Welcome to Coegi's special podcast episode on the game-changing marketing trends of 2025. Join host Elise Stieferman and guests from each of Coegi's departments to uncover the transformative trends set to shape the future of marketing.
Learn more about hyper-personalized AI experiences, privacy-first data strategies, our takes on emerging platforms, optimizing real-time analytics, and much more. This episode explores strategies for sustainable growth, digital trust, human-centered technology, and industry innovations that will keep your brand competitive in the rapidly evolving digital world.
Don't miss insights from our experts and a glimpse into how Coegi is preparing to lead in this evolving landscape.
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00:00 Introduction to 2025 Marketing Trends
01:01 Innovation and Major Shifts in Marketing
01:30 Essential Strategies for Staying Competitive
05:30 Emerging Technologies: AR, VR, and Predictive Analytics
10:13 The Role of AI in Personalization and Predictive Analytics
13:37 Strengthening Digital Trust and Human-Centered Experiences
17:56 Data and Technology: Privacy and AI in Decision Making
28:05 Social Media Evolution: Personalization and Influencer Marketing
38:28 Programmatic Advertising: Privacy-First Approaches and AI Advancements
50:13 Paid Search: AI-Driven Changes and Optimization
50:52 Leveraging AI for Smart Bidding and Automation
52:38 Navigating Privacy Regulations and Data Compliance
55:18 The Impact of AI on Search Behavior and Advertising
58:04 Balancing Automation and Client Expectations in Business Operations
01:04:29 The Role of Hybrid Work Models and Employee Wellbeing
01:08:46 Cross-Channel Brand Strategy and Real-Time Data Insights
01:20:28 AI and Automation in Marketing: A Leadership Perspective
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About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/<
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