The Art of Building Strong Client Relationships: Empathy, Trust, and Deep Understanding

In this episode of The Loop Marketing Podcast, host Elise Stiefferman engages with Natalie Carson, Account Supervisor at Coegi, and Terry Sullivan, founder and president of Strategic Glue, on the pivotal role of building robust client relationships in marketing. The discussion highlights the significance of honesty, trust, and empathy, alongside the 'Six to Fix Marketing Framework' for brand strategy and customer acquisition. The speakers emphasize the necessity of understanding client motivations and audience needs, the consultative approach to marketing, and the benefits of prioritizing emotional connections over transactional interactions. Practical insights into handling multiple stakeholders, transparency, and the value of in-person meetings are shared to foster long-term business success.

 

00:00 Introduction to Client Connections

01:00 Understanding Client Needs

01:32 Deep Dive into Client Business

04:29 Building Human Connections

07:16 Challenges in Client Engagement

12:53 Becoming an Extension of the Client Team

15:18 Six to Fix Marketing Framework

18:20 Understanding Customer Needs

18:57 Defining Marketing Strategy

19:36 Evaluating Marketing Channels

20:31 Importance of Audience Research

21:00 Building Client Relationships

22:02 Consultative Approach in Marketing

27:14 Consistency in Client Service

28:25 Emotional vs. Transactional Relationships

28:59 Practical Tips for Client Engagement

29:56 Human Connection in Business

31:53 Conclusion and Key Takeaways

 

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About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

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