The Louis Shulman Podcast

Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products.

In This Episode We Cover:

(05:16) Simple, Effective B2B Newsletter Playbooks

(09:49) High-ROI Outreach (“Shake the Tree”)

(12:40) Monetizing Micro-Lists (200 subs → $10k+)

(14:50) The Power of Parasocial Relationships

(17:36) Why Making Content Makes You Better At Sales

(27:30) Experimentation vs Focus

(30:05) P...

Nick Huber built his business empire not by chasing revolutionary ideas, but by mastering the art of executing simple things exceptionally well.

In his new book, The Sweaty Startup: How to Get Rich Doing Boring Things, Nick shares a refreshingly practical blueprint for entrepreneurial success.

In this episode, Nick breaks down why boring businesses win, how to pick the right opportunities, and what it really takes to build wealth w...

Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list.

As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights.

In This Episode We Cover:

((00:00) The Power of an Owned Audience

(06:37) Building Trust in Independent Journalism r

(20:02) Challenges in Journalism and Censor...

Gui Costin is the Founder & CEO of Dakota, an expert in fundraising, and a trusted coach for investment firms.

Dakota specializes in helping boutique investment managers raise capital and grow their businesses, providing services and software that have contributed to raising over $30 billion since 2006.

In This Episode We Cover:

(00:00) Why Sales is Emotionally Challenging

(03:02) Mastering Cold Outreach

(06:09) Gui’s Core Principles

(0...

Dickie Bush is the Co-Founder of Ship 30 for 30, Premium Ghostwriting Academy (PGA), and Write With AI, where he helps freelance writers, ghostwriters, and entrepreneurs scale their writing businesses with cutting-edge strategies and tools. At PGA, Dickie equips writers to become premium ghostwriters, land high-value clients, and build thriving ghostwriting agencies. With Write With AI, he shares actionable insights on leveraging A...

Avi Mayer is the former Editor-in-Chief of The Jerusalem Post, where he oversaw the most-read English-language news outlet in Israel and the Jewish world during one of the most pivotal periods in Israel's history. Leading a dynamic team through turbulent times, Avi managed a daily print newspaper and a 24/7 news website, guiding news coverage that resonated globally.

In this video, Avi discusses the challenges of B2B media, the rol...

Brian Ondrako is the host of the Just Get Started Podcast, a platform that brings together brilliant minds and free thinkers to share tactical insights and inspirational stories for those facing pivotal moments in life. As a Sales Mentor to B2B founders, a blogger who posts three times a week, and the author of two children’s books (with a third on the way), Brian has built a diverse career rooted in helping people take action and ...

Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, working with over $1 billion in assets from 34,000 rightsholders. He is also the visionary behind Origin Mind, a company building the infrastructure for the next generation of intellectual property. Having raised millions for his startup, Avi has revolutionized the music industry by single-handedly partnering with major players to aggregate supply on Nit...

Trying to win the internet is a gloriously inefficient way to build a business.

Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace.

Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.

No matter your goals, The Obvious Choice offer...

Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition.

In this interview, Manny shares his best practices for growing a newsletter with paid ads.

We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market...

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, l...

Cody Schneider is the Co-founder of Swell AI, where he leads the development of AI-powered tools that repurpose audio and video content into multiple formats, simplifying and enhancing marketing efforts.

Cody also co-founded Drafthorse AI, an AI-driven SEO engine that produces SEO-optimized articles in minutes. As the President of Acclaim Podcast Agency, he has successfully grown numerous podcasts, achieving Top 20 rankings for sho...

Leila Adnani is the Founder of PS Creative, a results-driven creative agency. With over a decade of experience in digital marketing, she specializes in creating impactful brand narratives and optimizing online presence for tech-focused companies.

In this video, Leila explains the powerful network-expanding effects of content creation. By sharing content, you can reach new audiences previously unaware of your expertise. Leila discuss...

Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies.

In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions.

Chapters:

00:01:27 - Building and Buying Businesses

00:02:57 - Hiring Competent Staff for...

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.

In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.

Chapters:

00:00 - The Power of Newsletters in Nurturing Leads

02:57 - From Hair ...

After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end!

In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel.

This conversation covers:

00:02:44 - The Most Valuable Lessons We've Learned

00:05:27 - Demystifying The World

00:10:22 - Embracing Imperfection

00:14:58 - Simplifying Complex Systems

00:17:37 - The Importance of Knowing What You Want

00:20...

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café.

In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year.

His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider...

Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery.

This conversation covers:

00:00:00 - The Importance of Having a Mental Model of Learning

00:10:26 - Building Confidence and Motivation

00:15:35 - The Mind as a Muscle

00:18:36 - Strengthening Specific Mental Skills

00:21:38 - The Skill of Focus and Concentration

00:26:04 - Maximizing the Longevity of a Lea...

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list.

Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World.

This c...