Understanding Client Businesses for Effective Agency Partnerships: A Conversation with HSUS and Coegi

Join us on the Loop Marketing Podcast as we dive into an insightful conversation with Trevor Griffith from the Humane Society of the United States and Jamie Martin from Coegi. Discover the secrets behind our successful partnership, the innovative strategies we've implemented for donor acquisition, and the importance of transparency and communication in fostering strong client-agency relationships. Trevor and Jamie share their experiences, the challenges they've faced, and the creative approaches they've taken to push boundaries in marketing. Whether you're interested in non-profit marketing or looking to enhance your own client relationships, this episode is packed with valuable insights and stories that you won't want to miss!

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00:00 Introduction and Guest Welcome

00:35 Trevor Griffith's Role at the Humane Society

02:12 Key Business Challenges and Donor Acquisition

03:56 Strategic Approaches to Finding New Donors

05:08 Research and Data Utilization

07:11 2023 Learnings and Future Opportunities

10:27 Success Stories and Partnership Insights

20:06 Final Thoughts and Advice

22:57 Conclusion and Farewell

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About Trevor:

Trevor Griffith is the Senior Director of Performance Media at the Humane Society of the United States. Trevor has been at the HSUS for more than 11 years running the paid media and organic social media programs for both the HSUS and their international affiliate, Humane Society International. He leads an in-house team of media buyers across a number of platforms such as paid social media, display, search, Connected TV and linear TV, and his work specializes in using acquiring new one-time and monthly donors for the organization.

About Jamie:

As a digital marketer for almost two decades, Jamie has spent half of that dedicated to pet and cause marketing clients. Being an animal lover, it was a joy to work with clients on their digital presence, user experience, and Ecosystem of Paid, Owned and Earned. Outside of work, Jamie enjoys spending time with family; husband, twin daughters and rescue dog Leila. She also has donated her time and money to KC Pet Project and as a task force member of The HALO Foundation.

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About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

 

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

 

Read more on our blog: https://coegipartners.com/thoughtspace/

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coeg...

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