The Loop Marketing Podcast

The Loop Marketing Podcast

It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.

Episodes

March 7, 2024 52 mins

Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.

Topics of Discussion:

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In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation.

This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much as addition....

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In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024.

They discuss: 

  • The rise of retail media networks and how brands can use them to reach shoppers at the point of purch...
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In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.

Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from being a music discove...

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In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what differentiates a good independent agency from a great one and how your brand will benefit from the flexibility and true strategic partnership you will find outside...

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July 12, 2023 44 mins

In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn: 

  • the potential uses and limitations of Generative AI tool...
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Welcome back to The Loop Marketing Podcast! 

Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023.

In our session, 'From Creative to Content: Why All Marketing Should Be Performance Marketing," Coegi's Director of Innovation, Savannah Westbrock, and I discuss:

- The importance of breaking down the silos between creatives and media operat...

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The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️

Because what it takes to successfully move your customers is changing.

Today, brands must collapse the traditional marketing funnel and blend media accountability AND effective creative content at every step of the consumer journey.

In this episode of the The Loop Marketing Po...

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A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for their brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President of Operations and Analytics, Katie Kluba, and Director of Digital Operations, Julia Wold, as they discuss data strategy, and why most marketers get it w...

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In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but most of all, exciting and fun.

...

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What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida. 

  • How DE&I in advertising has evolved over the las...
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February 22, 2023 29 mins

The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savannah Westbrock, discuss ways to navigate this ever-moving target for marketers in the most recent episode of The Loop Marketing Podcast.

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Welcome to Season 2 of The Loop Marketing Podcast!

We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holistic marketing ecosystem that places the audience experience at the center.

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December 21, 2022 36 secs

The Loop Marketing Podcast team wants to thank everyone for joining us for our inagural season. We’ve enjoyed sharing our insights on important marketing topics and agency culture!

We are going to take a short break over the holidays, and will come back in February refreshed with a brand new 8 episode season all focused on ways to level up your mark...

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December 13, 2022 25 mins

Want to advance your digital marketing in 2023? Learn Coegi’s top tips and trends for programmatic marketing as we enter the new year. 

Our CEO and Vice President of Marketing discuss the future of data privacy, sustainability, retail media, short-form video, and other factors creating waves in digital advertising and social media marketing.

Q&A

  • How have your approaches to programma...
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December 6, 2022 24 mins

The joys of parenthood, the pains of major life change, the pressure of fast-paced jobs - how can working moms juggle it all?

In this episode of The Loop Marketing Podcast, two of Coegi's female leaders share their experience with motherhood in the modern workplace.

VP of Client Service, Patricia Branson, discusses being a mother of two and an executive along with Director of Client Service, Ali Zadel, Coegi's most recent new mom...

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November 22, 2022 14 mins

"An empowered employee is someone who feels comfortable sharing their perspective, actively contributing and is supported in their role."

Empowered employees also feel confident and are okay being vulnerable with their teams. At Coegi, employee empowerment starts from day one when leadership asks new hires to hold them accountable to the standards set forth by the company. This gives employees license upfront to use their voi...

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November 8, 2022 22 mins

Are you leveraging artificial intelligence for your marketing?

If not, you’re likely spending unnecessary time and effort launching and optimizing advertising campaigns.

In this episode of The Loop Marketing Podcast, we sit down with Jacob Amann, Coegi's Director of Data & Technology and Candice Rotter, President of RADaR Analytics, to discuss ways to optimize marketing processes and campaigns ...

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#AgencyLife - Marketing agencies have quite the reputation. Long hours, demanding clients, quick turn times, hours of meetings daily - it's a recipe for burn out. 

But it's not just agencies that have a problem. Quiet Quitting, The Great Resignation, the 4-Day Work Week - these are all trends from the last several months indicating the demand from employees for their organizations and managers t...

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October 11, 2022 49 mins

OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025.

 

If streaming TV ads are new to you, you likely have many questions about the landscape. 

...

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