The Lounge by Travefy
The podcast by Travefy designed for travel advisors who want to grow their business with real stories, strategies, and actionable tips. Whether you’re a Travel Advisor, Tour Operator, or other travel professional, growing your travel business can be difficult! At Travefy, we recognize this, but also see the incredible experiences and transferable knowledge that exists among members of our industry. As a part of Travefy’s commitment to power the success of travel professionals, we launched The Lounge to provide educational resources to expand your understanding of the travel industry, share best practices, and ultimately grow your business.
Episodes
Welcome back to The Lounge Podcast by Travefy and the kickoff of Sales Workshop series, designed to strengthen every step of your travel sales process. In Episode 1, we sit down with Glenda Beagle from The Art of Selling Travel to start where great selling truly begins: mindset.
Glenda unpacks why advisors fear “being salesy,” how to stay authentic, and practical ways to stop getting ghosted after proposals. You’ll learn when not to...
In this episode, we chat with Kate Thomas, Founder of Travel Pro Theory and Owner of North + Leisure. Kate shares her love for data and why knowing your business numbers is so important and how you can use to make important decisions about your business. Kate walks through how you can get started right away by setting up a simple spreadsheet and system to start tracking your business numbers, from what your clients are booking, how...
In this episode, we catch up with Dave Natale, AKA the River Cruise King, whose business has skyrocketed since his last appearance on The Lounge Podcast in 2021! He shares the secrets behind his thriving river cruise group business, from using Travefy’s itinerary builder to crafting personalized experiences with city guides, movie and music recommendations, and more. Dave also reveals his top marketing tips and how he keeps travele...
In this episode, we dive into the essential legal risks, fraud prevention strategies, and best practices every travel advisor needs to know. Sheila Folk, CEO and Founder of Travel Industry Solutions, shares her expert insights on how travel advisors can navigate complex legal landscapes, protect themselves from fraud, and maintain financial stability. Learn why regularly updating contracts and privacy policies is crucial, how to im...
In this episode, get inspired as we chat with global keynote speaker and marketer, Tim Hines. Tim shares his “marketing starter” mindset and how travel professionals can leverage this to navigate marketing in their business and excel their business forward. From the power of consistency, leveraging AI tools, understanding customer needs, and more, Tim will help ignite the entrepreneurial fire inside of you!
Show Notes:
In this episode, Luxury Travel Advisor, Becky Lukovic joins us to explore the rising trends of women traveling together and the unique dynamics of women-led travel groups. Becky shares her insights on how women are shaping the travel industry, from popular destinations to preferred travel styles.
We also dive into strategies for women who own travel businesses to build a strong sense of community and ensure their business thrives. T...
Join us as Attorney Jeff Ment unpacks the latest travel industry news, including DOT airplane refund rules and FTC non-compete potential changes coming later this year. Learn how these developments could impact your business and discover strategies to stay legally prepared for upcoming changes. Don’t miss this essential guide for your business!
Show Notes:
Top Resources to Stay Up-to-Date with...
Dive into the powerful world of social media with Owner of Haus Social, Amber Zakem. In this episode, she shares her essential tips for travel advisors, from choosing the right platform to leveraging AI for content creation. Whether you're just starting out or looking to stay ahead of trends, Amber's insights on using Facebook, Instagram, Pinterest, and other powerful tools will transform your social media game!
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Do you find yourself overwhelmed with the endless marketing opportunities and strategies you can apply to your business? In this episode, we chat with marketing educator, Mary Charleson, on how travel advisors can use her rule-of-3 packing method when it comes to marketing. Mary breaks down how to simplify your marketing strategy and best of all, make it all work together seamlessly. We also chat about current marketing trends and ...
In this episode, we chat about the essential steps for travel advisors to establish their service fee structure with industry expert, Jennifer Jacob! Gain insights into tailoring fees based on niche, geographical considerations, and transitioning into fee charging for the first time. Jennifer shares actionable strategies to develop an objective approach rooted in expense analysis, time tracking, and trip complexity assessment, ensu...
In this episode, we chat with Morris Sims who shares how to create a proactive strategy to getting new and more clients to your business. Morris challenges conventional approaches and emphasizes the importance of crafting a compelling introduction. Learn actionable strategies for visibility across social media, email marketing, events, and personal interactions. Morris also shares his game-changing 3-List Process with us so be sure...
In this episode, we chat with Erin Novodvorsky, Lead Consultant at The Geek Travel Agent. Join us as Erin takes us through her journey in the travel industry, where she transformed her business by aligning it with her passions and expertise. Erin shares her pivot from selling travel that didn't resonate with her to focusing on unique niches such as pop culture travel. From movie and TV show-inspired tours to crafting K-Pop vac...
In this episode, we chat with Roni Weiss from Travel Unity to explore how travel advisors can enhance their support for clients and each other by embracing diversity and fostering an understanding of differences. Roni shares advice on how to better serve travelers by including specific questions when helping to plan their trip and thoughts to consider when working with each client.
Show Notes:
Discover the ins and outs of S-Corps with Haylie Hardin in this episode as we delve into what they are and how to determine if your business is ready. Explore the advantages of transitioning to an S-Corp for tax planning, and get a quick guide on the actions you need to take to make the switch.
Show Notes:
In this episode we chat with tax expert Haylie Hardin about top tax-saving tips for small business owners, especially those who are new to understanding business taxes. We explore the practical strategies of saving money on business expenses and discussing actionable steps that can lead to substantial savings at tax time!
Show Notes:
What is wave season and how should you be preparing for it? Join us in this episode and Travel Advisor and marketing strategist, Rita Perez, will tell you how! Get ready for a big year of travel sales in 2024 and Rita will give you the tips and guidance on how to get your business, life, and goals aligned to create a successful year head!
Show Notes:
In this episode, we chat with Stuart Marra, Founder and Luxury Travel Advisor of The Opulent Explorer.
Like many advisors, Stuart entered the industry fueled by his love for adventure and exploration. He shares his path to success growing his travel business, highlighting The Opulent Explorer team's one-of-a-kind services, such as a tailored travel planning workflow, how he's how he's incorporated his love for photog...
Who doesn't love getting new leads and prospective clients to their travel business?! We chat with travel agency owners, Penny Cooper and Christina Viera, who have discovered formulas of success when it comes to finding new leads. In fact, they even created their own company Magic Made Simple, that specializes in helping advisors attract and nurture leads!
During this episode, Penny and Christina discuss how to approach a stra...
In this episode, we sit down with Harish Schroff from Indus Travels on how travel advisors can create and host successful events to market group travel trips and tours. Harish shares his pro tips and best practices on how to plan, market, and execute effective in-person and virtual events. Discover the art of engaging your audience and turning event attendees into enthusiastic group travelers!
Recorded on July 24, 2023
In this episode, we chat with Kelli Hayes Smith as she guides us through strategic tips to set yourself apart from the competition (ahem, booking engines, we’re looking at you). Learn the art of crafting compelling narratives that highlight your services and how to set achievable goals to optimize your social media presence. Kelli also shares real-life inspiration and ideas from fellow travel advisors that can pave the way for auth...
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