The Lou Blakely Show

The Lou Blakely Show

A podcast for women who are creating their dream online business by creating and launching online courses and other digital products. Lou shares her top tips and marketing strategies for a sustainable and scalable freedom-based business. She focuses on a unique mixture of launch strategy, mindset and energetics to ensure you achieve long-lasting success. You'll learn about offer creation, digital product launch strategy, audience growth, growing your email list, email marketing, growing your website traffic, scaling up and how to embody your best self while building your freedom business, so that you can achieve your dreams and step up into the best version of yourself. Subscribe now!


June 15, 2022 22 min

#016: Having a launch strategy is key, but it's also important that you have a launch strategy that feels in alignment for you. 

In this episode you will learn: 

  • What an aligned strategy will enable you to do 
  • What common launching advice I absolutely do not agree with
  • The 7 things you must include in your launch strategy if you want to get results 
  • How you can then make those 7 things work for you 

    - Read the blog post on...

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    #015: In this episode, I'm sharing with you the secret that will get you back into a place of alignment and flow with your online products and launches. 

    It's so easy to believe that we need to choose something outside of ourselves, to learn the how from the experts in order to succeed in this space. 

    But what can happen when we do that is completely lose our way, the reasons why we're doing it, and sometimes all enjoymen...

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    #014: Welcome to the 5th and final episode in the 5-part Digital Product Series, which is all about finding the perfect digital product for you! 

    In this episode I'm talking all about group coaching programs, to help you decide if this is the perfect type of digital product for you. 

    You will learn: 

  • What a group coaching program is and how they’re different to the other digital products
  • Who is most suited to running a group coachi...
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    May 31, 2022 24 min

    #013: Welcome to the 4th episode in the 5-part Digital Product Series, which is all about finding the perfect digital product for you! 

    In this episode I'm covering mini courses. 

    You will learn: 

  • What the difference is between a mini course and other course types
  • The different types of mini courses - yes there's a few
  • Who should create a mini course 
  • When a mini course is the best option strategically for you 
  • Things you need to ...
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    May 25, 2022 28 min

    #012: Welcome to the third episode in the Digital Product Series, which is all about finding the perfect digital product for you! 

    In this episode I'm doing a deep dive into all things monthly memberships. 

    You will learn: 

  • What a monthly membership is. 
  • How to know if what you teach suits a monthly membership model, or an online course. 
  • How you can structure a membership to suit you (and how this impacts your price)
  • The advantages ...
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    #011: Welcome to the second episode in my five part digital product series. In this episode, I'm diving deep into one of the types of digital products - signature online courses!

    In this episode, you will learn: 

  • What a signature online course is
  • What you can achieve with a signature online course 
  • How to know if a signature online course is the right type of digital product for you
  • What the pros and cons are of choosing a signatur...
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    #010: Digital products are great and all, but choosing the wrong one could lead to a lot of wasted time, effort and heartache. Because not all types of digital products are created equal, and there are certain circumstances which may make certain types better than others for where you're at right now. 

    Things to take into consideration when choosing your digital product are what your goals are, what your current circumstances ar...

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    #009: When it comes to growing a sustainable and scalable business with online courses (and other digital products), having a growing online audience is vital. 

    When it comes to increasing our course sales with every launch, we just can't keep launching to the same people and expect our sales to keep increasing. So growing your audience in between launches is a vital part of long term success, and it's the perfect focus whil...

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    March 14, 2022 45 min

    #008: In this episode, I share with you the three keys to creating long term success with an online course based business model. 

    After being involved in many launches behind the scenes and also of my own, I have noticed the major factors that result in long term launching success, and what isn't as important as most 'strategists' will have you believe. 

    It's possible for anyone to achieve success with this business m...

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    #007: If you're a successful service provider, it's very common to get to the point where you've decided that you'd quite like to create another revenue stream with an online course. Or maybe you're actually done with your client-based model altogether and you really want your time and freedom back by moving over to digital products. 

    The biggest limitation when making this transition is going to be your TIME! Be...

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    #006: Are you an online service provider who 100% wants to add an online course to your business, but even with the best of intentions, you still haven't? 

    Maybe it was part of your 2022 goals, but you haven't taken any action yet. 

    If so, this episode was made especially for you. 

    I'm really interested in the intersection between online marketing strategy and our own humanness! And why we all have the strategies at our fi...

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    #005: I've seen this one a lot - someone creates an online course, then pops it on their website, waiting for the sales to roll in. 

    But then nothing sales, and all that hard work is for nothing. So in this episode, I'm talking about whether you should put your online course on your website, or not? 

    In this episode, you'll learn: 
    Should you put your online course on your website, or not? 
    The key reasons why...

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    #004: Have you ever created a digital product offer that's selling successfully but something has felt off?

    I have. In this episode, I dig into how I felt out of alignment with my first ever digital product, despite the fact it was a success.

    I share my journey to realising this and why this realisation led me to retiring it and moving onto better and bigger things. 

    I hope my story will also help you assess where you're at...

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    January 22, 2022 14 min

    #003: Why do some online courses do insanely well, while others sit on websites and fade away without a single purchase? 

    There are some really common mistakes that I see people making when it comes to creating and selling online courses, and in this episode, I dig deep into 3 reasons why an online course might not sell. 

    Because I see this happen far too often, and I want to share with you some really common reasons that your online...

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    #002: Have you ever wondered if you would do well creating and selling online courses? 

    It's a great business model, but why do some people make millions, while others don't get off the ground? 

    In this podcast episode, I look at the common signs, traits, habits and mindsets that people adopt to become incredibly successful with digital products. And I also look at some of the signs that maybe this business model is not for y...

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    January 20, 2022 14 min

    #001: Welcome to the very first episode of The Lou Blakely Show, a podcast dedicated to helping you create, launch and scale digital products. 

    Before we get into all the valuable learning and action that's to come, I wanted to take this first episode to introduce myself, give you some context about WHY I love digital products so much, and what you can expect to hear on this podcast. 

    Listen in, to hear:

  • Who I am and what brought ...
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