Bonus Episode: The 2023 ANA Conference in Orlando with Ryan Green

What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida. 

• How DE&I in advertising has evolved over the last year 
• Why more CMOs with a media background are being hired 
• How advertisers and publishers are working towards more unified measurement 
• Ways brands are holding creative assets to more rigorous performance standards 

Coegi’s VP of Marketing & Innovation, Ryan Green, joins The Loop to recap key takeaways from keynote speakers and discuss how these conversations will impact our client work and the future of our industry at large. 

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Related Articles: 

Why the Performance Scoring Model is the Future of Marketing Measurement 

Seeking Solutions to Media Measurement Complexity at ANA Event 

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Follow Ryan: https://www.linkedin.com/in/ryangreen83/

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About Coegi:

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/services

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