The Loop Marketing Podcast

The Loop Marketing Podcast

It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.

Episodes

March 22, 2023 42 min

In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but most of all, exciting and fun.

...

Mark as Played

What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida. 

  • How DE&I in advertising has evolved over the las...
Mark as Played
February 22, 2023 29 min

The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savannah Westbrock, discuss ways to navigate this ever-moving target for marketers in the most recent episode of The Loop Marketing Podcast.

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Mark as Played

Welcome to Season 2 of The Loop Marketing Podcast!

We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holistic marketing ecosystem that places the audience experience at the center.

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Mark as Played
December 21, 2022 36 sec

The Loop Marketing Podcast team wants to thank everyone for joining us for our inagural season. We’ve enjoyed sharing our insights on important marketing topics and agency culture!

We are going to take a short break over the holidays, and will come back in February refreshed with a brand new 8 episode season all focused on ways to level up your mark...

Mark as Played

Want to advance your digital marketing in 2023? Learn Coegi’s top tips and trends for programmatic marketing as we enter the new year. 

Our CEO and Vice President of Marketing discuss the future of data privacy, sustainability, retail media, short-form video, and other factors creating waves in digital advertising and social media marketing.

Q&A

  • How have your approaches to programma...
Mark as Played
December 6, 2022 24 min

The joys of parenthood, the pains of major life change, the pressure of fast-paced jobs - how can working moms juggle it all?

In this episode of The Loop Marketing Podcast, two of Coegi's female leaders share their experience with motherhood in the modern workplace.

VP of Client Service, Patricia Branson, discusses being a mother of two and an executive along with Director of Client Service, Ali Zadel, Coegi's most recent new mom...

Mark as Played
November 22, 2022 14 min

"An empowered employee is someone who feels comfortable sharing their perspective, actively contributing and is supported in their role."

Empowered employees also feel confident and are okay being vulnerable with their teams. At Coegi, employee empowerment starts from day one when leadership asks new hires to hold them accountable to the standards set forth by the company. This gives employees license upfront to use their voi...

Mark as Played
November 8, 2022 22 min

Are you leveraging artificial intelligence for your marketing?

If not, you’re likely spending unnecessary time and effort launching and optimizing advertising campaigns.

In this episode of The Loop Marketing Podcast, we sit down with Jacob Amann, Coegi's Director of Data & Technology and Candice Rotter, President of RADaR Analytics, to discuss ways to optimize marketing processes and campaigns ...

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#AgencyLife - Marketing agencies have quite the reputation. Long hours, demanding clients, quick turn times, hours of meetings daily - it's a recipe for burn out. 

But it's not just agencies that have a problem. Quiet Quitting, The Great Resignation, the 4-Day Work Week - these are all trends from the last several months indicating the demand from employees for their organizations and managers t...

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October 11, 2022 49 min

OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025.

 

If streaming TV ads are new to you, you likely have many questions about the landscape. 

...

Mark as Played
September 27, 2022 25 min

As a society, we've come a long way in terms of equality for women. However, being a woman in the workplace is still a challenge. To this day, for every 100 men promoted to a managerial position, only 86 women are promoted. 

Why does this imbalance still exist and how can we take action to support our female-identifying colleagues? 

 

Covered in this episode: 

Mark as Played
September 13, 2022 18 min

In this episode, Coegi's Director of Data & Technology, Jake Amann and Radar Analytics President, Candice Rotter, join us to discuss how to find the meaningful insights in your data analytics to move your brand closer to it's business goals.  

 

What You'll Learn:

-The difference between analytics and insights

-How to visualize and find insights in large data sets

-Ways to communica...

Mark as Played
August 30, 2022 20 min

Are you relying on biased syndicated survey data?

Is your marketing research giving you meaningful insights?

Are you searching for the "BIG IDEA" in your marketing research? 

In this episode of The Loop Marketing Podcast, you'll learn new ways to approach your marketing research and find the data that ACTUALLY MATTERS. Two of Coegi's&nbs...

Mark as Played
August 16, 2022 16 min

Calling all media strategists and planners!

Are you feeling unsure about how to create a successful media strategy? With the cookieless future, increased privacy regulations and a multitude of other industry changes, media plans must be more nimble and strategic than ever. 

Coegi’s Account Strategy Directors, Savannah Westbrock and Maggie Gotszling, joined us to share their real life experienc...

August 1, 2022 56 min

Are you falling victim to one of these three influencer marketing myths? 

  1. Influencer marketing is an awareness-only tactic 

  2. Influencer marketing is too expensive 

  3. Read more
Mark as Played
July 18, 2022 22 min

 

S1:E7: Drafting a Rockstar Marketing Team 

Looking for one rockstar employee to solve all your problems is a temporary and lacking solution.

Instead, build a framework that allows multiple individuals with different backgrounds and skill sets to become a rock band.

Digital marketing requires many specialized skills. You can’t rely on individuals to have them all. The goal should be to...

Mark as Played

Curious about direct to consumer commerce? Brands of all sizes are shifting their efforts to their owned and operated retail sites.

Why D2C? 

  1. US D2C sales will surpass $151B in 2022

  2. D2C ...

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June 21, 2022 19 min

“It’s time for the real marketers to stand up.”

Is your media strategy prepared for a cookieless future? Retail media is a key part of any future-thinking omnichannel marketing strategy. Learn what retail media advertising is, how to do it well, and how to measure marketing ROI in this episode of The Loop Marketing Podcast.

Q&A

What is retail media and what’s driving its mass...

Mark as Played
June 7, 2022 61 min

Confused as to why The Metaverse, Crypto, and NFTs are dominating the marketing conversation?

You are not alone - many marketers are struggling to define these topics and understand their impact on their brands and overarching marketing strategy.

Mark as Played

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