The Loop Marketing Podcast
It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
Episodes
In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but most of all, exciting and fun.
...What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida.
- How DE&I in advertising has evolved over the las...
The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savannah Westbrock, discuss ways to navigate this ever-moving target for marketers in the most recent episode of The Loop Marketing Podcast.
Read more
Welcome to Season 2 of The Loop Marketing Podcast!
We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holistic marketing ecosystem that places the audience experience at the center.
Read more
The Loop Marketing Podcast team wants to thank everyone for joining us for our inagural season. We’ve enjoyed sharing our insights on important marketing topics and agency culture!
We are going to take a short break over the holidays, and will come back in February refreshed with a brand new 8 episode season all focused on ways to level up your mark...
Want to advance your digital marketing in 2023? Learn Coegi’s top tips and trends for programmatic marketing as we enter the new year.
Our CEO and Vice President of Marketing discuss the future of data privacy, sustainability, retail media, short-form video, and other factors creating waves in digital advertising and social media marketing.
Q&A
- How have your approaches to programma...
The joys of parenthood, the pains of major life change, the pressure of fast-paced jobs - how can working moms juggle it all?
In this episode of The Loop Marketing Podcast, two of Coegi's female leaders share their experience with motherhood in the modern workplace.
VP of Client Service, Patricia Branson, discusses being a mother of two and an executive along with Director of Client Service, Ali Zadel, Coegi's most recent new mom...
"An empowered employee is someone who feels comfortable sharing their perspective, actively contributing and is supported in their role."
Empowered employees also feel confident and are okay being vulnerable with their teams. At Coegi, employee empowerment starts from day one when leadership asks new hires to hold them accountable to the standards set forth by the company. This gives employees license upfront to use their voi...
Are you leveraging artificial intelligence for your marketing?
If not, you’re likely spending unnecessary time and effort launching and optimizing advertising campaigns.
In this episode of The Loop Marketing Podcast, we sit down with Jacob Amann, Coegi's Director of Data & Technology and Candice Rotter, President of RADaR Analytics, to discuss ways to optimize marketing processes and campaigns ...
#AgencyLife - Marketing agencies have quite the reputation. Long hours, demanding clients, quick turn times, hours of meetings daily - it's a recipe for burn out.
But it's not just agencies that have a problem. Quiet Quitting, The Great Resignation, the 4-Day Work Week - these are all trends from the last several months indicating the demand from employees for their organizations and managers t...
OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025.
If streaming TV ads are new to you, you likely have many questions about the landscape.
...As a society, we've come a long way in terms of equality for women. However, being a woman in the workplace is still a challenge. To this day, for every 100 men promoted to a managerial position, only 86 women are promoted.Â
Why does this imbalance still exist and how can we take action to support our female-identifying colleagues?Â
Â
Covered in this episode:Â
In this episode, Coegi's Director of Data & Technology, Jake Amann and Radar Analytics President, Candice Rotter, join us to discuss how to find the meaningful insights in your data analytics to move your brand closer to it's business goals.
What You'll Learn:
-The difference between analytics and insights
-How to visualize and find insights in large data sets
-Ways to communica...
Are you relying on biased syndicated survey data?
Is your marketing research giving you meaningful insights?
Are you searching for the "BIG IDEA" in your marketing research?
In this episode of The Loop Marketing Podcast, you'll learn new ways to approach your marketing research and find the data that ACTUALLY MATTERS. Two of Coegi's&nbs...
Calling all media strategists and planners!
Are you feeling unsure about how to create a successful media strategy? With the cookieless future, increased privacy regulations and a multitude of other industry changes, media plans must be more nimble and strategic than ever.
Coegi’s Account Strategy Directors, Savannah Westbrock and Maggie Gotszling, joined us to share their real life experienc...
Are you falling victim to one of these three influencer marketing myths?
-
Influencer marketing is an awareness-only tactic
-
Influencer marketing is too expensive
S1:E7: Drafting a Rockstar Marketing Team
Looking for one rockstar employee to solve all your problems is a temporary and lacking solution.
Instead, build a framework that allows multiple individuals with different backgrounds and skill sets to become a rock band.
Digital marketing requires many specialized skills. You can’t rely on individuals to have them all. The goal should be to...
Curious about direct to consumer commerce? Brands of all sizes are shifting their efforts to their owned and operated retail sites.
Why D2C?
-
US D2C sales will surpass $151B in 2022
“It’s time for the real marketers to stand up.”
Is your media strategy prepared for a cookieless future? Retail media is a key part of any future-thinking omnichannel marketing strategy. Learn what retail media advertising is, how to do it well, and how to measure marketing ROI in this episode of The Loop Marketing Podcast.
Q&A
What is retail media and what’s driving its mass...
Confused as to why The Metaverse, Crypto, and NFTs are dominating the marketing conversation?
You are not alone - many marketers are struggling to define these topics and understand their impact on their brands and overarching marketing strategy.
Popular Podcasts
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you can never get enough true crime... Congratulations, you’ve found your people.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.
It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.
New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind.