The Long Aisle with Lucas Ballasy: Inside the Minds of CPG Founders in it for the Long Haul
The shelf is unforgiving. The economics are brutal. And the CPG founders who make it think differently, they play a longer game. On The Long Aisle, host Lucas Ballasy goes behind the scenes with the founders and operators building CPG brands to last, exploring how they think, how they live, and what keeps them going. New episodes every month. Learn more about Lucas at lucasballasy.com
Episodes
Gardar Stefansson, co-founder/CEO of GOOD GOOD, built a no-added-sugar jam brand out of Iceland, a country of 350,000 people, by betting that a sugar-free spread could actually taste like something worth eating. He started with a stevia sweetener company that didn't work, pivoted to jam, and has been scaling ever since.
In this conversation, we get into how a follower bet with his marketing team turned into running two marathons...
Michael Fisher, founder/CEO, built Rotten from his kitchen with zero food science background, a 90s gross-out aesthetic, and a belief that better-for-you candy shouldn't have to look the part.
In this conversation, we get into what it felt like to receive a cease and desist from Ferrara, makers of Nerds, before a product even launched, how $200K worth of sticky, off-spec gummy worms became a TikTok campaign, and why Michael call...
Lucas announces the launch of The Long Aisle, while on a run, and what inspired the series.
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