What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida.
- How DE&I in advertising has evolved over the last year
- Why more CMOs with a media background are being hired
- How advertisers and publishers are working towards more unified measurement
- Ways brands are holding creative assets to more rigorous performance standards
Coegi’s VP of Marketing & Innovation, Ryan Green, joins The Loop to recap key takeaways from keynote speakers and discuss how these conversations will impact our client work and the future of our industry at large.
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Related Articles:
Why the Performance Scoring Model is the Future of Marketing Measurement
Seeking Solutions to Media Measurement Complexity at ANA Event
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Follow Ryan: https://www.linkedin.com/in/ryangreen83/
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
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