All Episodes

July 4, 2025 32 mins

In this episode, Craig McGrouther sits down with Sawyer Zimmerman from our asset management team to discuss what really drives property performance in today's challenging market. Sawyer manages over 2,000 units across our portfolio and shares how we've revolutionized our hiring process using Culture Index assessments to find the right talent for each role.

We dive into why curb appeal and maintenance teams are critical for resident retention, how our new community admin onboarding program reduces turnover, and why renewals (not new leases) are where you actually make money in multifamily. Sawyer also reveals how proper staffing can be more cost-effective than vendoring out services, and why having people "act like owners" makes all the difference in property performance.

Learn more about Lone Star Capital at www.lscre.com

Apply to attend the LSC Summit 2025: www.lscsummit.com

Get a FREE copy of the Passive Investor Guide:
https://www.lscre.com/content/passive-investor-guide

Subscribe to our newsletter and receive our FREE underwriting model package:
https://www.lscre.com/resource/fof-underwriting-toolkit

Follow Rob Beardsley:
https://www.linkedin.com/in/rob-beardsley/

Read Rob’s articles:
https://www.lscre.com/blog

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.