the
crowd works.
A little bit like some of thoseold guy tricks just really
worked good.
Well, if it's interesting, um, agood friend of mine is, uh,
Lance Ruby, which you may knowLance, he plays in a lot of the
Bagram Good.
And the painters.
Sure.
I know Grandma Sugar Britches.

(01:04:34):
Oh, sure.
I've seen both of those.
Um, musketeer Grip Weed, he'sthe guitar player of all those.
Oh, yeah.
You know, all these bands,right?
Yeah, for sure.
Yeah.
I've known Ben from MusketeerForever.
Oh yeah.
Yeah.
And so we were, we went to a,um, nuggets game last, uh,
Friday night, and I was kind of,I was telling him about me
podcasting.
Oh, okay.
So I was, I was kinda asking hima bunch of questions just to see
if I can kind of like carry onan interview kinda like this.

(01:04:56):
And, uh, one thing he wastalking about was like, when he
was younger, he, uh.
He said when he really startedto develop his chops is when he
started playing with peopletwice his age.
Hmm.
Right.
Mm-hmm.
And it's kinda like what you'retalking about.
Yeah.
It's like the golfers how toscore.
Right.
You know?
Right.
You learn how to play a note,but how do you Yeah.
Like how do you, how do you dointention?
And, and there's a lot ofthings, right?
Like there's the band dynamic,um, which is, you know, you

(01:05:18):
gotta have people in there that,that can jive together.
Mm-hmm.
You know, one of these termsthat you hear sometimes is like,
lead singers that have LSD,which stands for lead singers
disease.
You know, you wanna kind ofavoid that.
Kinda like Napoleon syndrome.
It's different.
Yeah.
Yeah.
And he, he also talked about,uh, you know, it, it's good to,
you know, uh, have band membersthat have multiple talents,

(01:05:39):
like, and I was like, oh,interesting.
Like what?
He's like, you know, somebodythat can do social media as long
and also play an instrument,that kind of stuff.
Mm-hmm.
And the other thing, it waslike, you know, play with a lot
of different people so you canbuild a bench and also see
different styles.
Mm-hmm.
And you know, a lot ofmusicians, I know they have like
three different projects goingat once.
Right.
'cause you never know when one'sgonna end and then another one's

(01:06:00):
gonna start and that kind ofstuff.
I don't know how you guys makeroom for it.
Like, I'm actually a, a, like,humbly when, when I'm singing at
church, I'm one of the top 10male voices in the room.
Right.
Like, I got a pretty goodsinging voice, but I've never
learned how to play guitar.
Yeah.
And so I'm a little jealous.
Um, and like, where am I gonnafit it?

(01:06:23):
Like, what, what do I cut?
What things do I cut out tospend eight hours a week playing
guitar?
Right.
Well, it's you, you kinda haveto like make a decision, right?
Yeah.
And, and like, like with the,with the dead band, you know,
it's kinda like we're all, youknow, we're all priority.
Yeah, yeah, yeah.
The vote involved, lovingfather.
Just wanna make sure thatsticks.
Uh, but I heard a laugh comefrom the other room when we said

(01:06:46):
it earlier.
That's pretty funny.
Yeah.
Well we we're, we, you know, weall have, we're all dead.
Yeah.
Real time.
Right.
If you're devoted, blah lovingfather.
Right.
You need to prioritize familyfirst.
Yep.
Right.
You know, that kind of stuff.
That probably a real job too.
Right.
Right.
But it is gotta be a mindset.
It's like, you know, this iswhat I focus on.
Yeah.
This is what I focus on.
So I, I I go home and I playbasically every single night.

(01:07:08):
Really?
'cause I, I feel like I'm makingup for lost time.
Yeah.
Yeah.
So is that kind of your, like,for me, honestly, that's cooking
dinner.
Yeah, yeah, yeah.
Like I'm, that's where I expressmy creativity a lot is just
figuring out what to, I madeJohn Alaya last night, you know,
on a Monday, uh, and it wasdelicious.
Oh, nice.
You know, so for me that hasbeen my creative outlet.

(01:07:30):
A little bit question, do youever use AI to come up with
recipes?
No.
It is funny, my buddy Chris thatI've, I've talked about Yeah,
the brand manager guy, he, hetalked about, he was like, I go
home and he is like, I look, I,it goes, I look in the, I look
in my pantry and I was like,okay, I've got this and this and
this and this.
Yeah.
And he drops an AI and it spitsout a recipe for him.

(01:07:51):
And he is like, and then thatway I don't have to like, like,
like research something.
Go to the, or think, yeah.
Yeah.
He goes, I don't have, I justuse what I have at home.
I plug it into ai.
Oh, that sucks.
And then, because I considerthat to be one of my strongest
talents Yeah.
Is like looking at what I've gotleft in the fridge from, you
know, whatever, shopping onSunday, but now it's Friday.

(01:08:11):
Yeah.
Because I don't really planmeals.
I, I buy based on sales and whatlooks nice and, and whatever.
And then the meals come togetherfrom my brain.
Nice.
Uh, but if like, if AI could doit better and use up also that
other thing.
Yeah.
I don't know.
That's interesting.
I might have to try it.
Just plug in what you got the AIand it'll spit out a recipe,

(01:08:33):
huh?
That is uh, yep.
None of us are gonna have jobshere.
Right, right.
Well, the car wash will have afew.
Well it's, it's interesting'cause like AI is in the car
wash industry, you know, I'msure.
I mean that's, that's a lot ofthe conversation that's going on
right now.
I mean, one thing that'sinteresting is like a call

(01:08:54):
center.
AI service now.
Right.
Oh, wow.
And it, and the AI can learn allyour stuff really fast.
Right?
Right.
And see one thing that, youknow, oh dang, we, yeah.
So call centers are probablyreally suffering, or at least
will be in five years if they'renot already.
Right?
Right.
Yeah.
I mean, because you gotta trainthat Filipino person a lot

(01:09:14):
before they, because a lot of'emwork for like four or five
different companies.
Right.
They gotta learn all thesethings.
It support stuff like that.
Yeah.
Yeah.
It's very interesting.
And it's, I mean, like, and eventhe ai, the, the system that
we're vetting out, you couldcall other companies that are
using it right now.
And you don't even know thatyou're talking to an AI person.

(01:09:36):
I won't mine to sound like JoeRogan.
You've called Loco Think tank.
Yeah, no, just kidding.
Might would be Gilbert Godfrey,right?
Yeah.
No, no.
That might have an oppositeeffect on the customer
experience.
How do enhance trust?
Yeah.
Yeah.
I think maybe, uh, what, oh,what was that guy That, and now
the rest of the story, I don'tknow, from way back when it was
a radio show and now you knowthe rest of the story.

(01:10:00):
Oh, yeah.
I don't know who it is.
Anyway, I digress.
Yeah.
Paul Harvey.
Paul Harvey.
Okay.
I know who you're talking about.
Yeah, yeah, yeah.
Anyway, I would trust him.
But it's interesting because it,uh, it could fill a gap too,
right?
Because we're not, you know,we're not answering the phones
twenty four seven.
Oh, right, right.
But now we have something thatcan, well, and probably answer.
90% of the questions that peoplecall in about.

(01:10:21):
Right?
Yeah.
Yeah.
And, and what we learned islike, you know, frequently asked
questions, you put as much ofthat stuff on your website as
you possibly can because that'swhere AI's pulling from.
Oh, sure.
And so that, oh wow.
Yeah.
Something maybe a little nuggetfor you to take away from this.
Right.
Yeah.
I haven't updated my frequentlyasked questions since Rory was
my employee, like in 20 19, 2020.

(01:10:43):
There you go.
Right.
Yeah.
And it's intriguing, huh?
Yeah.
And so anytime we have somebodythat asks a question, we
document it, and if it happensmore than once mm-hmm Then we
put it on the website and thennow AI can look at that and say
and ask question.
Oh, I know.
Question the answer to thatquestion.
Yeah.
Oh, so crazy.
It probably learns in its offtime.
It doesn't have to like go learnin the moment'cause it's already

(01:11:04):
fed itself.
Like Alma has already kind offed.
Chat, GPT, like all the localthink tank stuff.
Yeah.
Like, you know, as much as youcan about us.
Like be thoughtful of that whenyou create stuff for us.
Yeah.
Same for you.
Probably.
Or maybe you're not using it asintentionally or differently.
Um, I'm not using as much, butmy marketing communications

(01:11:24):
coordinator.
Yeah, that's, I mean, he, he,his name's Steve.
He's a, he's a, he's a whiz atall this stuff, man.
It's like, it's, it's funny'cause now I'm becoming my
parents.
It's like, like technology, youkids?
Yeah.
Like, like can you make it, dothat thing?
Yeah.
Yeah.
Like talent, technology wise,I'm like, I feel like I'm
falling behind, but like, he'sso good at it, you know?

(01:11:44):
But, uh, but it's interesting,like the AI stuff, like even,
even when the car wash industry,like there's a, a system,
there's a camera system.
So like if you're going down,like through the car wash and
somebody hits their brakes andthey start to, you know, go
backwards or something, there'stechnology that actually stops
our whole entire system becauseit shows a box around a car,

(01:12:07):
right.
And if you go outside of thatbox, it says, oh, this person's
out of, right out of the areaand it'll stop the whole
conveyor.
That's interesting.
So it's, it's very interesting.
All the AI stuff that's comingdown the pipeline.
Oh, I'm sure.
I just changed yesterday morningor, or actually Sunday night, my
furnace quit working and Iscrewed around, did this and
that.
And then I ended up like takingout the flame sensor and sanding

(01:12:29):
it off.
And what the flame sensor doesis like.
The flame goes off, but thenthere isn't a flame, then it
stops it from pumping naturalgas into your house while the
furnace is not running.
Okay.
Same kind of thing.
Like, but that was old school.
Like, it's this little sensorthing that, um, detects this one

(01:12:52):
thing.
Right.
With your systems you can detectso many different things.
Yeah.
You know, even when the stationis unoccupied or all Yeah.
So much.
But it's all about safetyultimately.
Right.
For your people and yourcustomers.
Really.
There's, I mean, we, our safetyprogram is so extensive.
It's like we, and now you, andwe do it just because we're

(01:13:15):
responsible.
Sure.
But you know, at the same time,you know, you have to put all
these things in place.
Well, and those manufacturersof.
Those equipments and things likethat are probably got a very
rigid protocol too.
Yeah.
Um, I wanna, before we go intosome of our closing segments, I
wanna go back to Alabama.
Okay.
Uh, when you were wa throughdifferent, the locust for River

(01:13:36):
Different Lakes, the Locust FortRiver.
Yeah.
So, so CME and Alabama, soAlabama's.
So there's Mississippi byLouisiana, Alabama's adjacent to
Georgia and above a little partof Florida.
All right.
And where are you in that state?
Uh, the north part North.
Okay.
So that's just south ofTennessee?
Yeah.
Yeah.
I mean, it, it was, it wasprobably two and a half hours to

(01:13:59):
Chattanooga.
Okay.
Okay.
Mm-hmm.
Um, and like, what kind of abackground were your parents?
Uh, what were they up to?
Did you have, you said you hadone sibling?
Yeah, I have, I have onesibling.
Okay.
We, we are from a small town.
Okay.
Um, you mean, uh, like athousand?
Well, what's interesting, sothis is,'cause I heard you say
you graduated with a class ofsix.

(01:14:21):
Five.
Five.
So my graduating class was 66people.
Okay.
And we were the biggest schoolin our county.
Oh, wow.
Okay.
And it, and I looked at some,some statistics recently about
the population.
Oh, wow.
And it, so it was all littletowns.
Yeah.
Yeah.
And it hadn't, hadn't grown thatmuch.
Yeah.
I mean, we were, we were a drycounty forever and then Oh wow.
And then they finally releasedit, I don't know, I'd have to

(01:14:42):
say probably 10 years ago,maybe.
It's been a little bit longerthan that.
Oh, so when you were growing up,you grew up in a dry county?
Yeah.
Yeah.
And all the, a lot of thecounties around me were dry.
Okay.
Yeah.
So is that, that's prettynormal.
And did the kids.
Not drink then?
No.
They have to drive to the countynext to'em and go by their
alcohol.
They're two counties over ifthey have to, and then they have
to drive back.

(01:15:02):
I was like, that's not so safe.
Consider they're already drunk.
By the time they get back to ourcounty.
If you, if you do a BWE doubleRUN beer run and you gotta go
over, you know, to the nextcounty and you know, and
everybody's, it's like it wasn'tthe safest thing.
And then the counties next to uswere the ones that were getting
the revenue right.
You know?
And so, but uh, yeah, that'skind of one of those fixed it,

(01:15:23):
but actually fucks it up more.
Kind of things, right?
You don't, all you do is costyour county a bunch of tax
revenue.
Yeah.
Yeah.
And make your kids burn moregas.
Yeah.
And be more unsafe by drivingover and get their booze.
Although it probably diddecrease the prevalence some or
not.
Yeah.
I'm not, I'm not sure at all.
Not for your, everything.
Everything.
All, all the decisions that madeenhancements happened after I

(01:15:45):
left, so not fair enough.
Yeah.
So, so you're in this kind ofsmall town environment.
What, were you a good student?
Were you an athlete?
Were you an adventurer?
Like, oh man, how much do Idisclose here?
So, lets see here.
So, yeah.
Um, so I was in, I playedbasketball my whole entire life.
Hmm.
Uh, well, you know, until Igraduated when and when I was in

(01:16:08):
college, I just played recstuff.
But same ba basketball was a bigthing for me.
Okay.
Um, music was always a big thingfor me.
I was in the band.
Okay.
I was, um, I was in the band.
I was very passionate aboutthat.
I played the trombone in themaritime.
Actually, my next door neighborhas a lot of Alabama.
Uh, history there too.
Oh really?
Yeah.
They, they're from Alabama.
Yeah, he's from Alabama too.
Oh.
I might be related to him.

(01:16:29):
Maybe.
Um, so there was a band out herethat played downtown on, on
Mountain there at the, what'sPat Stryker's place?
The Armory.
Okay.
That was from Alabama, uh, lastfall.
Oh man.
Oh, I know who you're talkingabout.
Because all my buddies weresending it to me.
That was his neighbor that waslike his neighbor for a long
time.
And he used, one of his kidsused to play for that band.

(01:16:51):
Yeah.
And that, that's interesting.
'cause all my friends were like,you gotta check them out.
I'm like, I'm at a cheercompetition and I can't do this,
you know?
Anyway, but yeah.
So that is, I lied to youearlier.
I don't that, that's my otherAlabama connection basically
with my next door neighbor.
Okay, gotcha.
Yeah, so it's, uh, so I wasalways passionate about band.
Um, and, and it is good that Idid that.

(01:17:12):
'cause I still, you know, I wenton to put down the trombone,
played bass for 10 years in ablues band around here.
And uh, so that was, that wascool.
Which, which blues band.
It's called the Deja Blues Band.
Okay.
Yeah.
Yeah.
I've seen you before.
Oh yeah, I have, I have.
Okay, gotcha.
We, we will have some sideconversations after this, but I
played bass in that band for awhile, but that was cool because

(01:17:33):
I took that experience and I wasable to tra you know, still do
those types of things thesedays.
I wasn't much of a footballperson.
Uh, football in the South, asyou know, it's, it's practically
a religion.
Yeah.
Uh, you know, it's, it was funny'cause people, if you move me
and you aren't really built forfootball so much.
Uh, yeah.
We're kind of scrawny.
Right, right.

(01:17:53):
Yeah, yeah, yeah.
We get hurt too easy.
Yeah.
We got a tape worm.
Yeah, I get it.
Well, we don't run fast enough.
Yeah.
Yeah.
For the skinny guys, we run tooslow for the big guys.
We're just not big enough.
But, uh, yeah, I mean, so thatwas a big thing.
It was, I always joke about it'cause it's kind of funny,
everybody Saturday was watchingAlabama football, uh, Alabama or
Auburn.

(01:18:13):
Yeah.
If you ever moved to Alabamafrom a different state, you have
to choose a side because peopleare gonna start asking you, are
you an Alabama Auburn fan?
But I mean, everybody would besitting in there watching a
national championship and I'd bein there like, like fixing up my
skateboard or something.
I never was interested in it,but when I went to college, it
was a big deal.
So I, uh.

(01:18:35):
My logo here, my original logo.
Yeah.
Uh, this cost me$175 from aClemson tiger, uh, attendee.
At the time, my co-founder'sdaughter was attending Clemson
and drew me that up.
Oh, cool.
Which I thought was pretty good.
Yeah, yeah.
Yeah.
She did a great job.
Well, it's, it lasted us likeeight years or something.

(01:18:55):
Well, what's cool is you can doa lot with, uh, you know, with
the, with the logos too.
You can just do a lot with juststraight up text.
Yeah.
You know?
Um, yeah.
Uh, what's the guy's name?
Stanley Kubeck or what?
AK Riak.
Yeah, yeah, yeah.
Um, my buddy Chris, I've beentelling you about the brand
manager guy.
He did a whole series of postersand it was just in text.

(01:19:15):
Oh, oh, fun.
And they loved it and it justused a specific text and that
kinda stuff.
Um, pretty interesting guy.
So, anyway, that's my, you know,I don't like Clemson is where my
logo came from.
Yeah.
It's close.
South Carolina, that's almost,it's right above Georgia, right?
Yeah.
It's a couple states over.
Yeah.
Yeah.
Yeah.
So tell me about Alabama, likeyour community, what was it

(01:19:36):
driven by?
Was it like.
Little farms and stuff aroundthere.
Were they raising crops?
Was it, yeah.
Tell me about like the, maybe ifyou know the atmosphere Yeah.
The atmosphere, the scene.
Yeah.
Um, in my experience, it would,where I'm from was always pretty
boring.
Okay.
Right now, I mean, I, the sameas where I'm from, I, I love

(01:19:57):
where I'm from.
Like, it's funny now, now, nowat the age I am with how busy
everything is around here.
I love going back home andsitting on a front porch, right.
And playing guitar and band andbanjo and all that kind of
stuff.
I absolutely love it.
But like, growing up, I would,believe it or not, I was a

(01:20:17):
pretty social guy, so I neededto, I wanted to be out in the
city scene and all that kind ofstuff and be, you know, talking
to people, which is what, whatwas that for you?
What was the closest city?
Bi Birmingham, which was ournorth.
Okay.
Yeah.
And then Tuscaloosa.
And that was a pretty big city,right?
Yeah.
Half million or more.
Yeah.
I haven't looked at the, the,but a big city population in a

(01:20:39):
while, but I would say it'sprobably about the size of
Colorado Springs.
Okay.
Yeah.
Um, Tuscaloosa's, Tuscaloosasmaller, but that was closer.
Yeah.
And I actually think CSU now,don't quote me on this, but I
think CSU is bigger thanTuscaloosa.
Oh, really?
Yeah.
Yeah.
Well, that's, I mean, I mean,that's where I grew up too.
Like Jamestown was 20,000people.

(01:21:01):
40 years ago and 20 years agoand now and 60 years ago.
Yeah.
Yeah.
It is about the same though.
About the same.
Yeah.
Yeah.
But I, um, so, um, it, there alot of people have a lot of land
around there and that kindastuff.
It's not like out here, like, itis hard to get land.
Sure.
So, um, I, I enjoyed where I, Ienjoyed where I lived more when

(01:21:25):
I got to discover more of thethings that I, I appreciated.
So I was into rock climbing, Iwas into kayaking, and when I've
figured out how to do thosethings, I appreciated where I
was from more often because alot of the, a lot of rock
climbing spots in Alabama arein, in my hometown as well as
the, is water, rivers.
Okay.
Okay.
Yeah.
So that was part of what pluggedyou into kind of the outdoor

(01:21:47):
sports scene in some ways, Isuppose.
Yeah, yeah.
Yeah.
And so I, uh, the older I gotthe more appreciated because I
got to branch out more.
Yeah.
But, uh, but where I went tohigh school was 25 minutes away
from, um, where I lived at, andso Oh wow.
Yeah.
And so, like, until I got mydriver's license, you know, I

(01:22:10):
was the last person in my classto get the driver's license.
I kind of was just stuck at homeall the time.
Oh really?
And so that, that was alwayskind of boring for me, but it
was, it was a good thing.
Did, did you come from a, like afaith oriented background or
something?
Um, yes.
Right.
Like, I assume that's kind of.
Bible built headquarters almost.
It is, yeah.

(01:22:30):
Yeah.
Okay.
Yeah.
Um, it is.
And um, but yeah, it's What wereyour folks doing?
My, uh, my folks, so my mom, um,she was a bookkeeper Okay.
For, for HVAC company.
Okay.
Um, my dad worked for the phonecompany.
Okay.
Yeah.
Like fixing the telephone wiresor whatever.

(01:22:51):
Yeah.
Climbing, climbing poles.
Yeah.
Yeah.
And that kind of stuff.
Yeah.
There's a lot of times where mydad would just wake up in the
middle of the night and go towork.
Right.
To put me and my sister throughcollege.
Yeah.
Yeah.
Thanks.
Thanks dad.
Yeah.
Yeah.
Yeah.
So it was very much a middleclass family environment, like
they were probably doing betterthan a lot of your compatriots

(01:23:12):
around you or, yeah, we weredoing pretty good.
Yeah.
We were doing pretty good.
You, you were almost uppermiddle class in that region.
Yeah.
Yeah.
I mean, there was definitely,both mom and dad had a pretty
decent job.
Yeah.
Yeah.
Comparably.
Yeah.
We weren't balling, but weweren't, we were in trouble.
Right, right.
You know?
Yeah.
So, I'm sorry to just get a kindof a gauge of that environment,
like Yeah.
I mean, for me it was, uh, I, Iabsolutely love my, where I'm,

(01:23:36):
uh, I'm, I'm from, right.
Yeah.
And, um, but when I was, when Iwas younger, I got bored a lot.
And so that's, that's why theguitar thing into play first
came to Colorado and this andthat.
Yeah.
Yeah.
Yeah.
And so, and that's, and did yougo to college out there?
I did.
Okay.
Yeah.
I went to the University ofAlabama.
Which is Birmingham?
No, that's Tuscaloosa.
Tuscaloosa.
Okay.

(01:23:56):
Yeah.
Oh, so that was right there too.
That's Roll Tide.
Okay, gotcha.
Yeah, yeah, yeah.
Oh, yeah, yeah, yeah, yeah.
Um, but I did, I did go toschool, uh, at the University of
Alabama at Birmingham for alittle bit.
Okay.
But, but ultimately I ended upin Tuscaloosa.
And then what, like, talk to meabout that season.
Did you said you had finishedcollege.
Did you finish it before youmoved to Colorado?

(01:24:17):
I did.
I graduated and then I took off.
And then you took off and like,you didn't think about trying to
get like a real job for fiveyears and then it took a couple
more years to actually do it.
Well, I wanted to play aroundbefore I got a real job.
Yeah.
And, and because I graduated,there was always this thing in
the back of my head.
I was like, I gotta get, I gottaget a career.
I gotta get a career.

(01:24:37):
And so that's why I only did theRAF guide thing for two years.
Oh, okay.
Looking back at it, I, I thinkeverything fell into place just
perfectly for me, but lookingback Oh, for only two years?
Yeah.
Only two years.
Oh, I thought you did it longer.
I'm sorry.
No, I did it for two years, butI've always been a private
guide.
Like I'll go guide all mybuddies and do all that stuff.
Oh, gotcha.
I did it for two years.
And, um, the reason I only didit for two years is because I, I

(01:25:00):
did, my parents put me throughcollege and that it was time for
me to say, Hey, thank you forthis.
Here's my career.
Let me, let me get off yourfinances.
I see your dependency for I see,I see.
You know, a certain level.
And that was kind of your, youroutlet to being independent from
Yeah.
That obligation.
Yep.
Yep.
Do you, uh, do you take privateraft.

(01:25:20):
Tours now I'll bring all mybuddies down.
Yeah.
Yeah.
Do you have a, when do you,when, when does the Pooter
become raft bull?
Um, well, lemme see.
Ish.
Yeah.
I mean, not until June really,right?
Yeah.
Well, may Really?
Yeah.
May.
And, and I've seen, I've seenthe, I've been up on it in April

(01:25:40):
before.
Okay.
Yeah.
Like the end of April, but may,it starts to kick up.
Okay.
It kind of always depends, like,there's been years where it's
been like mid-May before I even,it starts running, but like last
couple years, it seems like itstarts running in April.
Hmm.
Okay.
I mean, it's low water, but itis super cold and you get stuck
on rocks.
Well, yeah.
I've got an exchange studentright now that came to, he's

(01:26:02):
from Finland where there are norivers.
It's just flat.
Really?
Pretty much, yeah.
Yeah.
Uh, it's right.
We're adjacent to Russia andstuff, but he is leaving like
May 10th or something like that.
And so we were bummed out theother day.
We were like, well, you kind ofcame in August after the rivers
are too little and you'releaving before they get big

(01:26:23):
enough.
So.
Sorry, you'll have to go raftingin Spain or something.
Like, we can't help you.
I've got, I've got somesuggestions for you.
Okay.
After this of where he, y'allyou can bring him?
Yeah.
Alright, let's, let's talk aboutit.
Yeah.
Yeah.
Uh, we've got at least one ortwo weekends still left to try
to figure something out or we,he's very willing to skip
school.
Okay.

(01:26:43):
Yeah.
So.
All right.
I would be too, if I got, yougot to go.
Right, right.
Plus he doesn't get any creditfor, like, his school here
doesn't count toward his schoolin Finland, so.
Sure.
Whatever.
Yeah.
As long as you get C's we'refine.
Like, as you tried a little bit.
Yeah.
I have a, uh, a bucket here.
Alright.
Oh, I don't know what this is.

(01:27:03):
The, uh, I think I know whatthat is.
Random or outlandish.
Oh, by the way, we didn't ask,but do you, do you want to give
a gift away from Breeze throughcar wash as the prize here?
Uh, I can, I can, yes.
I can supply you with a gift.
We can do something, something,whatever,$25 gift card I got
you.
Three months membership orsomething like that.
Yeah.

(01:27:24):
I mean, do I need to commit toit now or tell you afterwards?
Well, the, the, the, the winneris claimed by responding to
affirm that the, listen to youranswer of one of these
questions.
Okay.
That's how we do it.
Okay, I will do, I will do athree month wash pass.
Okay.
All right.
Three month wash pass.

(01:27:44):
And then we'll decide as thesequestions unfold, like which
question is the right one?
Okay.
But basically we're trying toget people to like listen all
the way through.
'cause it gets kind of tiringafter an hour and a half.
Sure.
And Amy was sitting here, she'slike, Hmm.
Um, so not really, but, but it'sa podcast.
It's a long form podcast.
So, okay.
Grab three numbers out of there.

(01:28:04):
Each of those three numbers isattached to a question on this
list.
And then after your answers I'lldeclare which one is the winning
answer.
So I know, yeah.
Anyway, we didn't talk aboutthis before, but we did talk
about it in the email that Isent you, but you didn't read
it.
That's okay.
No.

(01:28:25):
Which numbers do you have?
Um, I think this is, that's asix, right?
Looks nine.
A six.
Oh, no, it's'cause the lineunderneath it.
So that means the six.
Ooh.
I like this one.
I've only asked this questiononce before.
Uhoh.
If you could only eat one colorof food for the rest of your
life, what color would youchoose?

(01:28:56):
I would, I would probably saygreen because it's the
healthiest.
Yeah.
Alright.
But I, I, did you eat a lot likeavocados, lettuce, right?
Yeah.
Yeah.
And, and I'm now at the agewhere I really have to think
about what I eat.
Right, right.
It is never happened before, butnow I'm like, oh, if I eat that,
it's weird.
I'd like to have chocolatepudding, but Yeah.
Yeah.
So, so, so I would have to saygreen'cause it's the healthiest

(01:29:19):
option.
Yeah.
Yeah.
I think that's reasonable.
Yeah.
Cool.
All right.
Alright.
What's your, what's your secondnumber?
Seven.
Seven.
How do you define happiness?
I, how do I define happiness?

(01:29:41):
Oh, man.
Um, so dedicated, uh, what wasit?
Dedicated intentional dads.
Oh, devoted involved lovingfathers.
Yes.
Okay.
Yeah.
Uh, that seems like part of thebeast.
So, so what makes me happy?
What makes me like the happiestis when I can assist other

(01:30:05):
people with reaching memorablemoments.
Hmm.
So that's my motto in life, islike, I want to be able to
provide my services to otherpeople so it rises them up.
Yeah.
And, um, so I, I mean, anexample is one thing that I do,

(01:30:29):
and it's the most purposefulthing that I do every year, is
I, is I help prepare the speakerfor our employee appreciation
dinner.
Do their speech.
Yeah.
And wow.
It's a, it's a long process andyou're taking somebody that's
never done public speaking andyou're asking them to stand in
front of a room of 400 people tospeak.

(01:30:51):
And when they deliver thatspeech and they get to the end
and I see them like, like reallyelevate their theirselves.
Yeah.
Because public speaking, youchanged their whole life.
I mean, you do public speaking.
I do it, you know, I mean, it'sone of the, the hardest things
to do when I see, when it getsto that moment, when it gets to

(01:31:12):
the, you know, when they getdone and everybody goes to them
with standing ovation, that isthe happiest moment that I
achieve in it throughout thewhole entire year.
That's cool.
Yep.
I like that, that, that liftingup of somebody and, yeah.
Right.
Can't, can't argue.

(01:31:33):
Right.
Can't add.
You feel that right?
Because you've shown it too.
Oh, for sure.
Yeah.
Whatever.
I see.
You know, whether it's staff ora member or whatever, just
somebody get beyond where theythought they were gonna be.
Yeah.
You know, whether it's a year orthree years or whatever
timeframe or six weeks ago.
Yeah.
So.

(01:31:53):
Awesome.
That's the zen moment.
That is the zen moment.
Yep.
What's your last number?
Um, it's a one.
Hmm.
Uh oh.
Your favorite childhood memory?
My favorite childhood?
Or earliest or notable?

(01:32:14):
Memorable.
Well, I don't know.
So I'm gonna go with earliest.
Okay.
Because, and it's not, it's notmy favorite.
And it definitely was not mymom's favorite.
Okay.
But it was like the first thingI ever remembered.
Yeah.
Yeah.
Um, we had a, if my mom listensto this, she'll, she'll

(01:32:36):
recognize this.
I love you, mama.
Yeah.
I love mom.
Uh, love all my parents.
All my family.
Um, there was a, uh, we had alittle doghouse, a little
handmade doghouse that kind ofset off to the corner of our
property.
And, um, one time I just wentdown and I hid in it for hours.

(01:33:03):
Okay.
And my mom did not know where Iwas and she panicked and freaked
out.
And we had.
We had, we had like, all theneighbors were over by the time
it was over.
Right, right.
Like everybody was there.
And I'm just hanging out inthere just being quiet.
I think I fell asleep right atone point.

(01:33:26):
I woke up because, I mean, I wasthere for hours, you know?
And I remember like, uh, youknow, walking out of it and like
there was all these people, mymom come running up and like
crying and just freaking out'cause she thought I'd went
missing.
Yeah.
Um, but that was literally thefirst memory I ever had in my

(01:33:47):
life.
And it's interesting.
It is.
Like, why was that my firstmemory?
Maybe because it was, it wasshocking to people for sure.
You know, and, and the only, andmy mom and I were talking about
it last time I was at home andshe, she would remember, uh, she
was just talking about how like,like she just freaked out about
it.
But that definitely wasn't myfavorite memory as a kid, but it

(01:34:08):
was my earliest memory as a kid.
Yeah.
And I think I was around likefour or five.
Hmm.
Yeah.
That's cool.
I's need to remember that.
Yeah.
And, um, maybe I just rememberedit'cause it was, you know, it
was just like, like, well,traumatic.
It was traumatic, right?
Yeah, yeah.
But your mom was all freakedout, but also you were just
Yeah.
You impacted all these people'sday.

(01:34:29):
Yeah.
Yeah.
And I was like, I am never gonnado that again.
But as far as like, favoritememories, you know, I, I think
of a, a lot of times when I wasat our, our lake, right?
Mm-hmm.
That's, that's, you know.
Going to the lake and being atthis property that we've owned,
our homes, our life, um, thememories that we built there,

(01:34:50):
and just the solitude of beingthere Yeah.
Is very impactful.
Is that something that like youwant your kids to own someday or
be part owners of or whateverwith their a hundred percent,
that kind of thing?
Yeah, a hundred percent.
It, it, it, it's just so faraway, but, you know, we need to
put plans in place to make surewe we're there a lot.
But let's talk about your wifebecause you've, you've kind of

(01:35:12):
talked about her a little bitwithout really naming her.
Oh.
And so I'm gonna take from thosequestions, I'm gonna say your
definition of happiness.
Made the most fun win.
So the first person to contactus on either the Instagram or
the LinkedIn accounts and sharea synopsis of Wade's description

(01:35:34):
of how you define happiness.
We'll win a three month washpass.
There you go.
So email it in.
Um, so we started talking aboutyour wife.
Okay.
And I think we should talk moreabout her because she's
obviously been probably the mostimpactful thing in a lot of ways
in your life.
I feel like, uh, you know, fromour conversation I feel like we
heard a lot of, uh, likeappreciation of her influence in

(01:35:58):
your life.
Yeah.
Um, I mean, I'm a, I'm a, I'mpretty, you know, an outgoing
person and I Yeah.
You know, kind of overlysometimes I've been, I've been,
I've been, uh, accused of, yeah.
Accused of being a.
Overly extroverted.
And she's, you know, she's kindof the opposite.

(01:36:18):
So she, she, she keeps me reallykind of balanced in that sort of
thing.
Um, what's her name?
Gretchen.
Hi, Gretchen.
Yeah.
Hi Gretchen.
You'll probably listen to this.
Yeah.
You'll probably take a listen toit.
I, you know, I, there was adefining moment where I knew
that she was absolutely the one.
Um, so when I first moved toFort Collins, I moved up here

(01:36:41):
and I, we just kinda met, we'vebeen dating for two summers.
Okay.
And, and is this the same girlthat you went down the river
for?
Yes.
Okay.
Same girl.
She making sure.
Yeah, absolutely.
Yeah.
Yeah.
Well, when I met her I was like,this is the one, right.
Yeah.
But I, I had met her at the endof the summer, went back home to
Alabama for a couple months, andthen I came back for a second
summer.
She was wanting to come up hereand because she had just moved

(01:37:03):
here from Canyon, been therebasically her whole life Yeah.
And was ready to get out.
And, uh, so I actually convincedher to come back a final season.
She didn't really want tobecause she just moved up here
and she came back.
We hung out for a couple, couplemonths and then she came back up
here and I moved out here.
But shortly after I moved here,I, um, I developed an infection

(01:37:28):
on my spine.
Yeah.
Um.
And it was a, an abscess.
And in this abscess, so this isbefore you guys were like a
thing all the way.
We were, we were dating.
Yeah.
Yeah.
You know, but we weren't, youknow, we weren't married, we
weren't engaged.
I was still kind of boyfriendstatus.
She had no obligation to you.
Right.
Right.
She could have, could easilysaid, I'm going this direction.

(01:37:50):
And, you know, and I, you know,it wasn't like solidified.
Sure.
You know, but she loved you.
You loved her.
Yeah, she did.
And I, she clearly, she, she,she loved me and I loved her.
And um, but like shortly afterthat, I developed this infection
on my spine.
I weighed the bones in my neck.
Um, and this infection actuallyalmost severed my spinal cord.

(01:38:10):
Yeah.
Um, from the neck down.
I could have easily been, wasthis from a previous injury or
something?
Or how My friend's dog knockedme down the steps, uh, and it
broke my toe and I don't, I havea high tolerance for pain.
I, I, I don't know wherebacteria got in there, but
bacteria traveled up my bloodscreen.
So how on your plan?
A column and ate ended up in myneck and it was eating away the

(01:38:31):
bones of my neck.
Wow.
And then this happened likebasically overnight.
And so, um, I went through thismajor medical scare, at least
the symptoms for it.
Yeah.
Happened, right.
It probably took a while todevelop, but all of a sudden
you're like, I mean, I can't doanything.
I just woke up one morning andit hurt, you know, and it was
shortly after that injuryhappened and, um, and so.

(01:38:54):
She's dating this, this guy thatshe met from Alabama who was
hanging out, living with her atthe time.
And, um, and now I'm goingthrough this major medical scare
where I may possibly never walkagain.
Yeah.
You know, if they wouldn't havecaught it when they did, it
could have severed my spinalcord and I'd have been paralyzed
from the neck down.

(01:39:14):
Wow.
And it was a very scary momentfor her, especially because she
was ready to, you know, start afamily, meet someone and move,
you know, that direction.
And now she's having to dealwith somebody that Right.
Might have to be dealing with,you know, a possible disability
rest of their life.
I can have no kids and a dudewith a wheelchair to take care

(01:39:35):
of for the rest of my life.
Right.
Right.
And I, and you know, and if, ifthe worst case scenario would've
happened, and if the worst casescenario would've happened, I
would've said, move on.
I'll, I'll, you know, I'll, Ihave parents that can take care
of me, but you go enjoy yourlife.
Um, but she stuck with methrough the whole entire thing.

(01:39:55):
I mean, we, we, we talk about itthat these days.
She's like, yeah, I was wakingup in the middle of the night
having to be a sponge bath.
Was this like after your secondsummer together kind of thing?
Almost, yeah.
Yeah.
Okay.
Yeah.
And so all these, and I had, Ihad somebody at work one time.
She goes, you know, if she gaveme some advice, she said, you
know, if you're going the rightperson in your life, that's

(01:40:17):
going to, you need to be with issomebody if you go through a
major obstacle together.
Well, we went through that.
I was the one that was hurt.
She wasn't, she stuck with meand, uh, we got through it.
I'm here today.
I'm here to able to talk aboutthis.
We've got a good career, but itcould have easily went a
different direction, and I'mvery appreciative for her, her

(01:40:40):
kindness.
Yeah.
Um, honestly, just her heart,she's, well, there's a lot of
selflessness right there.
Right.
A wonderful per person in thatarea.
A lot of young people today andalways have always been selfish.
Right.
And so that's a reallyinteresting indicator.
Yeah.
And so, I mean, we, we, we jivedgreat before that.

(01:41:01):
We jive even better now.
Um, you know, every, allrelationships have their ups and
downs.
Yeah.
We've had a few where it's beendown, but not a, not a whole
lot.
Yeah.
Um, and I, and she's verypatient, uh, with me.
She's very, she, you know, she'sjust a wonderful person
altogether.
And I, I think, God, that, youknow, that, that, that she's in

(01:41:23):
my life.
Yeah.
And so, um, very meaningful.
Well, thanks Christian.
Yeah.
For taking by.
Yeah.
Oh yeah.
A hundred percent.
Yeah.
Um, you've got a couple ofkiddos.
Yeah.
We've got two.
We play a game.
Uh, uh, one word description.
Would you like to try that game?
One word description?
Yeah.
All right.
The kids.
Yeah.
This was in the, this was in theemail too.

(01:41:44):
Yeah.
Yeah.
I read that.
It's hard.
Yeah.
Like it's just one word, but youcan expand.
Uh, who's the older.
Uh, Campbell is okay.
Yeah.
He, do you have a word for her?
Uh, him, yeah.
Um, Campbell's a hard name,right?
Yeah.
Yeah.
We named him after WayneCampbell party.
On, right, on party on Wayne.
Yeah.
Actually, it's funny, my, one ofmy best friends, he's a musician

(01:42:07):
as well, his name is, uh, RobertKlein, but his middle name is
Campbell.
Yeah.
So that's where we got it from.
But I always say Wayne Campbellparty on Wayne party on Wade.
Um, I, he is, uh, one worddescription, hardworking.
Oh, yeah.
He's, he's really, um, he's, it,he's really into golf right now.

(01:42:33):
Okay.
And like, like he's decidedthat's his sport.
He's gonna be a golf pro.
Yeah.
And I am, I am not a golfer.
I've never been a golfer.
Yeah.
You know, um, but he is, he isworking real hard every day to
figure out how he can get moneywhere he can support himself and
his own support.
Yeah.
Yeah.
And I'm like, I'm like, gobuddy.

(01:42:54):
Right.
Go, go.
You do your thing.
Yeah.
Yeah.
Yeah.
And so that's a pretty thinkeras well, sounds like.
Yeah, I'm, I'm very appreciativeof him.
I'm doing that because I, I sawa little bit of myself in that
like Yeah, yeah.
Started, well, nobody fromAlabama went to Colorado to bra
guide.
Yeah.
Right.
Like nobody that you grew upwith.
No, no.

(01:43:15):
Left hardly.
No.
No.
Yeah, yeah.
You're exactly right.
Like a lot of people, you know,they, they go to college, they
get crazy, then they move backand that's what they do the rest
of their life.
Yeah.
I'm like one of the few that, orthey move to Birmingham.
Yeah.
Yeah.
Or something.
But they don't go to Colorado orthey don't really go to New
York, you know?
No, no.
I don't know anybody I from, Imean, right.
Seattle, whatever.
Yeah, yeah, yeah.
It's same from North Dakota.

(01:43:36):
I mean, we're like, even thoughwe're far different, like North
Dakota's as cold as shit, andAlabama's as hot as you can get.
Right.
But we're the same in terms oflike culture of like exploration
isn't really part of, part ofthe do.
Right.
Yeah.
You do your thing and then youcome back home kinda.
Yeah.
But, uh, so anyway, yeah.

(01:43:56):
Oh, no, no.
I mean, I a hundred percentagree with you.
I always joke about that.
Good for Campbell that he is gotthat explorer's Gene too.
Yeah.
He's, he's just hardworking.
Like, he, he, he's like, I needmoney for this.
And he goes and finds, like, hewalks around the neighborhood.
He's, he's shy, but when itcomes to that kind of thing, he,
he is, um, he, he's very, uh,he's very good at it.
And, uh, the next can Candace?

(01:44:18):
Candace, yeah.
She's three years younger.
Okay.
She's, um, I would say that sheis.
Outgoing like her dad.
Okay.
So outgoing.
You said your, your son was alittle more like your mom
personally was Yeah, yeah, yeah.
A little more reserved, butCandace not so much.
Yeah, right.
Like even at the event that wewere at this last weekend, she
was standing on the chair andshe was waving, you know, Hey,

(01:44:41):
there's a bit over here at thepoint appreciation dinner.
I brought her up on stage so shecan announce one of the winners,
and she's standing on stagetalking to microphone in front
of 400 people.
Yeah.
Yeah.
So she's, she's got more, Iwasn't ready for that at 10.
Yeah, yeah.
But she's all about it.
Right.
And, um, I mean, I know we saidone word, but she's pretty
motivated as, as well as,especially with her sports and

(01:45:02):
that kind of stuff.
Yeah.
So, I mean, they're bothhardworking, which I appreciate.
It's not something, you know, wekeep hearing these things about
today's generation where it'slike, Hey, get off the couch and
go get a cute job.
You left the video games.
I don't, I have zero concernswith those two about doing kind
of thing.
So do you have a, a spot ofadvice maybe for the next

(01:45:24):
generation?
Uh, I kinda shifted gears on youhere, but like, if you're
thinking about you when youwere, you know, anywhere from 22
to 25 when you were kind ofgetting your career going, but
you were still kind of goofingaround like, what's, what's real
in today's world and relevant,what's real in today's world?

(01:45:45):
Like, like what would I give,um, my kids advice?
Yeah.
Somebody in a, well, not justyour kids, but somebody in a.
Maybe a more similar spot to youwere when you were starting your
real career path, put yourselfin uncomfortable situations.
Yeah.
Right.
I, I think about the mostgrowth, the biggest growth

(01:46:05):
moments that I've ever had in mylife is I forced myself to do
something that was uncomfortableto me.
Yeah.
Yeah.
I think about the example weused earlier about, you know,
the rafting where I wasterrified to swim rapids, but I
ended up committing and agreeingto throwing myself out of the
boat on purpose to swim throughrapids for three months straight

(01:46:25):
to get past that.
Yep.
Yep.
Um, you, we talked a little bitabout the, um, the employee
appreciation dinner and thespeaker.
Sure.
Right.
Um, I had a bucket list item toget a standing ovation.
And so what we used to do is weused to bring in a speaker from
the outside to come in and speakto the employees.
Sure.
And one year I was sitting therethinking, I was like, well, this

(01:46:47):
person just spoke, but the onlyperson that's gathering any
value out of this is the CEO ofour company because this is,
this was the, the president ofthe manufacturer.
Right.
And so I, I committed, I said,Hey, I'm doing the speech next
year.
I have a story to tell and Iwork toward it and we're leading

(01:47:09):
up to it and.
I almost bailed out.
And thank goodness JustinSalisbury called me and said,
dude, don't do this.
You commit this.
Commit, commit.
Thank goodness he, he taught meoff that cliff.
And I went in and I, and I wasso nervous.
I was, I was so intimidatedabout doing this.
It's an uncomfortable situation,but I ended up being very
vulnerable too.

(01:47:29):
Right?
Yeah.
And I gave, and I gave a 20minute speech and everybody
stood up and he, the CEO of thecompany, John, came over and
goes, man, you nailed it.
And I was like, thank you, John.
I mean, John doesn't give us alot of advice like you did good
a whole lot.
But hearing that from, yeah, Iwas like, that's amazing.
Those were two extremelyuncomfortable situations that I

(01:47:52):
had to throw myself into.
But they were the biggest.
Growth moments.
Yeah.
Yeah.
So, and uh, when I hear peoplesay, no, I don't wanna do it,
I'm scared.
I'm like, mm-hmm.
Okay.
Well prepare and then just moveforward.
You may, you may, you know, it'slike going through a rapid,
right?
You may be scared about goingthrough the rapid, but let's
coach you up.

(01:48:12):
Here's the line.
Yeah, yeah.
You go this line, if you end upflipping upside down your kayak
and end up swimming, guess what?
I'm gonna be at the bottom andI'm gonna save you.
We're gonna pull, pull you out,but we're gonna keep telling you
to do it until you get throughit.
And then when you get throughit, it's like muscle memory,
right?
Yeah, yeah, yeah.
So that's, so I would say putyourself in uncomfortable
situations and work through it,because that is gonna be your

(01:48:35):
biggest growth moments in yourlife.
Yep.
I, you know, reflecting, like, Ifelt totally underqualified to
be on a nonprofit board thefirst time I was, and that was a
huge season of growth.
And also, ironically, yesterdaymy blog came out and the, the
picture was a person standing intheir comfort zone, a circle,

(01:48:57):
and then over here is wheregrowth occurs.
Yeah.
And it's basically exactly whatyou just said.
Like, I've been resonating onthat same thought, right?
Yeah.
I mean, yeah.
I mean, it's, you wanna grow.
Yeah, yeah, yeah.
Put yourself out there.
I dig it.
Um, so this, the, the closingsegment is our loco experience.
Yeah.
Your craziest experience.

(01:50:03):
Like is it that, that infectionthing, or is there another
experience that you wanted to,to share?
The craziest experience thatI've ever done in my life, I
mean, the, the, the infectionpiece.
Sure.
That's, that was pretty crazything that happened to me.
But that was like a slow rollingkind of thing in some ways and
whatever.
Okay.
So the craziest thing I've everdone in my life is I spent 17

(01:50:29):
days rowing a raft down theGrand Canyon.
Oh, fun.
Yeah.
And you know, if, if you're inthe whitewater world Yeah.
You know, there's this, there'sa saying, it says, are you,
which side of lava falls are youon?
And what that means is, um, lavafalls is the biggest rapid in
the Grand Canyon.

(01:50:49):
Okay.
And, um, if you're on this, the,the opposite side of it means
you've never done the GrandCanyon, but if you're on the
north side of it, it meansyou've done the Grand Canyon.
Um, this trip.
We spent 17 days in 2017 with 17people going down and, and going

(01:51:12):
down the river.
Were you being paid or you werebefore I was the guide.
Okay.
I was, I was the guide, so I wasrowing a raft.
Okay.
Now the rapids in the GrandCanyon, they're on a scale of
one to 10.
Oh.
Instead of the five that wehave.
Right, right.
And so, but the biggest one isLava Falls.
And so going into this trip, itwas extremely, um, it was

(01:51:34):
extremely nerve wracking for mebecause I am dealing with
something, an issue in my neck.
Yeah.
If something goes wrong, then Icould get severely hurt.
So this is like after you'verecovered something from your
situation?
Yeah.
This is after years after.
Yeah.
This is years after.
So, so I had to prepare for it.

(01:51:55):
Mm-hmm.
And I had to condition myself todo it.
And the rapids in there werecrazy nuts.
Big.
Right.
It was nuts.
But I, in the back of my head, Iwas always very intimidated
about it because I had an issuethat I had to deal with.
Mm-hmm.
That if something went wrong, Icould easily get hurt.

(01:52:15):
And, um, the trip ended up beingbeautiful.
None of none of the raftsflipped.
We had two people that swam thewhole time.
It was two kayakers, but thatwas it.
Okay.
So for the most part, it was asuccessful trip.
The beauty about this trip islike a lot of us didn't know
each other, but we ended upbeing a tribe.
Like as we went down the river,we got tighter and tighter and

(01:52:36):
tighter and tighter and tighter.
And every single day we woke upand, um, you know, there was a
brand new adventure.
Like even the last day I waslike, this is the last day.
There's nothing cool gonnahappen.
Well, I ended up falling asleepand I woke up in the, in the
middle of the night and therewas a ring tail cat that was
like sleeping next to me.
And I was like, oh, what is it?
Oh, alright, we'll hang out.

(01:52:57):
That's cool.
So I ended up, you know, youknow, bunking with a ringtail
cat the last night.
But the most, it was a crazytrip.
But the, the, the most importantthing that happened to me on
that trip was, I forget what dayit was.
It had to have been day nine orsomething.

(01:53:18):
I had this.
This feeling in the back of myhead up until this point in my
life, up until this definingpoint in my life that this, this
neck injury that happened to mewas like a, a disability.
Right.
So I tread it.
I I treated it like adisability.
Yeah, yeah.
Right.
I was like, okay, I'm, I can'tdo this, I can't do this, I
can't do this.
'cause this is a disability.
And I was always concerned aboutit.

(01:53:40):
So we got to this beach and wewere unloading all of our stuff
and we got set up camp and, um,my best friend Chad, was on the
trip.
He was the doctor on the trip,right?
Yeah.
And, uh,'cause he has a medicalbackground.
And I said, Hey man, where isthis I'm looking for, for this?
And we needed it for camp.
And he said, well, it's in myrocket box next to my seat.

(01:54:03):
So I walked over and I opened upthe rocket box and there was a
neck brace at the very top ofthe, uh, the rocket box.
Mm-hmm.
It was a neck brace right at thetop.
And I looked at it and it waslike front and center, right?
It was like, yeah, right there.

(01:54:24):
This is the most importantthing.
And in Chad, he's like, youknow, he's my best friend Wade.
You know, I got him.
This is a priority for me.
If anything happens.
I got him and I lost it.
Like, I, I, I completely lostit.
I, I ended up crying.

(01:54:45):
I swear it had to been.
An hour straight.
And, and people were walking byand they were like, is weight
okay?
Is weight okay?
And because I was just, I wasjust crying, and it was just
years, and it was just years andyears and years of buildup of

(01:55:09):
this issue is like, why, youknow, I always thought why did
this random Yeah.
Medical thing that could'veeasily like, you know, killed me
or even, you know, severed myspinal cord?
Why did it just randomly happento me?
And for years I had this mindsetof it being like a disability
and it was gonna pull mebackwards.

(01:55:30):
You know, this per kind ofthing.
This is pulling me backwards.
It's pulling me backwards.
It's pulling me backwards.
And in that moment, I mean, I, Ijust let everything out for an
hour, right?
Yeah.
And then, and then when I gotdone, I remember standing up
thinking, I've got a people thatcare for me.

(01:55:50):
I got other people that care forme.
They're watching out for me.
We're all doing this together.
We're a tribe of people.
We're going down the river.
This is a safe environment.
I have, I have a system.
We have, yeah.
We know what we're doing.
We know what we're doing.
We've prepared for this.
Everything's gonna be fine andit's gonna be fine for you for
the rest of your life.

(01:56:11):
Hmm.
So quit thinking about.
This major injury that happenedto you as a disability, but
think of it as an opportunity.
Hmm.
And to move past it.
And it was that one definingmoment that helped me get over
all the things.
Yeah.
That had been pulling mebackwards for so long.

(01:56:33):
Yeah.
Yeah.
And it completely changed mymindset and my life.
Did it, I'm just speculatinghere, but like, even though your
wife stuck with you throughthose earliest seasons of that
injury and stuff, it was, it washolding you back somehow anyway.
And it let you guys get closerand stuff too.

(01:56:53):
It is.
It did.
Yeah.
I mean, yeah.
I mean there's, even though itwas such a sucky thing that
happened, there's been so muchpositive things that's happened
around me being able to look atwhat happened and confess the
thing and think about it from adifferent, in a different lens.

(01:57:17):
Yeah.
Yeah.
Yeah.
You know, I can think about itbeing like, why me?
Why me?
Why me?
Why me my whole entire life?
Because I was always a veryactive guy, you know?
Right, right.
You know, and it, you know,because of the injury, it has
prevented me from doing otherthings.
But I mean, it happened, but nowI have a different mindset and I
can talk to other peoples about.

(01:57:38):
My experience and you know, thethings that I went through Yeah.
You know, well, and whateverthat thing is that's holding
them back Right.
Or makes them feel is unfair orwhatever.
Right.
Because when I first moved outhere, when that happened to me,
I knew two people in town, meand Gretchen.
Yeah.
I, I, I moved to a new area awayfrom everything I've ever been

(01:57:59):
used to.
And I, I've been implanted inthis new town where I don't know
anybody else.
And then this major thinghappens.
I had no support system and Ihad to find the support system.
What drives your communityengagement and helping everybody
want a place to, to connectBingo if they need help.
Right.

(01:58:20):
And that's why I think becauseof that one situation that
happened to me, I think that'swhy I care so much about
providing for this community theway that I do.
Yeah.
Yeah.
Well and each of, each of thoseemployees could be just like you
in some small way.
Yeah.
Yeah.
Or each of those people, each ofthose nonprofit organizations.

(01:58:41):
Yeah.
Yeah.
So that's really cool.
Thanks for reflecting on that.
Sure.
Like that's a really neat thing.
Yeah.
Um, like everybody knows how tofind breeze through car wash,
but uh, just like breeze throughcar wash.com.
Right.
Breeze through car wash.com,follow some social, you'll see
what we do for the community.
Like should we find you onLinkedIn?

(01:59:02):
Oh, so that we can find out whenthe old, the DPH band is no.
Like, gonna actually have aproper show.
I, so, so, or how, how do wefind out?
Like how do my listeners findout how to come to your show
when you finally Yeah, I, Iknow, bring it outta the garage.
Oh, man.
I, I, I know Kurt will know.
I don't know when that's gonnacome to fruition.
Right, right.
It's one of these things, it'slike we're just hanging out and

(01:59:23):
we're having a good time.
We'll play some shows every,again, well watch the Local
Experience podcast, uh, yeah.
Link Instagram station andwe'll, we'll share that there
for sure.
Yeah.
And by the way, I, I, uh,LinkedIn I don't do too much on,
but I, I am on Instagram forsure.
That's like, that's like my jam.
I have to pick like one becauseit's part of my job.
It's like, you know.
Yeah, yeah, yeah.

(01:59:44):
You got good pictures atInstagram anyway.
Yeah, yeah, you do.
Yeah.
That's, you don't have a lot ofpeople commenting, which is
like, I'm like, I appreciatethat.
Do you have any questions of mebefore we wrap this up?
Uh, by the way, thanks for beinghere.
Thanks for sharing that story.
You're welcome.
Yeah.
Um, um, I don't have anyquestions for you.

(02:00:05):
Sorry.
I have, that's good.
You can ask me anything.
I know, I, we'll edit it out ifit doesn't make me appear to be
smart.
And, uh, uh, well, I mean, I'vepersonally, I'm just, I'm just
curious about like, thepodcasting and, uh, but I, I
think I might just ask youquestions later on because
that's like a full on like Yeah,it's a real thing for sure.

(02:00:27):
You gotta love it.
Yeah.
But.
Yeah.
You, you might enjoy it.
Well, I mean, I just hear, Ihear a lot of people talking
about podcasting these days andlike how to make it a thing.
My Steve, our um, marketingcommunications coordinator's
been doing it for 16 years.
Oh wow.
And he's, he's very well versedin it.
Okay.
Even coming down here.
Love to meet him with some time.

(02:00:47):
Oh yeah.
You, it would be good for you tomeet him.
He's, yeah, he's on geek cast upnet.
A real proper pro.
Like I just kinda a winging itkind of guy.
No, you're doing well righthere.
I but I, you know, I would loveto pick your brain sometime
about how, you know, how thisall works and you know, and even
if it's something I never do, Ijust still like to understand
how everything works.

(02:01:08):
Yeah.
You know?
For sure.
But we'll, we'll, we'll connectat another time about that.
You can buy me lunch and, uhRight, right.
I'll give you the full tour.
Right.
I owe you'cause last time youprogram everything.
Yeah.
You, uh, you bought last time.
I did.
I did.
Yeah.
So, well, thanks for being here.
Yeah.
Appreciate it.
Godspeed.
Yeah.
And, uh, Douglas Wade Keith.
There you go.
I'll see you next time.
Yeah.
Thanks man.
Appreciate you.

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EXPERIENCE 217 | Community, Support, and Continuous Improvement with Wade Keith, Partner & Brand Manager of Breeze Thru Car Wash

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}EXPERIENCE 217 | Community, Support, and Continuous Improvement with Wade Keith, Partner & Brand Manager of Breeze Thru Car Wash