Building a Commerce Brand with Thu Bang of EyePromise

Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.

Topics of Discussion:

1. The essential skill sets that make great marketers stand out.

2. The critical role of brand building in commercialization.

3. Direct-to-Consumer (DTC) strategies, including selling on Amazon.

4. How an agency partner can elevate your marketing efforts.

5. The unique advantages of influencer marketing for commerce brands.

Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H

 

 

About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

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