Humanizing Brand Experiences: Strategies for B2B, Healthcare, and Finance

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May 14, 2025 • 39 mins

Join Elise Stieferman on The Loop Marketing Podcast as she explores the essential topic of humanizing brand experiences with industry experts Mike Lee from Monigle and Thomas O'Malley from Coegi. Discover how shifting from product-first to people-first marketing can drastically transform your brand. In this episode, learn about Monigle's 'Humanizing Brand Experience' process, the importance of emotional intelligence in advertising, and the impact of AI in personalizing brand interactions. The discussion also covers practical examples and offers valuable advice on maintaining authenticity and creating memorable, human-centered connections in the marketing world.

00:00 Introduction to Humanizing Brand Experiences

01:33 Defining Humanized Brand Experiences

03:51 Challenges in B2B, Healthcare, and Finance

05:21 Strategies for Humanizing Marketing

08:12 The Role of Emotional and Sensorial Connections

10:02 Overcoming Jargon and Buzzwords

15:15 Tools and Research for Emotional Insights

20:45 Case Study: MSU Healthcare

25:27 The Impact of AI and Personalization

33:57 Final Thoughts and Advice

About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/approach/

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