From Campaign to Ecosystem - How to Create Stronger Marketing Strategies

Welcome to Season 2 of The Loop Marketing Podcast!

We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holistic marketing ecosystem that places the audience experience at the center.

Throughout this episode, we welcome Coegi's VP of Marketing and Innovation, Ryan Green, and Senior Account Strategy Director, Monica Herschelman, as they discuss the differing philosophies behind marketing ecosystems vs. the traditional marketing campaigns. They'll also breakdown the reasons why marketers need to eliminate silos between earned, owned-and-operated, and paid media to have a cohesive brand message and experience across the ecosystem.

Additionally, we’ll have some great Q&As on how to apply these learnings, whether you’re a regional brand just getting started or a global powerhouse. 

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About Coegi:

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/services

Read more on our blog: 

https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/

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Chapters:

0:00-0:56  Intro

0:56-1:53 Guest Welcome

1:53-7:07 Defining Ecosystems vs. Campaigns

7:07-18:18 Implementing Ecosystems

18:18-24:48  Key Benefits of Ecosystems

Q&A

24:48-29:32 Are ecosystems only for big brands while massive budgets?

29:32-32:57 What are the biggest challenges of working with an ecosystem?

32:57-39:00 What is the first step a brand should take to start building these ecosystems?

39:00-39:44  Outro

 

#digitalmarketingtrends #marketingpodcast