From Creative to Content: Why All Marketing Should Be Performance Marketing

Welcome back to The Loop Marketing Podcast! 

Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023.

In our session, 'From Creative to Content: Why All Marketing Should Be Performance Marketing," Coegi's Director of Innovation, Savannah Westbrock, and I discuss:

- The importance of breaking down the silos between creatives and media operations for the sake of great content
- Creating a new definition for ‘performance marketing’ and
- Best practices for building KPIs at each stage of the marketing funnel

Visuals from the presentation can be found here. 

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/services

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