In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024.
They discuss:
- The rise of retail media networks and how brands can use them to reach shoppers at the point of purchase.
- The shifting expectations of performance media and how brands can show accountability to their marketing budgets.
- The complexities of advertising on social media in 2024 and how advertisers can adapt to the changes
- The benefits and challenges of generative AI we will likely see in 2024
- And more...
This podcast is a must-listen for any marketer who wants to stay ahead of the curve in 2024.
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
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