In this episode of the Fund Friday podcast, hosts Craig McGrouther and Joe Pistorius dive into the critical role of asset management in multifamily. Joe shares insights from managing over 2,500 units across 11 properties, revealing how different property vintages require different levels of care and why having the right on-site teams can make or break a property's performance.
The conversation explores innovative approaches to team structure, including creating separate career tracks for sales-focused leasing agents versus operations-focused managers, and how Lone Star's unique "paid-up unit" bonus structure drives both collections and retention. They also discusses how LSC is leveraging social media platforms like TikTok for leasing, moving beyond traditional apartment listing sites to meet the next generation of renters where they are.
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