Jonas Tåhlin leads Moët Hennessy's global spirits business, overseeing prestigious Maisons such as Belvedere Vodka, Glenmorangie and Ardbeg single malt whiskies, and Volcan de mi Tierra Tequila. He also spearheaded the joint venture with Beyoncé Knowles-Carter to launch SirDavis American whisky. Jonas joins Scott Kerr to discuss how Moët Hennessy is attacking the challenging spirits market, teaming up with Harrison Ford for Glenmorangie's new global campaign, Ardbeg veering off the whisky marketing playbook with a sci-fi graphic novel for whisky fans, working with Beyoncé to bring her SirDavis whisky project to life, and keeping its ultra-premium vodka and tequila brands vibrant in a polarized market. Plus: How Moët Hennessy is integrating into the LVMH x F1 racing partnership.
Featuring: Jonas Tåhlin, President of Spirits Brands at Moët Hennessy (lvmh.com/en/our-maisons/wines-spirits)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!
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