Data Strategy - Why Most Marketers Get it Wrong

A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for their brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President of Operations and Analytics, Katie Kluba, and Director of Digital Operations, Julia Wold, as they discuss data strategy, and why most marketers get it wrong. 

You’ll learn:

• How to apply upfront data-driven work to inform marketing strategies

• The importance of data restraint and why “more” is not better and 

• The keys to giving the client the data story they need to hear

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

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