Join host Elise Stiefferman on the Loop Marketing Podcast as she dives into the unique characteristics of Midwestern consumer behavior in the episode 'Midwest Matters: Tapping into Regional Buying Behaviors.' Featuring insights from Scott Beck, Lisa Merlotti, and Jenny Gawlick, discover why the Midwest is crucial for marketers and how to align brand values for success.
Explore the pioneering spirit, seasonal influences, and community-focused strategies that set the Midwest apart. Learn how to build trust with Midwestern consumers and why partnering with Midwestern-based agencies can be a game changer for your marketing strategy.
Don't miss this in-depth discussion on regional buying behaviors and actionable marketing insights!
00:00 Welcome to the Loop Marketing Podcast
00:34 Introducing Our Expert Guests
01:24 Unique Characteristics of Midwestern Markets
04:19 Consumer Behaviors in the Midwest
08:48 The Importance of Community and Trust
15:04 Challenges in Marketing to the Midwest
24:30 Opportunities for Innovation in the Midwest
31:28 Benefits of Partnering with Midwestern Agencies
39:07 Conclusion and Final Thoughts
#digitaladvertising #digitalmarketing #midwest
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Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
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