The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️
Because what it takes to successfully move your customers is changing.
Today, brands must collapse the traditional marketing funnel and blend media accountability AND effective creative content at every step of the consumer journey.
In this episode of the The Loop Marketing Podcast, Coegi’s SVP of Marketing & Innovation, Ryan Green, is joined by Kaitlin Jacobi and Renate Rutkovskis of Bread & Butter Wines (part of the WX Brands portfolio) to discuss how they use the power of creative storytelling to drive an effective omni-channel performance strategy and build loyalty for the Bread & Butter brand.
Bread & Butter's Website: https://breadandbutterwines.com/
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
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